To maintain up with TikTok, Instagram is continually rolling out new options to learn each manufacturers and creators. It looks like each time I log into Instagram, I am met with a number of new instruments and options to create, manage, and promote my content material.
Should you’re like me and need assistance maintaining observe of all these adjustments, this is a breakdown of 11 new options it is best to combine into your 2022 Instagram advertising technique.
11 New Instagram Options Entrepreneurs Ought to Be Utilizing in 2022
1. Reels Template
In response to Instagram, 91% of energetic Instagram customers watch movies on the app weekly — so Reels is a instrument entrepreneurs ought to leverage if they don’t seem to be already. If creating Instagram Reels appears daunting, then the app’s new Reels Template function might be what it’s good to make extra movies quicker.
Reels templates are pre-built templates anybody can use to make Reels faster and extra effectively. To entry a template, discover an Instagram Reel you wish to use as a template. The Reel will need to have music and at the very least three clips. As soon as you discover the video you need, observe these steps:
- Step 1: Faucet the three dots on the button proper of the Reel you wish to use.
- Step 2: Faucet Use As Template.
- Step 3: Faucet Add Media on the backside and choose the pictures and video clips you wish to use in your Reel. These photos will change those within the unique Reel.
- Step 4: Click on Finished or Subsequent, preview your Reel and share while you’re happy with the end result.
2. Twin Digicam
Instagram’s new twin digital camera function permits customers to report content material with their back-facing digital camera similtaneously their front-facing digital camera. The picture from the back-facing digital camera will take up many of the display, whereas the front-facing picture will seem in a small window to the aspect. The twin function is simply out there when recording Reels.
3. Remix Pictures
Since 2021, Instagram customers have been in a position to remix Reels to create their very own content material, collaborate with creators, or react to a video. Now, the remix function may be utilized to Instagram pictures as effectively. The easiest way I can describe the remix function is that it is much like TikTok’s “Duet” function, which permits customers to connect their photograph or video to another person’s.
On Instagram, you’ll be able to connect your video or picture to another person’s Reel or photograph and add it as a Reel. You can too add stickers, polls, and textual content to additional “remix” the content material.
4. Interactive Stickers
Lots of the interactive stickers which were out there on Instagram Tales are actually out there for Reels. Entrepreneurs and content material creators can use the next stickers of their Reels to interact their viewers:
- Ballot: Get your followers’ opinions or have them vote on what your subsequent little bit of content material ought to be.
- Quiz: Take a look at your viewers’s information or use this function to show them one thing new.
- Emoji Slider: Permit viewers to indicate how your content material or a particular matter makes them really feel.
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5. Grid Pinning
Have a bit of content material you don’t need misplaced in your grid? You possibly can pin it to the highest of your profile utilizing Instagram’s grid pinning function. To do that, choose the Reel or photograph you want to pin. Within the prime proper nook of the put up, faucet the three dots and “Pin to your profile.” Afterward, your put up will seem on the prime of your grid.
The pinning function is superb for:
- Bringing consideration to an ongoing promotion
- Showcasing an occasion
- Highlighting your hottest content material.
6. Partnership Inbox
Gone are the times of missed alternatives due to a busy inbox. Now, manufacturers and creators can rapidly discover and handle their communications in a single location — partnership messages.
Partnership messages have their very own sub-folder within the Direct Messages tab. These messages skip the request folder and get precedence placement — making it simpler than ever to seek out and handle branded content material partnerships.
7. Discover Creators
Instagram is formally enjoying matchmaker with a brand new suite of instruments to assist manufacturers and creators join.
Let’s begin on the creator aspect — customers can add manufacturers to a most popular model record. When a model searches for creators to associate with, those that have the model on their record will seem on the prime of the search outcomes. This makes it simpler for manufacturers to seek out creators who already present an curiosity.
Manufacturers also can filter creators by follower depend, age, gender, and site — which Instagram believes will assist manufacturers “manage shortlists to simply handle a number of campaigns.”
This function is simply out there to creator accounts and enterprise accounts.
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8. Auto-Captions for Reels and Tales
Instagram’s captions sticker was initially solely out there for tales, however the app has not too long ago expanded it to Reels. This function robotically converts what somebody says in a video into textual content in order that customers can watch with out sound.
Now, audiences can interact together with your movies — with or with out sound. This function additionally takes a giant step in making Instagram content material extra accessible.
9. Calendar Device
Here is some thrilling information when you’ve got a enterprise profile — Instagram is planning to double the information monitoring interval inside Instagram Insights from 30 to 60 days.
Social media entrepreneurs can lastly ditch the third-party apps that present a extra prolonged monitoring interval. As an alternative, this info might be available inside Insights. This is a superb instance of Instagram listening to suggestions from customers requesting such an improve for months.
10. Subscriptions
Instagram launched Subscriptions simply this yr – a function permitting creators to cost a month-to-month subscription charge for unique content material and advantages.
With Subscriptions, creators set a month-to-month subscription worth of their selection, and a subscribe button will seem on their profile. They’ll provide a spread of advantages to subscribers — like unique livestreams and Tales.
The function is a part of a extra important effort to assist creators make a residing on its platform – an incentive for creators to remain on it. This function additionally allows creators to develop deeper connections with their followers.
This new function comes after Twitter introduced the same subscription mannequin — Twitter Blue — so it is protected to say extra platforms will possible add subscription-based options to draw creators.
11. Visible Replies on Reels
One other TikTok-inspired function to hit Instagram is visible replies, which implies customers can touch upon Reels — with one other Reel.
Should you create short-form movies on Instagram Reels, now you can make feedback, much like TikTok’s reply operate. It’s a extremely participating and interactive technique to interact with followers and leads — and vice-versa.
Last Ideas
Instagram has turn out to be one of many world’s hottest social media platforms. Nonetheless, the platform isn’t simply rising – it’s additionally evolving. And Instagram will proceed to evolve so long as apps like TikTok proceed to alter the sport for on-line video advertising. It solely is sensible that your social media advertising technique additionally adjustments to leverage these new options.
