20 Methods to Use AMP in E-mail Advertising and marketing [+ Examples] — Stripo.e-mail

AMP for E-mail is confirmed to be efficient. It does improve conversion by 520%.

Isn’t it an excellent motive to start out utilizing AMP in your newsletters? 

(Supply: E-mail from Stripo)

With this quiz, we let customers reply our questions instantly within the e-mail and see if their solutions are appropriate or incorrect immediately.

Sounds spectacular? Then hold studying ‘trigger on this put up we’ll present 20 examples of efficient AMP emails.

So, what’s AMP for E-mail?

In fact, you’ve heard 100 instances that AMP e-mail is sort of a mini internet web page and all that stuff. However that’s not what we wanna say.

In our opinion, AMP know-how is revolutionary, it lifts e-mail advertising to a completely new degree. As a result of now important actions, like registration affirmation, appointment affirmation, submitting suggestions, filling out kinds, giving charges, sharing/delivering real-time content material, and lots of different issues may be performed in newsletters. 

AMP decreases the variety of steps a buyer must take to achieve the specified aim. Our take a look at confirmed the less actions it takes, the upper the probabilities prospects will do it.

Why would you care?

1. That is an efficient method of exhibiting your prospects that you simply truly care about them by eliminating further steps. And honest care, as we all know, is the cornerstone of reliable and long-lasting relations. Isn’t it one thing we’re all searching for?

2. You enhance virality. The extra revolutionary and revolutionary your e-mail is, the extra usually it will get forwarded to pals.

3. You entertain your target market with all of the interactivity that’s now attainable because of the AMP for E-mail know-how. 

4. You increase conversion. No feedback.

Now we’re able to share probably the most distinguished methods of utilizing AMP for e-mail.

20 methods to make use of AMP in emails

All AMP emails, usually talking, may be divided into three main teams:

• these with format parts — all AMP components are saved inside your emails. Like a carousel and accordion. Don’t require reference to servers;

• these with real-time content material — don’t require any actions from the customers; the content material will get up to date in emails routinely; require reference to servers;

• these with open kinds and NPS scores — require actions from customers in emails. Require reference to servers.

Necessary to notice:

Stripo gives you with mandatory servers: Information Service, aka Information Storage, for storing customers’ responses, or Information Supply for pulling information in emails.

You possibly can join any of them with simply 2 clicks.

Means 1. Accumulating suggestions — open kinds

Wanna understand how firms can use AMP in emails for this goal? Simply have a look under:

(Supply: E-mail from Stripo)

In January 2020, we ran an A/B take a look at that we talked about originally of this put up. The take a look at confirmed that interactive kinds embedded in emails gather 5.2 instances extra suggestions in comparison with common exterior kinds. 

You possibly can construct and configure the same kind with little to no coding abilities by following the information given in our “Tips on how to Construct AMP Types for Emails” weblog put up. All critiques may be saved on our finish or some other information storage of your alternative.

Means 2. Star/NPS score in emails

To run a profitable enterprise, we have to know what our prospects take into consideration us.

In cargo affirmation e-mail or after any on-line occasion we ask customers in the event that they have been glad with our product/occasion. In case you ask customers to go away the e-mail and go to an exterior kind to fee you, just some will do it, because it requires further steps. In case you allow prospects to do that instantly within the e-mail, the response fee will increase dramatically — by X8 instances.

(Supply: E-mail from Stripo)

Necessary to notice:

Stripo gives numerous prebuilt AMP modules to your survey emails. Simply pull a mandatory one into your template, customise it down as given within the handbook for the Module, and begin your individual survey e-mail marketing campaign ASAP.  

Means 3. Simplifying the registration course of

All of us are conscious of the significance of double-opt-in. So, usually, when customers register with us, we ship them a request to confirm their login e-mail deal with. The subsequent factor we do is ship them a subscription affirmation e-mail. 

However as we stated, shoppers will like it when you save them a minute of their valuable time.

