As we welcome in 2024, we’re breaking out the confetti and recapping three launch themes that benefited ExpertVoice manufacturers in 2023. The objective of every? To assist manufacturers scale and develop their companies by getting their merchandise into the arms of trusted professional audiences.
Let’s replicate on three main enhancement areas for model companions this yr:
1. Activating consultants to satisfy your small business wants
Manufacturers belief ExpertVoice to help them all through the buyer shopping for journey, from preliminary product discovery to the ultimate determination and buy. With communities and 7 completely different marketing campaign varieties accessible, from schooling to product sampling, there are numerous methods to activate completely different audiences inside the platform. Listed here are three highlights developed in 2023 to assist manufacturers succeed and develop.
Notifications for group members: Is your model working a group on ExpertVoice? In that case, campaigns focusing on members-only are actually pinned to the group’s entrance web page in order that they will shortly uncover what’s new, and you’ll ship off-platform push notifications. Study extra right here.
Retail Activation Campaigns: Seeking to increase engagement and retail sell-through? Associate with a number one retailer you promote into to extend model consciousness and equip gross sales associates with the data they should speak about your model and drive gross sales. You present schooling and incentives whereas the retailer promotes the marketing campaign. Study extra right here.
Customized URL to ask consultants: Manufacturers can invite certified members to the ExpertVoice community via a distinctive URL within the Advocacy Platform. Referrals via the customized URL really feel extra private and on-brand when shared with folks in or outdoors your community. Tip – the URL sometimes appears to be like like this: www.expertvoice.com/model/YOURBRAND.
2. New methods to get merchandise into the arms of consultants
Flash Offers: Manufacturers can provide a limited-time promotion with deeply discounted merchandise for the complete ExpertVoice viewers. Flash Offers are perfect for manufacturers with extra overstock or who need the highlight for a brand new product launch. Study extra about Flash Offers.
Model Outlet Retailer (Beta): Manufacturers can promote overstocked stock earlier than liquidation at a simpler margin than a typical liquidation and wholesale alternate options – all inside the gated and trusted viewers on ExpertVoice. The outlet is an always-on sell-through answer. Study extra right here.
3. Constructing your model popularity
Share belongings immediately out of your advertising and marketing workforce: With Doc Classes, you may present consultants with much more useful product info utilizing PDFs. Share extra along with your professional audiences – from the most recent product catalog to speaking factors for retail gross sales staff. Then, launch the lesson inside a brand new Schooling Marketing campaign immediately from the Advocacy Platform.
Untag any user-generated content material not on-brand: Did an professional unintentionally tag your model in a photograph on ExpertVoice? Now, you may management what pictures populate the picture gallery of your ExpertVoice model web page. Merely go to the Content material Supervisor within the Advocacy Platform and right-click the picture to untag your model. Really feel extra comfortable understanding your ExpertVoice web page is on-brand.
In 2024, ExpertVoice will proceed enhancing the platform to assist manufacturers throughout industries develop their enterprise with consultants. We’re excited to see the entire new methods manufacturers plan to achieve and interact consultants within the upcoming yr, and we stay up for making ExpertVoice an much more precious place for the consultants researching, recommending and representing your model. For future platform updates, be part of our group on the ExpertVoice Alternate Enterprise Neighborhood for weekly posts, or contact your ExpertVoice workforce for extra info.
