17 of the Greatest E mail Advertising Companies in 2024

I run HubSpot’s Advertising Each day E-newsletter, so I do know fairly a bit about electronic mail advertising and marketing and why an electronic mail advertising and marketing platform is without doubt one of the first additions to a marketer’s device belt.

E mail advertising and marketing is an efficient approach to interact and nurture leads into loyal clients. It is also extraordinarily cost-effective — some research present an ROI of $40 for each $1 spent.

Leveraging electronic mail advertising and marketing will be troublesome, particularly should you’re making an attempt to develop your listing or handle the large listing you have already got. Happily there are many electronic mail advertising and marketing providers accessible to assist.

Listed below are 18 of the very best ones I’ve discovered. I’ve even examined just a few. Let’s dive in.

As we speak, electronic mail advertising and marketing providers proceed to be an integral, strategic device for companies of all sizes throughout all industries — it helps companies construct robust relationships with prospects and clients all whereas shifting them via the client’s journey and sustaining robust communication all through.

To not point out, as ESPs proceed to develop, options like A/B Testing, automation, and personalization have made the instruments much more useful to a marketer trying to interact with an more and more fragmented viewers.

1. Safety: Email addresses are private and delicate buyer information that you simply’re answerable for defending. Your electronic mail advertising and marketing service supplier ought to have strong precautions in place and use finest practices to guard this information like DMARC electronic mail authentication requirements.

2. Ease of Use: Should you’re utilizing electronic mail advertising and marketing to nurture and convert clients, it needs to be straightforward to create an electronic mail and ship it to your viewers. Search for drag-and-drop options and templated workflows in your electronic mail device.

3. Viewers Segmentation: Personalization is a key part of a profitable electronic mail advertising and marketing technique, and for this, you may want viewers segmentation included within the device you select.

4. Automation: Automated workflows, triggered sends, and scheduled emails are all elements of electronic mail advertising and marketing automation that turn out to be useful for small and enormous groups alike. Search for these automated options when selecting an electronic mail advertising and marketing service.

5. Third-Celebration Integrations: Odds are, you and your workforce aren’t dealing with your advertising and marketing duties manually. An excellent electronic mail advertising and marketing supplier will be capable of combine with lots of the different instruments you utilize, particularly a CRM.

6. Knowledge Analytics: Maintain observe of open charges, bounce backs, and CTR with information analytics weaved proper into your subsequent electronic mail advertising and marketing device

7. Buyer Help: Even after studying your new electronic mail advertising and marketing service device via and thru, you may need assistance from the assist workforce sooner or later. Be certain the supplier you select has a useful and accessible buyer assist workforce that you could lean on once you need assistance.

Now let’s take a look at a number of the finest electronic mail advertising and marketing providers immediately — one in every of which you would possibly select to implement at your organization. (And psst: Should you need assistance writing your emails as soon as you have discovered the fitting supplier, this video may help you achieve this seamlessly.) 

Okay, so I is perhaps a bit biased; nevertheless, I am being trustworthy once I say HubSpot’s free electronic mail advertising and marketing software program is safe and simple to make use of, has an especially excessive deliverability fee, and contains all of the bells and whistles you’d count on to see inside an ESP.

HubSpot E mail Advertising Software program Options

I exploit HubSpot E mail Advertising Software program to create and distribute the advertising and marketing electronic mail publication, so I’m fairly conversant in the software program’s options.

So, here is a walkthrough.

When creating an electronic mail, I can select from one in every of many drag-and-drop templates or craft a customized template tailor-made to my model. As soon as I’ve acquired my template, incorporating content material is easy and intuitive.

I also can personalize and preview my emails for various recipients primarily based on machine kind, nation, or listing inclusion — or use a easy personalization token to make sure that every electronic mail contains content material particular to every recipient.

When it comes time to ship an electronic mail, I can use the good ship characteristic to make sure recipients obtain my messages at a super time.

Moreover, I can run A/B assessments to check totally different variations of an electronic mail to grasp which one resonates probably the most along with your viewers.

