10 product launch e mail examples [+what they did right]

Studying Time: 15 minutes

If you’ve created an awesome product, all that must be finished is selling it to get clients. However, that’s simpler mentioned than finished, seeing as there’s numerous issues it’s important to get proper to have a profitable product launch.

One among these is advertising your product launches nicely. That’s the place product launch emails are available. They assist inform your viewers concerning the new product and provides it the increase it wants.

The excellent news is that People wish to obtain promotional emails. As not too long ago as November 2023, manufacturers skilled a 24.5% improve in orders. This was after sending greater than 2.5 billion promotional emails, a 35.3% improve from 2022.

To make the best first impression, your product launch emails need to hit residence.

After studying this publish, you’ll know precisely how to do this.

Right here’s what we’ll cowl:

• Sorts of product launch emails
• Methods to write product launch emails
• Product launch e mail examples

Sorts of product launch emails

Product launch emails are a key a part of any product launch marketing campaign. Relying in your advertising aim, you need to use them to announce a brand new product or function, encourage pre-orders, or generate pre-launch buzz. 

Most significantly, product launch emails present all the main points the prospects must make a purchase order.

Listed below are the several types of product launch emails that you need to use as part of your marketing campaign, every with its personal advantages:

• Product launch emails. These emails are used to share information about new merchandise or a brand new model of an present product.
• Assortment launch emails. You should utilize assortment launch emails to showcase your new product line or assortment.
• Pre-order emails. The sort of e mail is shipped out earlier than or throughout a product launch to generate curiosity and to encourage clients to position orders upfront.
• Product version launch emails. Entrepreneurs use these emails to announce a restricted version of merchandise and construct anticipation round them.
• Product function bulletins. Some of these emails are used to announce new options of a product.

Methods to write product launch emails

Crafting compelling product launch emails requires a strategic method to captivate your viewers and drive engagement.

“Mirror on previous product launches; they’re a goldmine of insights. Analyze suggestions, study from errors, and rejoice wins.  At Omnisend, we all know the worth of leveraging historic information to refine methods. Every launch is an opportunity to reinforce, guaranteeing future success by means of steady enchancment.”  – Rytis Lauris, CEO & Co-founder of Omnisend

Listed below are key ideas to make sure your emails resonate successfully:

Section your record and personalize the messaging

Keep away from blasting each subscriber with basic product launch emails. As a substitute, tailor personalised and related messages for the segments most probably to purchase. Let previous purchases or exercise information you.

Craft easy however compelling topic strains

Make investments time in drafting a catchy topic line that piques curiosity. It ought to entice your subscribers to study extra about what it’s important to provide.

You wish to keep away from utilizing generic or imprecise phrases like “We’ve one thing new for you”. As a substitute, be particular and use benefit-oriented language.

Create a way of urgency

Embody time-sensitive gives or unique offers to instill a way of urgency. Clearly talk the limited-time nature of your product launch promotions. This could immediate faster motion out of your viewers.

Use persuasive visuals and scannable content material

Excessive-quality photographs and movies might help create an impactful, constructive first impression. Use interesting visuals that load effectively to showcase your product’s options.

Additionally, make your e mail straightforward to learn through the use of bullet factors, brief paragraphs, and subheadings.

Embody a transparent call-to-action

Have a transparent and compelling CTA telling readers what to do subsequent. Ideally, you wish to direct recipients to your product web page. Guarantee your CTA is seen, actionable, and pressing.

Take a look at and refine

A/B take a look at completely different components of your e mail, together with topic strains, visuals, or CTAs. Analyze the info to repeatedly refine your method to product launch emails. Additionally, ship take a look at emails to substantiate your message appears good throughout completely different gadgets.

10 product launch e mail examples

When you’re searching for some inspiration on your subsequent product launch e mail, look no additional.

We’ve compiled a listing of 10 finest product launch emails that will help you get began.

From eye-catching visuals to witty copy, these product launch emails hit the best observe.

1. Partake Meals

Topic line: We virtually can’t imagine our eyes 👀

Sort: New product launch

The brand new product launch e mail marketing campaign from Partake Meals, an allergen-friendly snack firm, will get a number of components proper by following e mail topic line finest practices.

