There are a number of methods to drive visitors to your web site. In actual fact, there are such a lot of that it may be tough to know the place to start out.
However we’re right here to assist!
On this article, we’ll focus on among the greatest strategies for driving visitors to your web site. We’ll discuss easy methods to optimize your web site for engines like google, use social media successfully, construct gross sales funnels, use a method we name “The Dream 100”, and much extra.
Through the use of quite a lot of strategies, you’ll be able to enhance the visitors to your web site and increase what you are promoting!
1. The Dream 100
The Dream 100 is a method that we use to drive visitors to our web site. It’s a easy idea, however it may be very efficient.
Take a look at the video beneath…
Right here’s the way it works.
First, you search for 100 (therefore, The Dream 100) locations the place your dream clients already congregate on-line. Make an inventory. You’ll discover Fb teams, YouTube Channels, boards, blogs, podcasts, and extra.
The purpose is to search out the highest locations that your dream clients frequent on-line.
And don’t shrink back from the massive congregations that may get tens of millions of tourists (therefore, the Dream 100).
When you’ve made your record, you’ve obtained two choices: you’ll be able to work your manner in or purchase your manner in…
Work Your Method In — This normally means chilly calling, textual content messaging, emailing, and even direct mailing your influencers to try to construct a relationship with them and “bribe” them into some kind of collaboration. For instance, you would possibly ship a free model of your product to influencers and ask them for an trustworthy assessment.
Purchase Your Method In — If you wish to minimize to the chase, then you definately would possibly contemplate simply paying influencers to get in entrance of their viewers. This would possibly embrace getting a banner advert on their web site, placing your YouTube adverts at the start of their movies, or contacting them and asking what different paid promotional alternatives they provide.
Right here’s the essential course of for purchasing your manner in with an influencer…
Days 1-14 — Observe your whole influencers on social media and take note of what they’re doing. Dedicate your each day social media time to consuming their content material and interesting with their posts.
Days 15-30 — Attain out to your influencers and open up a dialogue. Don’t pitch them. Simply attempt to begin a dialog. Praise them and inform them how a lot you respect their content material. Hold partaking with their content material by way of shares, likes, feedback, and so on.
Days 31-60 — Relatively than pitching the influencer, give them one thing totally free. Provide them free lifetime entry to your service, or a free bag of merchandise, or one thing else. Solely ask for his or her suggestions in return. Your purpose is to show them right into a fan of your model.
Create a spreadsheet and observe your engagement with these key individuals.
The extra significantly you are taking this course of, the extra outcomes you’re going to get.
To be taught extra about this course of, get your self a free copy of Russell Brunson’s bestselling ebook, Visitors Secrets and techniques.
2. Search Engine Optimization
Probably the greatest methods to drive visitors to your web site is thru search engine marketing (search engine optimisation). By optimizing your web site for engines like google, you’ll be able to enhance your rating within the search outcomes and entice extra guests.
Right here, for instance, is a screenshot of the progress one in every of my purchasers has made over the past 12 months by producing extra weblog content material…
There are a selection of issues you are able to do to optimize your web site for engines like google. Right here’s an outline of the fundamentals…
1. Key phrase Analysis
One of the crucial necessary points of search engine optimisation is key phrase analysis. It’s good to establish the key phrases that your target market is trying to find and embrace them in your web site.
2. Optimize Your Web site Content material
One other necessary facet of search engine optimisation is optimizing your web site content material. It’s good to guarantee that your whole web site content material is related to your target market and consists of the key phrases they’re trying to find.
3. Optimize Your Title Tags and Meta Descriptions
One other strategy to optimize your web site for engines like google is by optimizing your title tags and meta descriptions. These are the titles and descriptions that seem within the search outcomes, and by optimizing them, you’ll be able to enhance your rating and entice extra guests.
4. Add a Weblog to Your Web site
Including a weblog to your web site is one other efficient manner to enhance your search engine optimisation. Extra content material means extra alternatives to rank for varied key phrases in Google.
