It’s been a 12 months of transition as direct promoting firms and distributors proceed to refine and redefine what it means to take part within the channel. Whereas revenues for a lot of firms remained flat or declined, a number of firms did report outstanding positive factors.
And—most significantly—firms throughout the business continued to embrace and incorporate new strategies of doing enterprise to draw new individuals to the channel and to encourage present contributors to develop their imaginative and prescient. There’s a lot to have fun.
And have fun we did on the 14th DSN World Celebration, a dwell hybrid occasion held on Tuesday, April 18, 2023 in Frisco, Texas. It was an thrilling night time hosted by DSN Chief Model Officer Shelley Rojas and DSN Strategic Advisor Heather Chastain. Tons of of individuals representing 53 firms from world wide attended in particular person. And hundreds extra watched the occasion by way of free livestream. Awards and honors had been revealed in a number of classes, together with a Lifetime Achievement Award, the Bravo Awards and the DSN World 100 Listing.
Lifetime Achievement Award
For under the third time, DSN bestowed its Lifetime Achievement Award. This prestigious award was given to a real legend in direct promoting, Rudy Revak.
Rudy is the craftsman behind a number of extremely profitable direct promoting firms together with Symmetry and Xyngular, which he based in 1995 and 2009 respectively and was instrumental within the acquisition and rebranding of PUREhaven in 2016. He’s additionally the Chairman and Founding father of World Ventures Companions, an funding capital agency dedicated to creating alternatives for widespread individuals to realize unusual outcomes.
Born in Germany and the son of a World Battle II refugee, he escaped to America when he was simply 5 years outdated. He’s a residing respiration instance of the American Dream in its purest, most inspirational kind.
When requested to mirror on his years within the business and what it has meant to him, Rudy spoke eloquently of the influence direct promoting has had on his life. “I’ve liked this business for all these years. I’m nonetheless in it as a result of I adore it—not only for what it has executed for me, however for what it continues to do for therefore many individuals. It offers the chance for individuals to achieve their desires. I’d do it another time, 100 p.c.”
The 2 earlier recipients, John Fleming and Stan Frederick, had been readily available to warmly welcome Rudy into this illustrious membership. To learn extra about Rudy’s enduring legacy, please see web page 60.
The Bravo Awards
Annually the Bravo Awards panel acknowledges firms for excellent achievement and excellence in areas of management and the best proportion of income development. Specialty awards are additionally given to people and firms for his or her achievements in and repair to the direct promoting channel.
Recipient of the Bravo Management Award
The Bravo Management Award is given to a person, recognizing excellent achievement and distinctive management of a direct promoting government. This 12 months’s recipient was Rolf Sorg, Founder and CEO of PM-Worldwide in honor of his visionary management and strategic course he has displayed all through the 30-year historical past of the corporate. PM-Worldwide is now ranked #8 on the DSN World 100 listing with $2.55 billion in 2022 income and a presence in 45 international locations.
The Bravo World Good Award acknowledges firms that take a proactive strategy to environmental, philanthropic and social accountability points. This 12 months the distinction went to Arbonne. Arbonne is understood for its passionate dedication to empowerment, transparency and sustainability. In 2022, Arbonne earned recertification for its B Company standing. Amongst Arbonne’s recertification achievements are a discount in water consumption globally by 60 p.c; a 55 p.c discount in Scope I and II emissions since 2019; and a 42 p.c lower in electrical energy consumption since 2019.
DSN honored three firms with the Bravo Influence Award this 12 months. The award acknowledges the achievements of well-rounded firms that take a holistic, measured and incremental strategy to development, innovation and operational integrity and excellence. These firms positively influence their clients, distributors, workers, communities and the channel as an entire. They’re serving to to cleared the path ahead in shifting the general public notion of direct promoting.
The primary award went to LegalShield. LegalShield has devoted the previous 50 years to offering reasonably priced help with on a regular basis authorized issues from wills and actual property to household regulation and shopper points, in addition to privateness administration. LegalShield has served 4.5 million individuals and greater than 140,000 companies and brought over 50 million requests for authorized companies since its inception and has paid out over $1 billion in commissions over the previous ten years.
