15 Electronic mail Preview Textual content Examples That Would Catch My Consideration

I consider within the idea of inbox zero, so I’ve a sinking feeling each time we strategy the vacations or huge events (assume Black Friday) after I know a mass of emails are heading my method.

All floodgates burst open — my inbox rapidly turns into an overflowing chaos.

I often ship all these unread promotional messages straight to spam. However, often, a couple of sensible emails catch my eye due to their intriguing, intelligent, or motivational preview textual content messages.

The underside line: preview textual content in electronic mail can assist you stand out even within the busiest inboxes.

So, I curated 15 of my favourite preview textual content electronic mail examples to encourage you.

I’ll break down why they work + write your personal.

We’ll cowl:

What’s preview textual content in an electronic mail?

Preview textual content is a brief snippet presenting a abstract or the primary few phrases in an unopened electronic mail. It seems subsequent to the topic line and provides you a glimpse of what’s inside.

Whereas topic strains significantly affect your electronic mail open charges, preview textual content messages can even amp up this quantity. An superior preview textual content piques your curiosity, presents a compelling supply, and nudges you to open the e-mail.

Let’s take a look at a few of the greatest examples of electronic mail preview textual content and a few actionable ideas for writing them.

The Greatest Preview Textual content in Emails to Test Out

I scoured my inbox to seek out 15 superior examples of preview textual content in emails. These are a few of my favourite messages from over 700 emails I reviewed. Let’s clarify why they work and what you possibly can be taught from every.

1. Hootsuite

Hootsuite introduced their 60-day free trial with this banger electronic mail. The topic line offers you a promise — all of the instruments without cost.

The intriguing preview textual content elevates this promise and makes it appear like there’s one thing actually highly effective inside this electronic mail.

What I like: I used to be inquisitive about what Hootsuite needed to supply — all as a result of the preview textual content gave me confidence. It’s a crisp and clear message to encourage folks. As an alternative of discussing their product, the topic line and preview textual content highlight customers.

Takeaway: Focus in your recipients. Preserve your self of their sneakers to emphasise how they’ll profit from every electronic mail.

2. Semrush

Semrush pulled off this masterstroke by making the preview textual content an extension of the topic line. The model despatched an electronic mail introducing a brand new function to trace rivals.

The topic line is a intelligent clickbait that may repel some folks. Nonetheless, the preview textual content provides extra context and explains the “how” behind this topic line.

What I like: The preview textual content goes effectively with the topic line. This topic line + preview textual content mixture additionally introduces the brand new instrument in just below 10 phrases—neat!

It’s one of many few examples the place the preview neatly suits into the topic and elaborates on the e-mail’s core message.

Takeaway: Write a brilliant quick, one-line abstract of what’s inside your electronic mail. Then, break this sentence into the topic line and the preview textual content.

3. Freelance Daring

This preview textual content in one in every of Marijana Kay’s newsletters made me open the e-mail rapidly. Marijana is a contract author and content material marketer for B2B SaaS manufacturers.

This preview textual content is a traditional — make a suggestion folks can’t refuse. Within the topic line, Marijana discusses the 2 major steps for taking bookings.

And the preview textual content guarantees her “system” with tricks to safe shoppers even whenever you’re absolutely booked.

What I like: This preview textual content has solely 20 characters however nonetheless considerably impacts readers. Why? As a result of it offers you an irresistible promise.

Since Marijana is a number one knowledgeable, her subscribers (together with me) could be greater than curious to open this electronic mail and discover her confirmed system.

Takeaway: Make your supply sound unmissable and construct credibility round it. Inform folks what you share (system, framework, template, and many others.) and why they need to get it.

4. Mutiny

I discovered a wonderful preview textual content from Mutiny, one of the distinctive examples on this record. Though this preview textual content is longer than standard, it piqued my curiosity with an out-of-context query — Would you run a marathon for a burrito?

What I like: This preview textual content cleverly makes folks enthusiastic about what’s inside the e-mail.

Whereas the topic line will discuss in regards to the precise content material of the e-mail, the preview textual content can point out one thing irrelevant but fascinating to attract folks’s consideration.

Takeaway: Don’t stick with the subject; that’s boring. Transcend your electronic mail’s central theme to debate one thing uncommon within the preview textual content.

5. Why We Purchase

Picture Supply

Katelyn Bourgoin’s Why We Purchase publication at all times has 2 or 3 letters to explain the theme of every electronic mail. I do know Katelyn is a 4-time founder and customer-focused marketer with a private branding company.

That’s adequate for me to open and skim the message, even when not immediately. However, this electronic mail was distinctive as a result of the preview textual content instantly satisfied me to take a look at the message.

It’s an aspirational message with a concrete quantity to indicate how I can obtain this objective.

What I like: This quick preview textual content builds thrilling proof across the topic line. It convinces me that the e-mail talks a few confirmed methodology, and I can use it to extend dedication by over 100%.

Takeaway: Share some proof of idea within the preview textual content. Give readers a motive to view the message by hinting on the success they’ll obtain with the information inside.

6. Notion

When Notion launched Calendar, they despatched 4 emails introducing completely different capabilities and use instances. However this was the very best as a result of the preview textual content fantastically contextualizes this function.

It instantly pokes on the ache of managing a number of duties, conferences, and timelines to suggest a single answer — all in 5 phrases.

What I like: This message faucets into an enormous emotion: motivation. It tells me that Notion Calendar will supply sufficient motivation to remain on high of all my commitments.

And the preview textual content will increase open charges by evoking this highly effective emotion.

Takeaway: Make your preview textual content private. Communicate on to your readers and clarify what they’ll do higher with the insights inside the e-mail.

