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HomeProduct Management14 Product Administration Instruments (Plus Ideas from Senior PMs)

14 Product Administration Instruments (Plus Ideas from Senior PMs)


Why deciding on the correct instruments issues

As a product supervisor (PM), you’re the hyperlink between the enterprise and improvement sides of your group. You communicate for the client, whereas holding enterprise targets in thoughts by means of all levels of the product improvement lifecycle. On this function, communication, effectivity, and a harmonious atmosphere are key—and the correct suite of product administration software program will help make your function simpler.

Many platforms exist to assist with totally different sides of the PM function, like roadmapping, gathering insights, sustaining the product backlog, and understanding the shoppers, competitors and your crew. Most PMs use a mixture of product supervisor instruments that serve totally different functions. The important thing isn’t selecting one single platform to do every thing, as an alternative it’s about making a product stack of one of the best software program and programs for every activity.

Key takeaways

  • Product managers want a various product stack that features quite a lot of instruments for various features of the function.
  • Platforms like Aha!, Jira, monday.com, and Productboard are helpful for difficulty monitoring, roadmapping, and general venture administration.
  • Amplitude, Tableau, and different analytics instruments are helpful for gathering buyer insights, with some platforms being extra sturdy than others.
  • Different instruments, similar to on-line whiteboards and video conferencing, are helpful for collaboration, relying on what you want on your crew.

How you can evaluate product administration instruments & suggestions

Most product managers use instruments for communication, analytics, improvement monitoring, and roadmapping each day. The performance of some instruments overlap: as an example, one is perhaps used for roadmapping along with difficulty monitoring. Contemplate what you want on your product, crew, and the corporate’s targets. Most product administration instruments provide free trials, and a few provide coaching. When deciding on the instruments which might be proper on your crew, contemplate the next questions:

  • Is the performance complete sufficient to do every thing you want?
  • Is it simple to make use of, and if there’s a steep studying curve, are you and your crew keen to attend coaching to discover ways to use it?
  • Does it combine with software program you predominantly use, similar to Google Calendar or Slack?
  • Is the fee inside your organization’s finances?
  • Is it within the cloud, on the desktop, or a product administration app, and does this deployment meet your crew’s wants?
  • Does it make your life simpler by providing enhancements over the way in which you labored earlier than?
  • As soon as onboarded, does the device provide ongoing buyer assist?

14 high product administration instruments reviewed by product groups

Let’s check out 14 of the highest product administration instruments really helpful by senior product managers and progress roles throughout overview web sites. These instruments help totally different features of the PM function, similar to perception technology, communication, venture administration, and difficulty monitoring.

Aha!: product improvement platform

Aha! is a flexible product improvement platform that’s broadly utilized by PMs for strategizing, product planning, difficulty monitoring, and roadmapping. This highly effective suite of instruments has an intuitive interface, which makes it simple to speak options and priorities throughout departments.

Whereas the performance is in depth, the largest studying curve could come from studying the way to customise the device to finest fit your crew’s wants. When you’re up and working, it is a nice platform that could be a fashionable selection for product managers throughout quite a lot of industries.

“Essentially the most full and intuitive device for managing the complete product administration lifecycle. Aha! has been our high product administration device as a result of it permits us to simply collect buyer/consumer suggestions, handle and construct our digital merchandise by means of their full life cycle and combine with our downstream developer instruments for execution.” – Senior Director, Product Administration (Gartner overview)

Atlassian Jira and Confluence: difficulty monitoring and venture administration

Atlassian’s Jira is an agile, development-focused device that’s favored by software program firms. It facilitates the method of planning, creating, and releasing a product, and is fashionable amongst product groups. Confluence is Atlassian’s collaborative documentation platform, and is usually used along side Jira.

When you grasp Jira, it would grow to be one of the important instruments to your product administration work. Atlassian’s full product suite consists of among the most sturdy product administration instruments that you need to use to facilitate interdepartmental communication.

“My firm makes use of Jira to handle tasks and digital merchandise, create roadmaps and handle product pipelines, and for documentation, teamwork, useful resource administration, monitor points and advertising campaigns. We actually like that it consists of scrum boards, and may generate experiences, together with plugins and integrations with instruments. Jira affords nice tutorials and guides that may get your crew up and working. It has helped our firm tremendously with our workflow and processes.” – Worker in Advertising and marketing, TrustRadius

“We use Atlassian Confluence throughout [the] entire group, and it’s a normal device for venture documentation storing. One of many greatest values of which Atlassian Confluence brings to our firm is that you could handle all entry and edit rights to your paperwork from a single console, and even grant entry for purchasers if wanted. The opposite large benefit is that Atlassian Confluence [has] deep integration with different device[s] like Jira and Miro, so you’ll be able to simply share content material between them.” – IT Product Supervisor, Info Expertise & Providers (Belief Radius)  

monday.com: work administration platform

monday.com is a broadly used cloud-based work administration platform. It’s a robust product administration system that’s extremely scalable and versatile, enabling groups to collaborate on duties similar to administration, backlogs, roadmaps, iterations, sprints, and automations. Its user-friendliness makes it simple for all crew members to undertake.

