Getting folks to take surveys might be tough. Surveys are notoriously time-consuming, and prospects don’t wish to waste minutes (and typically even seconds) finishing them—even when vital so that you can enhance your services.
Luckily, there’s a much less tedious work-around.
As a substitute of sending your recipients a hyperlink to go and full a survey in your web site or one other software, add your total survey to your electronic mail. That is (you guessed it) an electronic mail survey.
Under, we’ll present you just a few finest practices to extend your opens, response charges, and the general high quality of your electronic mail surveys. First, let’s get on the identical web page about what an electronic mail survey is.
What are electronic mail surveys?
Any time you ask your prospects a query in an electronic mail, it may very well be thought-about an electronic mail survey.
Nonetheless, after we say electronic mail survey, we’re pondering of a extra tech-savvy answer that allows you to embed survey questions in your electronic mail’s HTML code. When a consumer clicks a hyperlinked reply, it data the response—and you may analyze the collective leads to an electronic mail survey device or integration.
11 Finest practices for sending electronic mail surveys
These finest practices will allow you to remove friction and enhance your electronic mail surveys. You’ll have the ability to reduce the fluff and deal with the fundamentals to extend the amount and high quality of your responses.
1. Prioritize the data you want
Give attention to what you wish to get out of the survey. Do you wish to perceive buyer satisfaction or get suggestions on a brand new product? Are you interested by the standard of a checkout course of? Or do you wish to understand how prospects loved a webinar?
As soon as you already know the data you need, it’s time to border the survey for simple responses. And whilst you would possibly choose well-thought-out written responses, most individuals received’t take the time to jot down their ideas (except they’ve an incentive—extra on that later). So write out questions that recipients can reply with a sure, no, or Likert scale.
2. Hold it quick and candy
Survey fatigue is actual, particularly when customers are of their inbox with 20-plus different unread messages. That’s why it’s essential to get to the purpose and make it as simple as doable for patrons to enter their responses.
Some survey software program means that you can embed a number of questions into an electronic mail, however resist the urge to go overboard. Shorter surveys may have a greater completion fee, and the less questions you ask of your prospects, the happier they’ll be.
3. Use A/B exams on surveys
Take a look at your surveys and buttons to see which performs finest. For instance, you possibly can strive altering the colour of your reply buttons to impression the completion fee. Then, once you discover which variations carry out the perfect, ship the higher model to the majority of your recipients.
4. Optimize for cellular
Many recipients will open your electronic mail survey on their cellular gadgets, so guarantee an optimized cellular expertise the place they will view the survey (and the remainder of the e-mail). Even higher, use responsive templates that’ll scale appropriately relying in your buyer’s system.
5. Ship on the proper time
Ship your electronic mail survey on the incorrect time, and also you’ll tank your completion fee. For instance, if you happen to ship the survey too early earlier than the shopper has time to expertise the product, they’ll probably ignore the e-mail and by no means return to it. Nonetheless, if you happen to ship it too late, they could have forgotten about their expertise solely.
So take a look at sending your electronic mail at totally different occasions to nail down your sending. You would possibly discover that your viewers tends to open and reply higher early within the morning or that they’re extra more likely to end the survey in the event that they get the e-mail after work.
6. Throttle your surveys
Keep away from survey fatigue by spacing out your ship time to prospects. For instance, you don’t wish to ship them a survey for one product on Monday and one other on Tuesday. As a substitute, prioritize which survey you need outcomes from and provides your consumer a break from the opposite.
7. Optimize your topic strains
Excessive electronic mail survey response charges begin with excessive open charges, and excessive open charges come from well-written topic strains. So prioritize writing topic strains that entice your recipients to open your electronic mail and take part within the survey. And don’t do any clickbait—simply write a top-notch topic line (simpler mentioned than accomplished) that pairs nicely along with your preview textual content.
8. Take a look at your sender tackle
The sender is likely one of the most influential elements in figuring out which emails get clicked and opened. First, it must be a sender tackle that recipients will acknowledge and affiliate along with your model. For some, that’s so simple as your model’s title or a widely known govt.
Then, take a look at totally different addresses and names to see which works finest. You would possibly discover that “Mike from McDonald’s” will get higher open charges than simply “McDonald’s.”
9. Incentivize responses
Reply the query, “What’s in it for me?” In spite of everything, your prospects are taking worthwhile time away to reply your electronic mail survey, and typically they want a delicate nudge to get them to the end line. That may be so simple as an entry right into a sweepstake, or (in case your survey is time intensive) you would possibly even give respondents credit score at your store or a free transport coupon.
10. Present that you just’re listening
Recipients don’t wish to waste their time filling out surveys that get put in a file cupboard. So present that you just learn the responses and take motion. For instance, if somebody has a brilliant constructive or adverse expertise, think about reaching out to them personally. You would possibly even ship a follow-up electronic mail to your respondents to allow them to know the survey outcomes and the way you’ll take motion on the insights gained.
11. Use electronic mail advertising and marketing software program
Whereas you need to use a easy electronic mail service supplier like Gmail to ship electronic mail surveys, you’ll have extra management and capabilities with a whole electronic mail advertising and marketing service like Twilio SendGrid. With SendGrid, you need to use built-in instruments so as to add electronic mail surveys to your emails, then use our sturdy software program for record administration, automation, scheduling, and top-notch design.
Begin sending electronic mail surveys with Twilio SendGrid
Need an electronic mail answer to ship your electronic mail surveys (and virtually some other electronic mail marketing campaign) at scale? Belief Twilio SendGrid to get the job accomplished. We make it simple to combine your instruments, get arrange, and ship very quickly.
Join a free account (no bank card required—the true sort of free) and see for your self.
