In case you’re searching for TikTok video concepts, you’ve come to the appropriate place for the appropriate purpose!
As , TikTok burst onto the worldwide stage through the pandemic and now boasts multiple billion month-to-month lively customers around the globe. In america, TikTok reaches greater than 50% of the grownup inhabitants, making it one of the highly effective platforms for constructing an engaged viewers.
Regardless of its beginnings as a viral dance app for teenagers, TikTok shortly developed right into a social media behemoth that entrepreneurs can’t afford to disregard. With buyer acquisition prices on the rise throughout social media web sites, TikTok gives an unimaginable alternative to achieve new audiences organically for free of charge.
There’s only one drawback: What must you put up?
In case you get the content material method proper, TikTok can drive staggering attain, engagement, and conversions. Nonetheless, TikTok is a singular platform that requires its personal social media methods and techniques to achieve success. That can assist you capitalize on TikTok’s huge potential, listed here are 17 TikTok video concepts that may skyrocket your engagement:
1. Spotlight your manufacturing course of
In case you hand-make, manufacture, or put the ending touches on merchandise, share the manufacturing course of together with your viewers. Observe one product on the journey from uncooked supplies to packaged order, and embody footage of:
- Ordering supplies
- Slicing, shaping, or prepping components
- Stitching, welding, or gluing elements collectively
- Performing high quality management
- Including personalization
- Printing labels or decorations
- Packaging and delivery merchandise
From begin to end, try to make your manufacturing course of video instructional and galvanizing. Take TikTok customers contained in the workshop, present them how intimidating or advanced merchandise come collectively, and spotlight the distinctive touches and high quality management requirements that your small business upholds. This is likely one of the finest TikTok video concepts for demonstrating why the merchandise your ecommerce enterprise sells are price each penny.
TikTok customers love getting an inside have a look at how companies function. Whether or not you might be packaging ecommerce orders out of your warehouse or mocking up a brand new web site design in your house workplace, TikTok is the proper social media web site to showcase what your enterprise appears like.
Take into account capturing quick and candy “behind-the-scenes” movies of the next:
- Giving an workplace tour
- Unboxing packages and deliveries
- Responding to buyer inquiries
- Making a product prototype
Attempt to give viewers an genuine peek at what goes on within the workplace, what makes your operation distinctive, or the way you convey services or products to life. Don’t be afraid to showcase the individuals, processes, and merchandise that make your small business tick.
3. Share a “day within the life”
As a substitute of specializing in the product or firm, entrepreneurs can even use TikTok to present viewers an insider’s perspective of what it’s prefer to run the present. Movie a normal day in your life and share what it takes to run, develop, and develop your small business.
These TikToks don’t should be good — simply sincere and genuine. Present your followers the hustle, the wins, and the difficult moments that include being an entrepreneur. This may occasionally embody any variety of the next each day actions:
- Waking up
- Responding to emails
- Checking in with workforce members
- Reviewing analytics or efficiency knowledge
- Contributing to conferences
- Closing gross sales
- Setting targets
These TikTok movies are particularly helpful to small enterprise house owners as a result of they will showcase the true spirit of entrepreneurship and the laborious work that goes into making a dream come true. This could, in flip, assist to construct an emotional connection together with your viewers that resonates extra deeply than product demos and promotional movies.
4. Introduce your workforce
“Folks purchase from individuals” is an previous mantra on the earth of selling, however it’s nonetheless related at present. TikTok is a superb place to introduce your workforce and provides viewers an perception into who they’re actually shopping for from.
Begin by filming quick clips of every workforce member speaking about their function and why they selected it. Or movie an impromptu workplace “interview” by which workforce members reply questions on their job, pursuits, and background.
If in case you have a extra expansive workforce, take into account creating TikTok movies that concentrate on sure departments or roles throughout the group. For instance, you might make weekly TikToks that showcase your customer support workforce, net builders, after which gross sales associates.
As a enterprise proprietor, introducing your workforce may very well be one of the gratifying TikTok video concepts on this checklist. Not solely do prospects love attending to know the individuals behind a model, however workers typically respect the chance to inform their tales. It is possible for you to to create partaking content material that brings your workforce collectively and options their ardour, persona, and enthusiasm.
5. Educate a hack
Do you promote services or products that may make individuals’s lives simpler or extra environment friendly? In that case, don’t be shy about instructing TikTok customers a couple of tips or hacks to get essentially the most out of their buy.
For instance, if you happen to promote kitchen home equipment, reveal meal-prepping expertise or easy recipes that use your product. Or, movie your self getting ready a dish each with and with out your equipment to strengthen the potential time-savings.
And if you happen to promote software program, present TikTok customers methods to navigate the platform and benefit from particular options. Spotlight missed shortcuts and workflows that would save customers effort and time.
TikTok video concepts like this can assist to place your small business as a go-to supply for recommendation, which might help in constructing model consciousness and shifting followers by your gross sales funnel.
