Partsales hub, half advertising automation platform, and half CRM software program, HubSpot is a decidedly heavyweight software. Few platforms can go toe-to-toe with it on options.
However HubSpot’s best power—its giddying array of performance—can be (sort of) its greatest weak point.
As a result of if you wish to entry one or two very important instruments, you’ll possible end up shelling out for a bunch of different stuff you merely don’t want.
Which brings us to HubSpot’s different main disadvantage: the worth tag.
Whereas its entry-level plans (and even its free product tier) are fairly beneficiant, issues get actual costly, actual quick if you want to bolt-on issues like omnichannel automation and dynamic personalization.
And once we say “costly”, we imply you gained’t see a lot change from $1,000 per thirty days.
As soon as they’ve weighed up the prices, plenty of manufacturers begin buying round for HubSpot options.
Luckily, there’s no scarcity of choices that supply all of the options most electronic mail entrepreneurs require (however at a fraction of HubSpot’s costs). That can assist you discover the proper HubSpot various for your enterprise, we’ve rounded up 10 of the most effective and in contrast them on:
- Value
- Product options
- Buyer assist
- Professionals and cons
- Audience
Let’s get into it…
What Are the Finest HubSpot Options?
| HubSpot Options | Finest For | High Options | Pricing/Month |
| Drip | DTC ecommerce | Section your complete viewers based mostly on real-time retailer, customer, and advertising knowledge. | From $39 per thirty days for as much as 2,500 contacts and limitless electronic mail sends. |
| Klaviyo | Ecommerce companies and builders | Personalization and segmentation instruments permit you to create buyer segments based mostly on real-time knowledge. | Free for as much as 250 contacts and 500 month-to-month electronic mail sends; paid plans priced from $20 per thirty days for as much as 500 contacts and 5,000 month-to-month electronic mail sends. |
| Mailchimp | Small companies | Superior analytics and reporting assist entrepreneurs make data-driven choices. | Free for as much as 500 contacts and 1,000 month-to-month electronic mail sends; paid plans begin at $13 per thirty days for 500 contacts and 5,000 month-to-month electronic mail sends. |
| GetResponse | Small companies that want superior advertising instruments | Constructed-in GPT-3.5 powered electronic mail generator. | Free for as much as 500 contacts and a couple of,500 month-to-month electronic mail sends. Paid plans begin at $13.30 per thirty days for 1,000 contacts and limitless electronic mail sends. |
| Brevo (FKA Sendinblue) | Low-budget electronic mail advertising | Ship transactional emails with assured 97 % deliverability. | Free for limitless contacts and as much as 300 emails per day. Paid plans begin at $25 per thirty days for limitless contacts and 20,000 emails per thirty days. |
| Omnisend | Ecommerce entrepreneurs | Net push notifications permit manufacturers to immediately retarget clients. | Free to achieve as much as 250 contacts per thirty days, together with 500 month-to-month electronic mail sends, as much as 60 SMS messages, and as much as 500 net push notifications. Paid plans begin at $16 per thirty days to achieve as much as 500 contacts (together with limitless push notifications). |
| ActiveCampaign | Superior entrepreneurs who want high-level automation | Predictive actions use machine studying to ship buyer experiences based mostly on knowledge, akin to the most effective time to ship emails. | From $29 per thirty days for one consumer and limitless emails. |
| AWeber | Startups and small companies | Create electronic mail templates in seconds utilizing your web site or Fb web page URL. | Free for as much as 500 electronic mail subscribers and three,000 month-to-month electronic mail sends; paid plans priced from $16.15 per thirty days for as much as 2,500 subscribers. |
| Fixed Contact | Nonprofits and charities | Handle campaigns on the go from a devoted cell app. | From $12 per thirty days for as much as 500 contacts and 5,000 month-to-month electronic mail sends. |
| ConvertKit | Content material creators | Built-in publication referral program helps creators develop their attain by leveraging their current viewers. | Free for as much as 1,000 subscribers and limitless electronic mail sends; paid plans begin at $9 per thirty days for as much as 300 subscribers and limitless sends. |
1. Drip
First up is our software, Drip. We’re a advertising automation platform constructed for manufacturers promoting bodily merchandise, providers, and experiences. We actually don’t declare to do all the identical stuff as HubSpot, however should you’re on the lookout for an inexpensive software full of options that will help you generate gross sales and income, we’re laborious to beat.
