We should always have known as this publish “The Reel Deal,” as a result of it’s bought all the main points that you must correctly format your Instagram Reels. It’s the one cheat sheet you want for Instagram Reel sizes and specs.
Under, discover specs, ratios, formatting suggestions and extra — all the things that you must make your Instagram Reels look nice, with (sigh) no intelligent wordplay to be discovered.
(Psst: in the event you want a refresher on Instagram’s newest content material format earlier than you dig into the numbers, brush up with our beginner-friendly information to Instagram Reels right here or our Instagram Reels enhancing primer right here.)
Bonus: Obtain the free 10-Day Reels Problem, a every day workbook of inventive prompts that may make it easier to get began with Instagram Reels, observe your development, and see outcomes throughout your complete Instagram profile.
Why do Instagram Reel sizes matter?
In the event you’re going to take the time to make an Instagram Reel, it could as effectively look nearly as good as attainable, proper?
You’ve spent weeks drilling the corporate mascot on the finer factors of the newest Doja Cat dance routine and selecting out one of the best Instagram Reels hashtags. Don’t blow this master-stroke of selling with a foolish little formatting error!
In the event you add pictures or movies that aren’t the proper proportions or dimensions, you’re risking a wide range of unflattering outcomes. If it’s the unsuitable form, it may get stretched and distorted. Too giant? You may expertise a clumsy crop. Add some low-res media, and also you’re risking a last product that’s pixelated and ugly when blown as much as fill the display.
None of those are the top of the world, after all. However they positive don’t go away a terrific impression of your model (except the impression you’re going for is “unprofessional slop-ster”).
Even when the content material of the Reel is an Oscar-worthy efficiency (as, I assume, your Doja-Cat-mascot-dance is), a weirdly stretched body goes to take the viewer out of the second… and doubtless on to the following video (which, I assume, is your competitor’s dancing-mascot video).
And right here’s one other good purpose to care about Instagram Reel sizes: The Instagram Reels algorithm tends to favor movies with high quality visuals. So utilizing the right Instagram Reels sizes while you edit and add your video goes to provide the finest likelihood to get your masterpiece reaching far and huge.
Instagram Reel sizes 2022
These are the Instagram Reel sizes for 2022, however make sure that to bookmark this web page and test again commonly for essentially the most up-to-date intel… as a result of like all different social media dimensions, the sizes of Instagram Reels aren’t set in stone endlessly.
As Instagram goes by means of updates, these dimensions and sizes might shift to accommodate new layouts of the app, so preserve your ear to the bottom (or preserve your eyes on this publish, no matter works).
Instagram Reel cowl measurement: 1080 pixels x 1920 pixels
Facet ratio: 9:16
Advisable add measurement: 1080 pixels x 1920 pixels.
There are few issues we now have management over on this world. Fortunately, the quilt picture of your Instagram Reel is certainly one of them.
Right here’s the best way to choose your Instagram Reel cowl:
- Create an Instagram Reel, hit “subsequent.”
- Now you’re within the Share settings. Faucet on the preview picture (the one that claims “cowl”)
- Add a body out of your video, or faucet “add from digicam roll” to pursue your picture album.
- Wish to crop the picture? Faucet “crop profile picture” on the Share settings display after which reposition or zoom in or out.
Instagram Reel thumbnail measurement: 1080 pixels x 1080 pixels
Facet ratio: 1:1
Show measurement: 1080 pixels x 1080 pixels
Advisable add measurement: 1080 pixels x 1920 pixels
When you’ve chosen the right picture to your Instagram Reels cowl (see the tip above!), you’ll be able to crop right down to a grid-worthy thumbnail to your important feed.
Whereas the quilt is a 9:16 proportion, the thumbnail that seems in your feed will crop to a 1:1 sq..
So, for finest outcomes, select a picture that’s 1080 pixels x 1920 pixels, however that has a 1080 pixel x 1080 pixel space that will probably be appropriate to crop right down to.
