10 Nice Examples of Welcome Emails for New Clients & Staff

We have all heard this maxim, “First impressions final”, so we’re conscious how essential it’s to strike a superb impression.

Confirmed up late for a job interview? That is a foul first impression. Eat a clove of garlic and overlook to brush your enamel earlier than a primary date? Additionally a foul first impression.

It seems that the “make a superb first impression” precept holds true not solely in face-to-face encounters however in e mail interactions as effectively. The end result of giving a superb impression in emails goes an extended strategy to join with potential enterprise contacts or buyer

Whenever you ship a welcome e mail to a brand new weblog reader, publication subscriber, or buyer, you make a primary impression on behalf of your model. To assist make sure you’re making the most effective first impression potential, we have rounded up some examples of standout welcome emails from manufacturers massive and small.

Professional Tip: Use HubSpot’s free e mail advertising software program to simply create a high-quality welcome e mail sequence like those featured under.

Every instance under showcases completely different ways and techniques for participating new e mail subscribers. Let’s dive in.

The Elements of an Spectacular Welcome E-mail

One issue that actually impacts the buyer onboarding course of is the welcome e mail. Whereas there’s no one-size-fits-all format, there are a number of key parts that may assist your e mail stand out from the group and join along with your supposed viewers. These embody:

1. Compelling Topic Traces

Ensuring recipients really open your emails is step one in making a superb impression. Topic strains are vital, so go for quick and straight to the purpose topics that state clearly what you’re sending, who it’s from, and why it issues to potential clients.

2. Content material Suggestions

Whereas the primary goal of welcome emails is to introduce your model, it’s additionally vital so as to add worth by offering the subsequent steps for clients. A superb place to start out is by providing hyperlinks to the nice content material in your web site that can give your clients extra context in the event that they’re interested in what you do and the way you do it.

3. Customized Presents

Personalization can assist your welcome emails stand out from the pack. By offering custom-made introductory, affords on merchandise customers could also be wished. By basing it on the knowledge they’ve offered or information accessible to the general public by way of social platforms, welcome emails can assist drive ongoing curiosity.

4. Clear Choose-Out Choices

It’s additionally essential to offer a transparent means out if customers aren’t . Be sure that all of your welcome emails comprise “unsubscribe” choices that enable clients to pick out how a lot (or how little) contact they need from you going ahead. If there’s one factor that sours a budding enterprise relationship, it’s the incessant emails that aren’t simple to cease. All the time give clients a strategy to opt-out.

10 Examples of Standout Welcome Emails

So what does an important welcome e mail appear like? We’ve collected some standout welcome message sequence examples that embody getting began messages, thanks emails, and supply templates that will help you along with your buyer onboarding course of from begin to end — and make an important impression alongside the best way.

1. Virgin America

Sort of welcome: Get Began

A welcome e mail is an ideal medium for introducing people to the traits (and eccentricities) that make your model distinctive.

For Virgin America, meaning placing the “I like you” hand image entrance and middle. This small gesture alerts to the recipient that the parents at Virgin America care about their clients. The playful accompanying copy, “Welcome aboard,” and informal call-to-action, “Seize a seat,” additionally helps to place Virgin America as a hip, fun-loving model proper off the bat.

2. Food52

Sort of welcome: Get Began

Typically the tiniest of parts in a welcome e mail can communicate volumes a few model. And in the case of Food52’s welcome e mail, their preview textual content on the high of the e-mail, “We introduced snacks,” undoubtedly accomplishes this.

Often known as a pre-header or snippet textual content, the preview textual content is the copy that will get pulled in from the physique of an e mail and displayed subsequent to (or beneath) the topic line in somebody’s inbox. So if you see Food52’s welcome e mail in your inbox, you get a style of their model’s persona earlier than you even open it.

Food52’s welcome e mail additionally does a superb job of constructing belief by placing a face (make that two faces) to their identify. As quickly as you open the e-mail, you see {a photograph} and message from the corporate’s founders.

3. Monday.com

Sort of welcome: Video

From the topic line, all the way down to the conversational tone within the e mail physique, the picture of a welcome e mail above retains it pleasant and easy, so the main target stays on the introductory video inside.

Monday.com is a activity administration software for groups and companies, and the welcome e mail you get if you join makes you’re feeling like a CEO, as a result of Roy Man is talking on to you. The e-mail even personalizes the opening greeting through the use of the recipient’s first identify, and that is well-known for rising e mail click-through charges (particularly if the identify is within the topic line).