What Makes Drip the Finest HubSpot Different?
- Constructed for B2C promoting. HubSpot is primarily aimed toward B2B manufacturers seeking to generate leads and gross sales by means of inbound advertising. Drip, then again, is all about B2C promoting. Whether or not your web site sells clothes, on-line programs, or bodily experiences, our pre-built segments and workflows show you how to interact your viewers and convert them into paying clients.
- Developed with B2C promoting in thoughts. HubSot guarantees “options for each enterprise”. Virtually talking, which means the overwhelming majority of HubSpot clients find yourself paying for options that weren’t even constructed for manufacturers of their area of interest. Against this, each software in our platform was designed to assist manufacturers promoting merchandise, providers, and experiences.
- Intuitive consumer interface. HubSpot has a steep studying curve, significantly should you’re new to the world of promoting automation. In the meantime, Drip’s intuitive interface and visible editors make it a cinch to get began; we’re a real do it your self platform.
- Superior advertising performance for all. At Drip, we consider each buyer ought to be capable to entry the identical highly effective advertising instruments. We don’t cease lower-paying clients accessing any of our premium segmentation or automation options away behind a paywall, whereas HubSpot solely presents omnichannel automation at Advertising and marketing Hub Skilled degree and above (priced from $800/month).
- Construct any automation you need. Use our easy-to-use visible automation builder to craft extremely particular automations tailor-made to your model and gross sales funnel. For example, you’ll be able to set off deserted cart electronic mail campaigns when customers add an merchandise to their cart, quite than ready till they’ve dropped out of the checkout course of. HubSpot’s automations are tougher to customise (and much dearer).
- Get extra for much less. We don’t invoice ourselves as a “low-cost” advertising automation platform, however the truth stays: we allow you to ship extra emails and run extra onsite campaigns for much less cash. For example, we’ll offer you limitless electronic mail sends and as much as 3,000 contacts for $49/month, whereas HubSpot costs $60/month (plus you solely get 15,000 emails a month). And that’s earlier than you issue within the juicy automation and segmentation options we provide as normal on all plans.
How Does Drip Examine to HubSpot?
| Drip | HubSpot | |
| Finest Function | Section your complete viewers based mostly on real-time retailer, customer, and advertising knowledge. | Join advertising, gross sales, content material administration, and customer support in a single platform. |
| Finest For | DTC ecommerce | B2B inbound advertising |
| Professionals | All clients get entry to superior automations and segmentation (nevertheless a lot you pay). | Engaging free plan; wonderful free CRM; tons of further options and instruments for gross sales, customer support, and content material administration. |
| Cons | No free plan (though we do have a 14-day free trial). | Fees massive cash for superior automation and segmentation options. |
| Pricing/Month | From $39 per thirty days for as much as 2,500 contacts and limitless electronic mail sends. | Free advertising plan contains limitless contacts and a couple of,000 month-to-month electronic mail sends. Paid advertising plans begin at $18 per thirty days for 1,000 contacts and 5,000 month-to-month sends. |
| Help | Our assist is rated 8.8 on G2 (vs. a mean of 8.6 for advertising automation platforms) and contains dwell audio display screen sharing to unravel issues in actual time. | Paying clients can get 1:1 electronic mail and in-app chat assist. Telephone assist is obtainable at Professional degree and above. |
2. Klaviyo
Like Drip, Klaviyo is a advertising automation platform constructed for manufacturers that promote stuff. It’s not precisely the identical as Drip, although, since you’ll want a full-service Klaviyo company or an in-house dev group to make full use of its options. That makes it prohibitively costly for lots of manufacturers—however should you’re critically contemplating HubSpot as an choice, worth most likely isn’t a difficulty!
What Makes Klaviyo the Finest HubSpot Different?
