Need extra web site visitors?
Who doesn’t!
On this information, we’re going to share one of the best methods we all know to persistently and systematically drive visitors to any web site. Every of those has been confirmed to work in companies of every kind.
And they’re going to work for your enterprise.
However earlier than we get into that… give me simply 60 seconds of your time to clarify why driving extra visitors to your present web site MIGHT be a horrible concept.
Get Visitors Secrets and techniques Now For Free!
Do This BEFORE You Drive Tons of Visitors to Your Web site
A rising tide lifts all boats.
Or so that you’ve heard.
Allegedly, in the event you drive extra visitors to your web site, you’re going to get extra leads and gross sales, proper? What you are promoting goes to thrive and also you’re going to take a seat on the seaside consuming vodka martinis (shaken, not stirred), residing the entrepreneurial dream.
That IS doable.
Nevertheless it won’t be doable along with your present web site.
Why?
Properly, all of it has to do with conversion. You may need a web site… but when that web site isn’t constructed to systematically flip guests into leads and leads into clients, then extra visitors isn’t going to get you the outcomes you need.
Try the video beneath to get our tackle modern-day web sites…
The purpose is, simply having a web site isn’t ok.
And it’s not going to get you the outcomes you need — even in the event you’re getting tons of high-quality visitors.
As an alternative, you want a gross sales funnel.
What’s a gross sales funnel?
The place a web site is sort of a digital brochure, a gross sales funnel is like that have you get if you find yourself greeted and guided by a superb salesperson.
The gross sales funnel is constructed to level folks towards one particular services or products, and it does so relentlessly, constructing credibility and authority with each web page and click on.
Extra merely, it’s a collection of pages that information folks towards taking an motion.
And relying on the motion you need folks to take — opt-in to a lead magnet, buy a product, join a webinar, and so forth. — we’ve constructed completely different gross sales funnel templates which might be examined and confirmed to convert guests much better than your typical web site.
Right here, for instance, is a glimpse at our Tripwire Funnel. This is among the greatest for turning chilly visitors into paying clients.
We even have gross sales funnel templates for turning guests into leads, leads into clients, and clients into loyalists.
It doesn’t matter what you’re making an attempt to do, there’s a gross sales funnel for that. 😉
And you may get entry to all of our gross sales funnel templates and our gross sales funnel software program at no cost for 14 days by clicking right here.
These convert much better than your run-of-the-mill web site.
So we HIGHLY advocate constructing a gross sales funnel to take advantage of the visitors you’re about to drive.
Good to go?
Then let’s dive into the traffic-driving ways.
1. Search Engine Optimization
Search Engine Optimization is the way you get your web site to rank in the major search engines for particular key phrases that your goal market kind into Google.
For instance, once we create content material right here at ClickFunnels for web optimization, we need to rank for issues like “gross sales funnel” and “gross sales funnel templates” as a result of that’s what our goal market is looking for.
We additionally goal adjoining phrases like this text — “web site visitors.”
How a lot visitors are you able to drive utilizing web optimization?
Properly, at ClickFunnels we’re getting over 140,000 visits per 30 days completely by means of Google!
So… the sky is the restrict.
The extra content material you create and the higher that content material is, the extra rankings you’re going to say and the extra visitors you’re going to drive.
One of the best half is, when you declare a high spot, it tends to remain there for some time.
However… how do you do it?
Right here’s a fast — and really oversimplified — rundown on how one can do web optimization:
- 1st. That you must perceive your goal market. Who’re they?
- 2nd. What sort of language do they use when speaking about the issue you resolve? In different phrases, what key phrases and phrases are they typing into Google? These are known as “key phrases.”
- third. That you must create content material that’s optimized to rank for these key phrases.
- 4th. Upon getting that content material, that you must put it up for sale!
If this seems like lots of work… it’s.
Nevertheless it’s value it as a result of when you get the dangle of how one can do web optimization and begin driving visitors, you’ve obtained an enormous benefit over the competitors.
That is the lengthy sport, and when it comes to natural strategies, it’s certainly one of our favourite visitors methods right here at ClickFunnels.
To study extra about how one can drive visitors to your web site with web optimization, try this information: web optimization You Have to Know Earlier than Constructing Your Subsequent Web site.
2. Social Media Adverts
We hate to be the bearer of unhealthy information. However for probably the most half — for the typical enterprise — natural attain on social media is lifeless.
Social platforms make it almost inconceivable for enterprise accounts to succeed in their goal market in any significant numbers.
Why?
As a result of they need these companies to pay for adverts.
So if you wish to get in entrance of your goal market on social media, you’re going to must pay for it.
Fortuitously, although, the price of promoting on social media is comparatively low.
You will get began with a really small finances and scale up as you drive extra visitors and gross sales.
Social media adverts are one of many quickest and handiest methods to extend your web site visitors. They’re additionally fairly user-friendly.
We run adverts on a regular basis!
Nevertheless, you don’t simply need to run adverts that say, “Hey. Try my enterprise!”
