Topic strains. CTAs. Countdown timers. Deliverability. And don’t get us began on Outlook.
There are such a lot of parts of electronic mail advertising and marketing that consistently change, from electronic mail consumer help to design parts like darkish mode. When your head’s down in day-to-day electronic mail design or marketing campaign improvement, it may be exhausting to know the place to search out the fitting solutions to your questions on matters like electronic mail advertising and marketing technique, analytics, developer suggestions and methods, design, and deliverability.
Earlier than you flip to infinite pages of Google searches, we’ve received you.
Right here at E mail on Acid, we’re form of obsessive about electronic mail, so we spend numerous time poring over electronic mail advertising and marketing blogs from across the web. We’ve compiled a bunch of our all-time favorites.
Right here they’re in no explicit order…
Soar to an electronic mail advertising and marketing weblog to study extra:
- Actually Good Emails
- ActionRocket
- Uplers
- MailBakery
- Mailjet
- Solely Influencers
- E mail Critic
- Zembula
- Iterable
- Alchemy Worx
- E mail Advertising Guidelines
- Bloomreach
- LiveClicker
- Spam Useful resource
- Phrase to the Clever
- HTeuMeuLeu
- Mailgun
- E mail Monday
- E mail on Acid
Blogs for electronic mail designers
1. Actually Good Emails
When you ever want a dose of inspiration, Actually Good Emails is one of the best place to go. Their complete, 4,000+ electronic mail database showcases actual emails throughout each trade, with easy-to-browse classes, together with behavioral triggers, deserted cart emails, webinar invites, welcome electronic mail flows, and extra.
In addition they run a characteristic referred to as “Suggestions Friday” the place they reside critique actual emails on video. It’s extremely useful not simply to assume by means of design parts however why they work, and what’s price taking (and leaving) whenever you incorporate these parts into your personal campaigns.
A number of actually good posts to get you began:
It’s not weblog content material, however RGE has some good things for electronic mail builders too. See one thing cool you wish to attempt? Try the “Code” view on particular person emails within the assortment to see the way it’s achieved and mess around with it.
2. ActionRocket
ActionRocket is a artistic electronic mail design company and their weblog, E mail Design Evaluation, is filled with electronic mail design experience. Their weblog is a superb place to go for examples of artistic electronic mail design or an outline of present design traits to include into your personal emails.
You’ll discover tips about accessible designs, how design suits into your advertising and marketing technique and the complete electronic mail person expertise. Every month, for instance, they spherical up a few of the finest designs that landed of their inbox — so you possibly can see firsthand what manufacturers are doing properly, and which parts matter essentially the most to include into your personal designs.
When you’re concerned about electronic mail accessibility, make sure you take a look at ActionRocket’s E mail for All content material.
Get able to launch with these posts:
3. Uplers
Previously often called E mail Monks, Uplers is a full-service electronic mail advertising and marketing company that has the benefit of working with tons of of various corporations throughout a wide range of industries, so you possibly can rely on their experience and expertise.
Their weblog focuses totally on design and person expertise and may present tons of inspiration for upcoming campaigns, whether or not that’s fascinated by the fitting fonts to make use of, ensuring you’re not sacrificing loading pace whereas coding, or the artwork of placing collectively the fitting electronic mail sequence.
Try these latest posts:
4. MailBakery
Based in 2008, MailBakery focuses on customized electronic mail e-newsletter templates, so it’s no shock that their weblog is filled with incredible design and coding recommendation for resilient, use-anytime electronic mail campaigns that work throughout industries and firm sizes. They’re a terrific useful resource for basic finest practices, do’s and don’ts, and electronic mail design suggestions that will help you construct higher emails.
A number of nice latest posts embrace:
Blogs for electronic mail entrepreneurs
5. Mailjet
Even earlier than Mailjet grew to become one among our sister manufacturers, we’ve cherished studying their recommendation geared towards small companies and advertising and marketing teams-of-one trying to study extra about electronic mail advertising and marketing.
