TikTok has turn into probably the most in style and influential social media platforms throughout the globe. Whereas it was initially in style with youthful audiences, the COVID-19 pandemic brought about it to see fast development with completely different demographics.
Many companies have jumped on board the platform, and whether or not you’re a serious company or a mom-and-pop store, you may profit from using TikTok in your advertising and marketing efforts. It’s a good way to point out the “human” facet of what you are promoting, construct buyer loyalty, and have slightly enjoyable whilst you’re at it.
Nevertheless, it’s necessary to verify the content material you’re sharing on the platform is each related and relatable. Fortunately, you don’t should be a advertising and marketing guru to give you stellar content material that can join along with your viewers. Let’s cowl 15 inventive TikTok content material concepts for what you are promoting that may allow you to discover your footing on the platform.
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1. Employees introductions
For those who’re new to TikTok, it’s a good suggestion to introduce your self. Speaking about your model is one factor, however you may make your content material extra platform-friendly by doing workers introductions. You’ll be able to select to introduce your whole group in a single video, or develop a “sequence” that lets you unfold out your introductions.
The extra your viewers learns about who’s working behind the scenes, the extra snug they’ll really feel supporting what you are promoting and the folks behind it.
Utilizing introductions to kickstart your content material creation can also be a good way to use KPIs to measure success. You’ll have the ability to observe metrics on how effectively your content material is performing by:
- Figuring out short-term and long-term targets;
- Defining metrics of success;
- Including KPIs to product roadmaps;
- Referring again to your targets throughout conferences.
You’ll begin to see analytics on TikTok instantly whilst you’re posting workers movies, so that you’ll have a greater concept of what works and what doesn’t as you identify your targets.
2. Influencer content material
There are over 50,000 influencers on TikTok with over 1,000 followers. They cowl quite a lot of genres and niches, and when you’re new to the platform and looking for your viewers, they will help.
Working with an influencer gives you instantaneous publicity. Seek for content material creators that really feel like an excellent match on your model, pitch your concept(s) to them, and you might kick begin a profitable and useful relationship for each of you.
3. Comply with tendencies
TikTok tendencies come and go in a short time, so it’s necessary to remain on prime of them. Having somebody in your group solely devoted to social media could make that simpler. A number of the hottest TikTok tendencies of 2022 have included:
- Inform Me With out Telling Me
- Lip Syncing
- Image Development
- Inverted
- Sheesh
It’s okay if none of those sound acquainted instantly. Nevertheless, spend a couple of minutes on the app, and also you’re sure to see a minimum of one among them pop up.
These tendencies are supposed to be enjoyable and artistic, so don’t spend days attempting to “grasp” one. Your viewers will know while you’re being genuine, and that’s what the platform is all about.
4. Challenges
Along with in style tendencies, there are additionally numerous “challenges” on TikTok that can assist you to showcase completely different members of your group.
From the “put a finger down” problem to the newly in style and hilarious tortilla problem, you may bolster wholesome competitors inside your group whereas boosting your views on the app. For those who see one thing with a problem hashtag in your For You web page, faucet on the tag and see what’s required to become involved. Your problem might be the one which goes viral and will get shared, duetted, or stitched by others. Any sort of user-generated content material is value its weight in gold.
5. Tune challenges
Along with bodily challenges on the app, there are additionally challenges particularly set to music. Lots of them are inventive dances. Others use particular filters or require fast modifications.
One of the crucial in style track challenges that is still right this moment is the “Now Take a look at This” problem. Creators use a clip from Child Cudi’s track “Day n’ Evening,” and when the lyric says “now have a look at this,” they lower to one thing attention-grabbing, unbelievable, or hilarious.
6. Holidays
Holidays are a good time to get inventive and have slightly enjoyable along with your TikTok content material. New vacation tendencies pop up on the app every year, so take note of these and leap on board as rapidly as potential.
It’s also possible to give attention to creating authentic content material that makes use of vacation music and decor or showcases your services in a novel manner. It’s going to get your whole workers within the vacation spirit, customers usually tend to watch movies that match with the theme of the season, and you should use your content material to advertise any vacation specials or offers you’ve bought occurring.
7. Particular events
You don’t have to attend for a vacation to have fun. Sharing content material that focuses on particular events for what you are promoting is one other nice option to let customers see the extra “human” facet of your model.