So why not allow them to full registration and see the results of this course of immediately in a single single e-mail?

(Supply: E-mail from Ecwid)

Means 4. Operating quizzes

We’ve already proven the under e-mail pattern on this put up, however we’ve not stated a phrase about the way it actually works.

(Supply: E-mail from Stripo)

Final summer season, over 100K our customers acquired a quiz from us, the place they have been requested to reply three questions:

In fact, we provided a prize for people who answered accurately to those three solutions.

So, did this e-mail generate any revenue?

Numerous solutions from these customers who might submit their solutions on this e-mail (AMP model). And some solutions from these customers who needed to depart the e-mail to take part on this quiz (HTML model). The distinction is apparent. And this AMP quiz was extensively mentioned on Fb and in numerous Russian-speaking communities.

Within the “Constructing AMP Questionnaires” weblog put up, we present how you can construct the same quiz to your newsletters. And supply prebuilt modules so you possibly can create the quiz to your newsletters in beneath an hour.

Means 5. Making appointments in emails

If you wish to improve your chilly emails and to have extra leads come to your demos, why not let recipients choose a handy time and make sure your appointment/demo in gross sales emails?

On this e-mail, customers have been supposed to pick a mandatory date, then choose a mandatory time slot and make sure their assembly. And see the appointment affirmation immediately.

Means 6. Sharing real-time information in e-mail digests to supply customers with contemporary content material

It’s important to supply customers with probably the most precise info in your model in digests, welcome emails, and so forth.

Irrespective of when new subscribers open our emails, they all the time see solely contemporary content material.

See, we don’t have to replace/edit and even construct a brand new welcome e-mail each week.

In case you wanna construct the same one to your welcome/onboarding sequence, you have to to organize a JSON file with the required code components and set the CORS coverage in your facet. However you do it as soon as and for months.

In our “Tips on how to Pull Information from Google Sheets into Emails” video, we confirmed intimately how you can construct the same. It gained’t take you lengthy.

Means 7. Using gamification — Discover and sum numbers. A brand new method to give reductions away

Gamification is among the hottest methods e-mail entrepreneurs use AMP. It’s very often utilized in promo/low cost emails.

With this recreation, you entertain your prospects. Not solely do they get a bit enjoyable in your e-mail, but in addition get their reductions.

(Supply: E-mail from Stripo)

Means 8. Using gamification — Wheel of Fortune. One other method for giving reductions away 

Typically you possibly can’t give a beneficiant 30% OFF on purchases to all of your shoppers, however you’d prefer to. Allow them to WIN this beneficiant low cost. Others will get 2%, 5%, or 10% OFF.

(Supply: Stripo AMP e-mail template)

Means 9. Putting a number of banners on one display screen

Ever puzzled how you can use AMP for e-mail when you find yourself not conversant in coding in any respect? Give format parts a strive.

Carousel is utilized by eCommerce firms largely for showcasing many product playing cards on one display screen.

Or check out one other instance:

(Supply: E-mail from Stripo)

Designing carousel with Stripo:

Means 10. Enabling prospects to pick gadgets in emails

“Choose” — is the important thing phrase right here.

With the amp-selector element, you let customers choose product gadgets, their colours, and sizes, and so forth. proper within the e-mail.

After they do it in your promo, they proceed to checkout. That’s simple.

Our template with the selector element is up for grabs.

Means 11. Using gamification — Growing consumer engagement

Beforehand, we confirmed how you can “give” away coupons. We requested customers to “search” the numbers hidden behind chocolate eggs, to sum them, then to enter the proper reply within the submission kind, bear in mind?

Within the e-mail proven under, we requested customers to click on on the e-mail aspect they preferred probably the most to get their “prediction” for the subsequent month.

On this easy method, we provided collections of pre-built templates.

Outcomes of this marketing campaign:

This e-mail was additionally extensively mentioned in some e-mail communities. And plenty of recipients would ask us to assist them with constructing comparable emails for his or her promo campaigns.