The second Influence award honoree was Princess Home. Celebrating their sixtieth anniversary this 12 months, Princess Home is marking this milestone with an unprecedented interval of development. They credit score this success to creating a real partnership with the sector. Their discipline, comprised largely of Latina ladies, have embraced a brand new digital strategy that has significantly expanded their attain. A streamlined product providing and a philosophy of coaching up has elevated their total order measurement by 40 p.c.
Recipient of the Bravo Management Award
The ultimate recipient of the Influence Award was LimeLife by Alcone. Plunging forward into the sudden and refusing to slot in is a part of this firm’s DNA. Having began in 1952 promoting stage make-up to Broadway performers, Alcone finally grew right into a nationwide chief in skilled make-up for the tv, movie and theatrical industries. The corporate’s dedication to high quality, DEI-focused methods and fervour for feminine entrepreneurship is nothing in need of inspirational!
Two Bravo Progress Awards had been bestowed on home direct promoting firms. This prestigious award celebrates the direct promoting firm with the best year-over-year income development on the World 100 Listing. One is given to a product-based firm, and one other is given to a service-based firm.
This 12 months’s product-based Bravo Progress Award was given to Princess Home. This market chief in kitchenware and residential items grew 114 p.c between 2019 and 2022.
The service-based award was given to eXp Realty for the third 12 months in a row. The corporate has properly over 85,000 unbiased brokers worldwide and continues to develop at an exponential fee. The truth is, this publicly traded firm grew from $3.8 billion in 2021 to $4.6 billion in 2022. An $800 million-dollar enhance representing 21 p.c in year-over-year development.
Two Bravo Worldwide Progress Awards had been additionally introduced. These had been additionally given to at least one product-based firm and one service-based firm.
The product-based winner was no stranger to the World Celebration stage. Primarily based in Luxembourg, PM-Worldwide has loved 29 years of steady development. They’re on fairly a run, rising from $1.7 billion in 2020 to $2.38 billion in 2021 and attaining $2.55 billion in 2022.
Utility Warehouse received within the service-based class. This UK-based firm ranked #10 on the World 100 this 12 months.
DSN added two new awards to the Bravo line up this 12 months. The primary, the Bravo Innovator Award, acknowledges direct promoting firms that embrace and deploy the rising applied sciences and future-focused methods that propel the corporate ahead and function an inspiration of what’s attainable. The inaugural Bravo Innovator Award was given to FASTer Manner To Fats Loss.
The ultimate award of the night was the Bravo Excellence Award, one other new award this 12 months. This recognition is reserved for executives with an extended historical past of management, excellence and integrity. These people are champions of the channel and constructive mentors to all who serve it. The award was given to John Parker, Chief Gross sales Officer and Regional President West of Amway.
For extra in-depth info of our Bravo Award winners, please see our expanded protection beginning on web page 66.
The World 100 Listing
Some of the eagerly anticipated bulletins every year on the World Celebration is the revealing of the World 100 listing. This listing determines the highest direct promoting firms on the planet for 2022. Inclusion on the World 100 has turn into a degree of much-deserved satisfaction.
The Listing affords a novel perspective on the worldwide influence of the business by recognizing firms’ income achievements. Recognition for every of those firms is the end result of months of analysis and the cooperation of many people world wide.
This 12 months’s DSN World 100 listing acknowledges 53 firms attaining greater than $100 million in income for 2022. Full protection of the listing in addition to evaluation on necessary and rising traits will be discovered beginning on web page 114.
Oh, What a Evening!
The DSN World Celebration is the business awards occasion of the 12 months—an evening designed to have fun, encourage and encourage! Should you missed the published, you may catch it on replay at DSNG100.com for a restricted time. Gathering collectively in particular person creates an extremely constructive sense of neighborhood and power throughout the room—the magic of these moments is unquestionably must-see viewing for supporters of the channel.
From the 53 thriving firms on the World 100 Listing to the 11 Bravo Award winners and our Lifetime Achievement Award winner, Rudy Revak, DSN acknowledged one of the best of one of the best of the channel all of us love and imagine in.
Congratulations to the winners and thanks to the tons of within the room and hundreds of viewers worldwide. And a honest thanks to all our Supporter Corporations and Provider Sponsors for serving to DSN present this night time of celebration, recognition and camaraderie.
From the June 2023 situation of Direct Promoting Information journal.
