You already know the expression, “What you see is what you get”?
Effectively, with regards to e mail advertising and marketing campaigns, that may not at all times be the case.
On this submit, we’ll focus on the perfect free and paid e mail testing, previewing, and rendering instruments you need to use to verify your emails are prepared for the eyes of your leads and clients.
What’s an e mail previewer?
An e mail previewer is a instrument that helps you preview your messages earlier than sending them to your record. Previewing your messages ensures your emails are skilled, error-free, straightforward to learn, and prepared on your leads and clients.
Why use an e mail previewer?
Since everybody makes use of totally different e mail suppliers equivalent to Gmail, Outlook, or Yahoo, emails can seem in a different way for numerous subscribers.
Generally photographs are blocked, alt textual content is lacking, or fonts gained‘t render. If this occurs, you possibly can harm your credibility and lose subscribers. That’s why it is important to check your emails earlier than you ship them.
Now let’s take a second to assessment HTML versus plain textual content emails and previews.
HTML Emails vs. Plain Textual content Emails
HTML emails code a doc in order that an HTML reader (e.g., an internet browser) can learn and render data — this enables a web page to indicate multimedia, colour, photographs, and extra. Plain textual content emails do not embody any of the multimedia, colours, photographs, particular fonts, and so forth. that you just’d see in an HTML e mail — it is simply plain textual content.
Irrespective of which e mail sort you select, you must preview your emails to verify they’re prepared on your viewers.
That is particularly essential when you go along with an HTML e mail because it inherently consists of multimedia parts, colours, fonts, branded parts, photographs, and extra.
HTML E-mail Preview
As your HTML emails change into extra refined, it is essential to preview and check your emails earlier than sending them to recipients. An HTML preview means that you can alter something vital earlier than the ultimate model is shipped to your viewers.
That means, you possibly can ship your messages to the individuals who matter most — your clients — with full confidence.
Finest E-mail Preview Instruments
- HubSpot E-mail Advertising and marketing Device
- SendX
- Marketing campaign Monitor
- Mailosaur
- GlockApps
- SendForensics
From HubSpot to GlockApps, right here’s how to decide on the appropriate e mail previewer on your wants and finances. Other than previewing emails, many prompt instruments additionally embody different e mail advertising and marketing options, like superior testing.
1. HubSpot E-mail Advertising and marketing Device
Value: $18 per 30 days to $800 per 30 days.
We’ve baked HubSpot’s E-mail Advertising and marketing Instruments into your CRM plan. You should use genuine and correct buyer information to energy your e mail advertising and marketing efforts.
As a result of the CRM platform scales with your small business, HubSpot’s E-mail Advertising and marketing Instruments are perfect for rising firms.
You’ll be able to simply customise lists as your subscriber depend grows. The drag-and-drop e mail editor additionally makes previewing emails for various units and platforms straightforward.
2. SendX
Value: Ranges from $9.99 a month for 1–1,000 subscribers to $189.99 a month for 30,001–35,000 subscribers.
SendX is an e mail advertising and marketing software program for knowledgeable e mail entrepreneurs. There’s just one plan (Enterprise Plan), and the value varies based mostly in your quantity of subscribers. The Enterprise Plan consists of all software program options and limitless emails per 30 days.
SendX caters to “unfairly banned” niches, together with “cryptocurrency” and “affiliate advertising and marketing.”
Their product affords a heatmap report that includes an summary of call-to-action (CTA) success throughout campaigns. You should use the characteristic to see which visuals encourage readers to take motion.
3. Marketing campaign Monitor
Value: $9 month-to-month for a primary plan; $29 month-to-month for a vast plan; and $149 month-to-month for a premier plan
Marketing campaign Monitor’s Inbox Preview instrument reveals what your e mail will seem like when despatched to all main e mail suppliers and when considered on numerous units.
You merely must click on the view you’d like from the choices listed on the left. It’s even potential to view your e mail with out photographs.
As well as, this instrument can verify to see in case your e mail will go fashionable spam filters to make sure it lands in your viewers’s inboxes.