Moreover, I will not have to fret about deliverability—HubSpot maintains a 99% deliverability fee throughout the community for all advertising and marketing electronic mail sends.

Exterior of the e-mail advertising and marketing performance, HubSpot presents a variety of studies on my emails’ performances, letting me choose what’s resonating with my viewers so I can optimize my technique accordingly.

Of their electronic mail advertising and marketing software program information, Enterprise Harbour put it like this:

“By connecting the dots between your advertising and marketing, web site, and gross sales exercise, HubSpot is ready to attribute which campaigns affect your gross sales — which implies you possibly can make investments extra in what works and fewer in what does not.”

As an illustration, customers can report on one thing as broad as their total electronic mail efficiency in Q1, or they get granular and see how one specific lead is interacting with their emails.

Customers also can leverage instruments like HubSpot’s E mail Author and Marketing campaign Assistant to create electronic mail advertising and marketing campaigns.

Lastly, HubSpot’s automation platform makes it straightforward to scale my electronic mail advertising and marketing technique, which is able to assist me shortly flip leads into loyal clients.

And if I would like assist monitoring my emails’ open charges and different insights, I can leverage our Advertising Analytics & Dashboard Software program in tandem.

HubSpot E mail Advertising Software program Worth

Hubspot’s E mail Advertising Software program (and CRM for small to enterprise firms, for that matter) is free endlessly. Nevertheless, should you want enhanced capabilities, paying for one of many upgraded Advertising Hub plans could also be price it.

2. Sender E mail Advertising Software program

Greatest for: Inexpensive electronic mail advertising and marketing platforms with excessive inbox deliverability.

Sender is an all-in-one advertising and marketing automation platform that goes past simply providing a primary electronic mail advertising and marketing service.

Sender Options

After testing Sender, I’ve discovered that it is a highly effective but inexpensive electronic mail advertising and marketing service and supplier with accessible, premium options.

I can use the automation builder module with highly effective conditional flows to construct a sequence of electronic mail and SMS steps that may hearth primarily based on shortly definable set off situations reminiscent of cart abandonment, product buy, hyperlink clicks, electronic mail opens and extra.

Its Segmentation characteristic permits me to group my subscribers primarily based on highly effective concerns reminiscent of primary data, engagement, and customized fields.

Together with emailing, I can select from a variety of strong and extremely responsive popups or embeddable types, customise them with my model, and supply and deploy it on my touchdown pages and web site very quickly.

With Sender’s SMS capabilities, I can sync my emails and SMSes as instant, one-off broadcasts or schedule them collectively for a later date and time simply in only a few clicks.

Sender Worth

I really like that Sender’s pricing plans are wallet-friendly at each worth level. Its Free Perpetually plan comes with all the highest premium options.

The options embrace automation and segmentation, aside from the flexibility to take care of 2,500 contacts and ship a most of 15,000 emails each month.

Its paid plans begin at simply $15.83 per thirty days for the flexibility to ship as much as 60,000 emails a month. 

3. Moosend E mail Advertising Software program

Greatest for: Creating automation and sending customized emails.

Moosend is an electronic mail advertising and marketing and advertising and marketing automation platform that gives a wide range of options at an inexpensive worth.

Moosend Options

By testing Moosend’s platform, I came upon it permits me to shortly craft electronic mail publication campaigns, touchdown pages, and subscription types to seize, nurture, and convert my viewers.

With the drag-and-drop editor, I can both create an electronic mail publication from scratch, utilizing interactive parts like movies, or use one of many responsive electronic mail templates.

I also can use superior automation options to construct particular campaigns for segments of my viewers or create customized workflows, reminiscent of welcome, engagement, or deserted cart sequences.

The actual-time reporting and analytics instruments provide you with measurable outcomes about marketing campaign efficiency and consumer engagement, enabling me to make knowledgeable, data-backed choices.

Then, I can use the A/B Testing characteristic to search out the very best aspect variations for my audience to optimize my electronic mail advertising and marketing technique for higher outcomes.

