15 finest e-mail advertising apps for Shopify in 2023

Studying Time: 14 minutes

Have you ever heard that e-mail advertising is useless? If that’s the case, don’t fear: this delusion is totally fallacious, and e-mail has the most effective ROI of any advertising channel. You most likely know that e-mail advertising is a good way to win new prospects.

Thankfully, Shopify has tons of of apps for that. However selecting the best one to your Shopify retailer may be powerful.

To assist get your retailer on observe to drive extra gross sales and visitors, we’ve up to date our checklist of the 15 finest Shopify e-mail advertising apps for 2023. We’re taking a look at each the professionals and cons, and together with free alternate options that received’t break the financial institution.

How we wrote these evaluations: We meticulously examined every app firsthand, drawing from private experiences and experience to offer genuine insights. We additionally checked and integrated the scores and evaluations from the Shopify app retailer. 

On this article, we’ll cowl:

• How to decide on the most effective e-mail advertising app for Shopify
• Omnisend
• Drip
• Mailchimp
• Klaviyo
• AWeber
• Seguno
• Privy
• Automizely
• Flowio
• SmartrMail
• Tiny Electronic mail
• Shopify Electronic mail
• ActiveCampaign
• Marketing campaign Monitor
• Avada Electronic mail Advertising

Greatest e-mail advertising for Shopify: How to decide on an app?

With so many e-mail advertising apps out there on Shopify, it’s not simple to determine which one’s the most effective to your specific retailer.

Right here’s what to look out for:

• Ease of use. Your Shopify e-mail advertising app shouldn’t be irritating to make use of. At all times verify consumer evaluations to see how different prospects discover it.
• Options. The app ought to at the least supply primary automation workflows for triggers like deserted carts and order affirmation.
• Pricing. Be sure that to contemplate your funds—whereas e-mail advertising is an inexpensive method to construct your viewers, some apps can shortly balloon your bills as your contact checklist expands. Some have calculators so you possibly can verify the pricing for various viewers sizes earlier than you open an account.
• Buyer assist. That is typically mentioned in evaluations, which makes it simple to search out the platforms that provide the most effective buyer assist. Whereas most paid plans embrace it, some platforms don’t supply chat, e-mail or telephone assist on free plans.
• Deliverability. Not each e-mail advertising app is ready to ship your messages to all your prospects. Increased e-mail deliverability charges imply that your emails can attain extra inboxes.
• Analytics. The app ought to have sturdy analytics options that make it simple to see what works finest, and which of your campaigns may be improved.
• Pre-made templates. If you happen to don’t wish to spend time painstakingly creating your each e-mail from scratch, the app ought to offer you a superb number of pre-designed and simply customizable e-mail templates.
• Choose-in varieties. An excellent e-mail advertising app ought to give you nice opt-in varieties that will help you seamlessly develop your contact checklist.
• Straightforward integration with Shopify. As a Shopify buyer, certainly one of your priorities can be seamless integration between the 2 platforms. Apps ought to set up in a couple of clicks, streamlining your Shopify expertise.
• Shopify retailer score. If the app is very rated by different Shopify retailers, it’s a superb indicator that you just may prefer it as properly.

With all that out of the best way, let’s transfer on to our checklist of the most effective Shopify e-mail advertising apps.

Greatest e-mail advertising for Shopify: Prime 15 apps

1. Omnisend — Constructed for ecommerce, standard amongst Shopify shops

Shopify score: 4.8 (primarily based on 5,300+ evaluations)

Omnisend dispels the parable that e-mail advertising must be costly, because it affords a free-forever plan that features the identical options as its paid plans. Integrating with Shopify seamlessly, it takes simply minutes to get your e-mail campaigns up and working. Plus, you get an in depth suite of easy-to-use options that will help you develop your gross sales. And you’ll incorporate SMS advertising and net push notifications as further communication channels.

Omnisend additionally offers a strong and user-friendly drag-and-drop e-mail editor that allows you to create gorgeous emails with none coding abilities. You possibly can select from over 250+ e-mail templates designed for various functions and events. Or, you can begin from scratch and customise each ingredient to your liking.

Don’t simply take our phrase for it, see what our customers need to say about Omnisend. Many small and mid-sized Shopify companies have switched to Omnisend and skilled a lift of their e-mail advertising efficiency. 

