14 Welcome Electronic mail Examples To Increase Engagement + Free Templates

You’ve landed on the proper place in case you are on the lookout for the most effective welcome e mail examples and templates.

The primary e mail you ship is essential in constructing your relationship together with your viewers, so it’s necessary to get it proper.

The open charge for welcome emails is a staggering 60%, the very best for any emails you ship subscribers. Additionally they assist to spice up app retention by 71%.

These are spectacular numbers. If you’re not writing an ideal welcome e mail sequence, now’s the time.

On this weblog put up, we’ll discover 14 efficient welcome e mail examples companies can use to make a optimistic first impression and kickstart their buyer journey on the correct foot.

With these examples of welcome emails, you may tweak your welcome and onboarding methods to provide new e mail record subscribers a greater expertise.

We’ve additionally included some useful suggestions and welcome e mail templates so that you can copy-paste and get going.

Let’s start!

What Is a Welcome Electronic mail?

A welcome e mail is a enterprise’s first communication to a brand new buyer, subscriber, or person. The aim of a welcome e mail is to introduce the recipient to the model, present them with related details about their account or subscription, and thank them for selecting to interact with the enterprise.

A well-crafted welcome e mail also can assist set expectations, information the recipient by way of the following steps, and encourage them to take additional motion, reminiscent of making a purchase order, filling out a profile, or becoming a member of a loyalty program.

Welcome emails are an necessary a part of a enterprise’s buyer engagement technique and will help construct a robust relationship with prospects from the outset.

So, how do completely different corporations welcome new customers? Let’s check out 14 welcome e mail examples that work.

Welcome Electronic mail Examples

1. Google Adwords

Google AdWords sends a few welcome emails, which appears overkill in case you ask us, however they serve two completely different functions.

What we appreciated:

• It’s brief, making it straightforward for folks to learn it shortly.
• It provides the recipients some steps to observe.
• It contains useful sources.
• There’s a name to motion (CTA).

What we didn’t:

• The topic line is bland.
• There’s no personalization, though Google nearly actually is aware of the recipient’s identify.
• It’s too plain, wanting like a wall of textual content at first look.
• The no-reply e mail handle means there’s no method for folks to answer the e-mail.

The second e mail from Adwords is a distinction. We appreciated the whole lot about it, together with:

• The topic line attracts recipients in a few process they’ll all need to full.
• The e-mail is branded, inspiring belief.
• A single CTA is repeated thrice to register and full the account setup.
• It’s extra visually interesting.

2. Ancestry

The colour scheme leaves little question about who this Ancestry e mail is from.

What we appreciated:

• The e-mail features a clear record of steps to observe to get began with its companies.
• The design additionally highlights step one in a shaded field.
• There’s a transparent CTA early within the e mail.
• It’s branded.

What we didn’t:

• Together with a second, completely different CTA within the field beneath could possibly be complicated and make recipients resolve to do nothing.
• Repeating the signup data twice is pointless.
• There’s no clear unsubscribe hyperlink, which opens them as much as spam complaints.

3. Asana

The design of this Asana welcome e mail instance splits it into panels, every displaying an icon and a brief description of an Asana perform.

What we appreciated:

• It seems to be like Asana, which is nice for model recognition and belief.
• The three-panel design works.
• There are hyperlinks you may observe to finish completely different duties within the app.
• The e-mail would work even with out the pictures.
• There’s a transparent hyperlink to the place subscribers can handle e mail preferences.

What we didn’t:

• We’re in all probability choosy right here, however the CTA may have been nearer to the highest of the e-mail.

4. Carbonite

With the corporate’s brand on the prime of this welcome e mail instance, there’s no mistaking who it comes from.

What we appreciated:

• The e-mail is branded.
• It solutions two widespread questions folks have about utilizing Carbonite for backup. That’s fairly helpful and can seemingly scale back the variety of assist requests from new customers.
• It contains social media hyperlinks, that are a giant belief issue.
• The icons assist make the content material simpler to know.

What we didn’t:

• The e-mail must be shorter.
• There’s a CTA when you attain the tip of the e-mail, which many individuals could not do.
• There’s no clear unsubscribe hyperlink, although there’s a hyperlink the place you may handle e mail communication preferences.

5. Envira Gallery

Let’s see how this welcome e mail instance from Envira Gallery stacks up.

What we appreciated:

• Personalization: the e-mail addresses the recipient by identify.
• The product brand is included for model recognition.
• The copy has a pleasant tone.
• There’s a visual unsubscribe hyperlink.
• It comes from an actual particular person.

We couldn’t discover something to dislike on this e mail. The social hyperlinks are seen, and there’s a callout field displaying how folks subscribed and why they need to stay on the record. That’s why the Envira welcome e mail is an instance of fine observe.

6. GSuite

You get this e mail after you activate a GSuite account, and also you’d hardly know this got here from the identical firm because the AdWords e mail above.