First, the brief and emoji-infused topic line is designed to spice up engagement. In any case, 58% of individuals will open an e mail if the topic line has an emoji.

And, 44% of those that use emojis are doubtless to purchase from manufacturers that use emojis to promote merchandise. Adobe’s research additionally reveals manufacturers that use emojis are perceived as approachable and pleasant.

The second factor this product launch e mail will get proper is the variety of phrases within the topic line. The candy spot for enhancing open charge is between 5 and seven.

A satisfying colour palette and a transparent worth proposition mix to generate pleasure concerning the new product.

Probably the most fascinating factor, in fact, on this product introduction e mail, is animation. Other than including an additional layer of visible curiosity, animation might help strengthen model identification and increase model recall. These are the the explanation why 51.28% of entrepreneurs are utilizing animated GIFs in advertising emails.

There are other ways to make use of animation in emails, proper from showcasing how the product works to highlighting the important thing message within the e mail.

Right here, Partake Meals has used animation within the background to match the brand new product’s title (“mushy baked birthday cake”), emphasizing the celebratory temper.

What this product launch e mail does proper:

• Quick and crisp topic line that attracts consideration
• Engaging visuals
• A really clear worth proposition
• A well-placed emoji that provides levity and character to the message
• A distinguished CTA

2. Amundsen Sports activities

Topic line: Our Coming Soons ❄️

Sort: Product assortment launch

If you’re trying to give your loyal clients particulars of your upcoming merchandise, take an in depth take a look at this new product announcement e mail from Amundsen Sports activities, an out of doors clothes model.

The brief and easy topic line and the emoji inform readers what to anticipate and why they need to open the e-mail.

In our analysis of the finest Black Friday e mail topic strains, we discovered that emails with to-the-point and brief topic strains are the highest-converting ones. 

When opened, Amundsen’s e mail tells readers precisely what they should know earlier than including the merchandise to their want record. The clear design and use of minimal textual content make this e mail really feel elegantly understated, whereas nonetheless managing to pack in all of the important particulars concerning the new product.

Like different product launch emails on this record, Amundsen Sports activities’s e mail makes good use of visible hierarchy to get the message throughout successfully. Along with the copy, the format, design, and even the colours you employ could make a giant distinction in how your message is acquired by recipients.

Whereas the visuals information recipients by means of, the headings and subheadings break up your content material and make it simpler to scan.

What this product launch e mail does proper:

• A clear, clutter-free design that attracts consideration to the product assortment.
• Clear data on what the upcoming merchandise are, why readers want them, and easy methods to purchase them.
• A to-the-point topic line with a related emoji.

👉 Take an in depth take a look at Amundsen Sports activities use of emails: Amundsen Sports activities’ e mail advertising technique

3. Holo Taco

Topic line: Put together to be 🧲attracted🧲 TOMORROW💅

Sort: Product launch announcement

Well timed and visually charming, this product teaser e mail marketing campaign from Holo Taco, a model that makes holographic nail polish, is all about drawing consideration to its new magnetic nail polish assortment.

Holo Taco’s emails are all the time filled with vitality and pleasure, and their most up-to-date one for the magnetic nail polish isn’t any completely different. The usage of daring colours and dynamic imagery within the e mail actually makes it e mail pop, and it’s positive to get recipients excited concerning the new product.

The topic line has all the weather that may pique the readers’ curiosity, proper from energy phrases equivalent to “put together” and “attracted” to creating a way of urgency with “tomorrow.”

Actually, a Worldata research has discovered utilizing the phrase “tomorrow” within the e mail topic line can improve open charges by 25%.

Incorporating emojis in your emails must be finished thoughtfully. Whereas there’s no strict guideline on their excellent amount, guaranteeing emojis align together with your message and branding is vital to constructing belief in your model.

As an example, Holo Taco’s topic line has two magnets that convey that the product has one thing to do with magnets, and likewise create a way of urgency through the use of the colour crimson.

To get the steadiness of emojis proper, it is very important know your target market. Moreover, use emojis in e mail topic strains to save lots of house, convey emotion, and make your messages stand out.