They love how simple it’s to create and ship stunning emails with Omnisend’s editor and templates. Additionally they respect the responsive and useful buyer assist that’s all the time prepared to help. Right here’s a typical assessment from our completely satisfied prospects:

Key options:

• Drag-and-drop e-mail builder to create stunning emails with ease, with tons of of templates to select from
• Pre-built automation workflows to ship emails on autopilot
• Highly effective ecommerce options: distinctive low cost codes, gamified popups like Wheel of Fortune, dynamic content material blocks, and extra
• Viewers segmentation to tailor your emails to particular buyer teams
• Excessive deliverability scores to make sure your emails really attain your prospects
• A/B marketing campaign testing and sturdy reporting & analytics to see which messages work finest
• Google adverts and Fb customized audiences integrations to search out lookalike audiences and attain extra potential prospects.
• 24/7, award-winning stay assist on each plan, together with the free tier
• A number of advertising channels, together with SMS and net push notifications

Who ought to use Omnisend:

Omnisend’s ecommerce advertising options, ease of use and inexpensive pricing plans make it the most effective match for small and medium Shopify retailers. And when you’re simply beginning out, it’s onerous to not advocate Omnisend as your first Shopify e-mail advertising automation app.

Pricing:

• Free: As much as 250 contacts and 500 emails
• Customary plan: begins at $16/month, 500 contacts + 6,000 emails
• Professional plan: begins at $59/month, limitless contacts and emails

For extra particulars, see full pricing.

Shopify e-mail advertising success story Shopify retailer To’ak Chocolate raised revenues from e-mail advertising by 460% with Omnisend. Automating its e-mail campaigns to nurture leads helped the model obtain spectacular open and click on charges. Study extra:  To’ak Chocolate case research

2. Drip — Intensive automations

Shopify score: 4.5 (primarily based on 75+ evaluations)

Greatest benefit:

If you happen to’re into micromanaging your workflows all the way down to the smallest element, Drip is the app you’re in search of. Its automations cowl the complete buyer journey, together with triggers like order placement, whole quantity spent, and even what model your buyer purchased.

Key options:

• Detailed buyer journey automation workflows
• Tutorial movies to reduce the training curve
• A/B testing to see what works and what doesn’t
• Viewers segmentation

Cons:

• Some reviewers spotlight poor buyer assist
• No free tier, solely a 14 day trial

Who ought to use this Shopify e-mail advertising app:

Drip is a good Shopify e-mail advertising app for skilled entrepreneurs. Nonetheless, its lack of a free plan may make it a more durable promote for smaller Shopify retailers.

Pricing

Drip affords a 14-day free trial; the paid plan begins at $39/mo with as much as 2,500 contacts and will increase primarily based on the variety of subscribers and SMS messages despatched.

3. Mailchimp — Very beneficiant Free plan

Shopify score: 3.5 (primarily based on 490+ evaluations)

Greatest benefit:

Mailchimp affords direct integration with Shopify through the Mailchimp app. Whereas the Mailchimp platform itself is a good place to begin for brand spanking new e-mail entrepreneurs, their Shopify app reportedly has some stability and integration points, which appears to have lowered the Shopify consumer score considerably.

Key options:

• Exceptionally beneficiant free plan
• Content material optimizer with strategies for extra participating emails
• Nice reporting options to trace e-mail marketing campaign effectivity
• Superior automation to ship triggered emails to subscribers

Cons:

• Some options, similar to e-mail scheduling, should not out there on the free plan
• Reported stability and integration points with Shopify
• Prospects noticed a median value enhance of 11% in 2022
• Apart from e-mail assist for the primary 30 days, free customers are restricted to the useful resource library for assist and should not eligible for e-mail, chat, or telephone assist

Who ought to use Mailchimp:

Mailchimp is an efficient choose for small retailers with fewer than 500 subscribers. Past that quantity, nonetheless, it may get fairly costly.

Pricing:

Mailchimp affords a beneficiant free plan for as much as 500 contacts. Paid plans start at $13/mo, which embrace superior options and elevated contact lists.

4. Klaviyo — Highly effective & versatile

Shopify score: 3.9 (primarily based on 1,700+ evaluations)

Greatest benefit:

Klaviyo is among the finest e-mail advertising apps for Shopify. Identical to Omnisend, it’s acquired all of the options you may anticipate from a strong advertising platform—from e-mail templates and segmentation, all the best way to automation workflows and SMS advertising. For extra info, dig into our detailed Omnisend vs Klaviyo comparability. 

Key options:

• Pre-built e-mail templates that will help you kickstart your campaigns
• Properly-rounded suite of selling automation workflows 
• 100+ integrations with providers like Fb, Smile and ShipStation
• SMS advertising is offered

Cons:

• SMS is simply supported within the UK, USA, Canada, Australia, and New Zealand
• Free prospects solely obtain e-mail assist for the primary 60 days

Who ought to use this e-mail advertising app for Shopify:

Klaviyo hits the candy spot when you’re a seasoned marketer or a mid-sized retailer proprietor. Nonetheless, scaling your enterprise with Klaviyo can get costly shortly, and newbies could discover their interface troublesome to make use of.