- Run (inexpensive) SMS campaigns. SMS advertising is a key component of Klaviyo’s characteristic set: from $60/month, you’ll be able to ship as much as 1,250 SMS messages per thirty days (plus you get all of the platform’s electronic mail and automation instruments). HubSpot solely presents SMS advertising as a beta—and it’s completely accessible at Advertising and marketing Hub Skilled degree and above, so it’ll set you again no less than $800/month.
- Predict what clients will do subsequent. Each HubSpot and Klaviyo supply predictive analytics, which makes use of knowledge science to forecast when a person buyer will place their subsequent order, churn, and extra. Once more, the distinction is within the worth: Klaviyo contains predictive analytics with all paid plans, whereas HubSpot solely presents it to Enterprise-level clients paying no less than $3,600 per thirty days.
- Goal clients by means of push notifications. All Klaviyo customers—even these on the free product tier—can run cell push notification campaigns, giving them one other strategy to attain and interact their viewers. Surprisingly, HubSpot doesn’t supply push notifications with any of its plans, though it integrates with numerous third-party push notification platforms.
- Common A/B testing. Regardless that A/B testing is a very important characteristic for profitable electronic mail advertising, you’ll have to pay HubSpot no less than $800/month to entry it. On the flip facet, each Klaviyo plan (once more, even the free one) comes with A/B testing, permitting you to split-test CTAs, physique content material, ship instances, topic traces, and extra.
How Does Klaviyo Examine to HubSpot?
| Klaviyo | HubSpot | |
| Finest Function | Personalization and segmentation instruments permit you to create buyer segments based mostly on real-time knowledge. | Join advertising, gross sales, content material administration, and customer support in a single platform. |
| Finest For | Ecommerce companies and builders | B2B inbound advertising |
| Professionals | All plans present superior performance like A/B testing and predictive analytics. | Higher free plan; presents built-in instruments for gross sales, customer support, and content material administration. |
| Cons | HubSpot’s free plan is far more beneficiant. | Want-to-have options like A/B testing are solely accessible at Advertising and marketing Skilled degree and above (costing $800+ per thirty days). |
| Pricing/Month | Free for as much as 250 contacts and 500 month-to-month electronic mail sends; paid plans priced from $20 per thirty days for as much as 500 contacts and 5,000 month-to-month electronic mail sends. | Free advertising plan contains limitless contacts and a couple of,000 month-to-month electronic mail sends. Paid advertising plans begin at $18 per thirty days for 1,000 contacts and 5,000 month-to-month sends. |
| Help | After the intensive onboarding program, assist is proscribed to dwell chat and emails. | Paying clients can get 1:1 electronic mail and in-app chat assist. Telephone assist is obtainable at Professional degree and above. |
3. Mailchimp
Mailchimp is without doubt one of the few advertising instruments to boast HubSpot ranges of name consciousness. With its all-round characteristic set, affordable pricing, and intuitive interface, Mailchimp is the e-mail and automation platform of selection for tens of millions of companies.
What Makes Mailchimp the Finest HubSpot Different?
- Superior reporting instruments (at affordable costs). Mailchimp’s full suite of reporting and analytics instruments are unlocked at Customary degree, priced from $20/month. Against this, HubSpot makes you pay for its reporting add-on—at an eye-watering $200/month—to create a number of dashboards and construct customized studies.
- Low-cost A/B and multivariate testing. In fact, HubSpot presents A/B testing—just about each electronic mail platform does. However by limiting it to clients at Skilled degree and up, it basically costs $800/month for the privilege. With Mailchimp, you get A/B testing from $13/month and multivariate testing from $20/month.
- Free social posting. But once more, this isn’t about what Mailchimp does higher than HubSpot; it’s about helpful instruments that HubSpot forces you to pay a whole bunch of {dollars} per thirty days to entry. All Mailchimp clients—even these on the free tier—can do social posting throughout the platform, whereas social scheduling is obtainable at Customary degree and above ($20+ per thirty days). You possibly can join as much as 50 social media accounts to HubSpot, however provided that you’re ready to shell out for Advertising and marketing Hub Skilled (beginning at $800/month).
