LinkedIn carousels are an important content material format for a lot of causes. First, the LinkedIn algorithm prioritizes this content material format, in all probability due to the visible enchantment and subsequent engagement. Very similar to Instagram carousels, they are usually very interesting as a result of they differentiate from the opposite sorts of content material you may come throughout in your feed.
Additionally they are inclined to carry out fairly properly – I’ve solely posted a couple of, however they are usually considered one of my top-performing codecs, a win for my private branding efforts. And in line with our inside information, they’ve the third-highest engagement charge after video and picture posts at 4.2 %.
Nonetheless, I’ll even be the primary to confess that they are often tough to work with, particularly in case your design abilities are sorely restricted. Due to instruments like Canva (and our useful information to creating and scheduling this format in Buffer), that hurdle is more easy to climb – till you attain the subsequent one: concept era.
So, on this article, I’ll offer you some concepts in your subsequent carousel from completely different creators and share some greatest practices to make this participating format simpler than ever to provide.
Preserving your viewers knowledgeable concerning the newest business information not solely positions you as a educated supply but in addition gives worth to your followers.
Listed below are two creators who’ve mastered the artwork of sharing business information by LinkedIn carousels:
Woman Energy Advertising and marketing makes use of a definite tone of voice and visible branding to share vital social media updates.
Why this works: The carousel is visually interesting, and the knowledge is offered in a concise, easy-to-understand format. This makes it simple for the viewers to remain knowledgeable concerning the newest tendencies and modifications within the social media panorama.
Fairly Little Marketer shares their favourite advertising moments of the yr in a visually participating carousel.
Why this works: By highlighting key campaigns and explaining their effectiveness, they supply worthwhile insights and learnings for her viewers. The carousel just isn’t solely informative but in addition invitations engagement by asking the viewers to share their very own favourite advertising moments.
2. Share firm tradition and worker highlights
Showcase your organization’s tradition, values, and crew members by a carousel. This may also help construct model consciousness, humanize your model, and construct belief along with your viewers. For example, you may create a carousel that includes worker spotlights or behind-the-scenes glimpses of your workplace.
Beehiiv makes use of LinkedIn carousels to welcome new hires. On this submit, they introduce two new staff, sharing their roles and expressing pleasure about their becoming a member of the crew.
Why this works: This strategy works as a result of it not solely introduces new crew members but in addition offers a way of the corporate’s progress and international attain. It creates a way of group and reveals that the corporate values its staff. This may also help to draw potential staff and clients who worth a powerful, inclusive firm tradition.
Deel, a world firm, makes use of LinkedIn carousels to focus on particular person staff. On this submit, they highlight David Alejandro Lira, expressing their pleasure about having him on board and hinting at his potential future affect.
Why this works: This strategy works as a result of it places a face to the corporate, making it extra relatable and human. It additionally reveals that the corporate values its staff and their particular person contributions. This may also help to construct belief with potential staff and clients, who could also be extra more likely to have interaction with an organization that values its folks.
3. Give step-by-step directions and recommendation
Use carousels to offer step-by-step directions or guides. This may be helpful for sharing how-to content material, tutorials, or ideas. For instance, you may create a carousel that walks customers by organising a selected software program or instrument.
Jay Clouse shares a information to posting over the vacation season. He gives a step-by-step strategy to repurposing content material and scheduling posts.
Why this works: This strategy gives actionable ideas clearly and concisely. The step-by-step format makes it simple for the viewers to observe alongside and implement the recommendation. Moreover, the well timed nature of the content material (posting over the vacation season) makes it significantly related and helpful for the viewers.
Alex shares 5 issues everybody ought to find out about technique. He breaks down complicated strategic ideas into simply digestible factors.
Why this works: This strategy simplifies complicated concepts (technique) into simply comprehensible factors. The usage of a numbered record helps to construction the content material and information the reader by the important thing factors. This makes the content material extra accessible and interesting, serving to the viewers to raised perceive and apply the ideas.
4. Share attention-grabbing data and information
Sharing attention-grabbing information, trivia, or insights associated to your business or area of interest can place you as a thought chief and interact your viewers. For example, you may create a carousel highlighting little-known information about your business.
Mad Over Advertising and marketing shares an attention-grabbing truth about how Heinz is preventing ketchup fraud with a genius hack, ‘The Label of Reality.’
Why this works: This strategy works as a result of it shares an intriguing story a few well-known model, which might seize the viewers’s consideration. The submit additionally highlights the model’s innovation and customer-centric considering, which might encourage different companies and entrepreneurs. The data is offered in a enjoyable and interesting manner, making it extra more likely to be shared and remembered by the viewers.
Verneri Brander shares a comparability between Claude AI and ChatGPT for electronic mail advertising. He gives insights into how these AI instruments can be utilized to create efficient electronic mail advertising campaigns.