Necessary to notice:

It’s also possible to cover product descriptions behind the snippets, promo codes, and so forth.

Means 12. Structuring content material in emails

That’s proper, we’re speaking about accordions.

AMP accordion may be way more than simply hiding textual content data in its sections.

The revolutionary accordion can comprise even carousels, movies, a number of product playing cards in it.

And our template is proof.

Accordion is a format element. So, all it’s important to do to make use of this template in your campaigns immediately is customise it as you do with common e-mail templates.

Means 13. Operating multi-question surveys

As we stated, our take a look at with the AMP kind confirmed that the less steps it takes, the extra solutions we get.

We imagine the identical considerations multi-question surveys.

(Supply: E-mail from Stripo)

This AMP e-mail pattern is a part of our welcome e-mail the place we requested customers to reply just a few questions of ours so we all know what supplies and guides to share with them sooner or later.

Means 14. AMP carousel — Enabling customers to seek out their excellent look

Carousels… They assist you to both present numerous merchandise on one display screen, or allow customers to seek out excellent seems to be, discover matching items of clothes, and so forth.

(Supply: Stripo AMP e-mail template)

It is a nice method to let customers match new items of clothes to seek out the right pair.

Means 15. Using gamification — Constructing mazes

In 2020 on Father’s Day, we constructed a brief recreation — our customers have been purported to rotate picture slices to resolve the maze.

(Supply: E-mail from Stripo)

This recreation was constructed simply with the Drag-n-Drop block “AMP Carousel”.

You possibly can construct comparable ones simply by following the steps given in our “Constructing Mazes” weblog put up.

Means 16. Using gamification — Letting customers compose their very own emojis

There are so many issues you are able to do with the AMP carousel… Operating some easy contests is one in every of them.

It’s simple to persuade prospects to take part in a contest that doesn’t take a lot of their valuable time and plenty of effort.

With this e-mail, you ask customers to create their very own emojis.

Means 17. Accordion — New method of structuring e-mail digests

We imagine that in relation to academic programs and digests, accordion is strictly what you want. You cover all of the content material in sections. Customers see solely the names of the programs. This offers us far more possibilities customers will see all of the matters given within the e-mail.

As soon as they get serious about any given part, they simply click on to broaden it and see extra info on the subject they’re serious about.

(Supply: Stripo AMP e-mail template)

You possibly can place buttons with hyperlinks, photographs, and even movies in AMP accordion sections.

Means 18. Using gamification — Enabling customers to see immediately if their solutions are appropriate

Determined to provide E-mail Gamification a strive? That’s nice!

On this case, we should always remember that the “Suggestions system” is among the defining traits of an excellent recreation.

This implies we have to let customers understand how they’re doing or if their solutions to the given questions.

(Supply: Stripo e-mail template)

To implement this recreation, we used the Drag-n-Drop block “AMP Kind” for the enter discipline, and a chunk of customized code for “circumstances” so that you simply present customers if their solutions are appropriate/incorrect.

Please, check out the same instance: The identical mechanics, however a method totally different implementation.

Means 19. Imitation of chats

Use chat imitation in emails to both let your prospects win a promo code, or to announce an upcoming occasion/characteristic.

(Supply: E-mail from Stripo)

Bear in mind the sport we applied final Easter, the place customers needed to “discover” numbers and sum them? And the examples, given within the “Means 18” part… Once more, the identical mechanics, however method too totally different implementation.

Means 20. Personalizing presents

As we all know, customized presents generate method increased ROI in comparison with basic promo emails. You possibly can both ship your prospects emails with customized presents, or allow them to select what they like instantly in emails and generate a customized supply by themselves.

(Supply: Stripo e-mail template)

Customers reply easy questions, like what language they converse, what leisure they like, and so forth. And see the journey that matches their pursuits immediately.

Necessary to notice:

You are able to do the identical with product classes or items.

Phrase of recommendation

We confirmed the 20 hottest methods to make use of AMP for E-mail.

