Everyone knows that should you’re creating a web site, an About Us web page is a should. Nevertheless, what we would not know are a number of the finest practices to bear in mind when creating About Us pages.
So, for this piece, we spoke to content material advertising and marketing specialists and requested them their ideas on what makes an excellent About Us web page, and which examples they’d level to for inspiration.
Let’s dive in to see a number of the finest About Us web page designs and what makes them so cool!
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1. Fluidic Makes It About The Buyer
The most effective issues an About Us web page can do is give attention to potential prospects. So, as an alternative of simply making the complete About Us web page about you, redirect it to what units you aside out of your rivals, why your expertise issues, and why they need to belief you.
What we’re making an attempt to say is though your About Us web page must be personable, it also needs to include sufficient info to bolster to your prospect that you just’re a trusted and reputed model to companion with.
An amazing instance that displays this follow is Fluidic, a development advertising and marketing company. Their headlines are a lifeless giveaway that they’re customer-oriented.
However apart from simply that, their About Us web page additionally tells you:
- What units them aside
- What their mission is
- What ache factors of yours can they tackle
- Which awards they’ve gained
- Learn how to know should you’d have a terrific partnership with them
2. Gummi Sig and Alex Birret Showcase Their Personalities
One other wonderful means About Us pages can hit the mark is by displaying audiences their distinctive personalities.
Specialists particularly counsel showcasing personalities you probably have a private web site, the place there’s extra autonomy and freedom to create a direct human-to-human connection.
Some nice examples of About Us pages showcasing the particular person’s persona are Gummi Sig and Alex Birret’s web sites.
For reference, that is Gummi Sig’s web site, the place you’ll be able to see his persona proper off the bat:
And the identical applies to Alex Birkett’s About Us web page too:
However apart from simply together with their personalities, Gummi Sig and Alex each adhere to different finest practices, resembling displaying their achievements and including a fast call-to-action (CTA) on the finish of the web page.
For instance:
3. Salesforce Is aware of the About Us Web page Serves as a Litmus Check
“A purchase order is a switch of belief,” says Patty Radford Henderson, the founding father of Annum.
“Which means that past guaranteeing your services or products aligns together with your goal buyer’s wants, it’s essential to additionally persuade them your organization is credible, that their cash might be properly spent, and that you just’ll ship the result they want.
If there’s any query or concern, your About Us web page typically serves because the litmus check.”
When requested to share an instance, she pointed us to Salesforce’s About Us web page, which is stuffed with info like their creation story, objective, management, worth, credentials, and buyer testimonials.
4. Picsart Supplies Fast Snapshots
Everyone knows that prospects like to scan versus studying lengthy paragraphs of textual content. So, how do you seize your buyer’s consideration within the brief time span that you’ve?
The reply is easy: you depend on fast snapshots that inform your prospects all of the need-to-know particulars about your model. Take a web page out of Picsart’s e-book for this one.
Since its founding in 2011, Picsart has turn into a powerhouse in inventive modifying, with over 800 edits occurring each second and an astounding one billion-plus edits made every month.
With energetic creators spanning 180 international locations, Picsart’s picture modifying instruments boast a vibrant world group. Their platform attracts over 150 million month-to-month energetic customers, making it a thriving hub for creativity.
To not point out, their dedication to inclusivity is seen via their assist for 30 languages, which allows creators from all over the world to specific themselves.
However as an alternative of writing out each element of those spectacular milestones, they solely share the short and quick details on their About Us web page. This technique works wonders to reveal their large success with out dropping the customer within the weeds.
With only a few snapshots, Picsart can inform its story and hold the customer engaged, whereas additionally constructing belief by showcasing its authority. It’s a stellar strategy.
5. Keap Makes use of a Clear (And Intelligent) Headline
As a advertising and marketing advisor, Joe Manna, suggests that every one About Us pages should observe three vital rules:
- They need to inform the viewers what makes their crew distinctive
- They need to showcase your high strengths
- And they need to inform them your story
An instance he directed us to was Keap. And though Keap follows all of the rules Joe shared with us, the opposite factor we seen that made it stand out in our eyes was the headline.
Check out their About Us web page to see what we imply:
The opposite few issues we appreciated about their web site had been the timestamps and numbers they shared.
6. Aurit Heart Tells Their Story
Because of the nature of their enterprise, Aurit Heart, an organization that helps with wholesome mediation of divorces in Arizona, has to create a personable {and professional} picture. Their purchasers need somebody with technical know-how, however who’ll additionally deal with them like a buddy of their weak state.