Different work administration programs like Craft.io, Wrike, Asana, and Trello are additionally value contemplating when deciding on one of the best platform on your crew. monday.com affords a variety of options that might grow to be overwhelming with out the correct assist or setup. You should definitely make investments time in coaching for any work administration system—if a device is extra complicated than the crew requires, it could actually direct the crew’s focus to course of somewhat than outcomes.

“monday.com has been an general work hub for our firm. Collaboration inside my crew has been seamless, and reporting was correct and really customizable, I’ve full visibility of all ranges inside the venture, and all in all, it made us produce sooner.” – Product Supervisor, IT Providers (Gartner overview)

Productboard: product administration platform

Productboard is a product administration platform that’s extra customer-centric, with a concentrate on insights and technique. Maintaining the client in thoughts is a pillar of being a product supervisor, so the built-in buyer focus makes Productboard a great tool. It helps groups perceive the shoppers by means of insights, prioritize options primarily based on buyer requests, and simply collaborate with the crew on a roadmap. This device is a recreation changer for planning and insights.

“The proper device for the trendy product skilled. The UI is so clear and straightforward to make use of, but a lot highly effective performance is constructed into its options. I really like the rapid updates that each one crew members see, and the large flexibility we now have in organizing options/parts, roadmaps, insights, and so on.” – Aaron A, Product Supervisor (G2 overview)

Miro: on-line whiteboard

Miro is a well-liked on-line whiteboard device that facilitates collaboration. It has an infinite canvas and no restrict to the boards you create, making it a good way to visualise and plan tasks of any dimension. Along with your colleagues ramped up on Miro, it turns into a robust useful resource to facilitate teamwork—whether or not your crew is working within the workplace, remotely, or a mixture of the 2.

Right here at Amplitude, Miro is certainly one of our hottest inner instruments—not only for the product org, however throughout buyer success, design and advertising too. It’s the primary place anybody goes to brainstorm an concept.

“The go-to place to visualise your concepts. You could have available templates, shapes and a variety of different options to get you up and working with minimal coaching wants. You identify it and you’ve got it!” – Abhishek D, Product Supervisor (G2 overview) 

Notion: note-taking and venture administration

Notion is a venture administration device for note-taking and data sharing. PMs use it to coordinate tasks, targets, and deadlines, serving to streamline productiveness and facilitate communication. It affords templates, linking, clip/video insertion, wiki performance, activity planning, and extra, all in a easy and pleasing interface.

Notion affords extra options and flexibility than odd doc sharing. It has some performance overlap with monday.com, Asana, and Confluence, in addition to with note-taking instruments like Evernote. Relying in your setup, you’ll be able to customise Notion to virtually any enterprise want you could have.

“Notion isn’t just a note-taking app. It’s a device to arrange digital life.” – Mahadeep Ray, overview printed in The Trendy Product Supervisor

[Check out the Notion + Amplitude integration]

Tableau: enterprise intelligence and information visualization

Tableau is a enterprise intelligence platform that provides richly aesthetic information visualization. It helps you perceive information by means of the flexibility to create interactive dashboards. Dashboards can connect with information from quite a lot of sources, and show data in pie charts, graphs, warmth maps and extra.

Different enterprise intelligence platforms additionally provide nice evaluation and visualization, similar to SAP BusinessObjects, Qlik, Microsoft Energy BI and others. A enterprise intelligence platform is just not a whole analytics resolution, however it may be a helpful a part of your general stack.

“Tableau is a question-answer machine. I’ve a query, I take advantage of Tableau, I get a solution.” – Ralf Kölle, Product Supervisor

Amplitude: product analytics

Amplitude is the #1 product analytics resolution, and consists of refined options to assist generate actionable perception. For instance, Journeys in Amplitude can be utilized to achieve key insights into buyer conduct, similar to the place customers drop off, the paths that lead to excessive conversion charges, and any factors of friction within the buyer expertise.

In comparison with instruments like Google Analytics and Tableau, Amplitude’s full analytics system gives you with intelligence and perception into how folks work together with your entire firm’s digital touchpoints.

