Over the course of 2022 we acquired over 400 buyer concepts that guided almost 200 new options and platform enhancements! Thanks for sharing your concepts and know that we’re listening!
We’re always iterating to higher serve your rising companies and whereas we’re excited to convey you much more innovation within the new yr, it’s value reflecting on all the new capabilities and use instances which have been unlocked over the past 12 months.
Whether or not you’re a new enterprise simply getting began or a big enterprise seeking to scale, the options we launched this yr ship improvements throughout the ActiveCampaign platform that will help you automate and develop with confidence. Let’s have a look again!
CRM updates that improve gross sales productiveness
ActiveCampaign’s gross sales instruments are as highly effective as your have to develop. The enhancements made to the CRM this yr make it doable so that you can shut much more offers, with none further effort, gross sales reps, or manually managing time-consuming processes.
- Handle Offers extra effectively with enhanced direct emails: In April we made it simpler so that you can keep on high of offers by sending direct one-to-one emails to a contact proper from their deal file. With this replace now you can ship a direct one-to-one e-mail utilizing your related e-mail deal with, monitor engagement (like opens, clicks, and replies) of despatched emails, and even set off automations primarily based on that engagement.
- Retailer and entry information from Offers: Serving to gross sales crew’s do extra in much less time was a serious theme this yr. Now you can connect necessary paperwork on to your deal data so that you’ve all pertinent data at your fingertips everytime you’re talking with a potential buyer and attempting to shut a deal.
- Bulk edit Accounts and Offers: Rapidly edit a number of accounts and offers to maintain your CRM organized and up-to-date. You need to use this characteristic to re-assign offers to new reps, transfer a number of offers over to a brand new pipeline, or make bulk edits to customized fields – all of in a matter of some clicks.
- NEW: Set off an automation when a activity is accomplished: Phase the Job Completion automation set off primarily based on activity kind, outcomes, relation (contact vs. deal), or title.
To get began check out one in all these pre-built automation recipes:
Automate and develop your model engagement with the brand new and improved e-mail designer
Our new e-mail designer brings thrilling updates and added options to your on a regular basis use of ActiveCampaign, whereas delivering the very best e-mail expertise to your prospects. All through 2022 we’ve loaded the brand new designer with all of the options you understand and love from the traditional designer–with a way more intuitive and dependable design expertise. The brand new designer helped ActiveCampaign to stay G2’s #1 e-mail template builder.
Take a look at these thrilling enhancements that convey the brand new designer to parity with the traditional designer:
Drive extra conversions and construct model loyalty with product catalog
Shopify and WooCommerce prospects can now sync all of their product knowledge into the platform and unlock new use instances for buyer expertise automation due to the brand new product catalog block. Enjoyable reality: ActiveCampaign prospects recovered 128% extra orders from deserted carts throughout Black Friday Weekend 2022 in comparison with 2021!
Use the product catalog block to:
- Construct focused campaigns primarily based in your viewers’s pursuits, profile, and looking behaviors and populate merchandise that they’re most certainly to purchase.
- Customise by numerous filters, product sorting capabilities, or manually choose the merchandise that you just need to spotlight in a marketing campaign to drive new product launches, cross-sell, and upsell actions.
Join much more of your favourite apps
ActiveCampaign integrates with 900+ apps, permitting companies to attach their best-in-class instruments with ActiveCampaign’s highly effective advertising automation. If you create a stack of extremely specialised apps, you’re capable of decide and select the right answer for every downside.
In 2022, we rolled out over 50 new impactful integrations so as to add to your stack together with:
And there you could have it – a 2022 yr in overview of our high characteristic releases! When you’d like to listen to about much more of the options launched this yr you’ll be able to try our This fall 2022 Product Updates Webinar!
Keep within the find out about all the newest and biggest product updates from ActiveCampaign on our launch updates web page. And when you’re not a buyer however prepared to start out automating your corporation, Join a free 14-day trial and see what the hype is all about.
Comfortable holidays everybody – we will’t wait to see you within the new yr the place we count on much more success and progress to your companies!
