Fb has over 2.9 billion lively customers month-to-month. It’s a giant engagement alternative for companies, supplied they’ve the instruments to trace the outcomes.
Here’s a listing of free and paid analytics instruments to measure outcomes on Fb. Some instruments focus solely on Fb, whereas others measure the impression throughout a spectrum of social networks.
Meta Enterprise Suite
Meta Enterprise Suite
Insights, within the Meta Enterprise Suite, offers the outcomes of natural and paid efforts throughout Fb and Instagram. Get metrics, developments, and visible studies to find out which Fb web page and Instagram methods work nicely and the place to make enhancements. Additionally, get demographic and geographic summaries on followers. Insights is a part of the suite for companies to create, handle and publish content material throughout Fb and Instagram. Worth: Free.
Insights can be obtainable in Creator Studio, Meta’s dashboard for people to put up, handle, monetize and measure content material throughout Fb pages and Instagram accounts. The Insights tab in Creator Studio offers metrics on Fb content material, pages, and earnings. Learn the way many individuals have seen your content material and the way they interacted with it over the past seven days. Worth: Free.
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Buffer
Buffer
Buffer enables you to schedule Fb and different social media posts and study after they get essentially the most engagement. Examine outcomes on paid and natural efforts. Schedule your posts on your finest day, and enhance your likes, feedback, and shares. Reply to feedback in your Fb pages and preserve your viewers engaged. Worth: Analytics plans begin at $5 monthly.
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Cyfe
Cyfe
Cyfe, now a part of Traject, gives dashboards to compute return on funding, mix knowledge sources, and visualize developments. Simply join a dashboard to your customized knowledge supply and convert key efficiency indicators into participating visualizations. Rapidly create a Fb Advertisements dashboard to investigate your campaigns, advert units, and engagement. Pull knowledge from different sources with over 100 integrations and 250 metrics out of the field. Worth: Plans begin at $19 monthly.
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Agorapulse
Agorapulse
Agorapulse is a instrument to handle and analyze social media content material, together with Fb. Examine your web page to rivals on key metrics corresponding to engagement charge and whole interactions. Obtain all efficiency analytics into PowerPoint. Agorapulse retains all of your knowledge — feedback, likes, shares, mentions, personal messages, and all interactions together with your followers. Hearken to social conversations about your model and shortly reply. Worth: Free for one person. Premium plans begin at $79 monthly.
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Rival IQ
Rival IQ
Rival IQ analyzes your efficiency throughout social media, search engine key phrases, web site content material, and extra. Receive complete reporting, put up metrics, video insights, web page view evaluation, and extra by aggressive Fb benchmarking. Determine your viewers demographics and the content material that resonates with them. Filter the information to view metrics that matter most to you. Discover out if a competitor boosted a Fb put up so you may react shortly. Create knowledgeable benchmarks and a data-driven Fb advertising and marketing technique. Analyze your efficiency on Fb in opposition to different social channels. Worth: Plans begin at $239 monthly.
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Sprout Social
Sprout Social
Sprout Social is a social media administration and intelligence platform. Sprout’s Fb integration consists of publishing, popularity, response administration, and analytics for pages and Messenger. Collect paid and natural insights to measure fan progress, analyze engagement, and observe put up efficiency. Perceive impressions, fan progress, and content material habits with knowledge visualizations and dynamic charts. Assessment knowledge on the put up degree and observe key Fb metrics to match and benchmark in opposition to rivals. Worth: Plans begin at $99 monthly.
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SocialPilot
SocialPilot
SocialPilot enables you to measure your Fb web page’s efficiency, perceive your viewers, and observe what content material resonates with followers. Analyze progress patterns to create an engagement technique with the built-in social media perception instrument. Optimize and streamline advert administration by scheduling enhance posts. Reply to conversations in actual time throughout all of your Fb pages and Instagram accounts. Deal with conversations that matter and mark resolved queries completed. Worth: Plans begin at $30 monthly.
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Keyhole
Keyhole
Keyhole is a real-time social media reporting and analytics instrument. Observe any public Fb web page (yours or a competitor’s) and perceive the way it performs. Monitor hashtags and key phrases throughout any Fb web page and the sentiment different companies use after they discuss your model or key phrase. Contact for pricing.
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Oktopost
Oktopost
Oktopost is a social media administration platform for B2B entrepreneurs. Schedule massive volumes of social content material throughout a number of networks, observe enterprise efficiency metrics, and combine social knowledge. Monitor follower progress, click on demographics, and model mentions. Get insights into your consumers’ journeys on social media, analyze how your technique contributes to demand era, and attribute new results in particular campaigns, posts, and social profiles. Contact for pricing.
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Hootsuite
Hootsuite
Hootsuite is a social media advertising and marketing dashboard. Share real-time insights by monitoring mentions of your model, firm, merchandise, and rivals. Measure the impression of your social advertising and marketing campaigns by complete channel reporting. Get key metrics on every social put up, together with clicks, feedback, attain, shares, and video attain. Get recommendations on the perfect instances to put up based mostly in your account’s historic efficiency. Receive analytics in your teams, viewers, advertisements, movies, and dwell efficiency. Worth: Plans begin at $49 monthly.
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Point out
Point out
Point out enables you to comply with each social media dialog and uncover interactions, together with Fb mentions in actual time. Within the statistics dashboard, analyze knowledge and establish developments on the pages you’re monitoring. Filter knowledge by supply or location, view associated subjects, see exercise developments, and export the information. Worth: Free for 1,000 mentions. Premium plans begin at $29 monthly.
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Unmetric
Unmetric
Unmetric is a social media benchmarking platform for real-time decision-making by evaluating, benchmarking, and analyzing your social efficiency and rivals’. Observe each marketing campaign in your trade. Discover promoted Fb posts of rivals to fine-tune your personal technique. Contact on pricing.
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Brand24
Brand24
Brand24 is a media monitoring instrument for on-line popularity administration. Use point out analytics to trace buzz high quality and amount to realize new insights about your prospects. Use point out sentiment evaluation to know buyer attitudes and spot problematic areas for speedy consideration. Entry the analytics module to search out and interact in essential conversations. Worth: Plans begin at $59 monthly.