4. Mailosaur
Value: $9 a person per 30 days for a starter plan; $16 a person per 30 days for a marketing strategy; $20 a person per 30 days for an expert plan; and customized pricing for enterprises
Mailosaur means that you can immediately see how your e mail will seem on all fashionable e mail purchasers, permitting you to catch any errors and to really feel assured that your e mail will look nice in any inbox.
It additional means that you can view your e mail on totally different units and totally different browsers. You’ll you’ll want to appropriate any errors earlier than sending out your emails.
5. GlockApps
Value: $59 month-to-month for a primary bundle; $99 month-to-month for a enterprise bundle; $199 month-to-month for a customized bundle
GlockApps is a deliverability instrument that helps entrepreneurs within the tech area preview and check their emails. Other than testing for spam scores, you possibly can preview and analyze e mail content material.
When you run the exams, GlockApps will offer you motion steps to enhance your emails earlier than urgent ship.
6. SendForensics
Value: $39 month-to-month for a model plan; $63 month-to-month for an organization plan; $159 month-to-month for an company plan
SendForensics is an all-in-one e mail deliverability instrument for in-house entrepreneurs and businesses. SendForensics’ instrument is especially for e mail testing, however the paid plans additionally supply a previewing characteristic.
As a result of the previewer doesn’t use an emulator, you’ll see your e mail precisely the way it’ll look on a tool or browser.
Free E-mail Preview Instruments
- HubSpot E-mail Advertising and marketing Device
- SubjectLine.com
- MailNinja E-mail Previewer
- Inbox Analyzer
- PutsMail
It is essential to notice that the next free e mail preview instruments are additionally free e mail testing instruments. Which means, they’ve the power to help with e mail previews and e mail testing.
1. HubSpot E-mail Advertising and marketing Device
Get Began with HubSpot’s E-mail Advertising and marketing Software program for Free
With HubSpot’s E-mail Advertising and marketing Instruments, you possibly can create, personalize, and optimize your advertising and marketing emails with out the necessity for any code or assist from designers.
Since this instrument is a part of the HubSpot CRM platform, you‘ll know the information you’re utilizing to customise your emails is correct. For example, personalize emails by referring to the recipient’s lifecycle stage or membership standing — then schedule your marketing campaign so your custom-made emails are despatched mechanically.
Pre-made, customizable e mail templates and the instrument’s drag-and-drop editor help you shortly create stunning emails to your recipient record.
Lastly, A/B check totally different parts of your emails — equivalent to topic traces or the time that you just ship your emails — to find out what works finest on your viewers.
2. SubjectLine.com
Testing the visible design of your emails is essential. Nevertheless, do not forget to preview your precise content material as nicely.
With SubjectLine.com, you possibly can check your topic traces and obtain a free score out of 100. The instrument considers the whole size, phrase size, urgency, and extra.
Phrase alternative issues in your topic traces, and this instrument will aid you develop extra clickable topics so your readers usually tend to open.
3. MailNinja E-mail Previewer
MailNinja is a free, easy-to-use, uncluttered e mail preview instrument. With this instrument, you possibly can see immediate previews of your HTML emails. Moreover, you possibly can double-check your alt textual content, ship check emails, and see how your e mail will look on totally different units.
It is a easy, free possibility when you do not belief or wish to use a distinct preview instrument than your e mail advertising and marketing software program.
4. Inbox Analyzer
Inbox Analyzer, one other free e mail preview instrument, helps take the ache out of inbox and spam testing your emails.
Ship your emails to the preferred inbox suppliers to see how they seem and in the event that they ship — this instrument will let you already know in case your e mail hits the inbox, spam folder, or is undelivered.
Moreover, you‘ll obtain immediate studies in your sender scores, repute alerts, and even blocklists. With this instrument, you’ll be capable of discover points and discover ways to resolve them.
5. PutsMail
PutsMail is a free e mail testing instrument by Litmus. Plus, PutsMail allows you to see how your e mail will look throughout 50+ platforms and units. It is a useful gizmo when you’re simply in search of a fast and simple strategy to preview your emails.