How Does Mailchimp Examine to HubSpot?
| Mailchimp | HubSpot | |
| Finest Function | Superior analytics and reporting assist entrepreneurs make data-driven choices. | Join advertising, gross sales, content material administration, and customer support in a single platform. |
| Finest For | Small companies | B2B inbound advertising |
| Professionals | Fees (a lot) lower than HubSpot for very important instruments like multivariate testing. | Extra beneficiant free instruments, together with a free CRM system. |
| Cons | Much less-generous free plan; HubSpot’s CRM is healthier. | Far too costly when you outgrow the free plan. |
| Pricing/Month | Free for as much as 500 contacts and 1,000 month-to-month electronic mail sends; paid plans begin at $13 per thirty days for 500 contacts and 5,000 month-to-month electronic mail sends. | Free advertising plan contains limitless contacts and a couple of,000 month-to-month electronic mail sends. Paid advertising plans begin at $18 per thirty days for 1,000 contacts and 5,000 month-to-month sends. |
| Help | Paid plans embrace 24/7 assist by way of chat and electronic mail. Telephone and precedence assist is simply accessible to Premium clients paying $350+ per thirty days. | Paying clients can get 1:1 electronic mail and in-app chat assist. Telephone assist is obtainable at Professional degree and above. |
4. GetResponse
GetResponse is much like Mailchimp: each are all-round advertising automation platforms catering to everybody from solopreneurs to enterprise-grade companies. We’ve already checked out Mailchimp as a possible HubSpot various. However how does GetResponse stack up?
What Makes GetResponse the Finest HubSpot Different?
- Ship extra emails, cheaper. Have we talked about that HubSpot is fairly costly? To (additional) illustrate our level, GetResponse costs $13.30/month to ship limitless emails to as much as 1,000 contacts. With HubSpot, 1,000 contacts will set you again $18/month—and also you solely get 5,000 month-to-month emails.
- Cheaper for bigger checklist sizes. GetResponse isn’t simply cheaper for sending excessive volumes of emails; it’s additionally higher worth for manufacturers with massive advertising lists. For example, GetResponse costs $65/month for 10,000 contacts and limitless emails on its entry-level E-mail Advertising and marketing plan. HubSpot’s equal bundle prices greater than twice as a lot (and it doesn’t even embrace limitless emails).
- Get electronic mail automation for much less. GetResponse bundles all its automation performance into its appropriately named Advertising and marketing Automation bundle, priced from $48/month. HubSpot contains as much as 10 automated actions in its Starter plan, priced from simply $18/month. However should you want extra automations, you’ll must take the large leap as much as HubSpot Advertising and marketing Skilled ($800+ per thirty days).
- Host webinars throughout the platform. Surprisingly for a B2B inbound advertising platform, HubSpot doesn’t supply built-in webinar internet hosting, so that you’ll have to shell out additional for a third-party integration. GetResponse presents webinar internet hosting as normal at Advertising and marketing Automation degree and above (priced from $48/month).
How Does GetResponse Examine to HubSpot?
| GetResponse | HubSpot | |
| Finest Function | Constructed-in GPT-3.5-powered electronic mail generator. | Join advertising, gross sales, content material administration, and customer support in a single platform. |
| Finest For | Small companies that want superior advertising instruments | B2B inbound advertising |
| Professionals | Cheaper costs for prime electronic mail volumes and enormous advertising lists. | Provides far more performance than simply advertising; has a extra beneficiant free plan. |
| Cons | HubSpot’s free plan is healthier; GetResponse doesn’t do all the additional gross sales and customer support stuff. | Costly if all you need is an electronic mail advertising and automation software. |
| Pricing/Month | Free for as much as 500 contacts and a couple of,500 month-to-month electronic mail sends. Paid plans begin at $13.30 per thirty days for 1,000 contacts and limitless electronic mail sends. | Free advertising plan contains limitless contacts and a couple of,000 month-to-month electronic mail sends. Paid advertising plans begin at $18 per thirty days for 1,000 contacts and 5,000 month-to-month sends. |
| Help | Paid plans embrace 24/7 assist by way of chat and electronic mail. Telephone assist is simply accessible at top-tier MAX2 degree; some MAX2 clients may also entry Slack assist. | Paying clients can get 1:1 electronic mail and in-app chat assist. Telephone assist is obtainable at Professional degree and above. |
5. Brevo (FKA Sendinblue)
Brevo is a brand new(ish) title on the scene. But it surely’s not a significantly new software, having launched again in 2012 below its earlier guise, Sendinblue. Regardless of the rebranding, Brevo retains Sendinblue’s standing as an inexpensive but feature-packed advertising automation platform.