One other factor this product launch e mail from Holo Taco will get proper is the timing. The e-mail was despatched out simply earlier than the vacation season to advertise the giftable assortment.

When you’re trying to ship a product launch e mail for the vacation season, you’ll wish to ship it out on the proper time—not too early (individuals will overlook) and never too late (you don’t wish to miss the hype).

What this product launch e mail does proper:

• Begins the topic line with an motion phrase that entices readers.
• A short however compelling message that provides recipients simply sufficient data to whet their urge for food with out giving an excessive amount of away.
• Good use of emojis within the topic line and e mail in step with the model communication type.
• A high-quality, participating picture.

4. Grammarly

Topic line: NEW: Tone detection has arrived! 🤔 🤩 👍

Sort: Product function announcement

Creating an efficient product launch e mail is all about reaching the right mixture of a fascinating topic line, invaluable content material, and visuals that assist the textual content.

That is precisely what this product launch e mail from Grammarly, a widely known proofreading platform, does when saying the brand new AI-based tone detector. The product launch e mail does two issues nicely:

• It addresses the readers’ ache level (understanding how their e mail comes throughout to readers).
• Makes use of animation to indicate how the tone detector works.

As you possibly can see, the e-mail attracts consideration to an important data with the assistance of animation. This method might help you make sure that your e mail stands out in recipients’ inboxes and that they’re in a position to shortly perceive and act in your message.

Whereas utilizing animated GIFs, observe that bigger GIFs are poorly optimized for sure gadgets. 

To keep away from loading points, you’ll want to ensure the file dimension is lower than 250 KB.

What this product launch e mail does proper:

• Use of animation to hook readers and reveal how the product works.
• Concise, but, informative textual content.
• A transparent CTA that highlights the worth of the product somewhat than forcing readers to “join” or “buy.”
• Intelligent use of related emojis within the topic line.

5. Huckberry

Topic line: Huckberry 🤝 Taylor Sew

Sort: Restricted-edition product assortment launch

Let’s take a look at all the weather that Huckberry’s product launch e mail aces.

In the case of a limited-edition product launch e mail, it’s vital to create a way of urgency. In our analysis, now we have discovered that better-performing e mail topic strains have shortage and time references equivalent to “now,” “whereas they final,” “till midnight,” and “at this time.”

Additionally, you will want to focus on the distinctive options of the gathering, like unique designs or restricted portions to faucet into the worry of lacking out (FOMO) of your viewers.

Huckberry’s e mail topic line does this nicely by merely stating “restricted version product assortment launch.”

Probably the greatest practices to make your e mail stand out is to make use of eye-catching visuals like photographs or movies. In the case of capturing consideration and showcasing product options, video e mail advertising is especially efficient.

Whereas this product launch solely makes use of photographs, the visible impact it achieves is actually certainly one of its strongest factors.

Together with top-notch product images, one of many components that stand out on this product launch e mail design is the uneven visible hierarchy. 

Uneven visible hierarchy is a vital design precept in e mail design. It permits you to create a hierarchy of knowledge that’s straightforward on your recipients to know at a look.

There are a number of other ways to create an uneven visible hierarchy in your e mail designs.

You should utilize completely different font sizes, colours, textual content remedies, or completely different sizes of photographs to create visible cues on your recipients. In any case, the aim is often the identical: to information the reader’s eye by means of the e-mail in a approach that is smart and highlights an important data. 

And, Huckberry features a easy and direct call-to-action so recipients know easy methods to buy the gathering.

What else?

The introductory paragraph compares the collaboration between Huckberry and Taylor Sew with the well-known NFL pair of Montana and Rice—one thing that’s positive to resonate with its target market.

This messaging catches the eye of each the goal teams—those that love Taylor Sew model and those that are followers of NFL stars. This helps construct belief in Huckberry too.

What this assortment launch e mail does proper:

• Speaks buyer language (goal clients are males who learn about Montana and Rice [NFL stars] and Scorsese and De Niro).
• Makes use of model recognition to draw consideration (Taylor Sew is among the finest Shopify clothes shops)
• Creates a way of urgency (“snap your sup earlier than this limited-edition launch turns into historical past”)
• Showcases a number of merchandise, giving clients a number of choices to test
• Accommodates unbelievable product photographs

👉 Be taught extra about making a successful product line for ecommerce.