6. Duet with influencers
Partnering with TikTok influencers generally is a extremely efficient method for companies to achieve new audiences and improve visibility. However these collaborations don’t must be restricted to sponsored posts.
Duets are TikToks that enable creators to collaborate with current content material in a side-by-side video format. This characteristic allows companies to hitch forces with an influencer and create distinctive, partaking content material that stands out from the group.
To begin, choose an influencer that aligns together with your model’s mission and values. From there, the influencer will create a TikTok by which they point out your small business and its choices or set the scene for a response. As soon as this video is stay, you possibly can take part on the enjoyable by making a Duet video.
This TikTok video thought is an effective way to type significant partnerships with influencers and construct off of one another’s content material. By that includes each the influencer and your small business within the video, you possibly can doubtlessly double your attain. Plus, this technique allows companies to show one influencer TikTok into a number of items of content material.
Additional Studying: 6 Ideas To Assist You Discover The Proper TikTok Influencers
7. Reply with Sew
UGC, or user-generated content material, refers to content material that TikTok customers create and share that includes your model. To maximise the impression of one of these content material, TikTok presents a characteristic referred to as Sew.
Sew permits customers to hyperlink their movies to different preexisting content material on the social media platform. This helps companies characteristic customer-generated TikTok movies on their very own TikTok profiles.
For instance, unboxing movies are all the fad on TikTok proper now. Content material creators will file themselves opening and unveiling merchandise, which can provide your small business a ton of publicity. Plus, TikTok customers that see these movies get a glimpse into what they will count on out of your model, which reduces the danger related to shopping for one thing new and unknown.
However you possibly can take this pattern one step additional by leveraging the Sew characteristic! File a response, response, or distinctive tackle a creator’s unboxing expertise and Sew the 2 movies collectively. This can be a enjoyable, interactive approach to repost flattering content material, present TikTok customers that your small business is listening to buyer suggestions, and interact together with your buyer base.
8. Freeze-frame
Freeze body is a well-liked new impact that opens up a world of TikTok video concepts for many who take the time to get artistic. This characteristic divides your cellular system into 4 quadrants after which takes an image of every part one after the other.
Due to the three-second delay between every image, the ensuing picture can be utilized to create humorous, sudden, and even suspenseful TikToks. Companies that need to present a much less critical facet of their model can benefit from this impact to create lighthearted TikToks and keep topical with their content material.
9. Host an AMA
AMAs, or “ask me something” TikToks are one other nice video format for companies trying to improve engagement. Any such TikTok encourages customers to ask questions within the feedback part so that you can reply to. Usually executed as a part of a stay stream, AMAs can be utilized to supply useful recommendation, clear up questions on a product, or hang around with followers in an off-the-cuff setting.
A TikTok AMA can be an efficient approach to foster a way of neighborhood, as TikTokers really feel like they’re getting direct entry to the minds behind the model. Plus, one of these video provides creators a platform to indicate off their personalities. By being open to connecting with TikTok customers, companies can create an environment of transparency and belief that TikTok customers worth.
10. Run a bracket
Bracket TikToks are an thrilling method for companies to get followers concerned and engaged within the final result of a choice. Brackets can be utilized for voting on whimsical matters like the most effective Disney film or ice cream taste, or to advertise upcoming merchandise.
To run a bracket, first draw up 16 or 64 choices for customers to select from. Then, put up every head-to-head matchup with an onscreen ballot to your viewers to vote on. As winners are chosen, the bracket “narrows down” till the champion is introduced in a grand finale. This course of creates a enjoyable competitors to your viewers to get behind and encourages viewers to maintain returning to your profile to participate within the voting course of.
By placing collectively a bracket for a product launch, you possibly can construct anticipation and pleasure for what’s to return. Plus, you can provide your followers a hand within the growth course of by having them vote on their favourite product choices.
11. Attempt a problem
Challenges are in style on TikTok as a result of they create a way of neighborhood amongst customers who give them a shot. Creators are tasked with following the rules set out within the problem after which posting their outcomes. Viral TikTok challenges embody the “Tumbleweed Problem” and the “Flip the Swap Problem”.
Challenges make for wonderful TikTok video concepts as a result of they permit small companies to immerse themselves within the broader TikTok tradition. They’re an opportunity to combine in your persona and creativity and forestall your feed from turning into purely promotional.
Plus, TikTok customers love trending challenges, in order that they’re a straightforward approach to enhance visibility and engagement. And once in a while, you might even be capable of naturally incorporate your small business’s services or products.
Additional Studying: Attempt These 15 TikTok Challenges to Generate Engagement in 2023!
12. Pull a prank
Prank TikToks have the potential to be humorous and memorable, however they need to be approached with warning. If executed tastefully, pranks can convey out the lighter facet of your model and create an sudden component of shock. However, in fact, you should be cautious to not come off as insensitive or unprofessional.
For a prank TikTok that everybody can take pleasure in, take into account involving an unsuspecting coworker or buyer. You can attempt the “Pasta Again Crack”, “Faux Contact Display”, or “Faux FaceTime” ideas to indicate that your organization has a humorousness.
