17 Apps to Enhance the B2B Buyer Expertise

Constructing and optimizing your tech stack with one of the best B2B advertising integrations improves the shopper expertise and streamlines operations.

Advertising and marketing groups are doing extra with much less, and so they have fuller plates than ever. Firms are implementing AI instruments in each factor of enterprise operations, and scrambling to ensure inside groups are making the most of AI to develop quicker, work effectively, and keep forward of the competitors.

And on the similar time, budgets are lean, main advertising groups to take a tough have a look at their tech spend and see the place there are inefficiencies or redundancies. Latest HubSpot analysis discovered that the extra level options, the upper value of possession.

“We’re seeing the strain between short-term progress and long-term model funding. With the present financial pressures, many groups will make investments closely in CRO. Put money into model advertising whereas optimizing your tech stack,” says Kipp Bodnar, CMO at HubSpot.

How Advertising and marketing Leaders are Shifting to Meet Buyer Expectations

Rising financial challenges have led advertising groups to refocus their plans. Advertising and marketing leaders wish to spend money on predictable channels and win extra enterprise from contacts who already imagine of their product.

And client expectations are larger than ever.

Retaining current clients and leveraging upselling and cross-selling are maintaining firms rising — and advertising leaders are targeted on lowering inefficiencies to assist these objectives.

How the Disaster of Disconnection is Impacting Digital Advertising and marketing

As we speak, firms are utilizing a median of 200+ apps — and plenty of of those apps don’t converse to one another.

This yields a pile of successfully unusable knowledge, situated in numerous siloed departments of the corporate, telling no useful tales and offering no helpful options. All whereas utilizing up beneficial finances.

When customer-facing groups are siloed, it impacts the shopper expertise — which makes buyer retention more durable to attain.

“What clients expertise is a telltale signal of the perform or dysfunction that exists internally. Realign across the buyer journey,” says Ljubica Radoicic, Director of APAC Advertising and marketing and Buyer Success at Autodesk shared within the current State of Know-how and the shopper expertise report.

She continues, “Discover the disconnected factors, have a look at NPS numbers, and speak to clients. Then, re-engineer the shopper engagement mannequin,”

All customer-facing groups want to have the ability to perceive the shopper journey, with entry to shared knowledge and communication. Which means with the ability to comply with particular person clients and traits throughout all customers.

If apps are disconnected from each other and the CRM, firms lose beneficial buyer data.

Advertising and marketing Hub’s strong ecosystem of B2B advertising integrations connects customer-facing instruments to supply GTM organizations with a single supply of reality whereas sustaining flexibility.

The Significance of a Advertising and marketing Tech Stack

With siloed knowledge sitting in many various martech platforms, it takes a devoted enterprise insights skilled (or an entire crew of them) to make the information actionable. Their time is at all times in excessive demand, which slows down GTM campaigns.

However when apps and instruments can successfully sync and speak to at least one one other, flowing into one centralized platform like HubSpot Advertising and marketing Hub, any crew member can simply dig in and create a data-backed technique for each month, quarter, or 12 months.

HubSpot’s App Market has 1,250+ integrations that assist memorable buyer experiences and enterprise progress.

Because the martech app panorama continues to broaden, there’s a B2B integration for just about each advertising tactic you wish to use to achieve your viewers.

And since so many platforms combine with HubSpot, entrepreneurs can join disparate programs and collect deep, actionable insights about the entire buyer expertise.

Listed below are 17 advertising integrations that you need to use with HubSpot to enhance the shopper expertise and develop with related knowledge.

1. Amplitude

Amplitude is a knowledge device for digital merchandise that helps customers dig in deep with analytics.

Advertising and marketing and buyer success groups can monitor in-product occasions with Amplitude and add them to contact profiles in HubSpot, creating a greater understanding of how clients use their merchandise.

One other means to make use of Amplitude along with your CRM is for smarter segmentation — use Amplitude cohort knowledge to construct HubSpot contact lists based mostly on related behavioral occasions, like customers who allow push notifications throughout onboarding.