What Makes Brevo the Finest HubSpot Different?
- Extra beneficiant free plan. Brevo’s free product tier is arguably probably the most beneficiant of any advertising automation software, providing limitless contacts and as much as 300 emails a day (plus customizable electronic mail templates, and even SMS and WhatsApp campaigns). HubSpot’s free plan remains to be fairly beneficiant, however it could’t match Brevo.
- Ship transactional emails on all plans. Even should you solely join Brevo’s free plan, you need to use your allowance to ship transactional emails like order confirmations, transport updates, and password resets. HubSpot presents transactional emails, too, however solely at Advertising and marketing Skilled degree and above (which, as we’ve famous loads of instances already, prices from $800/month).
- Cheaper for big checklist sizes. All Brevo plans embrace limitless contacts, making it a low-cost selection for manufacturers with large advertising lists. HubSpot’s costs rise sharply if you add extra contacts—as an illustration, you pay an additional $18/month per 1,000 contacts on the Advertising and marketing Starter plan.
- Low-cost SMS advertising. Brevo permits you to bolt-on SMS advertising to any plan on a pay-as-you-go foundation (e.g. 1,000 US SMS messages value simply $10.90). HubSpot’s SMS performance is simply accessible as a beta at its Skilled tier (and better).
How Does Brevo Examine to HubSpot?
| Brevo | HubSpot | |
| Finest Function | Ship transactional emails with assured 97 % deliverability. | Join advertising, gross sales, content material administration, and customer support in a single platform. |
| Finest For | Low-budget electronic mail advertising | B2B inbound advertising |
| Professionals | Extra beneficiant free plan; contains transactional emails on all plans. | Excessive-quality (free) CRM. |
| Cons | HubSpot’s free CRM is healthier. | Engaging options like SMS advertising and transactional emails are solely accessible to higher-tier clients. |
| Pricing/Month | Free for limitless contacts and as much as 300 emails per day. Paid plans begin at $25 per thirty days for limitless contacts and 20,000 emails per thirty days. | Free advertising plan contains limitless contacts and a couple of,000 month-to-month electronic mail sends. Paid advertising plans begin at $18 per thirty days for 1,000 contacts and 5,000 month-to-month sends. |
| Help | The $25+ per thirty days Starter plan solely presents email-based assist. To obtain customized assist, you’ll have to subscribe to an Enterprise plan. | Paying clients can get 1:1 electronic mail and in-app chat assist. Telephone assist is obtainable at Professional degree and above. |
6. Omnisend
Omnisend is one other ecommerce-centric advertising automation platform. It’s utilized by 100,000+ companies to handle their electronic mail and SMS campaigns, with noteworthy clients together with Inglot and Hallmark.
What Makes Omnisend the Finest HubSpot Different?
- Reasonably priced SMS & push notification campaigns. Even Omnisend’s free plan contains (restricted) SMS and push notifications. Against this, HubSpot doesn’t do push campaigns in any respect, and it solely presents SMS advertising at Professional degree and above.
- Superior automation on all plans. Once more, each Omnisend plan contains the platform’s full vary of automations and pre-built workflows. Except you pay for Advertising and marketing Hub Skilled (at $800+ per thirty days), HubSpot limits you to a most of 10 automations (or only one for customers of its free plan).
- Cheaper for bigger lists. Omnisend’s costs ramp up way more gently than HubSpot’s. For example, Omnisend costs $40/month for 3,000 contacts and 36,000 month-to-month emails. HubSpot’s closest comparable plan prices $54/month and solely contains 15,000 emails.
