Premium vacation resort Membership Med has appointed 180 Amsterdam to work on its world artistic account, after a three-way worldwide pitch run by France-based consultants VT Scan.
Membership Med will work with 180 to develop its model platform, ‘L’Esprit Libre’ in Europe, North America and Asia. The vacation firm has simply launched its first rebrand in a decade, specializing in the corporate’s luxurious providing whereas emphasising “simplicity, indulgence, nature and freedom.”
Henri Giscard d’Estaing, chairman & CEO at Membership Med (and son of Seventies French president Valéry) stated: “‘L’Esprit Libre’ is on the coronary heart of the Membership Med expertise. We’re enthusiastic about what 180’s understanding of the model’s French heritage can do to activate, talk and evolve this concept in a daring means.”
Laurent François, managing accomplice at 180 stated of the appointment: “Successful this tender for such an iconic model, a part of French promoting patrimony, is a proud second for 180. It’s an incredible alternative to create an revolutionary method, specializing in a tradition and digital-first technique.”
Work will start launching globally within the second half of 2023 and can run throughout broadcast TV, on-line video, OOH, social and digital channels. It’s being created between 180’s Amsterdam, Paris and New York hubs.
No phrase on the incumbent, however Membership Med has labored with BETC and Saatchi & Saatchi Paris prior to now.