“Amplitude does a extremely good job of highlighting what your information’s insights are. You may run all of the charts you need, however understanding what’s worthwhile is de facto the exhausting half. Amplitude is one of the best device for that.” – Kaiti Carpenter, Senior Product Supervisor, Beneath Armour

SurveyMonkey: buyer suggestions

SurveyMonkey is without doubt one of the high instruments for gathering buyer suggestions within the type of surveys. Alternate options embrace TypeForm and SurveySparrow, which supply totally different units of performance.

When selecting a survey device, it’s value contemplating what sort of questions, information, and analytics are required. In fact, information generated from surveys needs to be handled conditionally, because the honesty of the responses isn’t a assure, and prospects who had an excellent expertise could also be much less prone to provide suggestions.

“We use SurveyMonkey every so often to manage shopper satisfaction surveys. Previously, we’ve additionally used it for worker satisfaction. It’s a really user-friendly utility that allows us to shortly create customized questions in quite a lot of codecs and affords options for simple evaluation of outcomes. It additionally permits nameless participation.” – Andrea Hester, Director of Operations, Clearfire Inc.

Gong: income intelligence

Gong analyzes interactions with prospects over the cellphone, e-mail, and through net conferencing. It’s typically utilized by product managers to document buyer calls, collect suggestions, and share key takeaways with their groups. By way of information intelligence options for gross sales, it’s extremely rated and fashionable amongst many customer-facing groups.

“As a Director, I’ve entry to all of the calls my crew makes. With a lot enriched information supplied by Gong, it permits me to study their fashion and course of and provides vital suggestions, each good and unhealthy.” – Mollie B, Director of Progress

Loom: video recording and sharing

Loom is a video device that makes it simple to document the digicam and display, share the video as a hyperlink, and add feedback to recordings. This device saves on assembly time and makes it simpler for distant or hybrid groups to speak.

For product managers, it’s useful for sharing and explaining essential data, similar to new product releases. It may also be used to share excursions by means of merchandise or web sites, in addition to for software program coaching and suggestions movies.

“After I’m needing to elucidate or present one thing to somebody that might be exhausting or time-consuming over written textual content, I at all times flip to Loom.” – Liam M, VP Product Administration (G2 overview)

Gartner: trade analysis

Gartner is a analysis and consulting agency that could be a worthwhile useful resource for any product supervisor’s product stack. It’s among the best methods to entry trade perception and analysis. Its Product Choices device gives perception on purchaser wants, merchandise and proprietary analysis information. This may be vitally essential when making a product technique and roadmap.

“Gartner helps you and your organization select between the software program of a particular class simply, as many individuals have already reviewed that software program. Gartner additionally has many dependable moderators that enable you to along with your decisions.” – Wasif Z., Buyer Help Government and IT Officer

Slack: crew messaging and collaboration

Slack is maybe the preferred office messaging system amongst product groups. It has efficiently lowered the variety of emails and conferences throughout workplaces, and has facilitated communication like no different device has been in a position to do. With the flexibility to create channels, ship direct messages, make video calls, join with exterior organizations and entry the interface through the desktop, net and cellular, it’s a extremely versatile, customizable, scalable resolution for any enterprise. In keeping with Slack’s weblog, it’s utilized by 77% of Fortune 100 firms.

By way of communication, Slack is a must have for any crew. Many PMs select to create Slack channels devoted to groups, varied tasks and subjects of curiosity, and its ease of integration with different software program instruments might be extremely worthwhile through the product improvement course of.

“Slack is a vital device used throughout the corporate for fixing and dealing on each day duties. Slack simplifies the each day communication throughout the departments as all staff inside the firm might be simply accessible.” – Product Supervisor, Retail 

Figma: designing and prototyping

Figma permits you to create high-quality prototypes which might be very near what the tip product will appear like. That is the easiest way to create mockups and designs. As soon as carried out, it’s simple for product managers, designers, builders and everybody else throughout the crew to make use of, enabling a seamless move of knowledge by means of all phases of improvement. Like most of the instruments talked about above, it’s additionally web-based, so no software program must be put in to be able to begin designing.

“It actually helped me visualize my venture and create a greater understanding (right down to the size) for the remainder of the product crew.” – Megan Capriccio, Product Supervisor


There isn’t going to be one product administration device that addresses each want. However by customizing your product administration instruments with a stack that serves totally different functions, you’ll be able to set your self—and your crew—up for achievement.

Further assets for Product Managers

  • Be taught extra about product administration and the way to break into the function.
  • Hone your product administration abilities with Product College webinars, podcasts and teams/communities.
  • From technique to execution, cowl the entire product creation course of with this free information from Infinity.
  • Hearken to audio interviews that includes one of the best product managers whilst you commute, train or chill out at residence.
  • Examine Amplitude’s PM tech stack.
  • Go to the Amplitude Academy for on-demand product analytics and product administration programs.


Get started with Amplitude

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