12 Advantages of Content material Advertising [+ Examples]

As a seasoned content material marketer, I can guarantee you that content material advertising and marketing has huge advantages for any enterprise. It is without doubt one of the best strategies of rising viewers engagement, growing model presence, and driving gross sales.

In case you‘re interested in content material advertising and marketing and somewhat skeptical of its rewards, you’ve come to the suitable weblog.

I am going to clarify its significance and the form of perks it may possibly present your enterprise.

In line with our 2024 State of Advertising Report, 50% of entrepreneurs set their sights on rising their funding in content material advertising and marketing this yr.

Constant, high-quality, and interesting content material impacts viewers decision-making greater than some other method.

Consistency in model messaging is without doubt one of the many components figuring out your enterprise’s progress and success. Massive manufacturers know the right way to painting their model persistently and at each buyer touchpoint.

The identical reasoning applies to content material advertising and marketing—your content material will need to have a singular and identifiable voice, fashion, and pitch throughout all distribution channels.

Content material consistency establishes your credibility, builds belief, and strengthens your repute.

We all know the content material you create needs to be constant. Nonetheless, why is content material advertising and marketing so useful? Listed below are the highest advantages of content material advertising and marketing.

Why Content material Advertising Works

Content material advertising and marketing works as a result of people are extremely visible creatures.

I do know you in all probability weren‘t anticipating to get into science immediately, however I promise it connects to advertising and marketing. Greater than 50% of the human mind’s cortex is devoted to visible processing.

Moreover, analysis exhibits that 90% of the data people discover and ship to their brains is visible. Due to this fact, content material advertising and marketing, equivalent to movies, graphics, visible advertisements, and weblog posts stuffed with graphs and charts, will certainly resonate along with your target market.

Furthermore, we’re firmly rooted within the social media age, the place content material is king and increasingly shoppers are discovering new manufacturers and merchandise by way of social media. Our current social media examine discovered that 40% of Gen Z, 40% of Gen X, and 43% of Millennials have found new merchandise by way of social media within the final three months.

You may enhance model and product consciousness by creating sharable, participating content material that thrives on social media.

Advantages of Content material Advertising

1. Your viewers will stick round longer.

Nice content material is a crucial asset.

It could possibly create constructive experiences in your potential clients and compel them to come back again for extra. It‘s your ticket to capturing your viewers’s consideration and regularly reinforcing a constructive model impression.

For instance, one among my favourite social media accounts to observe is Duolingo on TikTok. The language-teaching app is understood for its distinctive, humorous, and entertaining presence on the platform.

Duolingo at all times supplies leisure worth, so I maintain it on the high of my thoughts each time I get the itch to study a brand new language. Whether or not I break my streak as a result of studying a brand new language is exhausting is a distinct story.

2. You will have higher traction on social media.

Since I introduced up social media, it‘s vital to do not forget that it’s one factor to extend your social media followers throughout channels, however it’s fairly one other to create fashionable content material.

In case you‘re a kind of companies that doesn’t see a lot traction regardless of having an enormous following, it is time to use content material advertising and marketing to your benefit. High quality content material will help your enterprise achieve traction on social media.

Observe the efficiency of your content material campaigns utilizing HubSpot’s analytics software program.

3. Your viewers will belief you.

I’ve discovered that creating content material helps companies construct relationships with their viewers. Participating content material can reply buyer questions and work together with clients.

When a enterprise creates worth with out taking something in return, its viewers will seemingly belief its recommendation and proposals.

Finally, when your content material exhibits up on the proper place and on the proper time with the suitable viewers, it‘ll enhance your model’s repute.

The extra high quality content material clients see, the extra seemingly they’re to affiliate along with your firm positively.

For instance, I’m obsessive about Fenty Magnificence‘s social media content material advertising and marketing technique and the way the model locations belief and viewers interactions on the heart of its content material technique.