The extra you can also make your e mail sound like a one-on-one dialog between you and your subscriber, the higher. In case you have simply so many particulars that it’s essential to inform your new buyer about, comply with Monday.com’s lead and embed them on a video, fairly than spelling all of them out on the e-mail itself.

4. Kate Spade

Sort of welcome: Thank You

Let’s face it, the internet-using public like us are always bombarded with prompts to enroll in and subscribe to all kinds of e mail communications. In order a model, when somebody takes the time to sift by means of all of the chaos to be able to deliberately join your e mail communications, it is a massive deal.

To acknowledge how grateful they’re to the parents who really take their time to subscribe, Kate Spade makes use of a easy however efficient tactic with their welcome emails. They are saying “Thank You” in massive, daring lettering. y inserting that “Thank You” notice on an envelope, Kate Spade recreates the sensation of receiving an precise thanks letter by way of mail. (The 15% off low cost code does not damage both.)

5. Lyft

Sort of welcome: Get Began

If there’s an excellent “perspective” that welcome emails ought to give off, Lyft has it. The corporate’s easy however vibrant welcome e mail focuses fully on the appear and feel of the app, delivering a design that is as heat and easy because the lifts that Lyft desires to present you. On the similar time, the e-mail’s branded pink call-to-action attracts your eyes towards the middle of the web page to “Take a Trip”, an inviting language that does not make you’re feeling pressured as a brand new consumer.

6. Munk Pank

Sort of welcome: Our Story

The Munk Pank’s welcome e mail is the story of why the corporate was based. It is a wholesome snack retailer based by a husband and spouse. Of their welcome e mail, they point out that they began the corporate as a result of they by no means appeared to seek out nutritious snacks to maintain them energized and on the go.

This is a superb model of a welcome e mail as a result of they let their clients know they’ll relate to the issues they’re going through and so they’ve been there. This helps in constructing belief and relatability; it additionally provides clients a peek into what they need to anticipate from their merchandise.

The e-mail ends by sharing the corporate’s mission to assist them dwell a wholesome way of life. This welcome e mail lets subscribers know that they are becoming a member of a tribe that’s involved about their wholesome consuming and way of life; a mission that goes past snacks.

7. Who Provides a Crap

Sort of welcome: Why Us

Who Provides a Crap is a corporation that sells natural bathroom paper, and so they’re very captivated with it. Their welcome e mail is equally enjoyable and informative. They state all of the the explanation why you need to go for natural and eco-friendly merchandise. Then, they sweeten the pot (pun supposed) by noting that they donate 50% of their earnings to international sanitation initiatives.

The e-mail reminds the client that they nonetheless get the bathroom paper on the similar value they do within the grocery store. Additionally they have a compelling name to motion of their welcome e mail that provides 10% of their merchandise for individuals who subscribe to their e mail record. The corporate added their “Store Now” button for comfort, so if readers are satisfied to purchase, they’ll accomplish that in a single click on.

8. SAXX Underwear

Sort of welcome: Supply

SAXX Underwear focuses on males’s underwear, and their welcome e mail could be very catchy and artistic. Their topic line “welcome to you and your balls” is only a style of how they use a humorous and relatable tone to attach with their viewers.

Their welcome e mail could be very visible, too. They exhibit their consolation assure with photographs of fashions carrying their boxers.

The welcome e mail additionally provides a ten% off code for his or her first-time patrons and directs them to their retailer. In addition to the supply, they current their refund coverage boldly to offer reassurance for prospects who could also be uncertain. These gestures assist to construct belief with their new subscribers and encourage them to purchase from them.

What actually stands out within the SAXX Underwear welcome e mail is the tone of the copy and the cautious but daring and catchy alternative of phrases.

9. InVision

Sort of welcome: Video

Whenever you join InVision’s free prototyping app, the welcome e mail makes it very clear what the next step ought to be.

To information folks on methods to use InVision’s app, the corporate’s welcome e mail does not merely record out what it’s essential to do to get began. As a substitute, it exhibits you what it’s essential to do with a sequence of fast movies. Given the visible, interactive nature of the product, this makes quite a lot of sense.

10. Drift

Sort of welcome: Get Began

No fancy design work. No movies. No images. The welcome e mail Drift sends out after signing up for his or her publication is a lesson in minimalism.

The e-mail opens with a little bit of candid commentary on the e-mail itself. “Most individuals have actually lengthy welcome e mail sequences after you get on their e mail record,” Dave from Drift writes, earlier than persevering with: “Excellent news: we aren’t most individuals.” What follows is solely a bulleted record of the corporate’s hottest weblog posts. And the one point out of the product is available in a short postscript on the very finish.