5. Optimize Your Web site for Native Search
If you wish to entice native guests to your web site, then it is advisable optimize your web site for native search. This consists of including what you are promoting title, tackle, and cellphone quantity to your web site and together with native key phrases in your content material. Additionally contemplate getting your self a Google Enterprise account.
3. Social Media Advertising and marketing
Social media advertising is one other efficient strategy to drive visitors to your web site. By selling your web site on social media, you’ll be able to enhance your rating within the search outcomes and entice extra guests.
Nevertheless, you’ll be able to’t simply copy and paste your web site hyperlink each day and hope for individuals to click on it.
You’ve obtained to woo individuals with enjoyable, fascinating, or compelling content material.
Should you’re unsure what sort of content material to submit, check out the content material that’s performing properly on different social media accounts inside your area of interest.
Observe these individuals to get inspiration.
Additionally, be mindful Jonah Berger’s guidelines for creating viral content material:
1. Use social forex.
Make your content material shareable through the use of social forex. This implies making your content material precious, well timed, or thrilling.
2. Use triggers.
Use triggers to remind individuals of your content material. Triggers will be issues like holidays, particular occasions, or anniversaries.
3. Use emotion.
Use emotional content material to make individuals wish to share your content material. Emotional content material will be issues like inspirational tales or humorous movies.
4. Make it public.
Make your content material public so individuals can see it and share it. This implies placing your content material on social media and in different public locations.
5. Create sensible content material.
Make your content material helpful so individuals will wish to share it. This implies creating content material that’s useful, informative, or entertaining.
6. Use tales.
Folks love tales, so make sure that your content material tells a narrative. This can make individuals wish to share it with others.
When you’ve obtained some nice content material, make sure that to submit it at the perfect occasions for max engagement.
Take a look at our information over right here to learn to generate leads on social media.
4. Paid Adverts
There are a selection of various paid promoting platforms you should use to drive visitors to your web site for as little as $500 per thirty days, equivalent to Google AdWords, Fb Adverts, and Twitter Adverts.
Every platform has its personal strengths and weaknesses.
For example, Google AdWords is nice for concentrating on people who find themselves already trying to find your services or products (particularly, people who find themselves already in shopping for mode). And Fb Adverts are nice for concentrating on individuals based mostly on their pursuits, demographics, and habits.
No matter platform you determine to make use of, concentrating on is the place the magic occurs.
You should use concentrating on to laser-focus your adverts in order that they’re solely seen by the individuals almost definitely to purchase from you.
So it’s vital that you just perceive who your dream clients are after which translate that data into related concentrating on specs in your adverts.
5. Sponsorships
Sponsorships are an effective way to get your model in entrance of a brand new viewers. And so they don’t need to be costly.
There are numerous small- to medium-sized podcasts and newsletters that will love your assist.
In alternate for a sponsorship charge, they’ll promote your model to their viewers.
(That is one other nice strategy to infiltrate your Dream 100)
How do you discover these locations?
The simplest manner is to go to Google and search issues like “greatest [niche] podcasts/blogs/newsletters”.
You’ll discover tons of alternatives that manner.
Attain out to these individuals, ask for his or her promoting charges, and see if you may make one thing work.
6. Influencer Advertising and marketing
Influencer advertising is a sort of selling that focuses on utilizing key leaders to drive your model’s message to the bigger market.
Relatively than advertising on to a big group of individuals, you as an alternative rent influencers to get out the phrase for you.
Crucial a part of influencer advertising is discovering the proper influencer. You wish to discover somebody who already has a following of people who find themselves involved in your area of interest.
For instance, in case you’re promoting skincare merchandise, you’ll wish to discover an influencer who already has a following of individuals involved in magnificence and skincare.
One of the simplest ways to search out these influencers is to make use of a software like BuzzSumo. Simply enter a subject or key phrase into the search bar and BuzzSumo will present you the most well-liked influencers in that house.
When you’ve discovered some potential influencers, attain out to them and ask in the event that they’re involved in working with you — and the way a lot they’d cost to take action.
Get Visitors Secrets and techniques for Free!
7. E-mail Advertising and marketing
E-mail advertising is without doubt one of the best methods to drive visitors to your web site on demand.
