GIFs in emails will likely be of nice use if you wish to showcase your product, draw customers’ consideration to sure components, or simply barely embellish your textual content.
On this article, we’ve got offered a number of the finest e-mail gif animation examples.
Examples of animated GIFs in emails
Right here’s a compilation of the perfect examples with GIFs in emails. Every GIF fulfills its mission.
1. Adidas
(Supply: E-mail from Adidas)
Adidas used e-mail animations to indicate what coloration choices they’ve. Appears neat and easy, but superior.
GIFs do prevent a lot of treasured house in promo emails.
2. Stripo
(Supply: E-mail from Stripo)
Animations for emails are far more than simply one thing to cheer your customers up and catch their consideration with its brightness. For instance, Stripo used a GIF within the e-mail to inform in regards to the product’s new function.
3. Ghirardelli
(Supply: E-mail from Ghirardelli)
As we beforehand mentioned, it’s possible you’ll use GIFs in emails to showcase all kinds of your merchandise. As an alternative of constructing 2-3-8 large vibrant banners, it’s possible you’ll put all pictures of essential merchandise in a GIF. This can be a good approach to maintain emails brief, but stuffed with helpful pictures.
AMP carousel is an efficient different to such GIFs.
Preserve promo emails concise with AMP carousel
4. Chubbies
(Supply: E-mail from Chubbies)
Chubbies all the time finds a approach to stand out, even when it must exhibit the way to flip their new jackets inside out. I feel it’s attention-grabbing and on the identical time is beneficial for the potential viewers.
5. Eternally 21
(Supply: E-mail from Eternally 21)
A beautiful instance of Black Friday reductions. Appears fashionable and intriguing! What else do you want to get the client’s consideration?
6. CB2
(Supply: Actually Good Emails)
CB2 used a enjoyable approach to promote its providers. They promote furnishings and residential decor, and by utilizing this GIF they knowledgeable clients about free transport. The GIF meets the necessities for emails, and this humorous canine will certainly make a person who opens the e-mail smile.
7. Quartz
(Supply: Actually Good Emails)
Do you want studying? Quartz made certain you’ll be able to see the ebook’s content material instantly once you open their new e-mail! Right here you will notice if the font of this ebook fits you, and likewise you’ll perceive in case you like its content material. The buying choice turns into simpler once you see each element of the product.
Essential: if the animation have been a bit slower, that will make the GIF even higher.
8. Monica Vinader
(Supply: E-mail from Monica Vinader)
Whereas movies are confirmed to extend conversion, there’s yet one more truth to think about — clients don’t all the time have time to look at them. Monica Vinader discovered an alternate and animated the image, to indicate each their product and the way it seems to be in actual life on the mannequin’s hand.
9. Uber
(Supply: Actually Good Emails)
That is how Uber determined to indicate the way to use the service — with Uber, you’ll be able to simply throw a celebration you didn’t have time to plan beforehand. The animated background doesn’t distract consideration from the textual content, and creates the mandatory environment on the identical time.
10. Alit
(Supply: Actually Good Emails)
Alit demonstrated an effective way to introduce their new product by utilizing an animated GIF of their emails. Had they not used GIF of their message as a substitute of a common textual content, the outline of the product would have been boring to learn. And the overwhelming majority of their subscribers wouldn’t have seen this new wine.
Thus, you see that at some stage it’s fairly cheap to animate textual content for a quick introduction or a handbook. It will make the recipients watch your message to the tip.
11. Loft
(Supply: Pinterest)
Just a few months in the past, we posted an article on the way to create an efficient teaser e-mail marketing campaign. And GIFs play a necessary half in it.
12. Stripo
Timers themselves do draw customers’ consideration. However you may wish to add e-mail GIF animations someplace close to the previous to ensure customers discover the latter.
