Do you bear in mind a time the place a chunk of content material made you a longtime fan of a specific model or firm? Perhaps it was a humorous YouTube video or a brilliant informative weblog put up — each of that are content material advertising examples.
Content material advertising examples embrace media like newsletters, podcasts, social media posts, and movies. All of those types of content material are supposed to present helpful and related data that delights customers and attracts them to your model.
That can assist you use content material advertising to your organization’s benefit, listed here are a few of my favourite content material advertising examples of 2022.
Content material Advertising Examples
- Spotify Wrapped
- DuoLingo’s TikTok
- Canva’s Design Faculty
- Hairstylist Theresa Van Dam’s TikTok
- Woman With the Canines YouTube channel
- Crunchyroll Collections
- Chewy’s instructional YouTube
- Amazon Prime’s The Anime Membership
- UN Refugee Company’s Podcast
- The Washington Publish’s TikTok
- Jackson Galaxy’s YouTube
- You Suck at Cooking
- Warby Parker E-mail advertising
- Content material Advertising Institute’s Click on to Tweet
- Digital Olympus’s Professional Roundup
- Colgate’s Useful resource Web page
- Moz’s Subject Clusters
- Mailshakes’ Advertising Automation
- Townsend Safety’s Content material Supply
- Venngage’s Free Product
Content material Advertising Examples
- Spotify Wrapped
- DuoLingo’s TikTok
- Canva’s Design Faculty
- Hairstylist Theresa Van Dam’s TikTok
- Woman With the Canines YouTube channel
- Crunchyroll Collections
- Chewy’s instructional YouTube
- Amazon Prime’s The Anime Membership
- UN Refugee Company’s Podcast
- The Washington Publish’s TikTok
- Jackson Galaxy’s YouTube
- You Suck at Cooking
- Warby Parker E-mail advertising
- Content material Advertising Institute’s Click on to Tweet
- Digital Olympus’s Professional Roundup
- Colgate’s Useful resource Web page
- Moz’s Subject Clusters
- Mailshakes’ Advertising Automation
- Townsend Safety’s Content material Supply
- Venngage’s Free Product
1. Spotify Wrapped Playlists
Spotify Wrapped is without doubt one of the music streaming app’s most profitable content material advertising campaigns. Close to the tip of yearly, Spotify customers get a enjoyable roundup of all of the music they’ve listened to that 12 months. The roundup is damaged down into genres, years, artists, and extra, and is displayed with brightly coloured graphics.
It then creates a personalised playlist of the consumer’s most listened to songs, and customers have the choice to share their wrapped playlists on social media — a key component that has made the marketing campaign to pattern on social media yearly since its inception.
2. DuoLingo’s TiKTok
You possible know DuoLingo as the web site and app that helps customers study a brand new language, however the firm has generated buzz on TikTok for an additional cause — the corporate’s self-proclaimed “unhinged” mascot.
DuoLingo has amassed over 4.5 million followers on TikTok due to its constant stream of content material that includes the corporate’s iconic inexperienced owl mascot. Although most of the movies don’t point out the corporate’s services and products, the account’s capability to create humorous, stylish content material has helped increase model consciousness on the app — one thing many manufacturers wrestle to do.
3. Canva’s Design Faculty
Canva’s Design Faculty supplies worth to its customers by educating them create partaking pictures with minimal design expertise and with out sophisticated software program. It additionally does an ideal job of exhibiting all of the design prospects Canva has to supply.
4. Hairstylist Theresa Van Dam’s TikTok
Theresa Van Dam is a hairstylist and proprietor of the Implausible Sams Salon in Lenox, Illinois. Her TikTok account is known for her skits that present how she offers with impolite prospects — all of whom she calls “Karen.”
Her content material is commonly praised for being relatable to anybody who has ever needed to cope with unruly prospects.
This relatable strategy to content material works as a result of whereas TikTok customers come to the account for laughs, they’re additionally proven movies of her wonderful work as a stylist. Her TikTok now has 4.9 million followers, and Theresa has stated usually in her movies that she now has so many shoppers she usually requires new ones to ebook her months prematurely.
5. Woman With The Canine’s YouTube Channel
Woman With The Canine’s is a YouTube channel run by knowledgeable pet groomer named Vanessa, proprietor of Excellent Pooches Canine Grooming in Ontario Canada.
The channel options wonderful content material advertising by offering leisure for viewers whereas additionally exhibiting off her abilities as a groomer — I imply, who would not wish to see dramatic huskies screaming at just a little blow dryer?
Because of her content material advertising efforts, Vanessa’s channel now has 1.5 million followers — and her clientele has grown to incorporate cats and the occasional pig. She was additionally in a position to increase sufficient cash to donate to animal sanctuaries.
6. Crunchyroll Collections
Crunchyroll is a U.S.-based firm that licenses, distributes, and streams anime around the globe. One of many methods Crunchyroll markets itself on-line is thru YouTube through its Crunchyroll Collections channel. Crunchyroll Collections hosts clips and compilation movies of extremely searched moments from in style anime.