Pricing:

Free for sending emails to a most of 250 contacts. Paid Klaviyo plans begin at $20/mo.

5. AWeber — Large library of e-mail templates

Shopify score: 3.4 (primarily based on 50+ evaluations)

Greatest benefit:

AWeber’s stand-out promoting level is its in depth library of pre-built e-mail templates. With greater than 700 choices to select from, it’s a time saver. The standard suspects, similar to viewers segmentation, e-mail testing, and automation workflows, are additionally included within the Professional plan.

Key options:

• 700+ pre-built e-mail templates to select from
• Sturdy segmentation to focus on prospects primarily based on their habits and site
• Automation workflows to schedule your campaigns forward of time

Cons:

• Automated workflows are primary
• Paid customers on the Lite plan can solely have one e-mail checklist and entry to primary e-mail templates
• Help is restricted to e-mail on the free plan

Who ought to use AWeber:

AWeber is a good Shopify app if in case you have a small subscriber checklist and are simply getting began with e-mail advertising. Those that want extra superior options may wish to look elsewhere.

Pricing:

30-day free trial; for as much as 500 contacts paid Lite plan begins at $14.99/mo, and Plus begins at $29.99/mo.

6. Seguno — Most inexpensive Premium plan

Shopify score: 4.8 (primarily based on 1,000+ evaluations)

Greatest benefit:

Seguno is tailor-made to newbie entrepreneurs. It’s constructed particularly for Shopify and integrates with the platform actually properly, letting you construct subscriber lists, create emails and automate them with out leaving your Shopify dashboard.

Key options:

• Reporting that integrates with Shopify to precisely measure the affect of your campaigns
• Generated low cost codes which are linked to your Shopify retailer
• Strong library of pre-built automation workflows
• Insert user-generated product scores from Shopify and different platforms
• Free plan affords limitless e-mail sends, in addition to stay chat

Cons:

• Free plan is restricted to 250 contacts
• Geared toward newbies, so lacks sure options extra superior customers would search for e.g. superior reporting and personalization

Who ought to use this Shopify e-mail advertising app:

Seguno is ideal for e-mail advertising newbies who wish to preserve it easy. If you happen to want extra complicated options, nonetheless, there are higher choices on the market.

Pricing:

Free for as much as 250 subscribers, $35 for 251 to 2,500 subscribers within the Customary plan, then +$20/mo per further 2,500 subscribers.

7. Privy — Nice for brand spanking new shops

Shopify score: 4.6 (primarily based on 24,800+ evaluations)

Greatest benefit:

Privy totally covers ecommerce newbies’ wants. On high of nice e-mail templates and signup varieties, Privy affords primary automations like welcome, order follow-up, deserted cart emails, and extra. For a take a look at how Privy stacks up towards different choices, see this comparability of Privy alternate options.

Key options:

• Limitless e-mail sends on paid plans
• A/B testing for a number of e-mail campaigns
• Dozens of viewers segmentation and concentrating on guidelines
• Primary e-mail automation workflows

Cons:

• Free plan solely permits 100 contacts
• SMS is a paid add-on

Who ought to use this Shopify e-mail app:

Privy could be the most effective Shopify e-newsletter app for ecommerce newbies who don’t use a number of advertising channels or refined e-mail automation instruments for buyer segmentation. For these prepared for these superior instruments and options, this Omnisend vs Privy comparability presents a wonderful possibility in Omnisend.

Pricing:

Privy’s free plan helps you to message as much as 100 e-mail contacts. Paid plans begin from $30/mo for as much as 1,500 mailable contacts.

8. Automizely — Light-weight e-mail advertising

Shopify score: 4.9 (primarily based on 5,800+ evaluations)

Greatest benefit:

Automizely affords a superb number of options for Shopify retailers, together with e-mail automations, SMS, net push notifications, and a stay chat widget for Fb Messenger to communicate along with your prospects.

Key options:

• Web site pop-ups and net push notifications to broaden your subscriber checklist
• A Fb Messenger stay chat widget to assist your prospects
• An excellent number of e-mail automation workflows

Cons:

• Person evaluations have highlighted useful options have been eliminated without spending a dime customers in 2022
• Person evaluations additionally point out buyer assist may be inconsistent

Who ought to use this e-mail advertising app for Shopify:

Automizely is a light-weight e-mail advertising app for Shopify retailers who wish to construct handsome emails.