How Does Omnisend Examine to HubSpot?
| Omnisend | HubSpot | |
| Finest Function | Net push notifications permit manufacturers to immediately retarget clients. | Join advertising, gross sales, content material administration, and customer support in a single platform. |
| Finest For | Ecommerce entrepreneurs | B2B inbound advertising |
| Professionals | Decrease costs and extra performance with all paid plans. | Extra beneficiant free plan; free CRM; far wider-ranging characteristic set. |
| Cons | Can’t do all of the gross sales, buyer assist, or social media administration stuff that HubSpot presents. | Far dearer as an electronic mail and SMS platform; doesn’t do push notifications. |
| Pricing/Month | Free to achieve as much as 250 contacts per thirty days, together with 500 month-to-month electronic mail sends, as much as 60 SMS messages, and as much as 500 net push notifications. Paid plans begin at $16 per thirty days to achieve as much as 500 contacts (together with limitless push notifications). | Free advertising plan contains limitless contacts and a couple of,000 month-to-month electronic mail sends. Paid advertising plans begin at $18 per thirty days for 1,000 contacts and 5,000 month-to-month sends. |
| Help | All customers get 24/7 electronic mail and dwell chat assist, whereas Professional and Enterprise subscribers additionally get a devoted buyer success supervisor. | Paying clients can get 1:1 electronic mail and in-app chat assist. Telephone assist is obtainable at Professional degree and above. |
7. ActiveCampaign
ActiveCampaign is without doubt one of the most subtle advertising automation platforms, and its wealth of gross sales, advertising, and ecommerce options seem to make it a pure HubSpot competitor. Similar to HubSpot, it additionally offers clients the choice to buy its advertising automation and gross sales CRM merchandise individually or as discounted bundles.
What Makes ActiveCampaign the Finest HubSpot Different?
- Superior (normal) reporting. HubSpot presents a giddying array of reporting instruments—a number of dashboards, customizable studies, and extra—however all of the fanciest stuff is locked away behind the platform’s reporting add-on, which prices $200/month. ActiveCampaign’s normal reporting instruments are far superior, together with automation studies, goal-based studies, contact development metrics, and extra.
- Enhance open charges with predictive sending. ActiveCampaign’s AI-powered predictive sending characteristic (accessible at Skilled degree, priced from $149/month) sends emails when particular person recipients are most certainly to interact. Sensible stuff! You’ll want a third-party integration to do this by means of HubSpot.
- Cheaper CRM and advertising bundles. ActiveCampaign is in no way a low-cost platform. However if you wish to bundle gross sales CRM and advertising automation, its costs are way more interesting than HubSpot’s. For example, a Skilled-level automation and CRM bundle together with 2,500 contacts will set you again $385/month with ActiveCampaign, in comparison with $818/month with HubSpot.
- Low-cost transactional emails. With ActiveCampaign, you’ll be able to bolt-on 10,000 transactional emails to any plan for simply $15/month, whereas HubSpot solely presents them at Skilled degree and above.
How Does ActiveCampaign Examine to HubSpot?
| ActiveCampaign | HubSpot | |
| Finest Function | Predictive actions use machine studying to ship buyer experiences based mostly on knowledge, akin to the most effective time to ship emails. | Join advertising, gross sales, content material administration, and customer support in a single platform. |
| Finest For | Superior entrepreneurs who want high-level automation | B2B inbound advertising |
| Professionals | Cheaper costs for equally superior options. | Has a beneficiant free plan. |
| Cons | No free plan. | When you improve from the free plan, HubSpot turns into far dearer. |
| Pricing/Month | From $29 per thirty days for one consumer and limitless emails. | Free advertising plan contains limitless contacts and a couple of,000 month-to-month electronic mail sends. Paid advertising plans begin at $18 per thirty days for 1,000 contacts and 5,000 month-to-month sends. |
| Help | All ActiveCampaign plans supply 24/7 electronic mail and chat-based assist, however solely Enterprise clients get over-the-phone assist. | Paying clients can get 1:1 electronic mail and in-app chat assist. Telephone assist is obtainable at Professional degree and above. |
8. AWeber
AWeber made its title as an inexpensive, user-friendly electronic mail advertising platform, however down the years it’s added a bunch of further performance to maintain tempo with extra superior instruments like ActiveCampaign… and HubSpot.