What we appreciated:

• The e-mail has a clear, uncluttered design, retaining with Google’s branding.
• There are brief descriptions of 4 issues you are able to do with GSuite and useful hyperlinks.
• The mix of textual content and icons makes it visually interesting, they usually nonetheless work even when folks have pictures turned off.

What we didn’t:

• The “no-reply” e mail handle feels impersonal.

There’s no unsubscribe hyperlink, however who’s prone to need to unsubscribe from their GSuite account?

7. LawTrades

This welcome e mail instance from LawTrades got here after signing up for a deal by way of a third-party offers supplier.

What we appreciated:

• The topic line tells you what you’ve signed up for.
• The e-mail is branded.
• There’s a hyperlink to the corporate so you may examine them out. This conjures up belief.
• The clear, three-panel design makes the e-mail straightforward to learn, and the textual content is brief.
• Social media hyperlinks and handle data are included.
• There’s a transparent unsubscribe hyperlink.

What we didn’t:

• There are two completely different CTAs on the prime of the e-mail, and the second is arguably extra helpful to new readers, so it must be first.
• The early try to get folks to e-book a technique session feels rushed.
• Though there’s a picture of the sender, he doesn’t signal the e-mail.

8. NDash

NDash takes a two-in-one method, combining welcome and onboarding capabilities.

What we appreciated:

• One e mail does all of it; serving to folks get began somewhat than sending two separate emails is an efficient method.
• Social media hyperlinks are there to construct belief.
• You may take a number of actions subsequent (which can also be an issue, as you’ll quickly see).
• The one-column template works for any machine.
• It contains the emblem and social hyperlinks.
• An actual particular person indicators it.

What we didn’t:

• There are too many actions to take from the e-mail.
• The no-reply e mail handle feels impersonal.
• There’s no unsubscribe hyperlink.

9. PostPlanner

PostPlanner takes a kitchen sink method with this welcome e mail instance; they’ve thrown the whole lot in. It simply goes on:

and on:

and on:

What we appreciated:

• It’s branded.
• It comes from an actual particular person.
• The CTA is close to the beginning.
• There are social media hyperlinks.
• There’s a transparent unsubscribe hyperlink.

What we didn’t:

• This e mail is method too lengthy. With pictures not displayed, it’s a bit extra affordable, however many e mail shoppers now show them by default.

PostPlanner’s e mail is an entire walkthrough, and we marvel if that is one of the best ways to do it. Little doubt, they’ve examined, and that is what converts effectively for them, however to us, it’s a bit an excessive amount of.

10. Powr

This e mail comes from WordPress plugin maker Powr.

What we appreciated:

• Hyperlinks to some key areas are within the e mail header.
• The icons are eye-catching.
• Social media hyperlinks are included.
• There’s a transparent unsubscribe hyperlink.

What we didn’t:

• See that damaged picture icon? Meaning they have been operating a promotion on the time that has now ended. Anybody revisiting the e-mail later received’t see something, which isn’t good.
• There are too many issues to do and CTAs.
• It doesn’t come from an actual particular person.

11. Quuu

This welcome e mail instance from Quuu is a bit uncommon. That’s as a result of it comes by way of the Intercom communication system.

What we appreciated:

• This e mail is brief, easy, and simple to learn.
• It comes from an actual particular person, with a photograph and e mail handle.
• It’s a bit bit humorous; see the “ThankQuuu” signoff
• It’s conversational in tone.

What we didn’t:

• If we’re being choosy, we may level to a number of CTAs.
• You may say there are too many emojis, however that could possibly be a part of the model’s persona.
• There’s no unsubscribe hyperlink; you get that in later emails.

12. Smarter Artist

Can you may have an excessive amount of of a very good factor? We predict you may, as this welcome e mail instance from Sean Platt’s and Johnny Truant’s Smarter Artist reveals.

What we appreciated:

• It’s from an actual particular person.
• It’s bought a lot of persona and humor.
• There’s tons of social proof within the type of hyperlinks to profitable merchandise.
• There are freebies.
• There’s a transparent unsubscribe hyperlink.

What we didn’t:

• It’s method too lengthy, although not less than it’s not boring.
• The freebies folks signed up for are close to the tip. Individuals normally need the motivation instantly.
• There are too many hyperlinks.
• It’s a wall of textual content.

13. TNW Offers

Whenever you join a offers e mail, you’ve bought to count on folks to attempt to promote to you, however does this e mail from TNW Offers go too far?

What we appreciated:

• The preliminary message is brief and candy.
• They ship what persons are asking for: offers, and plenty of them.
• There are many pictures that make it visually interesting.
• There are social media hyperlinks.

What we didn’t:

• That is one other very lengthy e mail.
• It’s busy; there’s an excessive amount of happening.
• There’s no unsubscribe hyperlink.

14. WiseStamp

This WiseStamp welcome e mail arrived after an improve to its professional service:

What we appreciated:

• The headline is interesting, showcasing the worth proper upfront.
• There’s a single CTA, repeated twice.
• There’s a picture displaying what your web page may appear like.
• The unsubscribe hyperlink is obvious.
• Social media icons are included.
• It’s brief.