Paid E-mail Preview Instruments
- Get Response
- Litmus
- Stripo
- Preview My E-mail
- E-mail on Acid
1. Get Response
Value: $19 month-to-month for e mail advertising and marketing; $59 month-to-month for advertising and marketing automation; $119 month-to-month for ecommerce advertising and marketing
Get Response is an e mail advertising and marketing software program that may aid you create content material, increase gross sales, and improve visitors to your web site. Preview your emails in over 25 fashionable e mail purchasers, and decide if and when multimedia parts like photographs are blocked.
2. Litmus
Value: $99 month-to-month for Litmus Primary; $199 month-to-month for Litmus Plus
Litmus is a instrument for testing and creating e mail campaigns. With a paid account, you may acquire entry to an e mail preview testing instrument that means that you can see screenshots of your emails throughout 90+ totally different apps and units.
Litmus means that you can personalize messages at scale. It’s appropriate for established firms with massive e mail lists. Each paid plan comes with e mail previewing and affords limitless read-only customers. There’s a spread of templates which can be straightforward to implement.
Higher but, when you’ve got a Litmus account, you possibly can add a Chrome extension to your browser and check your emails with out ever leaving your e mail service supplier.
With the extension, you possibly can validate your hyperlinks, photographs, and monitoring. Plus, the extension will immediately run a brand new guidelines with each edit.
3. Stripo
Value: $15 month-to-month for a primary plan; $45 month-to-month for a medium plan; $95 month-to-month for a professional plan
Stripo is an intuitive e mail builder with e mail testing and quite a lot of obtainable e mail service supplier (ESP) integrations (together with HubSpot, Gmail, Outlook, and Mailchimp). There’s a library of customized modules, so you need to use them throughout numerous campaigns.
All the emails you design with Stripo’s HTML editor are responsive, so that you’ll by no means have to fret about how they render for recipients throughout totally different units. Moreover, after constructing dynamic AMP emails with Stripo, the instrument’s code validator checks the e-mail for errors for you.
Stripo will probably be releasing a “Actual-time co-editing & commenting” characteristic for the Medium and above plans sooner or later. Stripo works for in-house entrepreneurs — there’s additionally a use case for HR managers who ship out inner newsletters.
4. E-mail Preview Companies
Value: $25 month-to-month for the standard plan; $45 month-to-month for a marketing strategy; $160 month-to-month for an expert plan; $399 month-to-month for an enterprise plan
E-mail Preview Companies (previously Preview My E-mail) is one other e mail testing resolution that may aid you enhance your efficiency.
With it, you’ll get actual screenshots of your e mail throughout all the favored e mail suppliers in a single click on. This instrument additionally affords e mail analytics that may aid you higher perceive your e mail viewers.
It’s an awesome e mail enhancement resolution for entrepreneurs, designers, and builders. Each plan has limitless e mail previews to entry by way of a devoted inbox.
E-mail Preview Companies offers you 4 methods to preview emails earlier than sending — copy-paste, API integration, HTML-upload, and ship as e mail.
5. E-mail on Acid
Value: $74 month-to-month for The Fundamentals; $134 month-to-month for Premium; $449 month-to-month for Skilled)
E-mail on Acid is an e mail preview instrument designed that can assist you show emails correctly throughout all purchasers. The e-mail previews are dwell purchasers, so that you’ll see precisely what your subscribers see.
This instrument offers you screenshots, so you don’t have any questions on what your e mail will seem like on 90 purchasers and units. It additionally exams for poor formatting, damaged hyperlinks, and code issues.
E-mail on Acid additionally affords the power to remark, edit, and assessment e mail previews straight within the software program for a sooner and extra environment friendly testing course of.
Begin Previewing, Testing, and Rendering Your Emails
Previewing your emails is a crucial a part of e mail advertising and marketing. If folks can‘t see your emails or your credibility is ruined, these emails haven’t carried out their job.
Use an e mail previewing and testing instrument to make sure they’re excellent for recipients.
Editor’s notice: This submit was initially revealed in June 2020 and has been up to date for comprehensiveness.