Fenty’s Instagram, TikTok, Pinterest, and YouTube channels all focus closely on offering tutorials and academic content material about make-up, skincare, and their merchandise.

The tutorials present viewers how the merchandise work on totally different pores and skin varieties and the right way to combine and match merchandise to attain totally different appears to be like. Furthermore, the model is consistently responding to client feedback on its platform.

These tutorials and real interactions construct belief with its viewers.

4. You will generate extra and higher leads.

I’ve discovered that Content material advertising and marketing also can generate leads. When your viewers views your content material, they’re extra prone to buy from you sooner or later.

Moreover, calls-to-action (CTA) positioned straight in your content material can generate new leads in your gross sales staff.

So, how can content material generate leads?

In line with Lindsay Kolowich, former staff supervisor of the HubSpot Academy Acquisition Content material Crew, “Content material is a good way to information customers to a touchdown web page.

Usually, you create content material to offer guests with helpful, free info. You may embrace CTAs anyplace in your content material — inline, bottom-of-post, hero, and even facet panel.

The extra delighted guests are along with your content material, the extra seemingly they may click on your call-to-action and transfer onto your touchdown web page.”

For instance, I am serving to a dance studio in my neighborhood by working its TikTok and posting dance content material to drum up curiosity within the studio and entice new college students.

I submit movies of instructors doing gravity-defying stunts and explaining advanced strikes.

Every video ends with a call-to-action to join courses by way of the studio’s net retailer.

The TikTok account nonetheless has a small following because it‘s new, however I’ve already seen new college students register for the courses I’ve promoted. Many have instructed the instructors they discovered in regards to the courses by way of TikTok.

5. Authentic content material can enhance conversions.

A few examples I’ll convey up later will dive a bit deeper into this, however imagine me once I say the content material you submit influences conversions.

It helps your viewers join with you and offers them the data wanted to make educated purchases.

Much more, in case you’re utilizing weblog content material to usher in site visitors, think about using unique graphics quite than inventory pictures, as entrepreneurs report the previous as least efficient in serving to them meet their targets.

Moreover, your content material ought to at all times embrace a CTA and information your readers on what they need to do subsequent.

6. Your online business will turn into extra seen because of website positioning.

The extra constant, high-quality content material you produce, the higher it’s going to be in your website positioning efforts.

For instance, I found the pole dance studio that sparked my dance journey by way of a weblog submit.

Once more, I am going to dive a lot deeper into this instance later, however to maintain a protracted story quick, the data I discovered on that weblog helped me belief that studio, see it as an authority on dance, and persuade me to register for courses.

Your content material ought to assist your enterprise turn into seen on-line and construct belief and authority along with your viewers.

7. Nice content material can place your organization as an authority in your business.

As I‘ve hinted, creating high quality content material may even assist construct your authority on-line. If your enterprise is established as a reputable place to get info, you’re extra prone to rank greater in search engines like google.

Plus, your clients are extra inclined to belief you in the event that they view you as an business skilled. Your content material ought to reveal your experience in your area and supply helpful solutions to your viewers’s questions.

8. High quality content material can construct model consciousness.

Positive, something can construct model consciousness, however I’ve discovered that content material advertising and marketing does it uniquely.

Our HubSpot advertising and marketing specialists have written about one thing referred to as the Encompass Sound technique.

In a nutshell, this content material technique does extra than simply rank your weblog article on web page one. It makes your content material (and, subsequently, your model) seem in all places your potential clients are searching for your product.

To execute this technique, write about matters your clients are focused on so they start to affiliate your nice content material along with your model.

9. You will domesticate loyal model followers.

Taking model consciousness a step additional, everybody who raved about your content material and related all these nice emotions along with your model is prone to turn into a model advocate earlier than ever buying your product.

Wait, what?

I promise it is true; model followers might be simply as loyal and affect their family and friends’s shopping for selections as potential shoppers see {that a} enterprise supplies worth to its present viewers. One of many extra profitable methods corporations can do that is by means of content material advertising and marketing.

