Relating to curating a cohesive model and an aesthetic Instagram feed, templates are a marketer/creator/enterprise proprietor’s finest pal.
As a result of, let’s be sincere: who has an excellent designer or video editor available to expertly craft each single submit, Story, or Reel it’s worthwhile to develop on Instagram?
Right here at Buffer, we’re a small Advertising workforce that doesn’t! We do have an excellent designer who lends a hand for launches and particular tasks, however lots of the Instagram posts, Tales, carousels, and Reels you’ll discover on Buffer’s Instagram feed had been created with the assistance of templates.
On this article, I’ll unpack Buffer’s go-to template sources, plus my private favorites. Even if you happen to’re a graphic design or video-editing novice, this template listing could have you creating stunning Instagram content material in a few minutes.
Instagram templates for feed posts, carousels, and Tales
Free Instagram templates for Tales, feed, and carousel posts are comparatively straightforward to come back by as of late. The websites and platforms under are all value including to your content material creation toolkit.
1. Canva
How might I not begin with Canva? Canva is a light-weight, easy-to-use design and video modifying software that will help you create designer-quality creatives. It’s often Buffer’s first port of name for Instagram submit templates.
Canva has a library of hundreds of eye-catching templates for Instagram Tales, feed posts, and even Reels. You may even filter via choices for sq. and portrait templates to your feed if you happen to want one thing particular. Gradients, font pairings, stickers, infographics… Canva is a digital advertising and marketing dream software.
Some social media templates are solely obtainable as a part of their premium plan (these with the little crown icons on the highest proper nook), however there are literally thousands of nice free choices.
Bonus: there’s even a helpful Buffer-Canva integration you should use to schedule your Canva-made artwork in Buffer immediately.
2. Etsy
When you don’t thoughts spending somewhat cash, Esty is dwelling to tons of of hundreds of gorgeous, high-quality templates to your Instagram feed and Tales.
One of the best half about shopping for an Etsy package deal (all of that are fairly moderately priced, by the best way) is that you simply’ll get exactly that — a complete pack of matching Instagram templates reasonably than only one. Oh, good day, fantastically curated feed!
Bonus: you’ll probably be serving to out a small enterprise or freelance creator if you purchase, too.
3. Pinterest
You may’t straight edit templates on or obtain them from Pinterest. Nonetheless, the platform is certainly value together with right here as a supply of inspiration — maybe even a template search engine of kinds.
On the social media platform, you’ll discover hundreds of thousands of aesthetically pleasing Instagram template pins that hyperlink you to the supply (typically Canva, Etsy, or related platforms). Pinterest’s search performance is great — you possibly can hop on there to get particular examples of what you’re after (like my seek for “this or that” Instagram Story templates under).
Professional tip: click on on a pin you want, then scroll down — Pinterest will floor others identical to it that will help you discover precisely what you’re after.
4. Vecteezy
Vecteezy is dwelling to hundreds of thousands of free inventory pictures, inventory movies, vectors — and round 14,000 Instagram templates. From Instagram carousel templates to full matching graphics packs such as you’ll discover on Esty, there are some nice free template choices on the location.
One caveat with Vecteezy: the platform permits minimal modifying inside the software for some designs, however for almost all, you’ll want a software that may work with vector (often .ai) recordsdata, like Adobe Illustrator. Vecteezy has a helpful information on how to try this.
5. Figma
Figma is a barely extra technical platform to get your head round, however when you’ve acquired the cling of issues, the design world is your oyster. The free software has lots of the capabilities of Adobe Illustrator, InDesign, and Photoshop — and lots will argue it’s simpler to make use of.
Now, Figma doesn’t have a library of ready-to-post templates you possibly can tweak and share, however they’ve a number of customizable templates of their ‘Instagram submit creator’ which you can make your personal. Working with these templates is a superb first foray into Figma and studying a strong new software.
6. Visme
Visme is a web-based design software rather a lot like Canva. They don’t have fairly as many templates on supply as their principal competitor (round 10,000 in complete), however there are some nice choices to discover.