The sort of content material advertising engages viewers, retains the model on the high of search outcomes for in style anime, and exhibits how broad the corporate’s catalog is — encouraging viewers to subscribe to its streaming service. Discover there’s even a button within the channel’s banner that viewers can click on to start out a 14-day free trial if they need extra content material.
7. Chewy’s YouTube Channel
Chewy is an internet retailer of pet merchandise that has discovered a singular strategy to promote its totally different merchandise. Chewy’s YouTube channel is stuffed with recommendation concerning pets, coaching, and animal well being. It additionally options instructional movies, like “A Day within the Lifetime of a Particular Wants Cat Rescue and Sanctuary.”
In most movies, Chewy supplies helpful data whereas tying of their merchandise. For instance, within the video “Easy methods to Introduce a Canine to a Cat,” the corporate lists the supplies wanted to introduce the 2 animals — exhibiting all of the totally different merchandise they promote.
Moreover, the outline of the video features a hyperlink to a put up on the corporate’s weblog that offers extra data. The weblog put up additionally supplies hyperlinks to the place pet house owners should buy the supplies they want off the official Chewy web site. This encourages viewers to go to its web site and make purchases.
8. Amazon Prime’s The Anime Membership
Anime has develop into extra in style through the years, and plenty of streaming companies are cashing in on the pattern — together with Amazon Prime. However how does Amazon stand out among the many stiff competitors of Crunchyroll, Netflix, and Hulu? It began by partnering with actress and content material creator Cheyenne The Geek to create an online sequence referred to as The Anime Membership.
The Anime Membership offers anime suggestions primarily based on style and tackles totally different matters usually referenced in anime. All of the anime Cheyenne references can be found to look at on Amazon Prime, encouraging viewers to subscribe to the streaming service.
9. UN Refugee Company’s “Pressured to Flee” Podcast
The UN Refugee Company’s Webby Award-nominated podcast helps increase consciousness for refugees by telling their distinctive and coronary heart wrenching tales. This type of content material advertising is compelling, leaves the viewers with a greater understanding of a refugee disaster, and exhibits the significance of company’s work.
10. The Washington Publish’s TikTok
The Washington Publish’s TiKTok takes a comedic strategy to historical past, information, and politics — interesting to its 1.4 million followers. The account additionally hyperlinks to the Washington Publish’s web site.
11. Jackson Galaxy’s YouTube Channel
Jackson Galaxy is the previous host of Animal Planet’s “My Cat from Hell,” a present that cat house owners get alongside higher with their unruly cats. Now, he has a web site the place he sells cat merchandise and consultations.
To assist promote his work and set up himself as an skilled, Jackson runs a YouTube channel the place he solutions widespread questions concerning cats and cat possession. In these movies, he supplies recommendation, promotes his ebook, and showcases the merchandise he has on his web site that may assist cat house owners.
You Suck at Cooking began off as a humorous YouTube channel that confirmed folks assist to prepare dinner easy meals. Years later, the channel continues to be hilarious however can also be used to advertise the host’s cookbook. The channel’s dry humor, random skits, and working gags assist it stand out from different on-line self-help cooking assets.
13. Warby Parker’s E-mail Advertising
One of many many cause’s Warby Parker stands out from different on-line glasses retailers is its enjoyable and crowd pleasing (no pun meant) electronic mail advertising campaigns. Within the instance beneath, Warby Parker welcomes summer time trip with its shiny crystal-themed glasses eyewear. The calls to motion within the electronic mail are straightforward to identify, the colours are shiny and enjoyable, and the corporate’s social media accounts are clearly offered.
14. Content material Advertising Institute’s Click on to Tweet
Should you make it straightforward for folks to share one thing fascinating with their community, then they are much extra possible to take action. Embedding a “click on to tweet” button that routinely shares quotes or statistics out of your article is an efficient approach to try this.
For instance, this weblog put up that I wrote for Content material Advertising Institute is probably the most extensively shared visitor weblog put up I’ve ever written:
Months after publication, I nonetheless get each day Twitter notifications from folks tweeting about this text. And the vast majority of the tweets come from the “click on to tweet” choice that Content material Advertising Institute gives all through the put up.
If you wish to begin including “click on to tweet” choices all through your web site content material, try this free instrument.
15. Digital Olympus’s Professional Roundup
It doesn’t matter what trade you are in, there are influencers to whom folks search for recommendation.
Digital Olympus interviewed over 40 digital advertising specialists for one in every of their weblog posts, asking every skilled to supply their only methodology for buying visitors.
What I most like about this weblog put up is how Digital Olympus organizes the contributions. On the high of the web page, there is a headshot of every skilled subsequent to their identify. If you wish to learn a specific skilled’s tip, you merely must click on on their headshot and you will leap right down to their quote.
There’s additionally an anchor-linked Desk of Contents that permits for topic-based searches. This manner, readers can leap to the particular sections which might be most relevant to them.