What Makes AWeber the Finest HubSpot Different?
- Ship net push notifications. Except you employ a third-party integration, you’ll be able to’t run push notification campaigns by means of HubSpot. AWeber, then again, presents net push notifications on all plans, together with its free tier.
- Telephone-based technical assist. Received an issue? AWeber permits you to choose up the telephone and converse to a actual human, even should you’re solely utilizing its free plan. With HubSpot, you solely get phone-based assist at Skilled degree and above (priced from $800/month).
- Construct personalized electronic mail templates, quick. With AWeber, you’ll be able to paste your web site or Fb web page URL into its good designer to robotically generate electronic mail templates tailor-made to your model. HubSpot doesn’t supply something like this, though it does have a (small) library of free templates.
- Cheaper for prime electronic mail volumes. All paid AWeber plans embrace limitless emails, making it an inexpensive selection for manufacturers sending excessive volumes of emails. HubSpot doesn’t supply limitless emails on any plan.
How Does AWeber Examine to HubSpot?
| AWeber | HubSpot | |
| Finest Function | Create electronic mail templates in seconds utilizing your web site or Fb web page URL. | Join advertising, gross sales, content material administration, and customer support in a single platform. |
| Finest For | Startups and small companies | B2B inbound advertising |
| Professionals | Less expensive for sending excessive electronic mail volumes. | Extra beneficiant free plan; free CRM. |
| Cons | Much less superior CRM; way more restricted characteristic set. | Paid plans are far more costly should you solely have to ship emails. |
| Pricing/Month | Free for as much as 500 electronic mail subscribers and three,000 month-to-month electronic mail sends; paid plans priced from $12.50 per thirty days for as much as 500 subscribers and limitless emails. | Free advertising plan contains limitless contacts and a couple of,000 month-to-month electronic mail sends. Paid advertising plans begin at $18 per thirty days for 1,000 contacts and 5,000 month-to-month sends. |
| Help | All customers—even free subscribers—can entry 24/7 dwell assist by way of telephone, electronic mail, and chat (though paying clients are positioned in a precedence queue). | Paying clients can get 1:1 electronic mail and in-app chat assist. Telephone assist is obtainable at Professional degree and above. |
9. Fixed Contact
Fixed Contact is one other old style electronic mail advertising platform that’s added a ton of fancy new options lately. It targets startups, small companies, and superior entrepreneurs—the same viewers to HubSpot’s lower-tier plans.
What Makes Fixed Contact the Finest HubSpot Different?
- Low-cost social scheduling. Fixed Contact’s mid- and top-tier packages supply built-in social media scheduling, whereas all plans embrace social media posting. In fact, HubSpot does each of these items, too—however solely at Advertising and marketing Hub Skilled degree and above, priced from $800/month.
- Constructed-in occasion advertising. Given HubSpot’s sturdy B2B slant, you’d think about occasion advertising could be a core a part of its proposition. Nevertheless, you’ll be able to’t promote occasion tickets by means of HubSpot with out an integration, whereas Fixed Contact presents built-in occasion advertising instruments on all worth plans.
- Telephone-based assist. All Fixed Contact can entry phone-based customer support—a privilege HubSpot reserves for subscribers at Advertising and marketing Hub Skilled degree and better.