“The principle profit is getting our advertising e mail knowledge from HubSpot into Amplitude for viewing, cohort evaluation, debugging and person journey visualization,” mentioned Austin Hay, Head of Advertising and marketing Know-how at Ramp.

“At first, we used the mixing to get alerts when items of the funnel have been damaged,” he continues. “Now, individuals use the information to visualise person journeys, create advert hoc analyses, debug campaigns and extra.” 

Hay continues, “[The integration] has made us extra environment friendly. We wanted the power to offer low-code operators instruments to visualise our advertising e mail knowledge. Amplitude has finished this for us with the mixing. It is made us quicker and extra environment friendly in our work.”

2. ChatSpot

Entrepreneurs can leverage AI with the brand new ChatSpot app, which mixes the facility of ChatGPT and HubSpot CRM, serving to make sense of your HubSpot knowledge and turning insights into motion objects that can transfer the lever.

To profit from ChatSpot, ask questions and supply directions in pure language by way of the chat interface to assist enhance advertising and elevate the shopper expertise.

For instance, moderately than looking out by way of your HubSpot account for knowledge by hand, you may ask ChatSpot, “Give me a abstract of buyer assist tickets from the previous quarter that point out our product,” or “Create a report of firms added final quarter summarized by nation.”

“[ChatSpot is a] large sport changer for frontline gross sales professionals! HubSpot was already the chief in CRM know-how and utilized AI earlier than ChatGPT. The truth that [ChatSpot is] thus far alongside so shortly is a testomony to [the HubSpot] crew. Trying ahead to leveraging this know-how!” William McNeil, Founding father of WeeklySuccess shared.

Gross sales and advertising groups can automate advanced progress workflows with account engagement evaluation, efficiency measurement, segmentation based mostly on area of interest standards, and multi-channel ABM automation.

3. Demandbase

Platforms like Demandbase assist to align customer-facing groups and assist data-driven knowledge-sharing to enhance outcomes and minimize down on duplicate work.

“Demandbase works properly for our enterprise, it helps advertising, gross sales and enterprise improvement align heading in the right direction accounts. We use this integration for gross sales insights, merging sources for MAP, gross sales enablement and nameless exercise, and display-based promoting,” mentioned Tess Baldwin, Sr. ABM Supervisor at Sample.

4. Hightouch

Having the proper knowledge is one factor, and utilizing that knowledge to influence what you are promoting’s backside line is one other factor fully.

Hightouch retains buyer knowledge contemporary and synced always, from all sources — so you may simply monitor every buyer’s journey and supply a extra personalised shopping for expertise.

Hightouch helps buyer success groups in understanding the shopper journey and the information behind each conversion level, and HubSpot helps make it usable for progress.

Use Hightouch with HubSpot to:

• Arrange proactive alerts based mostly on buyer conduct
• Increase ROAS and MQLs with smarter lead scoring
• Entry churn and LTV intelligence to extend gross sales

James Wilson, CEO and Co-Founder at Veriglif wrote, “Superb — saved a lot dev time. Would advocate to anybody attempting to sync knowledge between PostgreSQL and HubSpot.”

5. Fortunate Orange

Fortunate Orange takes person journeys by way of a web site and turns them into data-driven dashboards that shine a lightweight on progress alternatives throughout your model’s digital presence.

Use integrations like Fortunate Orange with HubSpot to create heatmaps and monitor all internet engagement occasions. Then, arrange workflows and alerts in HubSpot that maintain clients engaged and provides your gross sales crew alternatives to strike when the iron is scorching.

“Fortunate Orange is my favourite app for HubSpot — we use it for CRO and gross sales enablement. The heatmap options and type analytics give us nice insights and the mixing with HubSpot makes it doable to view how completely different segments use our website based mostly on properties in HubSpot,” mentioned Jeppe Nyrup, Head of Strategic Partnerships at Avidly.

Nyrup continues, “The recording function is vital for gross sales reps to observe which contacts have been occupied with our pages.”

6. Microsoft Dynamics

Having your CRM arrange appropriately and accessible to all GTM groups is vital to customer-centric enterprise progress. The CRM ought to direct all enterprise selections and gasoline advertising, gross sales, and assist dashboards.

