By Pam Neely July 26, 2022
Swipe concepts from any of those 10 thanks web page examples to get extra gross sales, extra leads, or extra subscribers
Thanks pages are one of many largest missed alternatives in digital advertising right now. The second after somebody says “sure” to you – whether or not they’ve simply positioned an order, signed up to your mailing listing, or no matter motion they’ve taken – is a chance to indicate them they simply made an awesome choice. It’s additionally a possibility to get them to maintain saying sure to you, and to verify they comply with by way of on the motion they simply took.
That’s quite a bit to ask of 1 web page, however the perfect thanks web page examples pull it off. They go manner past simply saying, “thanks for doing [whatever action they just completed].”
On this submit, we’ll stroll by way of all of the issues thanks pages can do and might embrace, and present you examples of thanks pages so you may see what’s working right now. By the top of this submit, you’ll know every part you could know so you can begin getting far more outcomes out of your thanks pages.
However first, let’s get on the identical web page. 😉
What’s a thanks web page?
A thanks web page is the web page that seems after somebody has accomplished an motion (or, in advertising lingo, after somebody has accomplished a “conversion”).
Thanks pages usually seem on web sites, however not at all times. Anyplace on the net the place you ask guests to take an motion, after which the guests are proven a brand new web page after they’ve taken the motion – that new web page is an instance of a thanks web page.
Various kinds of thanks web page examples
Thanks pages can seem after somebody has:
- Positioned an order
- Signed up to your e-mail publication
- Requested a lead magnet
- Signed up for a webinar
- Despatched you a message through a “contact us” type
- Scheduled an appointment with you
We’re going to concentrate on thanks pages used after somebody indicators up for a lead magnet or a publication right here, however all rules and thanks web page examples we’ll cowl additionally apply to all the opposite varieties of thanks pages listed above.
You are able to do a ton of attention-grabbing issues with thanks pages – as you’re about to search out out!
10 concepts for thanks pages that rock with examples
Let’s work from the fundamentals to the flowery stuff, with thanks web page examples sprinkled in alongside the best way.
1. Ask individuals to verify their e-mail deal with
Utilizing “confirmed opt-in,” also referred to as “double opt-in” is an e-mail advertising greatest observe. It does require subscribers to take an additional step to double-confirm that they need to get emails from you, however e-mail lists that use confirmed opt-in get a lot greater opens, clicks, and gross sales. (There’s a motive why it’s a greatest observe!)
Right here’s what the sequence of onboarding emails seems like for confirmed opt-in versus common opt-in:
Discover out extra about affirmation emails, see our weblog submit, The way to write affirmation emails your viewers will love.
The one drawback with double opt-in is that it’s a must to get individuals to verify their e-mail addresses. Thankfully, that is the proper job for a thanks web page.
Listed below are two thanks web page examples that do that nicely. One is from AWeber buyer, Nomadic Matt. Matt tells his subscribers that they may solely obtain his nice journey suggestions in the event that they verify their e-mail deal with. He even tells them to examine their spam folder in the event that they don’t see the e-mail inside 5 minutes. He’s masking each potential situation to verify his subscribers see the affirmation e-mail.
This thanks web page instance from Ryan Robinson’s thanks web page goes one step additional by exhibiting new subscribers precisely what the affirmation e-mail will seem like of their inbox.
Desire a thanks web page like this, however don’t need to set it up? AWeber prospects can use this default web page for his or her lists.
Professional tip: Additionally ask new subscribers so as to add your e-mail deal with to their deal with books to verify your emails make it into their inbox.
2. Set expectations
The second somebody subscribes, they’ll need to know “What occurs now?”
You may’t assume that your subscribers are going to leap into their e-mail inboxes immediately to learn your first e-mail. Or that they’ll know what “from” deal with your emails will probably be coming from. Or that they’re going to do no matter you need them to do in that first e-mail.
Don’t maintain them guessing or allow them to bounce to conclusions. Set the expectation up entrance in your thanks web page to assist your new subscribers take motion and keep engaged over time. To take action, be sure you reply these questions for them:
- When do I get my first e-mail?
- What “from” title and e-mail deal with will it come from?
- What’s the topic line going to say?
- What’s inside the e-mail?
- How typically will you e-mail me?
- What kind of data will you be sending?
Utilizing a video can also be a useful method to reply these questions to your new subscribers.
Right here’s the most effective thanks web page examples of this we’ve seen. Felicia Ricci, a vocal coach and AWeber buyer, makes use of her thanks web page to not solely thank her new subscribers however to spell out what they’ll count on subsequent. We love the bulleted format, too – it makes the textual content simpler to learn. And he or she additionally makes use of a video to supply a extra private really feel.
3. Ask individuals to purchase your e book, or subscribe to your podcast or YouTube channel
When individuals first join your listing, they’re actually eager about you. They need to see your work! So present them how they’ll try this, both by prompting them to purchase your e book/s or to subscribe to your podcast or YouTube channel.
See it in motion: Lewis Howes, an entrepreneurial coach, invitations new subscribers to purchase his e book and to subscribe to his Faculty of Greatness podcast. He makes use of photos of the e book and podcast in addition to movies introducing his function for the Faculty of Greatness.
4. Immediate individuals to comply with you in your social media accounts
Social media is a variety of work – so right here’s your likelihood to get extra out of it. Enhance your following on social media by asking new subscribers to comply with you on social.
Right here’s how HoneyTrek does this on their thanks web page:
5. Transfer subscribers additional down the funnel
Typically, providing one thing on the market immediately received’t work. Some prospects could take longer to make a purchase order choice than others. Providing them an extra incentive helps them progress by way of your advertising funnel, higher qualifying them as potential prospects and shifting them even nearer to creating a purchase order.