6. Meow Meow Tweet

Topic line: After we say “throughout”… 😉

Sort: Product launch

Meow Meow Tweet, a Brooklyn-based firm, makes all-natural, vegan, and cruelty-free skincare merchandise. Their product launch e mail for “Aloe Rose Lotion” ranks among the many finest skincare e mail examples.

It begins off with a cheeky topic line, follows it up with neatly organized textual content that attracts your consideration to an important options of the brand new product, and ends with a transparent CTA.

In the case of e mail advertising, a humorous and witty topic line could be your finest good friend. Not solely will it assist you to stand out in a crowded inbox, however it might additionally assist encourage your recipients to really open and browse your message.

After all, not all e mail topic strains must be humorous. However when you’ve received a humorous message to share together with your subscribers, why not go for it?

A little bit little bit of humor can go a great distance in direction of making your emails extra participating and memorable.

So what makes a great humorous or witty e mail topic line? 

Your topic line must be associated to the content material of your e mail ultimately. In any other case, your recipients might really feel misled and even aggravated. Be inventive together with your wordplay and don’t be afraid to experiment. In any case, a part of the enjoyable of a humorous topic line is seeing how far you possibly can push the envelope.

What this product launch e mail does proper:

• Piques curiosity with a cheeky topic line ( “once we say “throughout”… 😉.”)
• The restricted colour palette and uncluttered design optimize readability.
• Effectively-written copy that ties the advantages of the product to the corporate’s values.
• Intelligent use of emojis all through the e-mail.

👉 Associated: Learn to create efficient CTA buttons in emails

7. Ugmonk

Topic line: 🚀 IT’S LIVE! Meet the New Collect Assortment

Sort: Pre-order e mail

Ugmonk’s Collect assortment is all about bringing a way to the standard insanity that occurs while you work.

To advertise their new magnetic desk organizer assortment, Ugmonk has give you a pre-order e mail that leverages minimal design and concise, personalised copy that speaks to the reader immediately.

The opposite components that make this a great pre-order e mail instance are a clear picture and a robust CTA that permit the e-mail to realize what it got down to do.

Moreover, Ugmonk’s product launch e mail makes use of one energy phrase within the topic line and two within the headline.

Energy phrases are persuasive phrases confirmed to be efficient in influencing individuals. They improve open charges, and embody “introducing”, “new”, “replace”, and “verified”.  

For finest outcomes, use energy phrases sparingly. They’re efficient as a result of they stand out from the remainder of the content material. Nonetheless, when you use energy phrases too usually, they’ll lose their affect.

You should definitely use them within the topic line, which is the very first thing your readers will see, and all through the e-mail. Lastly, take a look at completely different phrases as not all energy phrases will work for all audiences. A/B testing your emails will assist you to see which of them resonate finest together with your goal teams.

What this product e mail does proper:

• Seems like a private letter
• Clear visible imagery that immediately reveals the advantages of utilizing the product.
• Use of daring textual content to focus on the compelling causes to pre-order the product.
• Seals the cope with a private thanks observe and the guts emoji.

👉 Uncover other ways of expressing gratitude with our thank-you e mail templates and examples.

8. Vessi

Topic line: VIP ACCESS 🌑 Weekend in ECLIPSE BLACK 🌑

Sort: Product launch

Vessi, a footwear model, places a inventive spin on its product launch emails. Their message seems like a VIP invitation, particularly the topic line and headline that instantly seize your consideration. The primary paragraph reaffirms the headline, saying that “You heard it first!”

Sounds unique, proper?

The copy maintains the enjoyable and upbeat vibes all through whereas creating a way of pleasure and urgency across the new product.

Beginning an e mail with a pronoun (you or we) is a good way to personalize the e-mail message too. These pronouns sign recognition and relationship between the events concerned.

Personalization might help improve click-through charges, conversion charges, and ROI of e mail campaigns. That is the method of tailoring your e mail content material and topic strains to match the pursuits and desires of your particular person subscribers. 

However how do you get began?