For instance, whereas I is probably not out there for youngsters‘s meal plans as a result of I don’t have kids but, I’m obsessive about the Children Eat In Coloration weblog and Instagram content material. I like to recommend it to my family and friends who’ve kids with choosy consuming habits. See how nicely that may work?

10. You will get monetary savings in your advertising and marketing technique.

Since HubSpot first assessed the price of content material advertising and marketing ten years in the past, the apply has remained the most cost-effective advertising and marketing technique out there.

Upfront prices for content material seem steep, and that is a good level.

Estimates for weblog content material vary from $150 a submit to $3,000 for a contract author, however you would rent a full-time workers author to create content material for you commonly.

In the long run, when in comparison with paid commercials, video advertising and marketing, and conventional advertising and marketing, content material wins the battle with Frank from finance each time.

11. You‘ll meet your viewers at totally different phases of the customer’s journey.

What I like most about content material advertising and marketing is its capability to attach with shoppers at any stage of their purchaser’s journey. Bear in mind, there are three phases:

• Consciousness
• Consideration
• Resolution

I‘ll share my very own client story for example.

Years in the past, I wished to start out a health journey however had issue sustaining a constant gymnasium routine. So, I took to Google to determine why I couldn’t be constant within the gymnasium. At this level, I used to be conscious of my purchaser’s journey.

I do know there‘s a difficulty (I can’t stick with my gymnasium routine), and I need a resolution. Throughout this stage, I stumbled upon a weblog by an area pole and aerial health studio that had a submit referred to as “5 causes you are not sticking to your health routine.”

I learn the studio‘s submit and discovered that I seemingly didn’t stick with my routine as a result of I discovered it boring and did not derive any pleasure from committing. So, I ought to look into various, extra attention-grabbing workouts.

Now, I‘m within the consideration stage. I do know why I can’t stick with the gymnasium; it is boring, and I have to contemplate various workouts. So, I began researching various types of health and what these kinds of workouts entail.

Sooner or later, I stumbled upon the studio’s Instagram and located movies detailing their totally different various train courses, from pole dancing to aerial silks.

Even higher, there have been movies tailor-made to newcomers, equivalent to “What to put on to your first pole dance class” or “Debunking myths about aerial hoops.”

Lastly, I made a decision pole dancing could be my best option, which led to the choice stage. I am compiling an inventory of pole dance studios close to me to think about.

The preliminary studio I stumbled upon has been with me this complete journey, so naturally, I made a decision to enroll in its courses.

By using content material advertising and marketing, your enterprise might be like my favourite pole studio and meet potential shoppers at any stage of their journey.

12. Educate and empower your viewers to make higher shopping for selections.

I‘ll be trustworthy: The client isn’t at all times proper.

Typically, potential clients could make the flawed determination relating to a requested service or product or not perceive a enterprise’ methodology or protocol.

These misunderstandings can usually trigger friction between a enterprise and its clients. Fortuitously, content material advertising and marketing helps degree the taking part in area.

For instance, one among my favourite creators on TikTok is Theresa Va Dam.

She‘s a hairstylist and salon proprietor who makes movies educating potential shoppers about hair well being, salon dos and don’ts, and typical points that may come up when styling hair.

The movies purpose to advertise her enterprise, educate and empower potential shoppers to make the suitable selections when reserving hair appointments, belief her course of, and ask the suitable questions on their service.

All this makes for a smoother interplay and the next likelihood of the consumer returning.

Content material creation is essential in immediately‘s advertising and marketing panorama. I merely don’t imagine a advertising and marketing technique is full or efficient with out incorporating participating, shareable, and distinctive content material.

Making a content material advertising and marketing technique is one among your advertising and marketing staff‘s most vital steps. So, audit your present content material (or begin creating in case you haven’t already) and decide what works for your enterprise. And do not be afraid to strive one thing new.

Editor’s observe: This submit was initially revealed in November 2017 and has been up to date for comprehensiveness.