I particularly recognize that Moosend simplifies each side of constructing and testing a marketing campaign into steps and supplies accessible sources for brand spanking new customers.

Moosend Worth

Moosend’s pricing mannequin is subscriber-based and consists of three pricing tiers. The 30-day free trial contains most options and permits customers to ship limitless electronic mail campaigns.

The Professional plan begins at $9 per thirty days and permits subscribers to ship limitless emails, create automation workflows, types, and touchdown pages, and ship transactional campaigns to as much as 500 contacts.

The Enterprise plan relies on customized pricing and presents extra superior performance and extra assist.

4. EngageBay E mail Advertising Software program

Greatest for: Account-based electronic mail advertising and marketing and social media advertising and marketing.

EngageBay is an all-in-one advertising and marketing, gross sales, and buyer assist software program designed particularly for small companies.

EngageBay Options

With EngageBay’s highly effective platform, I can launch customized electronic mail campaigns, design beautiful touchdown pages, seize leads via types, and shortly shut offers.

The visible multistep automation builder helps me automate probably the most advanced duties with out writing a single line of code.

I can select from numerous triggers that may launch workflows and create customized workflows for numerous situations, together with drip campaigns, cart abandonment alerts, welcome emails, and birthday needs.

Social media is a strong channel for lead era.

With EngageBay’s social media administration, I can interact with my social viewers with a single device. Handle your Instagram, Fb, Twitter, and LinkedIn accounts, and use streams to maintain observe of retweets, mentions, posts, and occasions.

I also can make the most of social listening to search out out what’s trending and what your viewers is speaking about. To submit forward of time, customers can schedule their posts neatly for the very best conversion charges.

EngageBay Worth

EngageBay presents 4 plans. The Free plan contains important options to assist small companies get began. The Professional plan begins at $101.99 for limitless contacts and presents account-based advertising and marketing, superior automation, site visitors analytics, and different professional instruments that can assist you scale your online business successfully.

5. Omnisend E mail Advertising Software program

Greatest for: Creating customized workflows.

Omnisend is an easy-to-use platform that gives automation workflows for any stage of the client journey.

Omnisend Options

What I consider separates Omnisend from different electronic mail advertising and marketing instruments is the omnichannel functionalities, which provide higher management over how and the place customers join with their viewers.

Whereas testing the automation workflow, I discovered I can add electronic mail, SMS, push notifications, Fb Messenger, WhatsApp, and extra.

To illustrate I am making an attempt to achieve a particular viewers that may not reply effectively to conventional electronic mail communication. In such a case, utilizing a device like Omnisend may help me construct and handle extra personalized, focused communication workflows.

This is able to not solely assist me higher join with my viewers but additionally present a much less disruptive, extra customized expertise for my contacts.

Omnichannel options mixed with user-friendly segmentation imply I can ship the fitting message to the fitting individual on the proper time on the fitting channel.

Omnisend additionally presents templates for electronic mail seize, campaigns, and automation workflows so I can get began shortly.

Omnisend Worth

Omnisend has three pricing plans — one in every of which is free with very restricted capabilities in addition to a customizable professional plan. Its plans include a free trial so you possibly can experiment with the service to find out what works finest for you.

6. Mailmodo E mail Advertising Software program

Greatest for: Creating and sending AMP emails.

Mailmodo is an entire electronic mail advertising and marketing software program that helps entrepreneurs create app-like experiences in electronic mail with out coding. 

Its Lite plan begins from $39 and lets customers ship emails to 2,500 contacts and 20,000 electronic mail sending credit. Its Professional plan prices $99, permitting customers to ship emails to 2,500 contacts with a month-to-month restrict of 25,000 sends.

Lastly, its Max plan is priced at $249 and lets subscribers ship emails to 2,500 contacts with a month-to-month restrict of 37,500 sends. If you wish to strive Mailmodo earlier than shopping for, its pricing plans embrace a free trial interval. 

7. Pabbly E mail Advertising Software program

Greatest for: Delivering bulk emails.

