From its origin as a music app for dance movies, TikTok has turn out to be a number one social platform for creators and influencers. For retailers, TikTok can be a spot to attach with an viewers, study from specialists by way of short-form movies, and even drive transactions.
Here’s a record of profitable TikTok creators. There are product demo examples, tutorials on creating content material, behind-the-scene movies on operating a small enterprise, and humorous music movies exhibiting what’s engaged on the platform.
Bayashi — @bayashi
@bayashi
Bayashi, referred to as Chieko Naniwa, was TikTok’s creator of the yr for 2021, and with good motive. His brief, time-lapse cooking movies present straightforward hacks to indulgent dishes, primarily Japanese. His digging in on the finish of every offers a enjoyable, personable contact. 36.7 million followers, 1.1 billion likes.
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Charli D’Amelio — @charlidamelio
@charlidamelio
Charli D’Amelio started posting dance movies on TikTok in 2019. She now has over 11 billion likes, simply probably the most on TikTok. Her content material options dance and life-of-an-influencer scenes, all set to music. She’s a superb instance of how TikTok is primarily an app for expressing music visually. She’s additionally a superb supply for developments in digital commerce, comparable to a latest partnership with Amazon for a vacation present information. 148.7 million followers, 11.2 billion likes.
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Khaby Lame — @khaby.lame
@khaby.lame
Khaby Lame is the most-followed individual on TikTok, with over 151 million followers, not too long ago overtaking Charli D’Amelio. His content material options humorous “sew” movies through which he cuts in his responses to movies of life’s problems. He additionally options movies of straightforward visible methods, all set to music. 151.9 million followers, 2.5 billion likes.
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Carla Rockmore — @carlarockmore
@carlarockmore
Carla Rockmore celebrates “the self-expression of fifty+ via vogue, enjoyable, & fierceness.” This fashionista and jewellery designer turned full-time content material creator has appeared in Vogue and Architectural Digest. Rockmore proves you don’t need to be below 20 to search out success on TikTok. 1.3 million followers, 21 million likes.
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Alexis Nikole — @alexisnikole
@alexisnikole
Alexis Nikole is a forager, highlighting the bounty of edible nature round us, comparable to acorns, honey mushrooms, and tree milk. Alexis’s enthusiastic narration and fast visuals draw us in. It’s an instance of how a distinct segment topic can nonetheless drive broad attraction. 4 million followers, 89.3 million likes.
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Gymshark — @gymshark
@gymshark
Gymshark is a health attire and equipment model that’s discovered success on TikTok. Gymshark’s day by day posts embody challenges, influencer data, humorous exercise movies, and inspirational content material from its customers. Gymshark’s profile additionally accommodates a hyperlink to buy. Its #gymshark66 started as a hashtag problem to followers to rework their our bodies inside 66 days. The marketing campaign produced 1.9 million likes, 12,500 feedback, and 45.5 million views. 3.9 million followers, 62.1 million likes.
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Yik Keat — @yk
@yk
Yik Keat is a Singapore-based avenue photographer. His movies are primarily tutorials and challenges to supply placing movies and pictures with a smartphone digicam. Yik Keat has labored with notable manufacturers, together with Adidas and Longines, in addition to the Singapore launch of a Louis Vuitton males’s summer season assortment in 2021. 1.7 million followers, 44.1 million likes.
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B. Dylan Hollis — @bdylanhollis
@bdylanhollis
B. Dylan Hollis recreates classic recipes from previous cookbooks. These fast time-lapse meals shorts are glorious examples of micro product demos with loads of character. Much like Bayashi, the acute of the dish and the payoff shot of the chef digging in preserve the viewers coming again. 9.4 million followers, 215.4 million likes.
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Roxy Prima — @roxyprima
@roxyprima
Roxy Prima is a touring muralist. Her content material options the behind-the-scenes manufacturing of large-scale work, in addition to the small particulars of operating a small enterprise, comparable to the usage of contracts with unbiased contractors. 87,000 followers, 5.7 million likes.
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Holly Johnson — @jollyhohnsonart
@jollyhohnsonart
Holly Johnson is a graphic designer who produces tutorials of Photoshop and Illustrator. She posts design challenges, lists of sources, and extra. A lot of the brief content material is about to music and makes use of phrases on the display screen. Not solely is it a useful useful resource for mastering design instruments, however the tutorials are compelling examples of what works visually on TikTok. 821,800 followers, 18.6 million likes.
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Glow Recipe — @glowrecipe
@glowrecipe
Glow Recipe is a magnificence model identified for its pure, fruit-forward merchandise. The model achieved viral success with tutorials on Watermelon Glow Dew Drops and Watermelon Glow Pore-Tight Toner. Glow Recipes makes use of a link-in-bio instrument to ship followers to a curated content material assortment the place they will choose and buy merchandise. 284,900 followers, 3.7 million likes.
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Pink Pony Inventive — @pinkponycreative
@pinkponycreative
Pink Pony Inventive, from Kristy Campbell, began as a 100-day design problem in 2019. Since then, Pink Pony Inventive has been serving companies with tutorials on Adobe Photoshop and Illustrator, design hacks and challenges, and examples of typography, logos, and extra. 240,900 followers, 2.7 million likes.
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Tiffany Yu — @imtiffanyyu
@imtiffanyyu
Tiffany Yu is a incapacity advocate, entrepreneur, and creator. Her content material focuses on elevating consciousness and correcting misconceptions about disabilities, her actions as a social impression entrepreneur, and her day by day expertise. 117,800 followers, 3.6 million likes.
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Designs By Felicias — @designsbyfelicias
@designsbyfelicias
Designs By Felicias options behind-the-scenes data on operating a small design enterprise and creating content material round it. Together with rising her personal enterprise, Felicias educates aspiring small enterprise house owners. 108,500 followers, 1.1 million likes.
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Kristina Collins — @kallmekris
@kallmekris
Kristina Collins is a comic book who primarily turns real-life moments into brief sketches. With over 2 billion likes, she’s a reminder by no means to underestimate a common message. 47.4 million followers, 2.1 billion likes.
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