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100 Important PPC Statistics Each Marketer Must Know in 2023


The crown weighs closely on the top of your advertising and marketing management when making command selections about useful resource allocation. The search engine optimization lengthy sport is necessary, however reserving a funds for search engine advertising and marketing (SEM) may also be a wise play, together with pay-per-click (PPC) advertising and marketing.

Snagging greater spots on SERPs can shortly enhance visitors, and PPC methods have been confirmed to extend conversion. How can a marketer confidently determine how a lot cash to place the place, and is it time to persuade the finance staff to spice up the funds?

Free Guide, Template & Planner: How to Use Google Ads for Business

Backing up your selections or budgetary requests with information is a great transfer. To that finish, we’ve compiled a protracted and helpful checklist of PPC — on each search and social — and SEM statistics that entrepreneurs can use in 2023 to information and validate necessary strategic selections of their advertising and marketing plans.

Desk of Contents

Search PPC Statistics

Social PPC Statistics

Search Engine Advertising Statistics

Consumer Conduct Statistics

Paid Search Statistics

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