Pabbly E mail Advertising is an electronic mail advertising and marketing software program that allows you to ship bulk emails both by connecting by way of SMTP or exterior SMTP.

Pabbly E mail Advertising Options

Pabbly supplies entry to SMTP routing, workflow automation, electronic mail scheduling, and rather more with none restrictions.

With the assistance of selling automation and autoresponders included within the device, I discovered I can schedule emails upfront and create triggers to keep away from guide follow-up responses.

Moreover, Pabbly presents responsive electronic mail templates and a drag-and-drop electronic mail editor for simple customization.

The e-mail monitoring characteristic permits me to trace information reminiscent of bounce fee, open fee, and click-through fee so I can enhance upon my electronic mail advertising and marketing and campaigns.

Pabbly E mail Advertising Worth

Pabbly presents a number of plans primarily based in your variety of subscribers. Its free plan means that you can ship limitless emails to as much as 100 subscribers, and a complicated plan is tailor-made to web sites with giant audiences.

8. Brevo

Greatest for: Sending automated nurturing and textual content message campaigns.

Brevo is an electronic mail advertising and marketing platform that helps clients ship a complete of over 30 million automated emails and textual content messages every single day.

Brevo Options

My favourite Brevo characteristic is its types device that enables me to gather new leads, which I can then phase into particular lists and enter into electronic mail nurturing campaigns.

To illustrate I am unsure learn how to kick off my electronic mail nurturing marketing campaign. No downside. Brevo has workflows that present entry to quite a lot of pre-made automation campaigns tailor-made to my particular targets.

If I wish to run a extra nuanced electronic mail nurturing marketing campaign, I can all the time create a marketing campaign from scratch to fulfill my particular enterprise wants.

Brevo Worth

Brevo has 4 major plans: one free, two between $9 and $18 per thirty days, and one enterprise plan that requires a personalized quote. The plans fluctuate in price primarily based on the variety of emails despatched per day/ month.

9. SendX E mail Advertising Software program

Greatest for: Offering visible electronic mail advertising and marketing efficiency information.

SendX is an intuitive, inexpensive, and feature-rich electronic mail advertising and marketing software program for entrepreneurs and enterprise house owners.

SendX Options

With SendX, I can ship limitless emails to opted-in subscribers throughout all pricing plans. Customers get charged per subscriber – not per electronic mail despatched – regardless of what number of lists, tags, or segments you’ve gotten them in.

Whereas testing, I found I may optimize my electronic mail campaigns primarily based on 30+ parameters, together with previous open habits, time zone, area title, electronic mail consumer, ISP, and so forth.

I can automate my electronic mail advertising and marketing with a rule-based interface and ship the fitting message to the fitting consumer utilizing electronic mail drip sequences and viewers segmentation.

SendX also can assist customers develop their electronic mail lists with types and popups. Customers even get pre-built electronic mail templates, which they’ll additional design with the drag-and-drop electronic mail editor with out HTML.

The device additionally encompasses a heatmap report for various kinds of campaigns to provide you a fast visible overview of which CTAs are working and which hyperlinks persons are clicking.

SendX Worth

SendX’s pricing relies on the variety of subscribers you’ve gotten. For 1,000 subscribers, plans begin at $7.49 per thirty days for the annual subscription (or $9.99 for a month-to-month subscription). Additionally they supply a 14-day free trial.

10. Fixed Contact E mail Advertising Software program

Greatest for: Creating electronic mail drip campaigns and easy-to-use templates.

Fixed Contact is a well-liked electronic mail advertising and marketing service that works effectively for a lot of industries.

Fixed Contact Options

I recognize that the service comes with over 100 electronic mail templates that I can both use as-is or customise. As soon as my electronic mail seems to be good, I can simply schedule it to ship to my contacts at any time I select.

Along with drip electronic mail campaigns, I also can have emails exit at a daily cadence to have fun particular occasions — for instance, I may have a daily electronic mail exit on every buyer’s birthday.