What’s the distinction between Canva and Visme? Not a complete bunch. Their interfaces and pricing are very related, although a fast scan via Visme’s templates left me feeling they had been a bit much less playful and inventive than Canva’s (which is a professional if you happen to’re managing a company Instagram account).
7. iStock Photograph
If you wish to keep away from the “I-found-this-template-on-Canva” look, it’s value exploring the extra area of interest choices of inventory photograph websites like iStock Photograph — significantly if your organization has a paid account.
iStock photograph has hundreds of distinctive Instagram templates you can also make your personal. Like Vecteezy, although, you’ll need a software like Adobe Illustrator to tweak them — most of their templates are vector recordsdata. You’ll additionally want a paid plan to make use of most of those templates. Pricing on iStock Photograph ranges from $29 – $99 per 30 days.
8. Fiverr
When you’re on the lookout for one thing extra personalized — say, together with your firm brand, fonts, and colours — working with a designer on Fiverr is an effective way to attain that.
There are somewhat beneath 2,000 freelancers providing their providers for designing distinctive Instagram templates. Their costs and expertise ranges range, however the web site’s evaluations system will make it simpler to search out somebody you’d prefer to work with.
Bonus: That is one other solution to help a freelancer or small enterprise you probably have a little bit of price range to mess around with.
Instagram templates for Reels
If design abilities aren’t your sturdy swimsuit (proper there with you), then video modifying could also be exterior your wheelhouse, too. However because of the host of unbelievable templates and instruments for creating short-form movies for social media, you don’t want them to your social media posts.
The best solution to get viral clips up in your Instagram feed (and, with luck, the Discover web page)? You guessed it: Instagram Reels templates.
9. Instagram
Does it really feel a bit ‘duh’ to incorporate Instagram itself on this listing? Possibly — however if you happen to’re sleeping on Instagram’s tremendous easy in-app Reels templates, you’re lacking out.
There isn’t a smoother solution to get high-quality Reels posted at pace. With the platform’s Reels templates, you’ll find a Reel you want and (if the creator has allowed it for use as a template) create one identical to it in minutes.
Right here’s a fast explainer on how you can use Instagram templates to your Reels:
Find out how to create a video with a Reel template
- Faucet on the create (+) button within the Instagram app, then select ‘REEL’ on the backside of the display.
- Select ‘Templates’ on the high of the display. Right here, you’ll discover a library of Reels you should use as a template to your subsequent video, together with a range beneficial for you and trending Reels.
- When you’ve discovered a Reel you want that’s obtainable as a template, faucet the ‘Use as Template’ button.
- From there, faucet on the template clips to interchange them with your personal.
You may tweak as a lot or as little of the unique Reel as you want — the timings, transitions, and audio will all be carried over.
10. Veed
Veed is the Canva of video modifying (OK, Canva has video modifying now, however you get what I imply). The online-based video editor is easy to make use of, even if you happen to’re not utilizing a template.
Nonetheless, Veed has templates in abundance, which make the method of making Reels laughably straightforward — it’s one in all my favourite instruments!
The one potential disadvantage is the watermark on the free model of your movies, nevertheless it’s comparatively obtrusive. If that’s not for you, Veed’s pricing ranges from $12 to $59 per 30 days for its paid plans.
11. CapCut
Video modifying app CapCut discovered fame on TikTok, however the easy-to-edit templates on there are good for Instagram Reels, too. It’s one in all our Social Media Supervisor, Mitra Mehvar’s go-to instruments (which you’ll know if you happen to’re a daily reader of Buffer’s Social Media Publication, in fact).
CapCut has a web-based editor and a cell app that make getting your Reels on Instagram (or into Buffer to schedule!) a breeze.
When you’re a TikTok person, you’d be mistaken for considering CapCut is only for creating movies about moon section soulmates and seeing what you and your accomplice’s youngsters will seem like with AI (simply my FYP, then?). Together with this basic silliness, they’ve some smooth template choices that wouldn’t look amiss in an Instagram advert marketing campaign, both.
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