How Does Fixed Contact Examine to HubSpot?
| Fixed Contact | HubSpot | |
| Finest Function | Handle campaigns on the go from a devoted cell app. | Join advertising, gross sales, content material administration, and customer support in a single platform. |
| Finest For | Nonprofits and charities (they save as much as 30 % on normal Fixed Contact costs) | B2B inbound advertising |
| Professionals | Constructed-in social media and occasion administration instruments with all plans. | Glorious free plan and a extra expansive characteristic set. |
| Cons | Costly costs for a relatively restricted characteristic set; no free plan. | Social media administration solely accessible to higher-tier clients. |
| Pricing/Month | From $12 per thirty days for as much as 500 contacts and 5,000 month-to-month electronic mail sends. | Free advertising plan contains limitless contacts and a couple of,000 month-to-month electronic mail sends. Paid advertising plans begin at $18 per thirty days for 1,000 contacts and 5,000 month-to-month sends. |
| Help | All plans supply dwell chat and telephone assist, whereas Customary and Premium clients get onboarding calls too. | Paying clients can get 1:1 electronic mail and in-app chat assist. Telephone assist is obtainable at Professional degree and above. |
10. ConvertKit
Frankly, ConvertKit and HubSpot have subsequent to nothing in frequent, past the very fact you need to use each platforms to ship emails. ConvertKit is designed for particular person content material creators—authors, coaches, musicians, podcasters, and extra—whereas HubSpot targets small, medium, and enterprise-level companies. Nonetheless, we’ll do our greatest to match them!
What Makes ConvertKit the Finest HubSpot Different?
- Unbelievable free plan. If we might solely choose one free electronic mail advertising software, we’d select Brevo. However ConvertKit is a detailed second, providing 1,000 contacts and limitless emails, touchdown pages, and varieties—plus fundamental tagging and segmentation. HubSpot’s free tier actually isn’t dangerous, however it could’t compete right here.
- Get suggestions from fellow creators. While you be part of the Creator Community (accessible on all paid plans), you achieve the flexibility to advocate—and be really useful by—different content material creators, serving to you develop your viewers. HubSpot wasn’t constructed for creators and doesn’t supply something comparable.
- Constructed-in electronic mail monetization. Should you’ve obtained 10,000+ electronic mail subscribers, ConvertKit will actively hunt down paid sponsorships on your newsletters, providing you with a brand new avenue to monetize your content material. Once more, HubSpot doesn’t do that.
- Inclusive referral advertising. ConvertKit’s top-tier Creator Professional plan, priced from $25/month, contains free entry to SparkLoop’s referral advertising platform—giving creators one more means to achieve new audiences. HubSpot has a SparkLoop integration, however you’ll must pay for it.
How Does ConvertKit Examine to HubSpot?
| ConvertKit | HubSpot | |
| Finest Function | Built-in publication referral program helps creators develop their attain by leveraging their current viewers. | Join advertising, gross sales, content material administration, and customer support in a single platform. |
| Finest For | Content material creators | B2B inbound advertising |
| Professionals | Constructed-in monetization and viewers progress instruments for creators. | Much more superior reporting, segmentation, and automation; free CRM. |
| Cons | Solely presents a fraction of HubSpot’s performance. | Fairly costly, particularly should you’re simply on the lookout for an electronic mail software. |
| Pricing/Month | Free for as much as 1,000 subscribers and limitless electronic mail sends; paid plans begin at $9 per thirty days for as much as 300 subscribers and limitless sends. | Free advertising plan contains limitless contacts and a couple of,000 month-to-month electronic mail sends. Paid advertising plans begin at $18 per thirty days for 1,000 contacts and 5,000 month-to-month sends. |
| Help | Paying clients get dwell chat and electronic mail assist, with precedence entry supplied to Creator Professional subscribers. Free subscribers solely get group assist. | Paying clients can get 1:1 electronic mail and in-app chat assist. Telephone assist is obtainable at Professional degree and above. |
Ceaselessly Requested Questions
Conclusion
We might sum up this complete information to HubSpot options by saying:
HubSpot is wonderful, however should you’re “simply” on the lookout for advertising automation, each different platform is cheaper.
To present you only one comparability, Drip offers you superior automations, onsite campaigns, laser-targeted segmentation, limitless emails, and as much as 2,500 contacts for $39/month. HubSpot’s most comparable plan prices 20 instances extra (plus you solely get 2,000 contacts and 20,000 emails).
Ridiculous, proper?
So should you’re too massive for HubSpot’s free plan, we extremely advocate taking Drip for a test-drive. Join your 14-day free trial right this moment!
