Skilled occasions can generate a great deal of alternatives in a really brief interval. Nevertheless it’s crucial to behave quick so your heat leads don’t settle down.
We’ve put collectively a listing of the ten most vital post-event priorities that will help you flip attendees into prospects and prospects. Right here’s what to deal with when you’re again within the workplace, and the way ZoomInfo might help:
1. Maintain Your Finger on the Pulse of Attention-grabbing Accounts.
Arrange information alerts in Salesforce for corporations you linked with on the occasion to remain up-to-date on info that will assist you land a deal.
2. Monitor Intent Spikes for Sizzling Matters.
Whether or not they’re speaking about synthetic intelligence, new advertising and marketing instruments, or hiring initiatives, ZoomInfo Intent alerts can floor the businesses displaying probably the most curiosity — so who it is best to attain out to subsequent.
3. Capitalize on Funding Scoops.
Met a rep from an organization in search of funding? With ZoomInfo Scoops, you’ll be able to monitor any funding information or bulletins associated to those corporations.
4. Use Tracker to Comply with Key Influencers.
Get notified when decision-makers enter and exit your accounts so that you may be proactive in your engagement with the correct message on the proper time.
5. Attain Out on the Proper Time.
Use automated performs to trace and observe up with the attendees who’re most probably to transform — after they present intent spikes, go to your pricing web page, elevate a funding spherical, or transfer to a brand new firm.
6. Notify Gross sales When a Prospect Visits.
Don’t let good alternatives escape — create a play that may instantly set off a Slack alert to the account proprietor when a prospect visits your pricing web page.
7. Cut back Kind Fields, Enhance Conversions.
So that you made an amazing impression, and individuals are visiting your web site. The probability that they’ll fill out a kind significantly will increase with fewer fields. Utilizing FormComplete lowers the barrier of entry whereas nonetheless capturing all of the essential knowledge mandatory to attain and route them.
8. Align Gross sales & Advertising and marketing on Goal Clients.
With a single click on of ZoomInfo’s Aircover function, gross sales reps can notify advertising and marketing that they wish to begin show adverts, social media, and e-mail campaigns focused at particular high-value accounts.
9. Comply with-Up Emails to Keep Linked.
With the engagement capabilities in SalesOS, you’ll be able to make use of customized fields to tailor your messages so they appear customized, even when sending at scale.
10. Import to Enhance your Lead Checklist.
Use RingLead Checklist Import to add, dedupe, enrich, normalize, match, and assign lead lists in a single step.
ZoomInfo’s trendy GTM instruments and industry-leading knowledge make post-event follow-up a breeze. Able to uncover insights, have interaction prospects, and win sooner? Begin your free trial right this moment.