7. Junia

Junia ran a small experiment and shared their findings via an electronic mail. I wouldn’t often have opened this message, however I felt compelled to click on on the e-mail due to the preview textual content.

It creates suspense and a way of pleasure, mentioning revelations inside.

What I like: The topic line + preview textual content mixture offers you an motion and a motive to work with. The topic line states a transparent ask, and the preview textual content hints that there’s a motive behind this ask. It makes folks curious to be taught extra.

Takeaway: Point out a easy motion within the topic line and use the preview textual content to briefly clarify why you’re asking folks to take this motion. Trace at these causes as a substitute of unveiling all the things.

8. Vidyard

Holidays are the busiest of instances for our inboxes. However Vidyard’s artistic message was one of many few emails I opened proper earlier than signing off for my year-end trip. Why?

As a result of it gave me one thing new to take a look at: tricks to make an OOO video.

What I like: This isn’t a kind of typical completely satisfied vacation emails. It guarantees one thing significant and topical.

At a time when everybody was setting out-of-office responders, Vidyard’s preview textual content immediately caught my consideration as a result of I needed to do one thing enjoyable.

Takeaway: Even when sending mainstream emails for holidays or events, make them extra interesting with a novel take or artistic ideas.

9. Triple Whale

I’ve obtained dozens of eBooks and reviews over electronic mail, however this one from Triple Whale was at an entire completely different degree. The preview textual content neatly summarizes what their BFCM report analyzes and the info factors it contains.

And the very best half? It nudges me to open this electronic mail with a brief query — how do you stack up?

What I like: I felt excited as a result of this preview textual content gave me some context about what’s contained in the report.

If I had been an e-commerce enterprise proprietor, I’d open the e-mail quicker than the pace of sunshine as a result of I’d need to consider my efficiency towards this information.

Takeaway: When sharing a report or useful resource (like an book), briefly summarize the numbers or themes inside and finish with a private query.

10. Content material Workshop

This version of Masooma Memon’s Content material Workshop is one other of my favourite examples of electronic mail preview textual content as a result of it guarantees a free useful resource.

Masooma is a contract author and content material marketer for a few of the greatest names within the B2B SaaS trade.

The topic line explains that she’ll discuss 15 classes, and the preview textual content invitations me to obtain her tried-and-tested objective tracker.

What I like: This preview textual content is a fast nudge to obtain the objective tracker. It’s an added motivation to open the e-mail. And if some folks aren’t intrigued by the topic line, they’d view the e-mail taking a look at this supply.

Takeaway: In case you supply a useful resource inside your electronic mail, spotlight it within the preview textual content. Place this useful resource as a tried-and-tested approach to accomplish the objectives mentioned within the topic line + electronic mail.

11. Catalyst

Catalyst makes use of preview textual content to information customers via the next steps after somebody downloads their book on customer-led progress. Most firms throw folks into their “lead nurturing sequence” and ship random emails.

However Catalyst contextualized this nurture electronic mail for readers to immediately acknowledge why they’re receiving it and what’s inside.

What I like: This preview textual content instantly tells me why I’m receiving the e-mail in order that I don’t delete/spam it instantly. Plus, it units the stage for me to open the message as a result of the e-mail comprises the following steps.

And the personalization appears to be like nice, too!

Takeaway: Use the preview textual content snippet to create context round why you’re sending an electronic mail. You possibly can considerably decrease unsubscribe charges by setting this context.

12. Atlan

My inbox is full of invitations for webinars, occasions, fireplace chats, and whatnot. This electronic mail by Atlan was one of many few such invitations that stood out for me. It has three major parts:

• A recognizable [Invite] tag
• Occasion identify + time
• Preview textual content with themes of debate

What I like: This preview textual content is a one-line webinar abstract. It’s clear and convincing for readers to discover extra if the subjects appear fascinating.

Takeaway: Use the preview textual content to rapidly summarize your occasion invitations. It might save readers the time to leap via hoops.

13. Asana

Asana is one in every of my go-to challenge administration instruments. And when your favourite model needs to share their ideas, you’ll open the e-mail. This preview textual content attracts on Asana’s model energy and recognition to excite readers.

What I like: I think about Asana’s group challenge administration consultants. By hinting that this electronic mail contains their greatest time-saving ideas, this preview textual content creates curiosity to open the e-mail.

Takeaway: Leverage your model picture to write down preview texts in first-person POV and share your first-hand experiences or experience.

14. Coda

This product replace electronic mail by Coda has a easy and highly effective preview textual content message. It tells readers they’ll obtain one thing huge utilizing the brand new capabilities within the instrument.

However, they have to view the e-mail first to study these new options.

What I like: The simplicity. This preview textual content doesn’t have something extraordinary. But, for Coda customers, it talks a few huge objective and incentivizes them to realize it by trying out the options inside the e-mail.

Takeaway: Don’t be afraid to maintain issues easy. Check a couple of variations of such preview texts along with your subscribers to decide on essentially the most optimized ones.

15. Vimeo

This preview textual content by Vimeo is one in every of my favourite examples due to its life like message. Whereas the e-mail discusses a particular function, the preview textual content zooms in on the ache factors this function can resolve.

It additionally informed me in regards to the possibility to do that function without cost.

What I like: The preview textual content contextualizes Vimeo’s new AI function. It explains how the instrument removes phrases we don’t need to embody within the video, making it an instantaneous hit.

Takeaway: Communicate on to your customers and lead with their ache factors to craft a profitable preview textual content.

Turning Preview Textual content Into Opens

That’s a wrap on my favourite preview textual content examples! Bear in mind to spend additional time drafting the preview textual content the following time you create an electronic mail marketing campaign.

You can also make a guidelines of the following tips and takeaways to reel in additional folks and improve your open charges with an superior preview textual content.