In case you’re attempting to craft a welcome e mail that is non-interruptive, and laser-focused on including worth as an alternative of fluff, this can be a nice instance to comply with.

Bonus Instance: HubSpot’s Welcome E-mail Templates

Want a bit assist in getting your welcome e mail efforts off the bottom? We’ve obtained you coated with welcome message templates to streamline the connection course of. The instance under is one in every of 4 templates provided in our free package (which additionally contains 40+ buyer e mail templates) and showcases an easy instance of an important welcome e mail.

Merely fill within the particulars, tweak the textual content to replicate your model voice, and begin sending.

Now that you simply’ve seen some nice examples of welcome emails, let’s dig into the method of writing an important e mail and catching buyer consideration.

1. Write a catchy topic line.

Analysis exhibits that whereas extra than 90% of welcome emails are opened, simply 23% of them are literally learn. Meaning in case your welcome e mail does not catch the attention of your new buyer, they could not know you despatched it in any respect.

One of the best software you’ll be able to leverage to extend e mail open charges is the topic line. A catchy and actionable topic line can draw clients in and make them interested in your content material.

When writing topic strains, remember to embody what your e mail is selling and the way it will profit your buyer. Keep in mind to be concise, as a result of the reader can solely see a sentence or two within the preview. A superb rule of thumb is that your topic line ought to present sufficient info to peak the reader’s curiosity, however not sufficient in order that they should open your e mail for the complete particulars.

2. Restate your worth proposition.

Though this will likely appear to be an pointless step to take, it may really present some important advantages.

The obvious profit is that it gives the client with some reassurance that they made the best resolution signing up. It is by no means a foul factor to remind clients why they created an account with you, and it clarifies precisely what they’ll anticipate to attain along with your services or products.

This additionally provides you the chance to obviously clarify any ancillary companies or options that you simply supply that might create extra stickiness with your small business. That is very true when you’ve got a fancy resolution with distinctive options that clients won’t learn about.

3. Present the subsequent onboarding steps.

Now that you’ve got reminded them why they signed up, get them totally arrange along with your services or products. Normally, there are steps that customers should take after signing as much as get essentially the most out of the platform. Examples embody:

• Finishing their profile info
• Setting preferences
• Importing mandatory info (e.g. contacts right into a CRM, profile image for a social media profile, and so on.)
• Upgrading their account or finishing an order

4. Generate the “A-ha” second.

This is without doubt one of the most essential steps to absorb a welcome e mail, and there is a substantial and data-driven purpose behind that. Former Fb head of development, Chamath Palihapitiya, found that if you will get a consumer to accumulate seven associates inside 10 days, they had been more likely to see Fb’s “core worth” and turn into a returning lively consumer. This is called an “a-ha second,” by which the client understands how they profit from utilizing your services or products.

The objective is to get the consumer to this aha second as rapidly as potential so your product sticks and the client achieves success as quickly as potential. It will produce a greater total buyer expertise and in the end assist your small business develop.

To get this achieved, first establish your small business’s “core worth” and the obstacles or conditions clients should full to obtain this worth. Then you should use your welcome e mail to information new clients by means of these duties.

5. Add useful assets.

As talked about within the earlier step, you need the consumer to see the worth instantly. However, buyer success does not cease there. Relying on the character and complexity of your product, clients may have further assist. For instance, clients may require steerage on troubleshooting, using superior options, or getting essentially the most worth out of your core options.

It is seemingly that you’ve got already created assist content material addressing widespread questions from clients. Whether or not it is tutorial movies, an FAQ web page, or useful weblog posts containing finest practices, this assist content material is crucial to buyer success. Why not embody it in your welcome e mail? This provides them the instruments they want upfront with out forcing them to seek for the knowledge after an issue arises.

6. Present customer support contact info.

The ultimate step to setting your clients up for achievement is ensuring that they know methods to contact you. You’ll be able to spend on a regular basis on the planet creating wonderful assist content material, however you’ll be able to’t foresee each potential downside that can come up on your clients.

Even in the event you might, clients are solely human, and never all of them can be prepared to pore by means of your assist assets to seek out the reply to their questions. So it is best to be forthright with clients on how they’ll get in contact with you for extra assist.

Including this contact info to your welcome e mail is a good way to put the inspiration of belief wanted for constructing a relationship. It drives buyer loyalty and reassures readers that you’re accessible in the event that they want you. Keep away from sending clients on a treasure hunt simply to discover a strategy to ask you a easy query. It will result in frustration and ship them into the arms of your rivals.