And that’s one thing Aurit Heart is aware of all too properly, as their About Us web page signifies.
The corporate tells a extremely personable story of the founders, showcases the crew (and shares skilled info of all crew members), and even a lot in order even contains testimonials, firm mission and values, awards, social proof, and their strategy.
7. Breadcrumbs Provides Fascinating Visuals
If there’s one factor Breadcrumbs makes a speciality of, apart from being a lead scoring software program, is its eye-catching customized visuals. Simply check out any of their social or web site content material, and also you’ll discover a fashion of daring colours that’s laborious to overlook.
Their About Us web page is not any completely different. It has visuals that seize the eye of the reader, after which Breadcrumbs infuses a variety of persona on the web page to maintain the reader hooked by sharing a private story.
8. Nice Jones Exhibits the Viewers the Form of Enterprise They’d Be Supporting
One other skilled we spoke to was Dan Siepen, a development and advertising and marketing advisor (he’s additionally written a complete useful resource on one of the best About Us web page examples, so he actually is aware of his stuff).
One of many issues he advised us was that an About Us web page ought to have:
- Reflection of the firm core values (aka, it ought to inform the viewers what sort of enterprise they’d be supporting)
- Unbelievable imagery
- Clear mission, imaginative and prescient, and objective
- A very good CTA to spherical up issues
And an instance he pointed to us was Nice Jones Items.
Should you go to discover their About Us web page, you’ll know this can be a women-led enterprise with nice household values, simply at a fast look — in order that’s what units them other than the competitors.
9. Swagmagic Addresses the Ache Factors They Resolve
SwagMagic is a sister firm to SnackMagic, and one of many methods their About Us web page stands out is by specializing in potential consumer ache factors from the get-go.
Do you see what we imply?
Nevertheless, apart from simply addressing ache factors, their About Us web page has one other tremendous cool function, and that’s the way in which they introduce their firm within the fashion of a sitcom. That’s to say, as an alternative of simply writing their story, they’ve turned it into the format of a TV present.
Have a look to see what we imply:
10. Immi Makes Their About Us Web page Interactive
Immi (a ramen model) has an About Us web page that’s extraordinarily concise and but nonetheless tremendous interactive.
Right here’s what we imply by this: The founders have a photograph of their childhood selves (aka, the place their love of ramen first started), and if you click on on these photographs, you see the latest footage of the founders.
Apart from this, additionally they have two movies that give extra perception into the lives of the founders and the product’s historical past.
11. TOMS Is Tremendous Clear
Normand Chevrette, the president of CME Corp, pointed us to TOMS, a shoe model that stood out from its rivals by being tremendous genuine and clear on its About Us web page. TOMS is well-known for environmentally pleasant firm values which are deeply rooted within the firm tradition.
Right here’s what he meant by this:
- TOMS has an impression report on their About Us web page
- It tells the reader the place the revenue goes
- It reveals how they place psychological well being on the forefront
- TOMS additionally showcases their social and environmental rating
Check out TOMS’ About Us web page to see for your self what makes it so particular:
12. Sparktoro Showcases What Makes Them Stand Out From the Competitors
SparkToro is a web site all entrepreneurs know and love. Nevertheless, in keeping with Caleb Rule of Rule Advertising Group, the few methods they stand out with their About Us web page is by:
- Leveraging the private model of crew members (all crew members on SparkToro’s web site are well-known among the many advertising and marketing circle)
- Showcasing the reader what makes them stand other than the competitors
For reference, right here’s a have a look at their management:
And right here’s what makes them completely different from their rivals:
Create About Us Pages With Rock Content material
As said above, an About Us web page serves as a litmus check. So, it may possibly both make or break your belief with prospects.
Ideally, on the subject of creating one thing as vital as an About Us web page, it’s best to go away it to the professionals (in any case, creating web site content material isn’t a process each alternate day!).
And who higher to belief together with your web site content material than the crew that’s been trusted by giants like Basic Electrical, Yahoo, IBM, Cisco, Microsoft, Pink Bull, and Oracle?
And that’s us — Rock Content material.
So, to rent industry-leading freelancers and writers, begin a 14-day free trial with Rock Content material, and see for your self what good content material can do for your enterprise (and your conversion charges).
Mike Bandar is an award-winning UK-based entrepreneur. A Founding Companion of Flip Companions, the startup studio targeted on the acquisition, turnaround, or creation of digital companies. By Flip Companions, Mike co-founded Hopper HQ the Instagram planning and scheduling device, working with hundreds of influencers, manufacturers and companies all over the world.
