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2022 World’s Most Enticing Employers


The 2022 World’s Most Enticing Employers (WMAE) rankings spotlight a rising misalignment between college students’ job expectations and what employers can supply in a cooling economic system. “Aggressive wage” and “excessive future earnings” are actually two of the top-three priorities for enterprise, engineering, and IT college college students — and these have been among the many fastest-growing priorities throughout all variables cited this 12 months.

“We anticipate 2023 will likely be a 12 months of rebalancing,” says Mats Röjdmark, Chief Govt Officer, Universum. “Over the past 18 months, employers provided beneficiant contracts and dealing situations to draw younger expertise as a result of demand exceeded provide in lots of areas. Now that hiring is slowing and firm assets are strained, we anticipate extra reasonable employment offers in 2023 — that means staff might want to ‘give’ as a lot as they ‘get’ of their first skilled jobs.” 

Universum surveyed over 185,000 college students in enterprise, engineering, and IT from the 9 largest economies between September 2021 and Might 2022. The much-anticipated survey asks college students which employer traits are most influential as they take into account future employment, and which employer manufacturers they most admire. 

Key Findings From the Analysis

Google drops to #2

For the primary time within the WMAE survey’s 13+ 12 months historical past, Google has dropped to #2 “most engaging employer” amongst enterprise college students. (Google nonetheless ranks #1 for engineering and IT college students.) Google was edged out by Apple, which rose two locations this 12 months to win the #1 rating. 

Apple, Google & Microsoft dominate rankings

Huge Tech firms are nonetheless college students’ prime decisions for future employers. Different huge “winners” in 2022? Nike and Daimler/Mercedes-Benz amongst enterprise college students; Volvo and Fb amongst engineering college students; Oracle and JPMorgan Chase & Firm amongst IT college students. All these rank within the High 25 and moved up considerably in 2022. 

High quality-of-life advantages are nonetheless a rising precedence for younger individuals

From an inventory of 40 attributes, “work-life stability” rose 6 locations to rank as #8 most essential in 2022, and “versatile working situations” rose 7 locations, touchdown at #10. The important thing query: Can employers ship on quality-of-life advantages that younger individuals have come to anticipate, even whereas there may be rising stress to do extra with much less?

Proof of “quiet quitting” in enterprise, engineering & IT college students?

When requested to rank their prime priorities in a future employer, younger individuals have been considerably much less probably to decide on “difficult work” in 2022. This attribute registered the biggest one-year drop of any precedence in 2022 — and could also be yet one more signal of a rising mismatch between pupil expectations and the demanding financial setting firms should navigate.

Universum’s World Account Director, Richard Mosley, says the 2022 examine gives important information factors for employers as they enter the 2023 finances season: “Corporations are nonetheless hungry for younger expertise in tech, enterprise, and engineering, however finances tightening in 2023 will probably power them to make tough choices. One factor is obvious: College college students prioritize compensation above all else — even above quality-of-life elements — so even in a delicate economic system, we anticipate beginning salaries might want to stay aggressive to recruit the perfect pupil expertise.” 

To obtain a replica of the World’s Most Enticing Employers report, which incorporates detailed insights about business preferences, preferrred employer model attributes, and rankings, go to www.universumglobal.com/wmae2022/

Do you want to higher perceive your model picture, viewers and rivals?

Yearly Universum surveys over 1 million college students and professionals worldwide to establish the model picture standing of probably the most enticing employers. Our Analytics options provide the insights it’s essential to win the battle for expertise.



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