(Supply: E-mail from Stripo)
Choose this e-mail template with a GIF in it
13. Lyft
(Supply: E-mail from Actually Good Emails)
That is how humorous Lyft portrayed its product with an electrical scooter. The animation merely and gracefully enhances the vital textual content, and you can even see the car itself from all sides.
14. Everlane
(Supply: E-mail from Everlane)
Once you wish to draw clients’ consideration to an issue you raised in a message, you want to ensure the textual content will likely be seen. Animating the latter within the e-mail is sort of a assure it is going to be learn. Everlane succeeded!
15. Stripo
(Supply: E-mail from Stripo)
On this animated e-mail, Stripo used GIF as a thumbnail picture to the video to ensure customers will certain discover the how-to video within the e-mail.
Essential:
With Stripo, you’ll be able to add any customized thumbnail photographs to your movies.
For the handbook, please seek advice from the weblog put up given under.
16. Chubbies
(Supply: E-mail from Chubbies)
Chubbies used this hilarious GIF to attract customers’ consideration to their large gross sales. A very good different to large banners with the quantity of the low cost on them.
Necessities and proposals for GIF in emails
There are only a few of them, however they’re crucial:
Dimension
The optimum measurement of a GIF picture for an e-mail varies from 500 KB to 1 MB. If the GIF measurement is bigger, it will possibly take a GIF some time to load. So, it’s endorsed to compress the file earlier than including it to the e-mail.
Velocity
Do not make your GIFs too quick — three frames per second, max. In any other case, GIFs may cause seizures for individuals who undergo from photosensitive epilepsy.
Essential:
It’s not essential to animate total banners. You may “revive” just some components of the picture. And the GIF is not going to lose its magnificence.
(Supply: Actually Good Emails)
Amount
Do not use multiple GIF in a single e-mail:
- to keep away from epileptic seizures;
- to make the e-mail not that heavy and fast-loading;
- some variations of Outlook have simply began supporting GIFs. If there are greater than 3 GIFs in an e-mail, Outlook is not going to animate them routinely. It can present simply the primary body of the GIF with the play button over every of them.
Keep in mind that the e-mail ought to have one principal concept, which the GIF shows. Do you wish to promote? Present the primary benefit of the product with the GIF. Need to inform? Make your textual content stand out with an animated background.
Alt-text
Do you know that some customers intentionally disable the show of photographs and, consequently, GIFs? And generally subscribers have gradual web. Consequently, they don’t see a GIF itself, however they see the all-text. It’s important that it precisely and concisely describes the content material of the picture.
It is usually vital so as to add alt-text for e-mail accessibility causes.
Fist body is the important thing one
On account of the truth that some e-mail shoppers don’t help GIFs, however as a substitute show solely the primary body of your GIF, it is necessary that the primary body delivers the primary concept of your e-mail marketing campaign.
E-mail shoppers which have help for GIFs
Most e-mail shoppers right now help GIF photographs. Nevertheless, there are exceptions: Microsoft Outlook 2007-2016 and Home windows Cellphone 7 don’t show animations, as a substitute they present the primary body of the GIF. Design GIFs with this in thoughts — do not forget that the primary body ought to ship the primary concept of the GIF.
E-mail shoppers that help GIFs:
Desktop shoppers
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Lotus Notes (6,7, 8);
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Outlook 2000-2003;
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Outlook for Mac;
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Apple Mail;
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Home windows 10 Mall;
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Outlook 365.
Webmail shoppers
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Gmail;
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G Suite;
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Yahoo!Mail;
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AOL;
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Outlook.com;
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Mail.ru.
Cellular Purchasers
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iOS Mail;
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Android (native);
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Android (Gmail);
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Blackberry.
Last ideas
GIFs in emails are a approach to:
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showcase your product from completely different angles or in all its variety;
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present the methods of utilizing it;
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draw consideration to the primary concept of the e-mail;
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animate a CTA (Name To Motion) button;
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simply cheer up your consumer.
Get inventive and boost emails with vibrant animations!
Create emails with GIFs in Stripo