You want a cause and a aim for operating the ads. The place are you pointing folks? What would you like them to do? Are you driving new visitors and producing leads? Retargeting individuals who deserted their procuring cart? One thing else?
Once more, you want a gross sales funnel to make this course of as worthwhile as doable.
Listed below are some ideas for getting probably the most out of your social media ads…
- Check, take a look at, and take a look at some extra. A/B cut up testing is important for locating the best advert copy, photographs, and presents that work greatest to your goal market.
- Hold your adverts contemporary. Don’t simply allow them to run on auto-pilot. Verify in typically to see how they’re performing and make adjustments as wanted.
- Reap the benefits of retargeting. That is the place you present adverts to individuals who have already visited your web site or taken some type of motion. They’re more likely to transform right into a buyer or shopper than somebody who hasn’t heard of you earlier than.
3. Google Adverts
Google Adverts is one other strategy to enhance your web site visitors by paying for it.
You may run adverts on Google’s search engine outcomes pages (SERPs) and on web sites which might be a part of the Google Show Community.
Google Adverts is a little more complicated than social media adverts however will be simply as efficient — if no more so.
The largest benefit of Google Adverts is that you could laser-target your viewers. You may present your adverts to people who find themselves looking for precisely what you supply or who’ve visited comparable web sites up to now.
You can even set a really particular finances and solely pay when somebody clicks in your advert. That is known as “pay-per-click” (PPC) promoting.
Google Adverts will be very efficient however, once more, it’s vital to have a gross sales funnel in place to take advantage of your funding.
Listed below are some ideas for getting began with Google Adverts…
- Begin with key phrase analysis. That you must know what persons are looking for earlier than you may create efficient adverts.
- Create separate campaigns for every services or products you supply. This may make it simpler to trace your outcomes and make adjustments as wanted.
- Use destructive key phrases. These are key phrases that you simply don’t need your advert to indicate up for. For instance, in the event you promote ladies’s clothes, you would possibly use “males” as a destructive key phrase so your advert doesn’t present up when somebody searches for “males’s clothes.”
- Set a finances and bid strategically. You don’t need to overspend in your Google Adverts campaigns. However you additionally don’t need to underbid and miss out on potential clients.
- Monitor your outcomes. Google Adverts gives lots of knowledge that you should utilize to enhance your campaigns. Verify in typically and make adjustments as wanted.
4. Google Enterprise Profile
Among the best — and best — methods to extend your web site visitors in the event you’re a neighborhood enterprise is to create a Google Enterprise Profile.
This can be a free itemizing that exhibits up when folks seek for your enterprise on Google.
It contains your enterprise identify, tackle, cellphone quantity, web site, instructions, hours, opinions, and extra.
When folks seek for one thing related to your enterprise — comparable to “spa close to me” — Google prioritizes the Google Enterprise Profile listings.
This implies you may get extra visitors at no cost.
To create your Google Enterprise Profile, go to google.com/enterprise.
Get Visitors Secrets and techniques Now For Free!
5. Publication/Podcast Sponsorships
One other nice strategy to get extra web site visitors is to sponsor a e-newsletter or podcast.
That is much like visitor running a blog however with a couple of key variations.
With visitor running a blog, you write an article for another person’s web site. However with a e-newsletter or podcast sponsorship, you’re paying to have your advert included in another person’s electronic mail e-newsletter or podcast episode.
This can be a nice strategy to attain new folks inside your goal market.
An important factor is that you simply sponsor newsletters or podcasts which have an viewers full of individuals inside your goal market.
For instance, in the event you promote ladies’s clothes, you would possibly sponsor a fashion-related e-newsletter or podcast.
The price of doing this varies drastically relying on the podcast or e-newsletter you’re sponsoring. Listed below are some extra ideas to remember in the event you go this route…
- Ensure you’re sponsoring a profitable podcast or e-newsletter with a big viewers.
- Be strategic about once you sponsor an episode or ship out your advert. You need to be certain that persons are really being attentive to it.
- Embrace a CTA in your advert so folks know what you need them to do after they see it.
6. Visitor Running a blog
Visitor running a blog is once you write an article for another person’s web site or weblog.
It’s an effective way to get publicity for your enterprise and to construct relationships with different companies in your trade.
Most significantly, although, it might allow you to get extra web site visitors.
Whenever you visitor weblog, you sometimes embrace a hyperlink again to your personal web site in your creator bio. This will ship new guests to your web site.
You can even use visitor running a blog as a possibility to construct relationships with different bloggers and influencers in your trade. These are individuals who can assist promote your enterprise to their viewers.
Listed below are some ideas for visitor running a blog…
- Ensure you’re writing for a high-quality web site or weblog. This provides you with one of the best likelihood of getting visitors out of your visitor publish.
- Write one thing that’s actually precious and informative. The extra useful your article is, the extra probably it’s that folks will need to learn it.