Consider it this fashion.
There may be visitors that you just…
Management: That is issues like ads. You’ve gotten some management of the visitors… however on the finish of the day, it’s nonetheless not yours.
Don’t Management: Then there’s random visitors you don’t management. It comes and goes because it pleases.
Personal: Lastly, there’s visitors that you just personal. These are the individuals in your electronic mail record. The extra subscribers you will have, the better it’s to generate your individual visitors on demand.
The purpose is to show all different sorts of visitors into visitors that you just personal (individuals in your electronic mail record) so that you don’t need to pay to maintain reaching them.
You are able to do that by placing lead magnets in your web site and ensuring to get the e-mail tackle of people that click on in your adverts as step one in your funnel.
A lead magnet is only a piece of content material that you just give away totally free in alternate for an electronic mail tackle.
It may very well be an book, a cheat sheet, a guidelines, or the rest that will be precious to your dream clients.
8. Take part in On-line Boards
On-line boards are an effective way to get in entrance of a brand new viewers and present them that you just’re an professional in your discipline.
The most effective half is, it doesn’t need to be a number of work. You possibly can merely reply individuals’s questions once they pop up — even with simply 15-20 minutes per day of labor.
To seek out related boards, simply do a Google seek for your area of interest + “discussion board”.
For instance, in case you’re within the well being and health area of interest, you may do a seek for “health discussion board”.
You’ll then wish to create a profile on every of those boards and ensure to incorporate a hyperlink again to your web site in your profile.
When you’ve carried out that, begin collaborating within the conversations which are already going down. As you reply questions and change into a revered professional on the platform, you’ll begin producing a little bit of free visitors to your web site.
9. Host a Webinar
That is one in every of our favourite methods to generate leads and make gross sales.
A webinar is principally a web-based seminar the place you educate your viewers a couple of particular subject (totally free) — one thing that they’re very involved in studying about.
Right here’s an instance of an outdated webinar that Russell Brunson did…
You should use a webinar to promote merchandise, construct electronic mail lists, and even simply generate model consciousness.
The most effective half is that when you create a webinar, it’s one thing you’ll be able to proceed to advertise.
However… how do you do it?
Listed here are the essential steps.
- Choose a date and time in your webinar.
- Create a touchdown web page to advertise your webinar (you should use ClickFunnels to make this course of simpler).
- Ship visitors to your touchdown web page utilizing adverts, electronic mail advertising, or social media.
- On the day of the webinar, ship an electronic mail to everybody who registered and encourage them to really attend!
- Begin the webinar on the scheduled time
- Give nice worth throughout the webinar
- Pitch your services or products on the finish of the webinar.
After all, it’s a bit extra sophisticated than that.
How do you write an amazing script in your webinar? How do you transition from offering worth to selling your services or products?
If you wish to create a killer webinar from scratch, then get our Good Webinar Secrets and techniques for simply $7 (usually $97).
10. Contests & Giveaways
Folks love free stuff!
Additionally they love competitions.
That’s why operating a contest or giveaway will be an efficient strategy to generate visitors to your web site.
The most effective half is that it doesn’t need to be sophisticated. You may give away one thing small, like an book or a course, in alternate for an electronic mail tackle. In actual fact, the extra related your giveaway merchandise is to your services or products, the higher — that manner, you’re solely producing high-quality leads.
To get began, simply create a touchdown web page utilizing ClickFunnels after which promote your contest or giveaway on social media, electronic mail, or wherever else you’ll be able to consider.
When carried out accurately, contests and giveaways are one of many quickest methods to develop an electronic mail record — which is able to finally result in extra visitors (and gross sales) for what you are promoting.
I do know of a number of entrepreneurs who’ve generated 20,000+ high-quality subscribers with only a single giveaway or contest.
With these sorts of outcomes…
It’s at the least value a shot!
11. Begin a YouTube Channel
2 billion individuals use YouTube each single month.
That’s a number of potential visitors!
And whereas it’d appear to be beginning a YouTube channel is a number of work, it’s truly not that tough… particularly if you have already got an internet site or weblog up and operating.