Every weblog publish is organized with a transparent desk of contents, making it simple to shortly scan for precisely the data you’re in search of throughout classes like design, automation, deliverability, transactional emails, and extra. Mailjet’s weblog is a superb place for digital entrepreneurs to broaden their data and achieve some electronic mail advertising and marketing experience.
Take off with a few of these latest articles:
6. Solely Influencers
Solely Influencers is an electronic mail trade neighborhood designed for professionals critical about electronic mail advertising and marketing, and it’s a terrific useful resource to attach with different electronic mail entrepreneurs, designers, and builders. Whereas their neighborhood is a paid characteristic, their free weblog covers the whole lot from advertising and marketing technique to high electronic mail distributors, businesses, and consultants, and it’s the most effective locations to get up-to-date trade information.
Try these latest posts to get began:
7. E mail Critic
A group of 5 seasoned electronic mail geeks make up the primary group of bloggers over at E mail Critic, however you’ll additionally discover visitor articles from all kinds of trade consultants. Scott Hardigree, from company Indiemark in addition to different email-related manufacturers, runs the weblog It’s a terrific place to go for some easy, reliable electronic mail advertising and marketing recommendation.
When you’re an electronic mail geek with some massive concepts and opinions, you might submit content material and turn into a visitor electronic mail critic your self.
Some selection picks from this electronic mail advertising and marketing weblog:
8. Zembula
Zembula is an electronic mail personalization and dynamic electronic mail device, so if these are matters you wish to study extra about, their weblog is a superb place to begin. You’ll discover deep dives on each form of dynamic electronic mail, particularly for ecommerce and retail manufacturers.
Learn these first:
Blogs for electronic mail advertising and marketing strategists
9. Iterable
Iterable’s weblog isn’t explicitly about electronic mail advertising and marketing, but it surely’s filled with big-picture concepts about how one can assume extra broadly about advertising and marketing technique and the client expertise and join your electronic mail advertising and marketing efforts to your enterprise development.
After all, they’ve loads of email-focused posts, too, since electronic mail is without doubt one of the finest channels to foster development (if we do say so ourselves.) In any case, that’s why you’re spending a lot effort and time engaged on all of these campaigns!
Right here’s some email-focused weblog content material:
10. Alchemy Worx
If you would like your technique to turn into extra data-driven, Alchemy Worx is a incredible useful resource to bookmark. Their weblog focuses on how knowledge can assist you make higher electronic mail advertising and marketing selections, from staying on high of trade traits like personalization to higher decoding your electronic mail efficiency and statistics.
Alchemy Worx can be the place Della Quest, one among our high electronic mail advertising and marketing influencers, does his factor. They frequently publish white papers detailing shopper sentiment and extra.
Get began with these posts:
11. E mail Advertising Guidelines
If you wish to keep up-to-date on what’s taking place within the electronic mail trade, and the way it impacts your electronic mail campaigns, bookmark Chad S. White’s electronic mail advertising and marketing weblog E mail Advertising Guidelines. The trade veteran (at the moment the Head of Analysis at Oracle) has a transparent, no-nonsense voice that breaks down each replace in a complete vogue, from altering privateness safety legal guidelines to ongoing electronic mail consumer help modifications.
A number of of Chad’s posts that rule:
12. Bloomreach
Bloomreach focuses totally on e-commerce, however their weblog covers matters which might be related for each electronic mail marketer, like real-time personalization, the client expertise, and omnichannel advertising and marketing. In addition they maintain a piece with key insights and analysis into the way forward for ecommerce and the way that impacts advertising and marketing and development methods. In case your electronic mail advertising and marketing efforts primarily give attention to retail or gross sales, this can be a nice useful resource to take a look at.
Attempt these articles first:
13. LiveClicker
For a broad strategy to electronic mail advertising and marketing, LiveClicker’s weblog provides you high trade information and benchmarks, specializing in the way forward for the trade. Flick through matters like personalization, high traits, kinetic electronic mail, video in electronic mail, and extra to grasp what’s necessary to learn about the place electronic mail advertising and marketing is headed within the subsequent few years.