Chalene Johnson, a enterprise and life coach, makes use of this precept on her thanks web page. She encourages new subscribers to join her free, on-demand webinar. This academic webinar gives her subscribers extra worth, shifting them nearer to a possible sale.
6. Promote one thing
“The thanks web page is a lifeless finish on many companies’ websites. Nevertheless, when it’s used accurately to supply an upsell, it may be one of many highest changing pages in your web site,” says AWeber’s CEO Tom Kulzer.
That’s as a result of new subscribers show three traits that imply they’re prepared to purchase from you:
- They know and perceive who you might be.
- They perceive the issue that you simply’re fixing for them.
- They’ve already given you their e-mail deal with.
Providing one thing extra that you could promote to them can generate an amazing quantity of recent income. In the event you’re not utilizing this web page, it’s an enormous missed alternative.”
Right here’s certainly one of our favourite thanks web page examples of this. That is e-mail marketer strategist Meera Kothand’s web site. She’s supplied a pleasant lead magnet in a single part on her web site’s homepage. And instantly after individuals subscribe, she provides them a paid product.
Right here’s what her opt-in sequence seems like:
Let’s break this down. She’s bought:
- A normal lead magnet provide that takes up a full part of the house web page on her web site.
- A name to motion (CTA) button for individuals to click on to get the lead magnet (aka the “freebie” she’s providing)
- A pop-up sign-up type that seems as soon as individuals have clicked the CTA button.
- The thanks web page – which lets individuals know their lead magnet is on its method to their inboxes, however can also be a full-fledged gross sales web page.
7. Supply a reduction
In the event you can provide one thing on the market on a thanks web page, you may provide one thing on the market at a reduction.
This straightforward, surprising gesture could also be what your new subscribers want to shut the sale. The secret’s including an expiration date. Make this an impulse choice, don’t give them an excessive amount of time to consider it.
Meera’s thanks web page instance is doing simply this: Be aware that the product is quickly on sale; Meera is utilizing a countdown timer to spice up urgency so individuals will act instantly to get the low cost.
Additionally word that she’s utilizing a notification software (it slides into the browser’s decrease left-hand nook) to indicate that different individuals are shopping for this product, too. We’ve seen a variety of thanks web page examples which might be including these kind of “social proof” widgets.
8. Cross-sell
That is one more play on the “promote one thing” thanks web page: Promote a associated or complementary product. For instance, if somebody signed as much as your listing as a result of they wished to get weight-loss suggestions, use the thanks web page to supply a coaching video or associated product.
Meera’s additionally utilizing this precept on her sign-up sequence, too. Her lead magnet is for an “On-line Advertising and marketing Roadmap.” The cross-sell on her thanks web page is a “Content material Advertising and marketing Template Pack.”
9. Embed a welcome video
Nothing pops like video. So in case your message is obvious and your videocam is close by, make your thanks web page into an embedded video. There are many examples of thanks pages that use this format to promote all types of issues.
Codie Sanchez of the publication Contrarian Pondering makes use of her welcome video as a method to introduce her paid membership.
10. Embed a survey
This may be particularly useful in the event you’re simply beginning out. A brief embedded type positioned on a thanks web page is prone to have a excessive completion fee. So if you wish to know just a few issues about who’s signing up to your listing, take into account embedding a survey. Simply make it brief — the shorter it’s, the extra possible will probably be accomplished. Intention for 3 to 5 questions.
Concepts for what to ask:
- A pull-down menu query that lets subscribers categorize who they’re (might be helpful for listing segmentation or personalization in your emails)
- An open-ended query like “what’s your largest query about [topic x]?”
- A query about content material codecs, like “would you quite a) learn a weblog submit, b) watch a video, or c) take heed to a podcast”?
- The subscriber’s zipcode (useful for brick and mortar companies)
- “Which social media platform are you most energetic on?”
- “What’s your expertise stage with [topic X]: newbie, intermediate, or knowledgeable?”
The way to make your personal customized thanks web page with AWeber
To transform subscribers into prospects utilizing the thanks web page, it’s a must to transfer past merely saying “thanks” (though that’s essential too).
Many e-mail advertising suppliers offer you a fundamental thanks web page. We provide one to our prospects, too. That is what it seems like. 👇
However you even have the choice to direct your new subscribers to a customized thanks web page in your web site or weblog.
For probably the most half, making a customized web page in your web site is fairly straightforward, particularly in the event you’re utilizing AWeber’s touchdown web page builder, WordPress, or one other hosted answer.
There are two predominant benefits of making a customized thanks web page by yourself web site or weblog:
- It gives your new subscribers with a constant expertise as a result of your thanks web page seems like the remainder of your web site and has the identical area because the web page the place individuals are subscribing.
- You may management what content material you set in your web page. (That is the most important profit. I’ll let you know why in a minute.)
For a precise, step-by-step information for the right way to create a customized thanks web page in AWeber, watch this:
Need extra gross sales, confirmed subscribers, leads, and different goodness? Thanks web page examples to the rescue
In the event you’re critical about monetizing your e-mail advertising, you could begin leveraging thanks pages so you may flip new subscribers into prospects.
The examples of thanks pages we’ve proven you coated a variety of what might be carried out to get extra out of your personal thanks pages. However it’s solely the start. Good entrepreneurs are at all times developing with new methods to make use of thanks pages. So now it’s your flip: How are you utilizing your thanks pages to transform? Have you ever seen any nice thanks web page examples currently? Inform us about them within the feedback!