13. Create a tutorial
Use your TikTok feed as a platform to coach customers and place your self as an professional. Create tutorials that relate to your small business and reveal one thing that your TikTok followers will discover useful.
For instance, if you happen to run a magnificence enterprise, educate your viewers methods to apply your merchandise for the most effective outcomes. And if you happen to supply a service, take into account revealing the step-by-step course of you observe to make it occur. Don’t fear about making a gift of your secret sauce — TikTokers will respect the perception and start to think about you as a trusted supply of knowledge.
However bear in mind to maintain your tutorials fast-paced and upbeat. Inject some humor and persona into your movies to make sure your TikTok followers keep engaged and entertained all through all the demonstration.
14. Leap on tendencies
TikTok tendencies are continually evolving, and one of many biggest alternatives on the platform is recognizing them early. In case you can determine a rising pattern that’s related to your small business earlier than it turns into saturated, you possibly can create a TikTok that capitalizes on its reputation.
As soon as a pattern reaches the mainstream and everybody is collaborating, your video will possible be misplaced in a sea of comparable TikToks. However if you happen to can hop on a pattern earlier than it will get too crowded, your TikTok has an opportunity to be one of many faces of the pattern. Driving this swell of eyeballs and a focus is each TikToker’s dream, as it could actually result in huge engagement and a surge of visitors to your TikTok profile.
So maintain a watch out for trending audio clips, jokes, challenges, or dances that may be tied again to your model. You by no means know when the following alternative to strike TikTok gold will come up.
15. Run a contest
Who doesn’t love the possibility to win one thing totally free? Faucet into this enthusiasm by working a TikTok contest or giveaway to your merchandise, a present card, or a money prize.
Earlier than you begin, determine what sort of content material you need individuals to make and the way the winner shall be chosen. Additionally, create a TikTok hashtag to make it simpler for TikTokers to seek out your contest and show that they’re collaborating.
As soon as your TikTok followers know what’s at stake, watch their engagement encourage others to hitch in on the enjoyable too. TikTok customers shall be keen to indicate off their abilities and have the possibility to win one thing!
The correct contest can improve your attain, develop your follower depend, and lift consciousness for your small business. Plus, you might discover that some TikTokers are keen to go the additional mile to win a prize — leading to high-quality, reusable UGC to your model.
Additional Studying: TikTok Adverts Information: 7 Steps to Get Began (and 6 Alternatives You Don’t Wish to Miss Out On)
16. Make ASMR
ASMR stands for autonomous sensory meridian responses and TikTok has grow to be the go-to platform for customers looking for out this tingling sensation. ASMR movies embody whispering, tapping objects, and sound results — all of which try to change the listener’s temper and evoke a way of calm.
In case you assume your TikTok followers would respect some ASMR-style content material, then this idea might open up an limitless variety of TikTok video concepts to your account. Attempt to develop distinctive sounds in your work surroundings, utilizing your merchandise, packaging, gear, or some other supplies you may have out there. Then, create soothing video clips by compiling them one after one other.
It might take some experimentation, however with trial and error you’ll determine what resonates together with your TikTok followers. You could be shocked by the extent of engagement you obtain from customers who hunt down one of these content material to chill out and unwind.
Additional Studying: How To Add A Sound To TikTok And 6 Ideas To Make It Go Viral
17. Inform your story
Storytelling is a robust enterprise technique and an efficient approach to join together with your TikTok followers on an emotional stage.
So inform TikTok customers the story of why you launched your small business, the struggles you confronted early on, and the teachings you discovered alongside the way in which. Take this chance to indicate the actual ardour and power behind your mission — and the values that information your small business.
You don’t want to color a full image of your small business historical past in a single TikTok. As a substitute, break it up into small clips, and attempt to deal with one story at a time. Assist your viewers really feel related to you and your expertise with genuine, however not pressured, glimpses into the previous. These deeper appears into your model will foster lasting loyalty amongst people who relate to your story.
Additional Studying: 9 Confirmed Methods How To Develop Your TikTok Account
Remaining ideas on TikTok video concepts
TikTok’s algorithm is notoriously fickle, and it may be laborious to know what varieties of movies will attraction to customers. However with the TikTok video concepts on this checklist, you can begin experimenting with the platform and discovering your artistic groove.
Take a look at out completely different ideas, sounds, visuals, and edits — and don’t be afraid to have some enjoyable with TikTok. Measure the engagement you obtain on every clip, and alter your method as wanted. In spite of everything, you by no means know what would possibly stick, go viral, or set off a sequence response of engagement to your profile. Good luck!
Writer Bio
Daniel Anderson is a advertising professional who writes about entrepreneurship, enterprise, and private finance. Learn to launch an ecommerce enterprise, scale by digital advertising, and plan for monetary freedom with step-by-step guides at TheMoneyManiac.com.
Hero picture by Olivier Bergeron on Unsplash