As soon as an electronic mail contact listing is uploaded, bounces and unsubscribes are routinely up to date. Fixed Contact additionally has “Plus” options that permit me to execute particular forms of campaigns, reminiscent of coupon presents, donation collections, or surveys.

Fixed Contact Worth

Fixed Contact has three plans relying on the options you want that begin at $12, $35, and $80 per thirty days. The worth differentiation is said to your variety of contacts.

It presents a free trial, so you possibly can experiment with the service previous to committing to it.

11. Marketing campaign Monitor E mail Advertising Software program

Greatest for: constructing customized emails.

Marketing campaign Monitor prides itself on offering highly effective, customized electronic mail advertising and marketing instruments which might be easy and simple to make use of.

Marketing campaign Monitor Options

Its drag-and-drop electronic mail editor is intuitive, and the included analytics make it easy to optimize my electronic mail technique and create focused buyer segments.

Personalization is vital for marketing campaign monitoring.

It makes use of information to extend customized content material and inform my listing segmentation, boosting my engagement. It additionally presents a visible advertising and marketing automation device so I can create a novel buyer journey at scale.

To not point out, Marketing campaign Monitor has an intensive library of sources accessible to assist customers turn into electronic mail advertising and marketing execs.

Marketing campaign Monitor Worth

There are three main plans you possibly can select from with Marketing campaign Monitor starting from €10 as much as €149 per thirty days.

You possibly can select to pay yearly reasonably than month-to-month and reap the benefits of the choice to pay per marketing campaign if that schedule works higher in your wants.

12. TargetBay E mail Advertising Software program

Greatest for: Shopify electronic mail advertising and marketing and SMS advertising and marketing

TargetBay is an all-in-one electronic mail advertising and marketing service with over 380 electronic mail templates, drag-and-drop performance, pop-up builder, SMS advertising and marketing, coupon builder, electronic mail automation, A/B testing, superior studies, sign-up types, and extra.

TargetBay Options

TargetBay’s progressive platform permits me to generate gross sales and can assist me till the leads convert to clients.

After testing it, I counsel utilizing its sign-ups to seize leads and designing enticing emails with over 380 pre-written content material templates.

I additionally counsel segmenting your subscribers to ship related and focused emails that can have extra probabilities to get opened or clicked and including coupons with TargetBay’s very personal coupon builder.

With TargetBay, I can arrange electronic mail automation to maintain communication with my subscribers going.

With TargetBay’s easy-to-use interface, I also can A/B check each aspect of my electronic mail to search out the very best working electronic mail for my subscriber listing. That is completed utilizing correct real-time information on the e-mail marketing campaign efficiency.

TargetBay’s Worth

TargetBay has a endlessly free plan with a 2500 electronic mail restrict per thirty days and a 250 subscriber restrict/per thirty days. The fundamental paid plan begins from $10.

If you wish to discover TargetBay earlier than making a decision, they supply a free 14-day trial interval in its pricing plans

13. MailChimp E mail Advertising Software program

Greatest for: Actionable information insights to enhance your electronic mail advertising and marketing technique.

Over time, MailChimp has added touchdown pages and numerous advert instruments to its capabilities, however its electronic mail advertising and marketing service stays its declare to fame.

MailChimp Options

MailChimp has thousands and thousands of consumers in over 175 international locations and it use the info it collects off these clients to offer customers with actionable insights to enhance their electronic mail technique.

The device is versatile sufficient for an enterprise firm, but easy sufficient for somebody simply getting began with their startup’s electronic mail advertising and marketing technique.

Better of all, MailChimp has over 300 integrations that enable you to customise the device to your online business. Through the use of these integrations to additional personalize your advertising and marketing, you may get probably the most out of your electronic mail technique.

MailChimp Worth

MailChimp presents 4 plans, starting from free to $350 per thirty days. Other than the free plan, your month-to-month cost will increase with the variety of contacts you’ve gotten, relying on the choice you select.

14. Canary Mail E mail Advertising Software program

Greatest for: AI electronic mail administration and superior safety.