7. Conclude with a call-to-action.

You must wrap up your welcome e mail with a call-to-action that entices clients to start the onboarding course of. After you have demonstrated your organization’s values and defined how you are going to assist them obtain their targets, clients can be wanting to get began. So, make issues simpler for them by offering a button on the finish of the e-mail that triggers step one within the onboarding course of.

Here is one instance of what this might appear like.

The best way to Write an Worker Onboarding Welcome E-mail

The onboarding course of has a big impact on how the brand new staff really feel about your organization, so it is essential to present it the time and vitality it deserves. One of many essential components of this course of is the onboarding welcome e mail. It has to match the corporate’s tone and description all of the expectations you’ve got for the brand new worker. If that is your first time writing an onboarding e mail, you’ll discover the next steps useful.

Listed below are the steps to comply with when writing an onboarding e mail.

1. Resolve on the content material of your onboarding e mail.

Earlier than you begin, it is essential that you’re conscious of the content material of an onboarding welcome e mail.

The contents are going to differ primarily based on the circumstances. For instance, an e mail onboarding distant staff is totally completely different from an onboarding e mail for an worker who will work onsite.

For an onsite worker, the onboarding e mail ought to embody:

• Welcome occasions
• First-day schedule
• Arrival directions
• The best way to entry their workstation
• Break room particulars (the place to heat lunch, get espresso, and so on.)
• Costume code
• What they’re required to deliver (passport, ID, social safety work, or some other paperwork)
• Parking info
• Contact info

For a distant worker, the content material could embody:

• First-day schedule
• Contact info
• Join particulars for collaboration instruments
• Welcome video convention assembly (time to be held)

Once more, you’ll be able to change the content material primarily based in your firm’s wants.

2. Resolve on the tone you wish to use in your e mail.

The subsequent factor it’s essential to resolve on is the tone you wish to use in your onboarding e mail. Do you take into account your organization pleasant, informal, or tremendous formal? No matter your reply is, it ought to replicate on the tone of the onboarding e mail. This provides the worker an thought of the type of office setting they need to anticipate. It additionally units the tone for the way your new worker is anticipated to make use of when representing your model.

3. Draft your onboarding e mail.

The subsequent step is to draft your onboarding e mail. Whereas the tone of your e mail may change to suit your wants, right here is an instance of a template you should use.

Pricey [Employee’s name],

We’re very excited to welcome you to [company name]. Please bear in mind to hold your ID to get quick access to our premises. We anticipate you to be within the workplace by [time], and our costume code is [formal/super casual].

At [company name], we delight ourselves on creating the most effective setting for our staff. As you may see, our workforce has already ready your workstation for you and arrange your software program to make your first day simple. You will even be given entry to your designated parking spot, a custom-made firm bag, t-shirt, and mugs, amongst different goodies.

Our workforce has additionally deliberate all the small print on your first week to make sure you settle simply. You will obtain a doc along with your schedule and agendas on your first week from HR if you arrive. Human Sources may even aid you fill within the required paperwork and reply all of your questions. After the assembly with HR, you may be assigned a mentor who will present you the ropes in our firm and the way we get issues achieved.

Our workforce is happy to satisfy you through the [planned event].

In case you want any readability previous to arrival, please attain out to me by telephone [phone number] or e mail. I will be very happy to assist.

Welcome to the [company name], [employee name]. We’re wanting ahead to working with you and watching you develop and soar to larger heights!

Heat Regards,

[your name]

[your signature]

4. Edit your e mail.

After writing your e mail, be sure to edit it to make sure you embody all the mandatory particulars. You can too use instruments like Grammarly for any grammatical errors. You can too have a colleague double-check the e-mail. Keep in mind to connect any mandatory paperwork, hyperlinks, or photographs as supplemental info.

5. Ship or schedule the e-mail.

Lastly, ship the e-mail or schedule it to make sure it’s acquired in a well timed method. For instance, you wish to keep away from sending an onboarding welcome e mail on Sunday night, which can give the incorrect impression.

It will enable the brand new Worker to be psychologically ready and discover the mandatory paperwork.

Make a Nice First Impression

Backside line? Whether or not it is in-person, over the telephone, or by e mail, first impressions matter. Your welcome e mail is usually the primary probability a potential buyer or contact has to see what your model is all about and in the event you don’t stick the touchdown, they’ll seemingly go elsewhere.

Fortunately, writing an important welcome e mail is straightforward. It’s not essentially simple, however in the event you deal with what issues reminiscent of compelling topic strains, nice content material, customized affords, and at all times, at all times a strategy to opt-out, your first impression can assist lay the groundwork for long-term relationships.

Editor’s notice: This put up was initially printed in April 2016 and has been up to date for comprehensiveness.