On the lookout for the newest and best social media statistics for 2023? We’ve compiled essentially the most worthwhile insights for every platform so you will get an concept of which channel or developments to deal with this 12 months.
Use this social media knowledge on viewers demographics, utilization, and behaviors to tell your advertising and marketing and social media technique for the 12 months forward.
A notice on sources: We’ve collected these social media stats from third-party surveys, whitepapers, and experiences from the platforms themselves. All in favour of digging deeper? Begin with Hootsuite’s International State of Digital 2022 Report.
Social media utilization statistics
Supply: Hootsuite’s Digital Developments Report 2022
Supply: Hootsuite’s Digital Developments Report 2022
Supply: Hootsuite’s Digital Developments Report 2022
Social media promoting statistics
Wish to dive deeper into social promoting? Learn extra insights in Essential Social Media Promoting Stats.
Instagram statistics
Customers
Demographics
Supply: Statista
Utilization
Supply: Hootsuite’s Digital Developments Report 2022
Manufacturers
On the lookout for much more Instagram advertising and marketing stats? Have a peek at 35 Instagram Stats That Matter to Entrepreneurs in 2023.
Fb statistics
Customers
Supply: Hootsuite’s Digital Developments Report 2022
Demographics
Utilization
Supply: Hootsuite’s Digital Developments Report 2022
Manufacturers
Supply: Statista
If you wish to get forward of the social commerce recreation, try our Information to Getting Began with Social Commerce or much more Fb stats.
TikTok statistics
Customers
Supply: Insider Intelligence
Supply: Statista
Demographics
Utilization
Supply: Insider Intelligence
Manufacturers
Are your TikToks ticking all of the engagement packing containers? Stage up your TikTok data with 23 Essential TikTok Stats Entrepreneurs Must Know in 2023.
Twitter statistics
Customers
Supply: Statista
Demographics
- 38.5% of Twitter’s customers are aged 25-34
- Solely 6.6% of Twitter’s customers are aged 13-17
- Worldwide, Twitter’s viewers leans extra male, with 56.4% of the platform’s demographic figuring out as male. 43.6% of Twitter’s viewers identifies as feminine
- 33% of People who use Twitter have a faculty diploma
Utilization
Supply: Insider Intelligence
Manufacturers
Observe this hyperlink for much more Twitter stats.
YouTube statistics
Customers
Demographics
- 80% of oldsters say that their kids (underneath 11) watch YouTube
- 54% of YouTube customers are male, and 46% are feminine
- YouTube is hottest in India, intently adopted by the US and Indonesia
- The video platform is utilized by 95% of US teenagers, making it the hottest social media platform amongst Gen Z
Supply: Pew Analysis Middle
Utilization
Manufacturers
Want extra YouTube stats in your life? Take a look at 23 YouTube Stats That Matter to Entrepreneurs in 2023.
LinkedIn statistics
Customers
Demographics
- Over 194 million People use LinkedIn, making the nation the highest person charge on the earth
- Finland has one of many lowest LinkedIn utilization charges, with solely 1 million individuals on the platform
- Almost 60% of LinkedIn customers are between the ages of 25 and 34, whereas customers aged 55+ solely make up 2.9% of the platform’s viewers
Supply: Statista
Utilization
Manufacturers
Should you’re after much more juicy LinkedIn stats, have a learn by way of LinkedIn Statistics Entrepreneurs Ought to Know.
Pinterest statistics
Customers
Demographics
Supply: Statista
Utilization
Manufacturers
Take a look at extra hair-raising Pinterest stats with our weblog on Pinterest Statistics That Matter to Entrepreneurs.
Snapchat statistics
Customers
Demographics
Supply: Hootsuite’s Digital Developments Report 2022
Utilization
- On common, customers spend a little bit over 3 hours per 30 days on Snapchat
- Surprisingly, Snapchat is the one channel that doesn’t maintain its person base completely, which means that Snapchat’s viewers can also be scrolling by way of different channels
- 59% of Snapchat customers go to the app day by day
- In 2022, day by day common time spent for customers aged 35 and older watching Exhibits and writer content material elevated by greater than 40% year-over-year
Manufacturers
Need extra Snapchat stats in your life? Learn Snapchat Stats That Matter to Social Media Entrepreneurs subsequent.
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