10 Klaviyo Alternate options (That Are Price Switching To)

Ecommerce entrepreneurs are busy.

From selling product launches to launching flash gross sales to producing ecommerce leads, it typically feels there simply aren’t sufficient hours to suit every little thing in. And let’s not even point out Black Friday…

So it’s no shock many ecommerce manufacturers are utilizing advertising automation. In line with one survey of world entrepreneurs:

• 43 % say advertising automation helps them enhance the shopper expertise
• 38 % say it allows higher use of employees time
• 35 % say it gives higher knowledge and decision-making potential

Enter Klaviyo. 

It’s the go-to advertising automation supplier for 100,000+ ecommerce manufacturers and retailers, permitting them to effectively run automated SMS and e mail campaigns.

Klaviyo is a incredible instrument. But it surely isn’t the one automation software program for ecommerce entrepreneurs — removed from it.

There are dozens of Klaviyo alternate options out there, from generalist instruments to devoted ecommerce automation platforms.

That can assist you make the best selection, we’ve in contrast the ten finest Klaviyo alternate options, taking into consideration pricing, buyer help, product options, the professionals and cons of every platform, and the kinds of companies they’re most suited to.

Let’s get into it…

What Are the Greatest Klaviyo Alternate options?

Like Klaviyo, Drip is a devoted ecommerce advertising automation platform, so it is sensible to start out our roundup right here. We allow ecommerce entrepreneurs — notably DTC manufacturers — leverage e mail advertising, onsite instruments, and third-party integrations to ship customized buyer journeys at scale.

What Makes Drip the Greatest Klaviyo Various?

• Constructed for entrepreneurs, not businesses. Drip’s instruments are superior, but easy for ecommerce founders and their groups to choose up and run with. Not like Klaviyo, you don’t want to rent a third-party company or a staff of builders to make use of our platform.

• Personalized help. We’re not a one-size-fits-all resolution. Our in-house buyer help staff is fast to reply with finest follow suggestions tailor-made to your model. We try to drag up a chair subsequent to our clients whereas they drive.

• Superior onsite advertising. Our addition of Sleeknote, a feature-rich popup builder known as Onsite inside the Drip platform, offers us vastly extra performance than Klaviyo — opening up a complete world of onsite personalization and gamification.

• Easy, lovely UI. Klaviyo’s consumer interface and expertise could be daunting as a result of they’re constructed for builders and businesses. Against this, our clients rave about Drip’s lovely and intuitive UI, which is designed with entrepreneurs in thoughts.

• Extra e mail sends per contact. Klaviyo has eliminated limitless pricing tiers. Whereas we at all times encourage clients to ship in accordance with their absolute best engagement metrics (usually 2-3 instances per week), Drip does provide 20 % extra sends per contact than Klaviyo. Which means extra space to work together with clients and experiment along with your messaging.

Klaviyo vs Drip: How Does Drip Examine to Klaviyo?

• Excellent e mail deliverability. ActiveCampaign ranks extraordinarily extremely in e mail deliverability checks (like this one from E-mail Deliverability Report), so you’ll be able to really feel assured the overwhelming majority of emails will hit the principle inbox.

• Extra e mail templates. ActiveCampaign provides 250+ professional-quality e mail templates, whereas Klaviyo’s library “solely” options 100+ templates—they usually’re cut up throughout e mail, SMS, types, and automations.

• Subtle machine studying. ActiveCampaign helps optimize your marketing campaign efficiency by machine studying, serving to you drive extra gross sales and income. As an illustration, its predictive actions routinely ship emails on the time they’re more than likely to be opened, primarily based on earlier marketing campaign efficiency.

• Deep knowledge integration. With ActiveCampaign, any buyer who makes a purchase order or abandons their procuring cart might be routinely added as a contact. Every contact profile provides an in depth view of the shopper, incorporating their order historical past, cart abandonments, lifetime spending, and extra. 

How Does ActiveCampaign Examine to Klaviyo?

Mailchimp is way and away the world’s favourite e mail advertising platform, with a market share of nearly 67 %. Greater than 12 million companies use Mailchimp’s e mail and automation instruments to succeed in and develop their audiences.

What Makes Mailchimp the Greatest Klaviyo Various?

• Straightforward to grasp. Mailchimp is common for a cause: it’s very simple to make use of. Even in case you’re a non-marketer, the platform’s instruments make it straightforward to launch, construct, and develop a enterprise. Against this, Klaviyo requires devoted help from a full-service company or an in-house coding staff.

• Superior analytics and reporting. Regardless of the platform’s user-friendly nature, Mailchimp’s analytics and reporting instruments are among the many finest available on the market, overlaying every little thing from social media knowledge to geo-tracking. And, in contrast to Klaviyo, it provides native Google Analytics integration.

• Extra beneficiant free product tier. Each platforms provide free product tiers, however Mailchimp’s allows twice as many contacts and month-to-month e mail sends.

• E-mail advertising for everybody. Mailchimp is a generalist e mail advertising instrument. So if ecommerce isn’t every little thing you do, Mailchimp is perhaps a greater match than an ecommerce-specific platform like Klaviyo.