Why this works: This strategy works as a result of it gives worthwhile insights right into a trending subject (AI in electronic mail advertising). The submit not solely shares data but in addition gives a sensible software, making it extra helpful for the viewers. By sharing his experiences and opinions, Verneri provides a private contact to the submit, making it extra relatable and interesting.
5. Flip complicated information and concepts into simply digestible frames
Reworking complicated information or data into visually interesting slides is a superb solution to make your content material extra accessible and interesting.
For instance, you may create a carousel that breaks down a fancy subject or showcases key statistics to assist your viewers higher perceive and retain the knowledge.
Listed below are some creators who excel at turning complicated information and concepts into simply digestible frames:
Why this works: Josue’s carousel successfully breaks down his content material system into easy, actionable steps. The clear and constant visuals make it simple for the viewers to observe alongside and perceive the method.
Why this works: Chase’s carousel highlights three design ideas from an attention-grabbing advert. The carousel itself is visually interesting, with clear and concise explanations that make it simple for the viewers to understand the ideas and apply them to their very own advertising efforts.
Why this works: Erica’s carousel focuses on the significance of parallelism in writing. By utilizing clear examples and explanations, she helps her viewers perceive the idea and the right way to apply it to their very own writing. The visuals are easy and constant, making the content material simple to digest.
6. Showcase your services or products
Use carousels to showcase your services or products in a visually interesting manner. By highlighting completely different options, advantages, or use instances with every slide, you’ll be able to display how your product solves a selected downside in your audience. For instance, you may create a carousel demonstrating how your product solves a selected downside in your audience.
Jens Joseph Mannanal, Co-founder & COO at Passionfroot, shares a case examine of how Superhuman, one of many largest and fastest-growing AI newsletters globally, leverages Passionfroot to streamline their workflow and sponsorship course of.
Why this works: This strategy works as a result of it gives a real-world instance of how the product (Passionfroot) solves a selected downside (inefficient and inconvenient methods of organizing sponsorships and monitoring funds). The submit additionally features a testimonial, which provides credibility and reveals the product’s worth. The carousel format permits for an in depth breakdown of the issue, resolution, and outcomes, making the case examine simple to observe and perceive.
Distant, an organization that gives options for international employment, shares details about hiring expertise in Portugal. The submit highlights their providers, comparable to visa sponsorship and commonplace onboarding processes.
Why this works: This strategy works as a result of it gives worthwhile data associated to the corporate’s providers. By addressing potential challenges (like visa functions and well being checks) and explaining how their providers may also help, Distant positions itself as an answer supplier. This makes the content material extra accessible and interesting, serving to the viewers to raised perceive the providers provided by Distant.
7. Create zero-click content material out of your present media
Zero-click content material affords worthwhile, standalone insights or participating materials with out customers needing to click on on a hyperlink.
Whereas clicking may present further data, it isn’t required for customers to realize worth from the content material. Listed below are some examples of nice zero-click content material pulled from present media.
We shared tips about creating content material pillars for social media platforms, offering a transparent and arranged framework for content material creation.
Why this works: This strategy affords worthwhile insights and recommendation straight inside the carousel with out requiring customers to learn the entire article. The content material is concise, visually interesting, and straightforward to grasp, making it extra more likely to be shared and remembered by the viewers.
SparkToro shares analysis findings on how a lot net site visitors social networks ship with out right attribution, shedding mild on the undercounting of social media and word-of-mouth referral site visitors.
Why this works: This strategy presents intriguing analysis findings straight inside the carousel, making it simple for customers to understand the important thing factors with out clicking a hyperlink. The content material is informative and thought-provoking, which may also help place SparkToro as a thought chief and interact its viewers.
8. Share collaborative content material
Elevate your content material by embracing the ability of collaboration. Collaborative content material not solely gives a contemporary perspective to your viewers but in addition expands your attain by tapping into the networks of your collaborators. This technique could be significantly efficient on platforms like LinkedIn, the place skilled networks intersect and overlap.
On this submit, Ryan Musselman collaborates with Richard van der Blom to share insights on the right way to create a LinkedIn banner that positions you as an skilled and attracts your excellent clients. The submit gives a transparent, step-by-step information, full with examples and concepts for incorporating social proof into your LinkedIn banner.
Why this works: This strategy works as a result of it combines the experience of two thought leaders, offering a complete information that’s each sensible and actionable. By collaborating with Richard, Ryan can supply his viewers a contemporary perspective and extra insights. The submit encourages engagement by inviting the viewers to observe and assist Richard’s content material. This not solely gives worth to Ryan’s viewers but in addition helps to increase Richard’s attain, making a win-win state of affairs for each events.
On this submit, Thinkific promotes a webinar that includes Jon Youshaei, a prime creator and educator.
Why this works: This submit works as a result of it affords direct worth to Thinkific’s viewers, who’re possible within the subject of dialog. By bringing in an skilled like Youshaei, Thinkific can present high-quality, related content material to its viewers. Moreover, the promise of a particular supply creates a further incentive for viewers to attend the webinar.