Reel measurement on Instagram: 1080 pixels x 1920 pixels
Facet ratio in full-screen mode: 9:16
Facet ratio in Instagram feed: 4:5
Advisable add measurement: 1080 pixels x 1920 pixels.
One thing to bear in mind as you’re capturing or enhancing your Instagram Reel is that the facet ratio modifications relying on the place your viewer is watching it.
If seen in full-screen, it’s a 9:16 ratio, but when they occur to catch your video of their newsfeed, it’ll be cropped to 4:5… which implies a few third of the body is lopped off.
If you’d like each single viewer to have a terrific expertise (and also you do, don’t you?!), make sure that an important parts of your video are contained to the middle of the body, and nothing very important is lurking across the edges the place they may get misplaced.
In addition to, when seen in full-screen, the underside of the Reel is the place the caption and feedback are displayed, in order that’s one other good purpose to keep away from displaying vital content material on the perimeters of the display.
One other scorching tip: Reels are the identical measurement as Instagram Tales, if that’s useful to know for branded collateral… or utilizing these cool free Instagram Tales design templates.
Instagram Reels compression measurement
Instagram will measurement down something over 1080 pixels huge to 1080 pixels.
Conversely, pictures and video should be a minimal of 320 pixels huge: in the event you add one thing smaller, will probably be resized as much as 320 pixels routinely.
Any picture that’s between 320 and 1080 pixels huge will keep at its authentic decision “so long as the picture’s facet ratio is between 1.91:1 and 4:5.” (Different ratios will probably be routinely cropped to suit the supported ratio.)
Instagram Reels measurement in pixels: 1080 pixels x 1920 pixels
Instagram Reels are seen in a vertical orientation, so movies and photographs ought to be 1080 pixels huge and 1920 pixels tall (a facet ratio 9:16).
Instagram Reels measurement ratio: 9:16
Viewing Instagram Reels in full-screen mode, the body is a 9:16 ratio.
That being stated: if somebody is watching your Reel of their important feed, the video is cropped to a ratio of 4:5. That’s two-thirds of the dimensions of a full-screen viewing expertise, so make sure that to maintain vital imagery and knowledge away from the perimeters of the body.
Instagram Reel body measurement: 1080 pixels x 1920 pixels
Wish to make sure that your Instagram Reel is appropriately proportioned so it doesn’t get stretched or cropped? Add pictures and photographs which are 1080 pixels huge by 1920 pixels tall.
Be aware that the body measurement will change for Instagram customers viewing your Reels of their newsfeed: Instagram will crop your Reel right down to a 4:5 ratio.
One other very important piece of information: the underside of a Reel is the place your feedback and caption reside, so it’s finest to keep away from placing any vital visible data alongside the underside of the display.
Instagram Reels size: As much as 60 seconds
Instagram Reels can now be as much as 60 seconds lengthy. That may both be one lengthy steady video, or a mix of clips and pictures that provides as much as 60 seconds.
Shorter movies, nonetheless, are likely to have greater engagement, so preserve it quick and candy in the event you can!
Instagram Reels caption size: 2,200 characters
You’ll be able to sort a caption that’s as much as 2,200 characters (that features areas and emojis) to explain your Instagram Reel.
Don’t overlook to avoid wasting of these characters to your Instagram Reels hashtags!
Okay, that’s it from us! You’ve bought all of the Instagram Reels measurements that you must make sure that your content material appears its best possible. Comply with these finest practices — beneficial by Instagram itself! — and your movies will probably be hovering to the highest of the Discover web page very quickly.
Simply schedule and handle Reels alongside all of your different content material from Hootsuite’s tremendous easy dashboard. Schedule posts to go reside when you’re OOO — and publish at the very best time, even in the event you’re quick asleep — and monitor your publish’s attain, likes, shares, and extra.
Save time and stress much less with straightforward Reels scheduling and efficiency monitoring from Hootsuite. Belief us, it’s reely straightforward.