With HubSpot, you may convey your individual CRM, like Microsoft Dynamics, join it to your Advertising and marketing Hub, and reap the advantages of a unified supply of reality between advertising and gross sales.

With a view to see probably the most influence out of your CRM, make sure that your CRM knowledge is synced always.

Maximize the facility of the CRM in your gross sales crew by serving to them:

• Prioritize the proper contacts
• Construct relationships by reaching out on the proper time
• Flip prospects into clients utilizing knowledge

“We would like our BD crew which might be working in HubSpot to know if a lead has already been created from our inbound channel that the gross sales crew is already engaged on or was engaged on sooner or later,” shared Høgni á Reynatrøð, Head of Digital Advertising and marketing, Queue-it.

“With the mixing, we’re sure of not overlapping and collaborating even when we’re utilizing two CRMs. The combination helps us keep away from enterprise improvement outreach concurrently our gross sales crew is working the account.”

7. NetSuite

Clear prioritization helps gross sales groups shut extra offers. With NetSuite and HubSpot, gross sales groups can contact leads with a excessive intent to buy. They’ve the information and instruments to behave as a marketing consultant within the prospect’s journey.

Utilizing much more buyer exercise knowledge from advertising, gross sales can construct a fuller image and tackle buyer ache factors.

The NetSuite and HubSpot integration additionally cuts out handbook knowledge entry, permitting gross sales groups to spend time constructing relationships with prospects.

“We use this integration to sync MQL contact particulars from HubSpot to NetSuite and share the identical lifecycle and lead standing between the 2 apps. Total it was a really clean transition,” Dinithi Abeysiri, Digital Engagement Supervisor at Sizzling Spring Spas mentioned.

8. ON24

ON24 is a webinar and digital occasion platform that permits seamless digital experiences. The ON24 webinar integration helps smarter webinar internet hosting and promotional efforts by syncing ON24 knowledge with HubSpot, and vice versa.

When occasion advertising groups combine ON24 with HubSpot, they’ll host extra dynamic webinars, ship engaged leads instantly into the gross sales pipeline, and convert extra attendees into certified leads.

Leverage the bidirectional sync between ON24 and HubSpot to:

• Share registration data between strategic companions
• Create a HubSpot touchdown web page that routinely registers attendees with ON24
• Merge duplicate or current contacts generated by webinar registrations
• Discover new segments in HubSpot to focus on post-webinar based mostly on actions through the occasion

“The first advantages are ease of use and bi-directional sync. This enables us the flexibleness to make use of the default ON24 registration web page as wanted, and push registrants into HubSpot, or to construct and make the most of a HubSpot touchdown web page and registration web page for a webinar whereas simply pushing these registrants into ON24,” mentioned Aaron Burke, Govt Director of Advertising and marketing and Gross sales for Precision Medication Group.

“With out this integration, we have been solely capable of successfully push registrant leads from ON24 into HubSpot. The combination offers us with rather more flexibility in how we’re capable of seize registrants to ON24 webinar occasions.”

9. OneSignal

Use OneSignal and HubSpot to create and facilitate personalised cell and internet push notifications inside HubSpot workflows — and meet your clients wherever they’re prepared to purchase.

Segmenting your audiences by engagement conduct, demographic data, or different customized standards can result in 21% larger click-through charges (CTRs).

And with HubSpot, now you can attempt AI instruments like ChatSpot to search out engaged segments to check.

Use the mixing to:

• Ship messages all through the person journey and throughout channels
• Set off in-app messages on cell gadgets to teach and delight customers
• Construct customized notifications utilizing HubSpot CRM knowledge and add personalization tokens like first identify, firm identify, or location
• Analyze push notifications in a contact’s exercise timeline in HubSpot

“The combination means that you can use push communications by way of HubSpot. We run a number of income campaigns each month, so having the push app communication built-in inside a stream makes the storytelling of that marketing campaign synergistic,” shared Ligia Assef, Advertising and marketing Analyst at Suno.