Attempt these posts to get began:
Blogs on electronic mail deliverability
14. Spam Useful resource
When you’re in search of electronic mail deliverability experience, look no additional than Al Iverson, who maintains the Spam Useful resource weblog. Al’s electronic mail advertising and marketing weblog has a wealth of content material on BIMI in addition to electronic mail authentication.
There are additionally deliverability guides for all the main electronic mail shoppers, and an “Ask Al” column during which he solutions questions on issues like SPF data, IP warming, and list-building methods. Come for the deliverability recommendation, keep for the spam and cheese sandwich recipe advice.
Listed below are a few of our favourite posts:
15. Phrase to the Clever
If you wish to learn to attain the inbox, learn the Phrase to the Clever weblog from the deliverability duo, Steve and Laura Atkins. They’ve been working in electronic mail for many years, which might be the place all that knowledge comes from.
You possibly can hear extra of the Atkins’ story in a really entertaining episode of E mail’s Not Lifeless, a podcast from Mailgun by Sinch.
Clever phrases to learn for your self:
Blogs for builders
16. HTeuMeuLeu
E mail developer Rémi Parmentier is without doubt one of the high electronic mail coding consultants within the trade, and positively a weblog to bookmark if you happen to’re coding emails frequently. He doesn’t publish usually, however when he does, he publishes in-depth guides to new design methods like darkish mode and hacks and workarounds for finicky electronic mail shoppers like Gmail or Outlook. If you would like a tutorial you recognize will work, his weblog is a superb place to begin.
Examine these out:
17. Mailgun
One in all our sister manufacturers, Mailgun by Sinch, has a weblog that’s very best for app builders. On this case, it’s not a lot about creating emails as it’s integrating electronic mail performance into software program and purposes.
The Mailgun weblog is focused towards the tech neighborhood, but it surely additionally contains in-depth recommendation on electronic mail deliverability in addition to privateness and safety matters that relate to electronic mail advertising and marketing. As a result of Mailgun’s providers give attention to transactional emails, you’ll additionally discover articles about issues like making a triggered electronic mail program.
Listed below are a couple of articles to peruse:
18. E mail Monday
Written by Jordie van Rijn, a specialist electronic mail advertising and marketing guide with over 13 years of expertise, emailmonday helps electronic mail entrepreneurs keep on high of rising traits, explaining technique and ways, and offering sensible electronic mail advertising and marketing suggestions. Jordie covers the gamut of electronic mail advertising and marketing, however there will certainly be some good things for devs.
Having labored with tons of of manufacturers over time, you’ll discover in-depth guides to the extra technical components of operating electronic mail advertising and marketing campaigns, together with device critiques, concepts on the place to make use of fascinating methods, and overviews of promoting traits.
A number of of Jordie’s posts to take a look at:
19. E mail on Acid
We couldn’t depart you with out mentioning our absolute favourite weblog…ours! You’ll discover one of the best of greater than 10 years of expertise within the electronic mail trade to guarantee that electronic mail entrepreneurs and builders get essentially the most up-to-date data on how one can design and develop nice emails, like this complete code guidelines.
Whether or not you’re simply studying how one can code electronic mail or are a professional trying to double-check another time if Outlook emails will do what you need them to, you may get all of the assets you want proper right here.
A number of of our latest favorites:
What have we missed? Tell us your favourite blogs within the feedback beneath so we are able to proceed to replace this publish.
This text was final up to date on March 21, 2022. It was additionally up to date on Could 7, 2020. It was initially revealed in Could, 2014.
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Writer: The E mail on Acid Crew
The E mail on Acid content material crew is made up of digital entrepreneurs, content material creators, and straight-up electronic mail geeks.
Join with us on LinkedIn, comply with us on Fb, and tweet at @EmailonAcid on Twitter for extra candy stuff and nice convos on electronic mail advertising and marketing.
Writer: The E mail on Acid Crew
The E mail on Acid content material crew is made up of digital entrepreneurs, content material creators, and straight-up electronic mail geeks.
Join with us on LinkedIn, comply with us on Fb, and tweet at @EmailonAcid on Twitter for extra candy stuff and nice convos on electronic mail advertising and marketing.