Step one in creating a customized e mail marketing campaign is to phase your e mail record. You may phase your record with quite a lot of standards, together with location, age, gender, pursuits, and even buy historical past.

When you’ve segmented your record, it’s time to create focused content material that speaks to the wants of every group.

What this product launch e mail does proper:

• Creates the sensation of exclusivity
• Generates a way of urgency
• Supplies all the mandatory data (timeline, the brand new merchandise, the low cost code, and the hyperlink to the provide) in a concise approach
• Makes use of an motion phrase (“unlock”) within the CTA button to encourage readers to, nicely, take motion.

9. Allbirds

Topic line: New Colour Alert: Restricted Version Path Runner

Sort: Product launch

One of many formulation that works nicely with regards to product launch e mail design is to go mild on the textual content and heavy on the visuals. This e mail from Allbirds relies on this successful method.

The topic line is simple however while you open the e-mail, you’re handled to a surprising picture, adopted by a concise copy that talks concerning the product and who it’s for. A few CTAs after which extra product photographs and a transparent description of the options observe.

You’ll additionally discover the way in which the CTA buttons have been positioned on this product launch e mail.

It follows the e mail advertising finest follow of putting the first CTAs on the high of the e-mail. That is essentially the most seen spot and persons are extra prone to see them right here. Allbirds has additionally used a special, contrasting colour within the CTA button to make sure it catches individuals’s consideration as quickly as they open the e-mail.

Whereas following these practices, you’ll want to place the CTA by itself line in order that it stands out from the remainder of the textual content in your e mail for max affect.

For e mail campaigns with one CTA, it is very important place it based on the logical development of your message. Usually, individuals learn textual content from the left to proper and high to backside of an e mail.

This implies, putting CTA buttons on the highest and the underside or on the best facet of your content material will make sense.

Additionally, don’t assume the recipients will solely click on on the CTA button. Most individuals will click on on completely different e mail components together with the photographs, emblem, or headlines. Including the identical CTA hyperlink to those components is a intelligent approach of driving site visitors to your web site.

What this product launch e mail does proper:

• A surprising picture on the high and messaging instantly seize the eye of goal teams—those that love the outside.
• Creates a way of urgency with using “very restricted version.”
• Lists the highest options of the product with minimal textual content.
• A number of CTAs all through the e-mail which are related and well-placed.
• Good product pictures to focus on options equivalent to “shroomy element.”

👉 Learn to write interactive emails with this detailed information.

10. Chubbies

Topic line: Mushy Snorts

Sort: Product function announcement

Chubbies all the time brings a contact of enjoyable and whimsy to its product launch emails, and its e mail for the brand new mushy lounge shorts isn’t any exception. The usage of playful graphics and tongue-in-cheek copy makes this e mail a pleasure to learn, and it’s positive to place a smile on recipients’ faces.

There’s a lot to like about this product launch e mail from Chubbies. A great deal of colourful photographs that exude the seashore vibe, playful tone, and artistic methods to say “store” are a few of them.

What additionally works nicely right here is using first person who makes the e-mail appear to be a private observe from Ashley Spencer, the Director of Advertising and marketing at Chubbies.

Discover how Chubbies makes use of enjoyable photographs to depict how enjoyable and comfy their mushy shorts are?

What this product launch e mail does proper:

• Playful, participating copy that speaks the language of the goal clients.
• Plenty of colourful, quirky photographs that showcase how snug the lounge shorts are.
• A tongue-in-cheek topic line.
• Artistic and efficient CTAs.

Product launch e mail: abstract

A product launch e mail is a good way to generate buzz round a brand new product, function, assortment, or to encourage pre-orders. Successful product launch emails have these components in widespread:

• A brief and candy (or witty) topic line
• Excessive-quality visuals
• Participating copy
• A transparent CTA
• A clutter-free format 

Above all, don’t overlook to phase your viewers to ship tailor-made product launch emails for max affect. A straightforward strategy to create impactful product launch emails is to make use of our responsive e mail templates and viewers segmentation options.  

Want extra sources? Check out different guides on our weblog:

• Order affirmation emails: examples + easy methods to write
• Examples of flash sale e mail topic strains 
• Birthday emails: examples and finest practices

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