16. Colgate’s Analysis Web page
Making a useful resource web page made up of useful hyperlinks on a given subject is an efficient strategy to create useful content material.
If your corporation has been producing content material for some time, then likelihood is you might have clusters of associated content material to assist the matters round which your corporation needs to construct authority.
For instance, oral hygiene firm Colgate has over 1,200 items of content material associated to their broad subject “gum illness.”
That is a lot of content material to sift by, which is why Colgate created a useful resource web page made up of particular sections of gum disease-related content material, like “What are the Levels of Gum Illness?” or “Easy methods to Treatment Gingivitis.”
Every part gives:
- A paragraph of explainer textual content
- A bulleted record of particulars on the sub-topic
- Hyperlinks to related content material on their web site
17. Moz’s Subject Clusters
The subject cluster framewor is a extremely efficient search engine optimization technique that demonstrates to Google that the content material in your web site is organized and related to searchers. To study extra about this framework, watch the video beneath.
Some manufacturers have taken this strategy to the following degree by making a multi-page masterclass or information that hyperlinks collectively like-themed pillar pages. A pillar web page is a web site web page that covers a subject in-depth and hyperlinks to a cluster of associated content material, often known as a cluster. One in all my favourite examples of that is Moz’s Newbie’s Information to Content material Advertising.
Moz creatively places a chapter record at first of every web page that hyperlinks out to extra particular content material marketing-themed pages inside the subject cluster.
Moreover, utilizing an anchor-linked chapter record is an efficient strategy to join the cluster collectively — it supplies worth to the reader whereas passing authority by to every pillar web page.
18. Mailshakes’ Advertising Automation
Advertising automation is a mix of software program and technique. With advertising automation, companies can goal prospects and prospects with automated messages throughout a number of on-line and offline channels together with electronic mail, textual content, net, and social media. Every message is shipped routinely in keeping with a pre-set record of directions, referred to as workflows.
Advertising automation may be an efficient instrument to maintain your viewers engaged together with your model, however it’s essential to be sure you’re sending the suitable messages to the suitable folks on the proper time.
Mailshake, an electronic mail outreach instrument, carried out advertising automation successfully by making a Chilly E-mail Masterclass to show folks make higher connections through electronic mail outreach. The masterclass is made up of eight complete classes (i.e. pillar pages).
Mailshake is aware of that it is a lot of content material for folks to devour, and guests will not possible learn it multi functional sitting.
To make it simpler for folks to study step-by-step, Mailshake repackaged their masterclass into an eight-part electronic mail sequence. In different phrases, they automated their schooling to assist their viewers.
Mailshake acquired 5,321 electronic mail opt-ins for his or her chilly electronic mail masterclass workflow in below one 12 months — proof that, if finished effectively, this could possibly be an extremely efficient technique.
19. Townsend Safety’s Content material Supply
One tried-and-true strategy to convert guests into leads is by providing one thing of worth in alternate for his or her contact data (i.e. electronic mail tackle). This “one thing” is known as a content material supply.
Content material gives embrace, however should not restricted to:
- Guides
- Workbooks
- Templates
- Webinars
It will possibly take lots of time to create a helpful content material supply from scratch.
One efficient strategy to create a significant content material supply is to repurpose and repackage items of content material discovered in your web site. For instance, information safety firm Townsend Safety created a pillar web page for one in every of their matters of experience — encryption key administration.
To assist convert guests into leads, Townsend repurposed and repackaged the content material on their web page right into a information. This allowed folks to take the content material with them, versus having to seek for the pillar web page every time they needed to examine encryption key administration.
Within the first 12 months of publishing their encryption key administration pillar web page, 63% of tourists gave their data in alternate for a packaged PDF of the on-page content material.
20. Venngage’s Free Product
Your product needs to be your greatest advertising. An efficient approach to supply actual worth to your prospects is to create a free instrument that aligns together with your merchandise and/or companies.
If you may get a free consumer hooked on one in every of your free instruments, you then’re giving your self (and your gross sales staff) the perfect probability at demonstrating the worth of your paid instruments, too.
As an instance, for instance, that you are a author who wants assist with creating visuals for the online content material you create. You may think about using Venngage, an organization that helps companies create compelling visuals. Within the free model of their platform, customers get entry to all kinds of templates for infographics, displays, brochures, checklists, and so forth.
Sooner or later, when your advertising staff is contemplating paid merchandise for design, you may have Venngage top-of-mind.
And there you might have it — 20 content material advertising examples to assist get your inventive juices flowing. Take into account how one can apply one (or a number of) of those examples to your corporation to strengthen your content material advertising efforts.
We reside in a fast-paced digital world. Within the time you learn this weblog put up, a brand new channel, a brand new tactic, or a brand new competitor has emerged. The perfect probability you might have at telling your corporation’s story and rising a pool of engaged prospects and prospects is by studying the artwork of content material advertising — and beginning to apply it to your corporation, at this time.