Pricing:

Free for as much as 300 contacts, paid plans begin at $11/mo and embrace limitless e-mail sends as much as 500 contacts.

9. Flowio — advertising automation on a funds

Shopify score: 4.7 (primarily based on 500+ evaluations)

Greatest benefit:

Flowio is a well-rounded service geared toward ecommerce companies of all sizes. Its free plan contains as much as 1,000 emails a month, SMS, stay chat, and 24/7 assist.

Key options:

• Popup templates for straightforward checklist progress
• Automated emails, SMS, and chat
• Contact segmentation and sync with Google Advertisements

Cons:

• Customers have reported gradual response instances for assist requests
• SMS is simply supported within the US and Canada

Who ought to use this Shopify e-mail advertising app:

Flowio affords a formidable function set at interesting costs, making it a robust contender for small and medium companies. Bigger manufacturers could discover they want a platform with extra options.

Pricing:

Free for as much as 1,000 month-to-month e-mail sends, paid plans begin at $9 per 30 days.

10. SmartrMail — Easy & highly effective

Shopify score: 4.8 (primarily based on 570+ evaluations)

Greatest benefit:

SmartrMail affords each e-mail & SMS advertising options and lets you simply automate your sends primarily based on quite a lot of triggers and buyer viewers segments. 

Key options:

• Automated e-mail design era primarily based in your present Shopify retailer design
• Good viewers segmentation for exact buyer concentrating on
• Automated product advice in your emails

Cons:

• SMS is simply out there within the US, Canada, and Australia
• Free plan solely affords e-mail assist
• Evaluations spotlight a steep studying curve

Who ought to use SmartrMail:

SmartrMail is a strong alternative for small retailer homeowners who’re in search of an inexpensive and easy-to-use Shopify e-mail advertising app.

Pricing:

SmartrMail has a 15-day free trial and a free plan for as much as 250 contacts and 1,250 month-to-month e-mail sends. Paid plans start at $14/mo.

11. Free Electronic mail Advertising by TinyEmail — No subscriber limits

Shopify score: 4.7 (primarily based on 55+ evaluations)

Greatest benefit:

TinyEmail’s Free Electronic mail Advertising app for Shopify helps you to ship as much as a whopping 25,000 branded emails a month to your prospects, all with no subscriber limits or per-email expenses. The catch? Electronic mail templates aren’t very eye-catching and the app isn’t tremendous user-friendly.

Key options:

• Remarkably beneficiant free plan
• Drag-and-drop editor to craft emails shortly
• Automated monitoring for visitors, gross sales, and income conversions

Cons:

• Premium templates are restricted to paid plans
• Customized segments are restricted till the dearer Professional plan

Who ought to use this finest Shopify e-mail advertising app:

TinyEmail’s Free Electronic mail Advertising app is geared in the direction of very budget-conscious retailers who don’t thoughts having to wrestle with a considerably clunky interface.

Pricing:

Free for 500 contacts and as much as 15,000 e-mail sends a month. Paid plans begin at $15/mo for limitless subscribers and as much as 15,000 month-to-month e-mail sends, plus further options.

12. Shopify Electronic mail — By Shopify, for Shopify

Shopify score: 3.8 (primarily based on 1,000+ evaluations)

Greatest benefit:

Shopify Electronic mail is—clearly—Shopify’s personal e-mail advertising app, and. Whereas it doesn’t supply options as superior as Omnisend’s or Klaviyo’s, Shopify Electronic mail is extremely beginner-friendly.

Key options:

• An in depth assortment of pre-built e-mail templates
• Viewers segmentation for sending the proper emails to the proper buyer
• Straightforward and informative marketing campaign monitoring options
• Create, ship, and observe branded emails from inside Shopify

Cons:

• Evaluations spotlight bugs together with instability
• Customers additionally spotlight missing buyer assist
• Options should not as superior as extra highly effective platforms

Who ought to use Shopify Electronic mail:

Small and up-and-coming Shopify retailer homeowners experimenting with e-mail advertising, newbie entrepreneurs with small subscriber lists.

Pricing:

The primary 10,000 month-to-month emails are free. Then, Shopify expenses you $1 per 1,000 emails you ship per 30 days.

13. ActiveCampaign — Electronic mail advertising + CRM

Shopify score: 4.5 (primarily based on 380+ evaluations)

Greatest benefit:

ActiveCampaign shines on the subject of buyer relationship administration. The app’s standout function is its CRM performance, which lets you handle gross sales funnels and buyer databases throughout completely different channels on high of e-mail advertising.