Canary Mail is your go-to electronic mail consumer should you’re in pursuit of AI-powered productiveness, superior safety, and a extremely customizable electronic mail expertise.

Canary Mail Options

Canary Mail presents a complete electronic mail answer. I like that its AI Copilot helps me craft glorious content material with eye-catching topic strains and persuasive electronic mail physique copy.

The app’s AI categorization intelligently organizes my inbox, ensuring that vital responses and suggestions from my campaigns are entrance and heart.

Canary Mail’s SecureSend and PGP assist be certain that delicate marketing campaign information and communications stay locked down.

In terms of customization, the app presents numerous choices: customized swipe and thread actions, customized snooze instances, and a customizable interface with darkish and lightweight mode choices.

Moreover, the learn receipts characteristic helps me observe when my marketing campaign emails are opened, giving me real-time suggestions on my content material’s engagement. 

Canary Mail Worth

Canary Mail presents a versatile pricing construction. The annual subscription for iOS, macOS, and Android is $20/yr every. 

15. AWeber E mail Advertising Software program

Greatest for: Small companies and entrepreneurs simply beginning to construct their electronic mail lists.

Aweber is an electronic mail platform constructed particularly for small companies and entrepreneurs.

AWeber Options

The purpose of AWeber is to make it easy for many who are simply getting began with electronic mail advertising and marketing to phase their contacts, design an expert electronic mail, and begin nurturing leads.

Clients reward AWeber for its deliverability — AWeber’s deliverability workforce displays their servers across the clock to make sure your marketing campaign persistently reaches the inboxes of your recipients.

Aweber Worth

AWeber presents a number of plans starting from free to $899.

16. Ortto E mail Advertising Software program

Greatest for collaborative electronic mail advertising and marketing groups.

Ortto differentiates itself from its rivals with its visible advertising and marketing instruments.

Ortto Options

I am a fan of how the whole lot from Ortto’s electronic mail editor to its automation device is about as much as work by way of a drag-and-drop interface, making the system intuitive and simple for me to make use of.

Ortto presents collaborative instruments to assist groups work collectively successfully — it permits me to shortly share my work with my workforce, making certain everyone seems to be on the identical web page earlier than I launch a marketing campaign.

And with the “annotate & collaborate” characteristic, I can shortly mark-up a buyer journey and ask my workforce for suggestions and help.

Ortto Worth

Ortto presents three plans, which vary in worth between $509/m and $1699/m.

17. Ontraport E mail Advertising Software program

Greatest for creating detailed electronic mail advertising and marketing campaigns.

Ontraport presents a full suite of selling automation instruments together with ecommerce performance for companies with on-line shops.

Ontraport Options

Ontraport’s visible marketing campaign builder means that you can create detailed campaigns to interact your viewers.

You possibly can create a marketing campaign from scratch or faucet into {the marketplace} the place they provide dozens of the most typical advertising and marketing campaigns to select from, together with deserted cart nurturing or webinar sign-up and follow-up.

The service additionally supplies perception into detailed studies so you possibly can acquire perception into your pipeline, site visitors sources, and conversion timelines.

Ontraport Worth

Ontraport’s primary plan begins at $24 per thirty days and its most costly plan, Enterprise, begins at $249 per thirty days.

Select Your E mail Advertising Service

Throughout my time in electronic mail advertising and marketing, I’ve discovered that almost all electronic mail advertising and marketing instruments supply the necessities wanted to craft a primary electronic mail publication.

Nevertheless, there are fewer choices if I desire a vary of top-notch options reminiscent of full customization, accessible assist, and information evaluation.

Moreover, entrepreneurs like myself usually want combining our electronic mail advertising and marketing service with a CRM to offer even higher performance that may impression electronic mail advertising and marketing, gross sales, and repair efforts.

However take it from me: The most effective electronic mail advertising and marketing device for you is dependent upon your workforce’s targets and specific wants. So evaluation the choices I supplied and the providers’ product and pricing pages to get began.

Editor’s notice: This submit was initially printed in April, 2019 and has been up to date for comprehensiveness.