The secret’s to create movies which are intently associated to the content material that you just’re already creating.
For instance, when you’ve got a weblog about health, you may begin creating movies about totally different workouts or wholesome recipes.
Should you promote bodily merchandise, you may create “unboxing” movies or demonstration movies.
The probabilities are countless!
And the perfect half is that YouTube is a superb platform for constructing an viewers and producing leads (which you’ll then funnel to your web site).
To get began, simply create a YouTube channel and begin creating movies about subjects which are intently associated to what you are promoting.
Upon getting a number of movies up, begin selling them on social media, electronic mail, and wherever else you’ll be able to consider.
You’ll be shocked how rapidly your channel can develop… and the way a lot visitors it could possibly generate in your web site.
12. Hyperlink Your E-mail Signature
You’re not going to drive a ton of visitors with this technique — however each little bit counts, proper?
A little bit of low-hanging fruit is together with a hyperlink to your lead magnet in your electronic mail signature so that each time you ship an electronic mail… there’s a possibility for somebody to change into a lead.
And in case you’re like me, you ship fairly a number of emails.
It’s not enormous.
But it surely provides up.
And it’s really easy to do this it’s foolish to not strive.
13. Visitor Running a blog
Visitor running a blog is while you write an article for another person’s web site or weblog.
Why would you try this?
It’s an effective way to generate visitors since you’re tapping into their current viewers.
And in case you do it proper, it’s also possible to construct relationships with different bloggers in your business — which might result in extra alternatives down the highway.
To get began with visitor running a blog, simply attain out to different bloggers in your business and see in the event that they’re open to publishing visitor articles.
If that’s the case, then pitch them a number of concepts for articles that you just suppose their viewers would take pleasure in.
And in case you need assistance arising with concepts, have a look at the articles which are at present getting a number of consideration in your area of interest.
Chances are high, you’ll be able to create one thing related and get it printed.
14. Get on Podcasts
Podcasts have gotten increasingly fashionable — which implies they’re an effective way to succeed in a brand new viewers.
And whereas it may appear formidable to be a visitor on another person’s podcast, it’s truly not that tough… particularly in case you’re ready.
Do your analysis forward of time and give you a number of speaking factors that you just suppose can be fascinating for his or her viewers.
After which present up and have a dialog!
It’s actually that straightforward.
To get began, simply compile an inventory of podcasts that you just suppose can be a very good match for what you are promoting.
Then attain out to the hosts and see in the event that they’re open to having you on as a visitor.
If that’s the case, then ebook a time and present up ready to talk.
Right here’s an electronic mail pitching template you should use…
- Hiya!
- My title is [name] I’m [build rapport].
- And I might LOVE to be a visitor in your podcast (in case you’ll have me).
- For subject concepts, I used to be pondering one of many following would possibly actually resonate along with your viewers.
- Thought #1: …
- Thought #2: …
- Thought #3: …
- Let me know if this might be of curiosity to you or when you’ve got any questions for me. I’d like to inform you extra about myself, however don’t wish to overload this electronic mail earlier than I hear again. 🙂
- Greatest!
- [sign-off]
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15. Cross-Promote With Different Companies
Cross-promotion is when two companies promote one another’s services or products to their respective audiences.
It’s an effective way to succeed in a brand new viewers with out spending any cash since you’re successfully tapping into another person’s advertising efforts.
And it’s a win-win for each companies.
It may be carried out in numerous methods.
For instance, you may do a joint webinar with one other enterprise in your business.
Or you may write a weblog submit that includes one other enterprise’s services or products.
You can even workforce as much as supply a reduction to clients of each companies.
There are countless prospects on the subject of cross-promotion — so get artistic and see what you’ll be able to give you.
To get began, simply attain out to some companies in your business that you just suppose can be a very good match and see in the event that they’re open to the concept.
If that’s the case, then put collectively a proposal for a way you may work collectively to advertise one another’s companies.
16. Communicate at Occasions
If you wish to attain a brand new viewers, then talking at occasions is an effective way to do it.
While you communicate at an occasion, you’re basically getting in entrance of a gaggle of people who find themselves involved in what it’s important to say.