“You possibly can section the shopper base or leads based on what you are promoting, being much more direct and assertive in communication. As an additional profit, automation frees up the crew’s time to research outcomes and make enhancements to maximise the conversion fee.”

10. RollWorks

Integrating ABM instruments like RollWorks with HubSpot make it doable to sync, section, rating, and prioritize the leads that should be labored ASAP.

Plus, entrepreneurs can use ABM focusing on to create dynamic digital advert campaigns, then monitor the efficiency in HubSpot.

ABM platforms assist advertising groups uncover goal audiences inside your current CRM or advertising suite.

And integrations like RollWorks and HubSpot can routinely floor probably the most certified segments utilizing machine studying and a proprietary prioritization algorithm.

“RollWorks [with HubSpot] has been extremely profitable for our enterprise. We have been capable of attain almost half of our goal accounts and progressively transfer them alongside within the purchaser’s journey,” added Katie McCauley, Senior Advertising and marketing Supervisor at SnapFulfil.

“We use RollWorks to achieve key consumers at goal accounts that we might not be capable to attain in any other case.”

11. Salesforce

For mid-sized companies as much as enterprise organizations, becoming a member of gross sales and advertising knowledge is usually a beast.

However with good integrations just like the Salesforce and HubSpot integration, advertising and gross sales ops groups can routinely ship HubSpot contact data into Salesforce, and Salesforce data again to HubSpot.

Use this integration to arrange automated gross sales crew alerts when a lead is able to go — and assist gross sales reps tailor their outreach utilizing lead intelligence and optimization instruments for a greater success fee.

“The Salesforce + HubSpot integration lets us automate lead administration, keep away from errors, and get an entire view of selling and gross sales exercise,” shared Javier Peinado Ramirez, Digital Advertising and marketing Specialist at Wolters Kluwer España.

He continues, “We’ve improved effectivity in lead administration and might entry high-value data for gross sales and advertising.”

12. Phase

Buyer Knowledge Platforms (CDPs) like Phase acquire occasions from internet and cell apps, then translate the information into actionable insights.

Utilizing HubSpot and Phase collectively, advertising groups can outline what knowledge maps the place, and the way every supply is tagged — with no code required.

Use Phase with HubSpot to:

• Centralize buyer knowledge from all sources and groups
• Routinely maintain buyer knowledge updated and sync adjustments throughout programs in actual time
• Seize person exercise and map behavioral occasions to contact profiles in HubSpot
• Add Phase occasions to HubSpot reviews and workflows
• Save time and eradicate handbook checklist importing and administration

“HubSpot’s Phase integration has allowed us to increase our means to leverage buyer web site exercise knowledge into our HubSpot automation technique,” Kaitlynn Sirotkin, Advertising and marketing Automation Supervisor at Enervee Company mentioned.

“Utilizing this knowledge, we have been capable of implement e-commerce methods tailor-made to every particular purchaser that in any other case wouldn’t have been doable with out in depth customized improvement work.”

13. Sendoso

Delight prospects and clients by organising HubSpot workflows that set off Sendoso eGifts and bodily items.

Advertising and marketing groups can use items and experiences to thank model ambassadors and superusers, gross sales groups can follow-up demo calls with tailor-made thank-yous, and buyer assist can automate reward workflows every time the event calls for an additional shock and delight second.

Use the Sendoso integration with HubSpot to:

• Automate junk mail gifting based mostly on HubSpot standards
• Measure ROI on junk mail or experience-based campaigns
• Arrange e mail alerts for gross sales and advertising to maintain groups aligned
• Set off items based mostly on actions in HubSpot, like attending a product demo
• Shorten the gross sales cycle with distinctive, customised gifts

Jake Reni, SVP of Gross sales at AudioEye has discovered success with the mixing.

“Simple to implement, launch, and drive adoption throughout my gross sales crew. The product catalog has loads of choices for any sort of marketing campaign,” he mentioned. “I’m loving that I can see when my crew makes use of a Sendoso contact of their HubSpot contact exercise feed. Essential for anybody promoting into enterprise!”

