There are few issues that spark as a lot pleasure as with the ability to arrange something and every little thing by coloration. It’s a straightforward and visible technique to lay issues out, and on this planet of content material and social media, staying organized is likely one of the finest methods to maintain on prime of planning. That’s one in every of many causes that so many people at Buffer had been wanting ahead to including tags to our Buffer posts. These useful, color-coordinated tags are like a breath of contemporary air for anybody wanting so as to add some visible group to their content material creation and planning.
Learn extra about our newest function: Tags
There are many methods to make use of this new function inside Buffer to maintain scheduled posts and concepts all grouped collectively. For inspiration, we gathered up use instances from each the beta customers who’ve been serving to us take a look at this function and the Buffer group.
(P.S.: Be a part of Buffer’s open beta anytime and pop over to our group to tell us what you consider the most recent options.)
With that, listed below are 11 methods to make the most of this stunning new function to its fullest potential, 5 immediately from our group and group.
As with many issues in life, we will all have entry to the identical issues however use them solely in another way. Tags is a kind of options in Buffer. The fantastic thing about tags is that they’re versatile and customizable to how your mind works and the way you wish to see your content material, concepts, and posts. Listed here are just a few ways in which our group and group are already utilizing tags:
To arrange put up concepts and drafts by matters
Probably the most simple approach to make use of tags is to prepare social put up concepts and drafts by matter or kind of put up.Considered one of our beta testers, Andrea of Andrea Likes Birds has been utilizing tags for simply this over the previous couple of weeks since she’s had entry to the function. “I’ve tags for journeys I’ve taken, the place I wish to maintain the posts grouped as a location-based story. I exploit tags to ID particular sorts of posts, like posts for particular days or focuses, and even by the kind of fowl!” (How stunning are Andrea’s concepts and tags beneath? 🤩)
Buffer’s Employees Product Supervisor, Brandon Inexperienced, has taken the identical strategy. “I’m utilizing Tags to prepare put up concepts (and drafts) by matter, largely for LinkedIn content material.” He’s organized his posts primarily based on whether or not they’re product-focused content material, distant work content material, work-life steadiness, and some different matters.
Right here’s a glimpse of Brandon’s tags:
To trace put up efficiency in analytics
Buffer’s Social Media Supervisor, Mitra Mehvar, has been utilizing tags to get analytics stories for particular posts “so I can get a greater have a look at how content material is performing and make any modifications if wanted.” That is a straightforward approach for anybody to maintain shut tabs on efficiency for varied sorts of posts or matters of posts. Right here’s the view Mitra is taking a look at when she’s monitoring the efficiency of our Open Books content material:
To arrange AI prompts
Tami Oladipo, a Content material Author at Buffer, additionally occurs to be one in every of our teammates who’s essentially the most educated about AI. She’s shared her strategy for collaborating with AI previously and has been utilizing tags to “kind the customized AI prompts I share within the Social Media E-newsletter” as a result of she says, “it helps separate it from my extra random spurts of writing within the Concepts part.”
To arrange posts primarily based on content material pillar
You probably have actually particular social media targets, you may need damaged down your content material into content material pillars. That’s what Kirsti Lang, a Content material Author at Buffer has carried out. “I’m utilizing tags to prepare all my posts and concepts by content material pillar, within the hope of pinpointing what kind of content material resonates essentially the most on every platform. I’m simply beginning out with this new system, so I’m wanting ahead to digging into the analytics for every tag as I put up extra on every of the pillars!”
To tell apart between concepts for various accounts
One other approach to make use of tags is to distinguish between content material concepts for various accounts in addition to matters. Nathan Nannenga, a Senior Product Supervisor at Buffer, additionally runs a small enterprise exterior of labor and makes use of tags to hurry up his course of for scheduling new content material. “I exploit tags to assist kind the content material I wish to put up on totally different channels for my small enterprise. When it’s time to schedule one thing new, it makes discovering content material for that channel a snap, as I’ve received a sortable repository of concepts and content material able to go.”
I do the identical — I’ve posts for private accounts but in addition for a podcast account that I run, and utilizing tags, I can shortly distinguish between these concepts and filter them after I’m batch-creating content material primarily based on the account I’m creating content material for.
Right here’s what my tags seem like:
There are tons extra methods to make use of this new function as properly. Just a few concepts we’ve had as a group are:
- Collaboration: You need to use tags to work extra effectively together with your group. Tag concepts from totally different teammates, add a standing if a put up must be reviewed, or add different context like “ready on imagery” to any content material inside Buffer.
- Repurposing: Clearly mark content material that may be added to your Buffer queue once more with a tag like “evergreen” or “month-to-month” for content material to repurpose and share each month. This helps guarantee your finest content material will get repeated visibility.
- Observe content material sources: In case you’re curating content material from totally different sources, tags will help you monitor and credit score the unique creators or web sites. You’ll additionally be capable of see in analytics if content material from particular sources is performing higher than others.
- Localization: In case your viewers is world, tags will help you kind content material primarily based on area or language, guaranteeing localized content material reaches its meant viewers.
- Monitoring targets: You may need a number of targets in your social content material, engagement, model consciousness, net site visitors — you might assign a tag to every aim and just remember to’re each creating content material throughout your entire social media targets but in addition monitor the efficiency of that content material later in your analytics primarily based on the tag.
- Combine with Zapier: Buffer has a strong integration with Zapier. A method to make use of the combination is to attach a platform the place you retain content material concepts and have these mechanically added to Buffer as properly with the proper tag. For instance, I’ve a database in Notion I maintain of quotes from articles and books, I can join it to Buffer through Zapier in order that anytime I add a brand new quote to that database, it’s added as an concept to Buffer with the tag “quotes.”
Assume we missed a good way to make use of tags? Depart a remark beneath with how you utilize it, and we would add it to this weblog put up. 😉