What we didn’t:

• There was just one factor to dislike right here. The e-mail got here from the workforce somewhat than an individual.

Welcome Electronic mail Errors To Keep away from

In these welcome e mail examples, we’ve seen some key errors that may ship your subscribers straight to the unsubscribe button if they will discover it. Issues that confuse folks embody:

• Sending multiple welcome e mail, like Adwords.
• Sending ridiculously lengthy emails, like PostPlanner.
• Not being clear about who’s sending the e-mail.
• Together with a number of CTAs.
• Poor design.
• Failing to incorporate belief elements like social media hyperlinks.
• Being overwhelming.

Different good observe suggestions for welcome emails embody:

• Don’t make all of them about you; contemplate the brand new subscriber’s wants.
• Although we didn’t see it on this roundup, some welcome emails embody passwords in plain textual content. That is an pointless safety danger.

Now let’s have a look at 5 welcome e mail templates you need to use instantly.

Welcome Electronic mail Templates

1. Welcome Electronic mail Template for New Clients:

Pricey [First Name],

Welcome to [Brand Name]! We’re thrilled to have you ever as our new buyer and stay up for offering you the very best service.

We need to prolong a heat welcome by providing you [Insert Offer Details], which you’ll be able to redeem throughout your subsequent buy.

We’re assured that you’ll get pleasure from your time with us, and we stay up for constructing an enduring relationship.

Thanks for selecting [Brand Name], and we hope to serve you for years.

Greatest regards, [Your Name]

2. Welcome Electronic mail Template for a Publication Subscriber:

Pricey [First Name],

Thanks for subscribing to the [Brand Name] publication! We’re excited to have you ever on board, and we will’t wait to share all our information and updates with you.

As a brand new subscriber, you’ll be the primary to find out about our newest merchandise, promotions, and occasions. We’ll additionally ship you unique content material and particular affords you received’t discover anyplace else.

You probably have any questions or feedback, please don’t hesitate to contact us at [Insert Contact Details].

Thanks once more for subscribing. We’re thrilled to have you ever on board!

Greatest, [Your Name]

3. Welcome Electronic mail Template for Trial Consumer:

Pricey [First Name],

Welcome to [Brand Name] trial! We’re delighted to have you ever on board and stay up for serving to you obtain your targets.

Throughout your trial interval, you should have entry to all our options and instruments, enabling you to check our product totally. You probably have any questions or want help, please don’t hesitate to contact our assist workforce at [Insert Contact Details].

After your trial interval, we might love to listen to your suggestions and insights on our product, which can assist us enhance and give you higher service.

Thanks for selecting [Brand Name], and we hope you get pleasure from your trial interval.

Greatest regards, [Your Name]

4. Welcome Electronic mail Template for App Obtain:

Pricey [First Name],

Thanks for downloading the [Brand Name] app! We’re thrilled to have you ever on board and stay up for offering you with a wonderful cellular expertise.

As a brand new person, we need to give you [Insert Offer Details], which you’ll be able to redeem throughout the app.

Within the meantime, discover our app and take a look at its options. You probably have any questions or suggestions, please don’t hesitate to contact us at [Insert Contact Details].

Thanks for selecting [Brand Name], and we hope you get pleasure from utilizing our app.

Greatest regards, [Your Name]

5. Welcome Electronic mail Template for Introducing Your Product:

Pricey [Recipient Name],

We’re thrilled to introduce you to [Product Name], the most recent addition to [Company Name] product line.

[Product Name] is designed that will help you remedy [specific problem/need], and it’ll give you [unique benefit]. Our workforce has labored onerous to make sure that [Product Name] is user-friendly and efficient.

Thanks for selecting [Company Name]. We stay up for listening to your suggestions and hope [Product Name] exceeds your expectations.

Greatest regards, [Your Name] [Company Name]

Utilizing the welcome e mail examples above and our free templates, you can begin occupied with what sort of emails you need to ship your subscribers.

After that, see our information to e mail advertising and marketing for extra assist together with your e mail advertising and marketing technique.

The success of your welcome e mail technique is carefully tied to the standard of your e mail subscriber record. In case your e mail record lacks subscribers who’ve willingly opted in to obtain your newsletters, your e mail advertising and marketing efforts are unlikely to yield the specified outcomes.

If you wish to populate your e mail record with subscribers who need to hear from you, it’s necessary to deploy an efficient e mail opt-in software in your web site.

OptinMonster is a superb alternative, trusted by over 2 million companies for its means to develop e mail lists successfully.

Right here’s How PodBike Will get 18.22% Extra Electronic mail Subscribers with OptinMonster’s GeoTargeting characteristic.

Need to begin develop your e mail record quick?

Revealed by Farjad Taheer

Farjad Taheer is knowledgeable content material marketer, a foodie, and really a lot into soccer. When off-screen, you’ll seemingly discover Farjad within the fitness center, spending time with household, or hanging out together with his pals.