Clearly, it’s necessary to verify along with your staff earlier than sharing any side of their private life, however you will get inventive and have enjoyable with issues like:
- Being pregnant/beginning bulletins
- Weddings
- New merchandise
- Milestones
- Transferring/renovating
With slightly bit of easy modifying information, sharing these particular items of content material can turn into an integral a part of your video advertising and marketing efforts. They don’t essentially have to point out off any items or companies, however they’ll construct belief and loyalty.
8. Manufacturing movies
We’ve touched on sharing behind-the-scenes movies, however when you actually need to set up extra belief along with your viewers, present them your course of.
In case your model creates a particular product, present the way it’s made. Are you a busy restaurant? Share how your chef makes a signature dish, or take customers together with you as you go to the native farm the place you get your produce.
Some of these behind-the-scenes appears into how what you are promoting runs will promote transparency and get folks speaking. It’s going to additionally spark questions, which it can save you to reply in future items of content material.
9. Suggestions and recommendation
The common TikTok consumer opens the app eight occasions per day. You’ll be able to present worth for them by giving actionable ideas and recommendation associated to your model.
For those who run a small mechanic store, cowl some DIY upkeep automobile ideas folks can do themselves. For those who promote garments, provide tips about tips on how to put outfits collectively. Ensure that to make the most of a wide selection of fashions, together with folks of various ethnicities and physique varieties.
You by no means know who will come throughout one among your movies, however all it takes is one consumer to see somebody that appears like them or to listen to some recommendation they’ll use regardless of their state of affairs to solid a constructive gentle in your model.
10. Q&A movies
These days, customers need relationships with manufacturers. Client preferences are changing loud commercials with inclusive, genuine messaging. Social media has made it simpler to attach along with your viewers and allow them to know what your model is about, however you may take issues one step additional.
Contemplate internet hosting stay query and reply classes on TikTok. Scroll by way of your remark part as soon as every week to search out a number of questions you’d prefer to reply, and put up a number of movies speaking about each. It’s a easy option to let your followers and prospects know that you just’re listening and that you just worth them.
11. Model values
Your model must showcase itself as one thing greater than a enterprise that sells items and/or companies. It’s good to stand for one thing and be happy with your values. When you’re, you’ll be extra prepared to share these values along with your viewers.
Contemplate what you’re enthusiastic about and what you need what you are promoting to replicate. For those who’re involved about local weather change, create movies displaying what what you are promoting is doing to advertise sustainability and battle again in opposition to international warming. If you wish to promote animal welfare, take loads of movies of your group volunteering at a neighborhood pet shelter.
Not solely will showcasing your model values make you extra relatable, however you may additionally usher in a brand new target market.
12. Share your model story
One other nice option to humanize what you are promoting and get a dialog going is to share your story. Inform customers what made you need to begin what you are promoting within the first place.
By letting your viewers know not solely who you might be however the place you got here from, they’ll get to know you higher. That establishes relationships and may make what you are promoting really feel extra like a buddy to your followers.
13. Duet and sew movies
TikTok is a large neighborhood, and it’s simple to get wrapped up scrolling by way of your FYP and trying out the most recent and biggest content material from customers and companies. For those who see one thing that stands out to you or one thing related to what you are promoting, think about duetting or stitching it.
These are two various things, however the idea is comparable. You’re taking an current video on the platform and both reply to it or add to it. Once you publish to your personal web page, viewers will see the unique video on one facet, and yours on the opposite. The unique content material creator can even see it and may find yourself sharing it with their followers.
14. Create product campaigns
When you won’t need to come out of the gate solely showcasing and promoting your merchandise, it doesn’t imply you need to by no means do it. You’re nonetheless a enterprise, in any case.
When you’ve established an viewers, you should use TikTok for product launches and advertising and marketing campaigns. It shouldn’t be the one factor you’re posting, and it’s necessary to not take an excessive amount of of a “salesman” tone. Nevertheless, you may nonetheless use the platform to generate pleasure round your items and companies, simply be sure you’re doing it in a enjoyable and artistic manner.
15. Begin your personal problem
When you’re snug with the platform and also you’ve participated in a number of challenges, think about beginning one among your personal. This could take a while and creativity, however when you’ve bought an amazing concept that you just suppose different folks will get on board with, go forward!
Ensure that to make use of hashtags so folks can seek for the problem. That manner, you’ll additionally have the ability to see everybody who participates. You by no means know when a problem will go viral, so don’t be afraid to offer it a attempt.
For those who haven’t downloaded TikTok but, think about the way it might be a constructive advertising and marketing device for what you are promoting. Have enjoyable creating authentic content material that would expose your model to a totally new viewers.