- Embrace a call-to-action (CTA) in your creator bio. This could be a hyperlink to your web site, a free obtain, or anything that you really want folks to do after studying your article.
7. Influencer Advertising
How has ClickFunnels constructed a lot model consciousness?
Partly, by means of influencer advertising.
ClickFunnels has partnered with a few of the largest names in on-line advertising, together with Tony Robbins, Dan Kennedy, and tons extra.
These influencers have helped ClickFunnels get its identify on the market and appeal to new clients.
You are able to do the identical factor for your enterprise.
Discover influencers in your trade and attain out to them. Ask in the event that they’re involved in partnering with you or selling your enterprise to their viewers.
This may be an effective way to get extra web site visitors and construct relationships with different companies in your trade.
Extra particularly, we advocate utilizing our Dream 100 course of.
This provides you with a confirmed technique for locating and dealing with high influencers in your market.
8. Affiliate Advertising
What if influencers in your market — people who find themselves already trusted by your dream clients — began selling your merchandise?
Higher but, what in the event you solely needed to pay them a share of the gross sales they made for you?
That’s what affiliate internet marketing is all about.
With affiliate internet marketing, you discover companies or people who’re prepared to advertise your services or products. In trade, they get a fee on any gross sales they make for you.
This may be an effective way to get extra web site visitors and enhance gross sales.
To show it, take a look at what occurs once you kind “ClickFunnels assessment” into YouTube. Tons of people who find themselves ClickFunnels associates are selling our companies with none of our assist.
This ends in hundreds of thousands of {dollars} in gross sales for our enterprise.
Need to learn to construct an affiliate military?
Try our community advertising information over right here!
9. Giveaways
Folks love free stuff.
That’s why giveaways are such a well-liked strategy to enhance web site visitors and develop your electronic mail record.
To do a giveaway, all that you must do is supply the opportunity of successful one thing at no cost in trade for folks’s contact data (normally an electronic mail tackle).
You can provide away merchandise, companies, reward playing cards, or anything you may consider.
The larger the prize, the extra probably folks might be to enter your giveaway.
You would give away a listing of books that your goal market would have an interest, a lifetime subscription to your service, or one thing else.
Simply make it possible for your giveaway will ONLY appeal to people who find themselves a part of your goal market — in any other case, you’ll find yourself with a giant electronic mail record of people that aren’t involved in what you’re promoting.
So how do you set this up?
Try KingSumo for software program to run your giveaway. They make the entire course of tremendous simple. And you may even enable folks to share the giveaway on social media with a purpose to get extra entries and enhance their possibilities of successful.
10. Referral Program
A referral program is just about what it seems like — you give folks an incentive to refer new clients or web site guests to your enterprise.
For instance, once you join Dropbox, they provide you 500 MB of space for storing for each individual you refer.
This can be a nice strategy to enhance web site visitors, because it encourages folks to speak about your enterprise and inform others about it.
And the extra individuals who learn about your enterprise, the extra probably they’re to go to your web site or purchase your services or products.
11. Overview Listings
If you wish to get extra web site visitors, it’s vital that folks can discover your web site after they seek for it on-line.
A method to verify this occurs is to say and optimize your enterprise’s listings on assessment websites like Yelp, Google My Enterprise, and TripAdvisor.
When folks seek for companies in your trade, your itemizing will come up. And in the event you’ve optimized it, you’ll be extra more likely to get web site guests.
ClickFunnels, for instance, will get the next outcomes once you kind “ClickFunnels opinions” into Google.
We’ve obtained assessment listings with G2, Belief Radius, Belief Pilot, and lots of extra.
Why?
As a result of these listings enhance model consciousness by showing on Google for some of these searches.
You must do the identical factor.
Lookup itemizing websites related to your market and your kind of service or product, contact these websites, and ask them to create an inventory for your enterprise.
12. Funnel Hacking
On the finish of the day, driving visitors is one of the simplest ways to drive visitors.
That’s to say, what works for you won’t work for one more enterprise… and what works for one more enterprise won’t be just right for you.
So that you’ve obtained to funnel hack.
That is what we name the method of your most profitable rivals drive visitors and implementing their very own strategies in your web site.
If their methods work for them, then they’ll probably be just right for you.
Are your rivals driving visitors by means of adverts? What sort of adverts? The place are they promoting?
How are they getting visitors by means of engines like google?
Have they got lots of assessment listings?
There’s tons you may study by your rivals. So it’s positively value your time and power.
Last Ideas
Getting extra web site visitors doesn’t must be difficult.
There are a variety of straightforward issues you are able to do to extend visitors to your web site, together with the choices listed above.
It’s merely a matter of selecting which strategies you need to pursue after which committing to them for an allotted time frame.
As a result of no matter you select, the extra you follow the higher you’ll get.
So select one thing, attempt it for some time, and see the way it goes.
Oh — and don’t overlook to click on beneath to get a free copy of Russell’s bestselling e book that’s ALL about driving high-quality web site visitors.