Key options:

• CRM performance to handle gross sales funnels and buyer databases
• Integration with SMS advertising and buyer Fb audiences
• Highly effective segmentation instruments to precisely goal your prospects
• 600+ pre-built automation workflows

Cons:

• No free trial
• Lacks SMS advertising
• Lite plan doesn’t embrace touchdown pages or popup varieties

Who ought to use this Shopify e-mail advertising app:

ActiveCampaign is a good alternative for seasoned entrepreneurs with a number of ecommerce retailer domains who’re in search of a strong CRM instrument.

Pricing:

ActiveCampaign offers you a 14-day free trial, whereas paid plans begin at $49/mo to make use of with Shopify.

14. Marketing campaign Monitor — For manufacturers getting began

Shopify score: 4.6 (primarily based on 1,100+ evaluations)

Greatest benefit:

Marketing campaign Monitor is a strong addition to this checklist of finest e-mail advertising apps for Shopify. It has an important set of options, together with sturdy segmentation and a visible journey designer for constructing automations. Do you have to determine to discover extra choices to get a greater match, you can begin with this Marketing campaign Monitor alternate options submit.

Key options:

• Nice visible journey designer for constructing e-mail automations
• Good segmentation options to leverage buyer information and enhance gross sales
• Primary advertising automation workflows

Cons:

• SMS is simply out there to contracted prospects on an annual plan, and restricted to the USA
• No free plan

Who ought to use this e-mail app for Shopify:

Marketing campaign Monitor is a good Shopify e-mail advertising app for small companies simply beginning out and novice customers exploring the ins and outs of e-mail advertising.

Pricing:

Marketing campaign Monitor affords a free trial that lets you ship a marketing campaign to 5 subscribers or much less. Paid plans begin at $9/mo, primarily based on the variety of contacts.

15. AVA Electronic mail Advertising — 5+ million inventory picture library to your emails

Shopify score: 4.9 (primarily based on 1,400+ evaluations)

Greatest benefit:

Avada Electronic mail Advertising app is one other full-featured advertising automation platform. It makes it into our checklist of the most effective e-mail advertising software program for Shopify for its standout providing of a library of 5+ million inventory photographs to make your emails extra interesting. Avada additionally affords a large function set that features SMS, push notifications, and WhatsApp.

Key options:

• Pre-built automation workflows to observe up and convert your prospects
• Segmentation primarily based on buyer profiles and buying habits
• A/B testing to gauge your marketing campaign effectivity
• Limitless inventory photographs to beautify your emails

Cons:

• Free plan solely affords primary automations and e-mail templates
• Electronic mail and chat assist is restricted to paid plans

Who ought to use this Shopify e-mail advertising app:

Avada Electronic mail Advertising app ought to attraction to bigger companies that may profit essentially the most from its superior options and extra advertising channels.

Pricing:

Free for as much as 500 contacts. Paid plans begin from $16/mo, with further charges primarily based on the variety of contacts.

Greatest e-mail advertising for Shopify: Abstract

Nonetheless not sure which of those high Shopify e-mail advertising apps is the proper one for you? 

Right here’s a fast recap that will help you determine.

If you happen to’re simply getting began on Shopify and desire a easy and easy-to-use app to discover how e-mail advertising works, Omnisend, Shopify Electronic mail, and Flowio are all nice choices.

If you happen to’re in search of essentially the most inexpensive possibility to assist entice extra prospects to your Shopify retailer, TinyEmail’s Free Electronic mail Advertising app or Mailchimp will get the job executed. 

If e-mail advertising is already your bread and butter, apps like Omnisend, Klaviyo, and ActiveCampaign will enable you to simply arrange and execute refined advertising campaigns throughout a number of channels.

And when you’re in search of different methods to enhance your Shopify retailer expertise, make sure that to try our checklist of 40 finest Shopify apps to promote extra.

As soon as once more, the most effective e-mail advertising apps for Shopify are:

• Omnisend (4.8)
• Drip (4.5)
• Privy (4.6)
• Klaviyo (3.9)
• Aweber (3.4)
• Seguno (4.8)
• Mailchimp (3.5)
• Automizely (4.9)
• Flowio (4.7)
• SmartrMail (4.8)
• Tiny Electronic mail (4.7)
• Shopify Electronic mail (3.8)
• Activecampaign (4.5)
• Marketing campaign Monitor (4.6)
• Avada Electronic mail Advertising (4.9)

The submit 15 finest e-mail advertising apps for Shopify in 2023 appeared first on Omnisend Weblog.