And in case you do a very good job, then you definately’ll not solely win over the viewers — however you’ll additionally get their consideration and curiosity in what you are promoting.
How do you get began?
It’s truly not that tough… particularly in case you begin small.
There are all the time occasions and meetups taking place in each metropolis — so begin by reaching out to the organizers of small- to medium-sized occasions and seeing in the event that they’re open to having you communicate.
If that’s the case, then put collectively a chat that you just suppose can be fascinating and useful for his or her viewers.
After which present up and ship an superior presentation.
17. Sponsor an Occasion
Don’t wish to communicate at an occasion however nonetheless wish to generate visitors and word-of-mouth?
Sponsoring an occasion is one other nice strategy to attain a brand new viewers.
While you sponsor an occasion, what you are promoting’s title and branding can be featured prominently — which implies individuals will change into extra acquainted with what you are promoting simply by attending the occasion.
What’s extra, sponsoring an occasion additionally offers you the chance to fulfill and join with potential clients in individual.
Simply attain out to the organizers of native occasions and see in the event that they’re in search of sponsors.
If that’s the case, then put collectively a sponsorship proposal outlining what you’ll be able to supply and the way it might profit the occasion.
18. Promote on LinkedIn
Earlier we talked about promoting on platforms like Fb and Google.
However we didn’t discuss LinkedIn.
LinkedIn is a strong platform for B2B companies — and that’s as a result of it has such a excessive focus of enterprise professionals.
Based on HubSpot, LinkedIn has practically 600 million members… together with over 106 million senior-level influencers and 63 million decision-makers.
So in case you’re trying to attain a enterprise viewers, then LinkedIn ought to positively be in your radar.
To get began with LinkedIn promoting, merely create an account after which arrange your first marketing campaign.
You possibly can select to focus on your viewers in numerous methods… together with by location, job title, or firm dimension.
Then set your funds and begin bidding on advert placements.
19. Permit Folks to Visitor Put up on Your Web site
Need to reap the advantages of an lively weblog however don’t wish to write tons of your individual content material?
Properly, it seems that there’s an enormous viewers of people that can be comfortable to put in writing content material in your web site… totally free.
All they need in return, usually, is a backlink to their web site.
Visitor posting is an effective way to get high-quality content material in your web site with out having to do all of the work your self.
It’s additionally an effective way to construct relationships with different bloggers and thought leaders in your business.
To get began, simply attain out to some individuals whose work you admire and see in the event that they’d be involved in writing a visitor submit in your web site.
If they’re, then give them some tips on what you’re in search of and allow them to go to city.
20. Repurpose Your Content material
Should you’re struggling to give you new concepts for weblog posts or different sorts of content material, then repurposing your current content material is a superb answer.
With repurposing, you are taking an current piece of content material — like a weblog submit — and switch it into one thing else.
For instance, you may take a weblog submit and switch it into:
- An infographic
- A podcast episode
- A video
- A SlideShare presentation
- An eBook
The probabilities are countless.
And the perfect half is that you just don’t have to start out from scratch.
You possibly can merely take what you’ve already created and repurpose it into one thing new.
21. Use Social Share Buttons
Social media is a strong visitors driver — however provided that you’re actively encouraging individuals to share your content material.
The excellent news is that that is simple to do with social share buttons.
Social share buttons are clickable icons that make it simple for individuals to share your content material on their favourite social media platforms.
And they are often added to just about any kind of content material, together with weblog posts, infographics, and even movies.
Should you’re not already utilizing social share buttons, then now’s the time to start out.
Simply select a number of of the most well-liked social media platforms and add social share buttons for these platforms to your web site.
Last Ideas
And there you will have it — 21 superior methods to drive extra visitors to your web site.
Bear in mind, the secret is to concentrate on high quality over amount.
It’s higher to leverage a small variety of high-quality visitors driving methods than it’s to make use of a lot of low-quality methods.
You’re properly in your strategy to driving all of the visitors it is advisable your web site.
Click on beneath to get Russell’s traffic-driving secrets and techniques totally free!