14. Supermetrics

For evaluation of what you are promoting metrics, Supermetrics helps you to routinely (and securely) transfer HubSpot knowledge from all portals into spreadsheets, Google Knowledge Studio, knowledge warehouses, and every other databases.

Use this integration to find insights throughout knowledge sources, like which advertising campaigns have led to probably the most recurring income, or which buyer assist points have led to the very best churn charges. Create knowledge visualizations to trace crew efficiency and discover locations for enchancment.

“[The HubSpot and Supermetrics integration] has helped us take reporting and knowledge evaluation to the following stage. As the principle Google Knowledge Studio connector for consumer reporting for all digital advertising campaigns, we are able to combine numerous knowledge sources to correlate and get insights.

We additionally use it to get extra metrics and visualizations on gross sales crew efficiency. It has all the information sources any company wants,” Maricarmen Vargas, Digital Advertising and marketing Buyer Expertise at Crimson Ventures mentioned.

15. Tableau

Tableau is an clever knowledge visualization device that may flip knowledge from HubSpot, together with different sources, into advanced, however usable reviews.

Use knowledge platforms and enterprise intelligence instruments to create visualizations and dashboards that make traits and concepts extra apparent, and inform tales with clear, actionable takeaways.

Use the Tableau integration for HubSpot to:

• Cross-reference advertising and gross sales knowledge
• Optimize campaigns by section
• Uncover new audiences with a excessive alternative to transform
• Benchmark funnel efficiency and establish drawback areas
• Construct dashboards to benchmark advertising efficiency

16. WhatsApp

Let your gross sales groups join with clients with 1:1 messaging inside HubSpot, delivered to prospects and clients on one of the crucial well-liked messaging apps globally: WhatsApp.

Maintain monitor of every dialog inside HubSpot, and set WhatsApp messages as workflow triggers.

Use WhatsApp with HubSpot to streamline communication:

• Ship WhatsApp messages inside HubSpot workflows
• Automate deserted cart texts
• Obtain notifications for brand spanking new messages through HubSpot
• Add new leads from WhatsApp routinely
• Monitor gross sales conversations in a centralized location, not a gross sales rep’s private gadget
• Permit clients and prospects to ship paperwork or attain out for assist through WhatsApp
• Pool incoming leads in a shared inbox and route conversations to gross sales reps
• Enhance visibility into lead requests from SMS

“This integration permits us to file communications between our advertising and gross sales groups and prospects and purchasers, and make these conversations accessible to related members of our crew. We’ve been capable of enhance our gross sales and consumer communications,” shared Kristeen Romero, RevOps Options Lead at Oxygen.

17. Zoom

Utilizing the Zoom integration with HubSpot, you may routinely add video assembly hyperlinks to advertising emails and gross sales invites.

Plus, advertising groups can facilitate and promote Zoom webinar registration and follow-ups with HubSpot in a extra streamlined workflow.

By automating appointment-booking, gross sales groups can e-book extra calls and advertising groups can scale back friction in handing off heat leads.

Qaunain Meghjee, Senior Product Supervisor at The Economist makes use of the Zoom integration with HubSpot, and shared the next. 

“[The integration] completely provides video assembly hyperlinks into auto-generated calendar invitations which might be created through the reside chatbot and the assembly bookings web page. Now, assembly invite and reminder emails routinely have a Zoom hyperlink.”

Meghjee continues, “I like that the mixing is cost-free, computerized, and works seamlessly with Outlook and Google Calendar integrations.”

Constructing a Strategic, Built-in Tech Stack: Extra Approachable Than Ever

With instruments for all the pieces from lead scoring to e mail advertising to social listening and extra, it’s comprehensible that advertising groups wish to eradicate inefficiencies and generate extra income by bringing on new instruments.

But when these instruments can’t successfully speak to at least one one other, it turns into a barrier to progress, not a bonus.

HubSpot’s App Market has ready-to-use B2B integrations for each side of selling progress. Advertising and marketing groups throughout industries can get insights from each device and at last entry that elusive single supply of reality.

Clear knowledge means clear insights — and the facility to create a memorable buyer expertise that drives enterprise.