9. Sharing thought management or how-to content material
Share your experience and information by carousels that present worthwhile insights, ideas, or recommendation. This may also help set up you as an authority in your subject and entice new followers. For example, you may create a carousel that provides ideas for bettering productiveness or shares insights on business tendencies.
Why this works: The submit combines private storytelling with instructional content material. Lara’s story resonates together with her viewers, and her SLAY framework gives actionable recommendation that others can apply to their very own LinkedIn methods
Why this works: Sam’s submit empowers the viewers to share their very own experiences and learnings quite than conforming to generic content material norms. It additionally promotes the concept LinkedIn is usually a platform for real connections and private progress, not simply enterprise transactions.
Why this works: This submit works as a result of it challenges typical knowledge and affords a contemporary perspective on content material creation.
Highlighting members of your viewers or group is a strong technique to foster engagement and construct a way of belonging.
Passionfroot showcases the work of varied creators of their “Creator Gallery.” This not solely highlights the creators’ specialties but in addition gives them with potential sponsorship alternatives.
Why this works: By showcasing the creators which might be a part of its clientele, Passionfroot just isn’t solely selling their work but in addition constructing a way of group. This technique can result in elevated engagement, as creators really feel acknowledged and valued, and it will probably additionally entice new creators to the platform.
Klaviyo has constructed a thriving group the place customers and companions can study, develop, and share tips about enhancing their ecommerce companies. They encourage lively participation and even recommend that members search the group for solutions earlier than beginning a brand new thread.
Why this works: This strategy not solely fosters a way of group but in addition positions Klaviyo as a worthwhile useful resource hub. It encourages peer-to-peer studying and engagement, which might result in elevated buyer loyalty and model advocacy.
ConvertKit highlights how Allea Grummert navigates the problem of recommending different creators with out shifting her viewers’s consideration away from her personal work.
Why this works: This strategy gives worthwhile insights to different creators and fosters a way of group. It additionally positions ConvertKit as a thought chief within the creator economic system, providing sensible recommendation and options to widespread challenges.
11. Share micro interviews
Micro interviews are a concise and interesting solution to share insights from business specialists or thought leaders. These bite-sized interviews can present worthwhile data to your viewers in a digestible format, making them excellent for platforms like LinkedIn, the place customers usually devour content material on the go.
On this submit, Eddie Shleyner, founding father of VeryGoodCopy.com, shares a 165-word “Micro-Interview” with copywriter, artistic director, and creator Cameron Day. The interview is concise, with clear questions and solutions, offering worthwhile insights with out losing the viewers’s time
Why this works: This strategy gives worthwhile insights in a concise and interesting format. The micro-interview format respects the viewers’s time, making it extra possible for them to interact with the content material. Moreover, by that includes an business skilled, Eddie can present his viewers with distinctive insights and views, additional enhancing the worth of his content material.
Finest practices to contemplate when creating LinkedIn carousel posts
Making a LinkedIn carousel that stands out and engages your viewers requires a mix of creativity, technique, and a spotlight to element.
We’re not afraid to defer to the skilled, and nobody has extra LinkedIn experience than Richard van der Blom, an skilled LinkedIn advisor. He shared some greatest practices for LinkedIn carousels which might be immensely worthwhile, which we’ve integrated into the next record.
- Construction your carousel for simple consumption: Intention for round 12 slides, with 25-50 phrases per slide and 500 characters to maintain your content material digestible and keep viewers curiosity.
- Inform a narrative: Use your carousel to take the reader on a journey, whether or not sharing insights, presenting a case examine, or explaining an idea. This storytelling strategy helps to interact your viewers and make your content material memorable.
- Embody a transparent call-to-action (CTA): What would you like your viewers to do after viewing your carousel? Whether or not it is visiting your web site, signing up for a publication, or downloading a useful resource, ensure to incorporate a transparent and compelling CTA.
- Preserve constant visible branding: Design your carousels along with your model’s colours, fonts, and elegance to create a cohesive and recognizable look. This consistency helps to strengthen your model id and make your content material stand out within the feed.
- Optimize for cell viewing: Since many LinkedIn customers entry the platform on their cell units, guarantee your textual content is giant sufficient to learn and your visuals are clear on smaller screens. This may enhance the consumer expertise and enhance engagement.
There are additionally a couple of widespread threads throughout the examples we’ve shared that may enable you enhance your LinkedIn carousels. Probably the most profitable carousels:
- Distill essential data for his or her viewers right into a digestible and fun-to-read format.
- Distinct branding and visuals that keep constant week over week.
- Does the work for the viewers by pulling from completely different sources for one cohesive piece of content material.
- Transforms complicated information and data into simply digestible frames.
As you discover these concepts, bear in mind to create carousel content material that’s participating, visually interesting, and related to your viewers.