• Constructed for e mail. Klaviyo is a terrific platform, however in case you’re simply on the lookout for a instrument to energy and automate your e mail campaigns, it’s a bit like cracking a walnut with a sledgehammer. On the flip facet, Mailchimp is constructed from the bottom up with e mail advertising in thoughts.

How Does Mailchimp Examine to Klaviyo?

• Extra free options. Each Klaviyo and Omnisend have free product tiers that embody 500 month-to-month e mail sends, however Omnisend additionally provides as much as 60 SMS messages and 500 net push notifications. Free customers may even leverage Omnisend’s A/B testing instruments.

• Cheaper for the decrease and upper-tier customers. Nonetheless you slice it, Omnisend is cheaper than Klaviyo. For those who’ve solely acquired 500 contacts, Omnisend prices $4/month much less and contains 1,000 extra month-to-month e mail sends. Or in case you’re an enormous model with 75,001 – 80,000 contacts, Omnisend provides 160,000 extra month-to-month emails at lower than half the worth of Klaviyo.  

• Personalised help for higher-tier clients. Klaviyo leans closely on its company companions for customer support and solely provides help by way of dwell chat and e mail. In the meantime, all Omnisend clients can entry 24/7 e mail and chat help, whereas Professional and Enterprise-level clients are assigned a devoted buyer success supervisor to supply custom-made suggestions.

• Straightforward-to-use automations. Klaviyo requires superior technical expertise to leverage its wealth of automation instruments, whereas Omnisend’s automations are easy to arrange by way of the platform’s built-in workflow editor.

• Worldwide SMS advertising. With Omnisend, you’ll be able to attain your viewers by way of SMS wherever they dwell, whereas Klaviyo solely allows SMS campaigns in 4 international locations: the US, UK, Australia, and Canada.

• Handle a number of shops from a single account. Omnisend clients can handle and toggle between a number of ecommerce shops from only one account. With Klaviyo, you’d have to create a separate account for every retailer.

How Does Omnisend Examine to Klaviyo?

• Constructed-in referral program. Referral advertising is likely one of the finest methods for creators to develop their audiences. ConvertKit provides an built-in referral program, making it straightforward to unlock the ability of word-of-mouth.
• Excellent e mail deliverability. Klaviyo doesn’t publish e mail deliverability figures, however ConvertKit’s are laborious to beat at 99.73 %.

• Constructed for content material creators. For those who’re an writer, musician, coach, or podcaster, ConvertKit provides devoted instruments that can assist you develop your viewers, automate your advertising, and monetize your platform. With greater prices and sophisticated, technical UI, Klaviyo simply isn’t an excellent match for this area of interest.

• Easy touchdown web page design. With ConvertKit, you’ll be able to construct touchdown pages with out having to kind a single line of code because of its in depth template library. You may even create a touchdown web page in case you don’t have an internet site, supplying you with a easy and efficient solution to seize e mail addresses. Klaviyo doesn’t do any of that.

• Extra beneficiant free instruments. A free ConvertKit account means that you can import as much as 1,000 contacts and ship limitless emails, whereas Klaviyo solely provides as much as 250 contacts and 500 month-to-month e mail sends.

How Does ConvertKit Examine to Klaviyo?

HubSpot is a CRM platform that gives e mail advertising, automation, touchdown pages, and content material advertising performance. Its merchandise could be subscribed to individually or mixed to create an all-in-one inbound advertising engine. HubSpot has over 167,000 clients in additional than 120 international locations, together with well-known manufacturers like DoorDash and Soundcloud.

What Makes HubSpot the Greatest Klaviyo Various?

• Extra enticing free plan. HubSpot’s free advertising plan provides limitless contacts, 4 instances as many month-to-month e mail sends, and many different helpful performance—like conversational chatbots and advert retargeting.

• Construct and A/B check touchdown pages. Klaviyo doesn’t provide a touchdown web page builder. HubSpot does, so it’s a transparent winner right here. And it additionally permits customers to A/B check touchdown pages to spice up conversion charges.

• Combine with (mainly) every little thing. Klaviyo provides 300+ integrations, which is greater than sufficient for the overwhelming majority of ecommerce companies. However HubSpot has greater than 1,000 throughout advertising, gross sales, customer support, finance, and productiveness, offering a wealth of additional performance for those who want it.

• Constructed-in social media posting. HubSpot Advertising and marketing Hub Skilled clients can join as much as 50 social media accounts, create 10,000 posts a month, and schedule content material as much as three years prematurely. Once more, Klaviyo doesn’t do any of that.

• 1:1 buyer help. All (paying) HubSpot clients can entry one-to-one help by way of e mail and chat, whereas Professional-level clients can entry phone-based help too. Klaviyo doesn’t do any over-the-phone help, no matter how a lot you spend.

How Does HubSpot Examine to Klaviyo?

And in case you just like the sound of Drip’s ecommerce advertising platform, you’ll be able to strive us out “IRL” by signing up on your 14-day free trial at the moment.