At its September 2023 Investor Day, Pinterest acknowledged greater than half of its customers view the platform as a spot to buy, and buyable gadgets saved to its boards elevated 50% year-over-year.
Pinterest continues its efforts to make the platform extra shoppable. The corporate not too long ago launched cellular deep hyperlinks for Pinterest-managed advertisers and added direct hyperlinks as new methods to assist customers go from discovery to buy. Cellular deep hyperlinks ship customers to a selected web page in a retailer’s cellular app. Direct hyperlinks take folks from a Pinterest advert to a retailer’s web site with one click on.
Moreover, Pinterest has expanded its ecommerce ecosystem with new integrations for Salesforce Commerce Cloud and Adobe Commerce, constructing on current integrations with Shopify and WooCommerce. The brand new integrations permit retailers to handle their Pinterest product catalogs instantly throughout the Salesforce or Adobe purposes they already use.
Retailers eager about Pinterest’s ecommerce efforts can study from prime manufacturers and influencers.
Here’s a record of the preferred accounts on Pinterest. There are inspirational type boards, model collections, product tags to buy, and extra.
Oh Pleasure
Oh Pleasure
Oh Pleasure, essentially the most adopted account on Pinterest, is from the L.A.-based way of life model and design firm by Pleasure Cho. Oh Pleasure creates licensed product traces for Goal, Petco, Band-Help, and extra. Standard Pinterest boards embody Clothes, Recipes, and For the House. 15.1 million followers.
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Poppytalk
Poppytalk
Poppytalk is a artistic studio and way of life model primarily based in Vancouver and based by Jan Halvarson. Launched to catalog inspiration from typography to inside design, Poppytalk now covers design components, do-it-yourself tasks, entertaining and recipe creations, artwork and images, inside design, structure, and extra. Its Entertaining + Enjoyable board has 6 million followers alone. 10.4 million followers.
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Tasty
Tasty
Tasty, from BuzzFeed, is a community for fast meals movies and recipes. Tasty was initially a BuzzFeed Fb web page that featured brief, comfort-food movies. Its Pinterest boards embody meals genres and meal hacks, comparable to Rooster Dinners, Pastas, and Desserts. Tasty attracts greater than 10 million month-to-month views. 10.3 million followers.
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Maryann Rizzo
Maryann Rizzo
Maryann Rizzo is an inside designer with boards of inspirational photos to design, beautify, craft, prepare dinner, backyard, entertain, costume, and journey in type. Her well-liked board Every little thing has 4.5 million followers. 9 million followers.
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Mamas Uncut
Mamas Uncut
Mamas Uncut is a parenting web site by Bekka Palmer. It options boards on mother Q&A, parenting information, house hacks, child names, and lifestyle-related content material (e.g., tattoos and humor). Standard boards embody Child, Way of life and Inspiration, and Mamasuncut Inspiration. Mamas Uncut attracts greater than 10 million month-to-month views. 8.5 million followers.
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Cathie Hong Interiors
Cathie Hong Interiors
Cathie Hong Interiors is an inside design agency primarily based in San Francisco. Its inspirational boards pin content material on inside and outside design, tile and supplies, shops and shows, packaging and branding, common inspiration, in addition to the studio’s personal work. The Eating Inspiration board has over 3 million followers. 7.9 million followers.
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Jane Wang
Jane Wang
Jane Wang is the mom of Pinterest co-founder Ben Silbermann. Jane Wang’s boards comprise inspirational content material throughout a variety of matters, together with DIY, Octopus, and Small issues that work very properly. Her food-focused Scrumptious board has over 6 million followers. 7.7 million followers.
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HonestlyWTF
HonestlyWTF
HonestlyWTF, curated by Erica Chan Coffman, options something extraordinary. It has boards on partitions, artwork, sneakers, lighting, areas, jewellery, sneakers, magnificence, typography, and extra. Standard boards embody DIY and House Candy House. HonestlyWTF attracts greater than 10 million month-to-month views. 7.2 million followers.
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Bonnie Tsang
Bonnie Tsang
Bonnie Tsang is a visible artist and a mother of two women. Her boards characteristic inspirational and trendy photos of structure, trend, colour, stripes, locations to go, and meals design. Standard boards embody Residing Areas and Workspace. 7 million followers.
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Pejper
Pejper
Pejper is a Swedish way of life weblog specializing in inside design and the surroundings. Pejper’s Pinterest boards embody Work Rooms and Inexperienced Residing – Backyard. Its Beautiful Residing board has over 3.3 million followers. 6.8 million followers.
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Evelyn
Evelyn
Evelyn has a variety of matters throughout almost 200 boards, together with Passport to Western Europe, Nature’s WIndows, and America the Lovely, Touring the USA. 6.8 million followers.
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Model Me Fairly
Model Me Fairly
Model Me Fairly focuses on weddings with inspirational photos and featured merchandise. Standard boards embody Bridal Hair & Hairstyles and Wedding ceremony Truffles. Model Me Fairly attracts greater than 10 million month-to-month views. 6.4 million followers.
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Harper’s Bazaar
Harper’s Bazaar
Harper’s Bazaar pins gadgets from its journal, together with tagged content material to buy at its on-line retailer, and attracts greater than 10 million month-to-month views. Standard boards embody Avenue Model and Magnificence & Hair. 6.4 million followers.
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Trey Ratcliff
Trey Ratcliff
Trey Ratcliff is the creator, author, and photographer behind the each day journey weblog StuckInCustoms.com. His Pinterest boards characteristic journey photos. The My Favourite Journey Images board has over 6.2 million followers. 6.4 million followers.
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Nordstrom
Nordstrom
Nordstrom pins and curates photos on ladies’s trend, males’s type, purses, sneakers, house decor, and extra. Followers may store tagged photos. Nordstrom attracts greater than 10 million month-to-month views. Standard boards embody Girls’s Model, House, and Skincare & Magnificence. 5.4 million followers.
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Veanad
Veanad
Veanad is curated by a Seattle-based architect with boards specializing in house, jewellery, wardrobe, and weekend photos. Its well-liked board Magnificence has over 5 million followers.
5.2 million followers.
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L.L.Bean
L.L.Bean
L.L.Bean pins its product photos on boards comparable to L.L.Bean Model, L.L.Bean Footwear, and Be an Outsider. L.L.Bean attracts greater than 10 million month-to-month views. 5 million followers.
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Christine Martinez Loya
Christine Martinez Loya
Christine Martinez Loya pins inspirational photos throughout numerous topics, together with Appears I Love, Interiors I Dream Of, and DIY Tasks I’ll truly find time for. Her well-liked board Phrases to Reside By has over 4.4 million followers. 5 million followers.
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Wedding ceremony Chicks
Wedding ceremony Chicks
Wedding ceremony Checks curates inspirational marriage ceremony photos and trend with boards comparable to Wedding ceremony Attire and Venues. It additionally covers marriage ceremony planning, comparable to Guestbooks Concepts, Present Concepts & Wedding ceremony Apps, and DIY Tasks. Wedding ceremony Chicks attracts greater than 10 million month-to-month views. 4.9 million followers.
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Stephanie Brinkerhoff
Stephanie Brinkerhoff
Stephanie Brinkerhoff is an occasion hair and make-up artist, in addition to a hairstyling educator. Her account contains boards on Hair Equipment, Way of life, Trend, and Fairly Hair. 4.9 million followers.