Within the weblog put up “Methods to Construct AMP with Stripo”, we confirmed 6 methods of making AMP emails.

Here is only a pleasant reminder. To have the ability to ship AMP content material, it’s essential:

• get whitelisted with Google, Mail.ru, and Yahoo;

• repair all of the bugs if any happen. You will notice them within the Preview mode (in any other case customers will see HTML e-mail);

• add the fallback — HTML model — on this e-mail;

• be sure that your ESP/CRM is able to sending AMP emails;

• remember that at present Gmail (each internet and cell apps on all OSs), Mail.ru, and Yahoo are able to rendering AMP emails;

• AMP emails lose their AMP properties when you ahead them. This was made out of knowledge safety causes;

• AMP emails expire in customers’ inboxes 30 days after they’re delivered. Once more, the e-mail loses its AMP properties. Customers see the HTML model.

Way forward for AMP in e-mail

Some firms nonetheless doubt whether or not they need to give AMP for e-mail a attempt to if this know-how has a future forward of it.

Properly, that is completely at your discretion. However allow us to share an inventory with some execs right here:

1. AMP makes e-mail content material numerous and far more helpful

In 2019, we have been in a position so as to add largely format parts — carousel and accordion — in emails. They’d make emails look properly organized and structured.

In 2020-2021, it grew to become simpler to gather suggestions from prospects in emails and to implement a number of video games in e-mail advertising. The video games that beforehand have been not possible to make the most of in e-mail.

Actual-time content material permits us to supply prospects with solely contemporary info in newsletters.

The probabilities of AMP for e-mail are rising.

2. Broad help

E-mail shoppers

AMP emails now render properly throughout:

• Gmail — desktop and cell, on Android and iOS;

• Yahoo — desktop. Cellular apps will help AMP quickly;

• Mail.ru — desktop and cell, on Android and iOS.

AOL, the product of Verizon Media, will help AMP quickly.

E-mail platforms and repair suppliers

Presently, 33 ESPs help the AMP for E-mail know-how.

Amazon SES, Amazon Pinpoint, AWeber, eSputnik, Mailgun, and Salesforce are amongst them.

You’ll find all the listing right here.

(Supply: Google AMP dev)

3. Information safety

AMP for E-mail is, to start with, about information safety.

Which means that your emails are monitored at a number of ranges.

Put very briefly:

• all senders, which means manufacturers and corporations, are to be whitelisted with e-mail shoppers and are completely checked by ESPs, in any other case model will not be able to sending AMP content material;

• e-mail shoppers block all AMP emails with any suspicious content material;

• e-mail senders, like ESPs and CRMS, don’t let such emails be despatched;

• AMP emails can’t be forwarded and, as we stated above, misplaced their AMP properties in 30 days and when the e-mail is simply opened in a brand new tab.

4. Constructing AMP emails is getting simpler

We’ve constructed numerous modules, templates with AMP content material so you can begin by yourself marketing campaign quick. Requires little to no coding abilities.

Additionally, Stripo presents 3 Drag-n-Drop AMP blocks:

• carousel;

• accordion;

• kind.

Engaged on these blocks requires no coding abilities in any respect.

5. AMP for E-mail effectivity

We ready a digest with numerous use instances from totally different firms worldwide that present how manufacturers enhance conversion, improve ROI, and consumer engagement with AMP.

AMP Emails: Contemporary Statistics, or How Firms Earn with AMP for E-mail

AMP for E-mail is a should on the earth of e-mail advertising at the moment.

An increasing number of firms now get probably the most out of it.

On this put up, you will see probably the most profitable use instances and actual stats.

Earlier than we proceed to those instances, we wish to remind you that we’ve revealed a compilation of AMP e-mail examples to get you began.

Learn

1. Mailmodo: Growing consumer response fee by 833%

A jewellery firm BlueStone.com together with Mailmodo used…

Learn

Ultimate ideas

To AMP or to not AMP — it’s as much as you to determine.

All we are able to say is when you ever determine to provide AMP a strive — we’re there for you.